Track deals, manage contacts, and view revenue in an AI-powered CRM built with AI to fit your sales team's specific deal stages.


Customize your sales pipeline tracker with the exact stages and views your team needs. Add features as deals evolve—no code ever required.






Connect lead lists, contact sheets, and revenue data with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your sales team.
Give each sales rep the right tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give managers and reps tailored access and dashboards, so each member of the sales organization sees just the pipeline stages and metrics that matter to them.
Give managers and reps tailored access and dashboards, so each member of the sales organization sees just the pipeline stages and metrics that matter to them.
Streamline your sales process with Softr Workflows. Trigger native automations based on deal stage changes or new leads to keep your sales pipeline running smoothly.
Access and update your sales pipeline tracker on the go. All CRM apps are mobile-ready out of the box, so reps can update deal status from anywhere.
Use Google, email, or SSO logins to give your sales team fast, secure access to their pipeline—no IT tickets or administrative overhead needed.
Keep sales and lead data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every stage of the deal lifecycle.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your sales pipeline tracker in minutes with AI—no manual setup or complex configuration needed.

Add features like lead scoring, automated alerts, or performance dashboards as your sales volume grows.

Start with a CRM tracker, then add client portals or sales dashboards—all in one place with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A sales pipeline tracker is a secure CRM space where your sales team can log in to manage deals, track lead progression, and organize sales materials. It keeps all lead communication and deal stages in one place, so you don't have to rely on messy spreadsheets or lost email threads. This makes it easier to stay organized and provide a more professional experience for both your account executives and potential customers.
Softr is the first AI-native platform for building business software. It makes it easy to build a sales pipeline tracker that fits the specific way your sales cycle works. You can describe your sales stages to the AI Co-Builder to instantly generate your deal database, lead tracking pages, and automation logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a CRM template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Salesforce, HubSpot, Airtable, or Google Sheets. You have full control to adjust the CRM layout visually, decide which reps see which leads, and brand it to match your company. It's quick to get up and running, simple to update as your sales process evolves, and flexible enough to scale with your growing team.
You can include a wide range of features in your sales pipeline tracker, depending on what your sales workflow looks like. A great CRM app usually mixes classic functional blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let your reps query deal history conversationally, or set up Database AI Agents to research prospects and enrich lead data automatically.
- Vibe Coding Blocks – Build complex, custom UI elements—like a custom commission calculator—using the AI Code block to "vibe code" exactly what your sales team needs.
- Softr Workflows – Build native automations (like automatic lead reassignment) that trigger Slack notifications or sync data whenever a lead status is updated or a contract is signed.
- User Portals & Logins – Securely manage access so each salesperson only sees their own assigned leads while managers have a full pipeline view.
- Forms & Data Collection – Capture lead information with custom inbound forms, discovery call notes, and document uploads.
- Dashboards & Charts – Visualize your sales pipeline performance and monthly revenue targets with real-time charts and summaries.
- Lists & Advanced Filtering – Display and manage your deals with searchable tables, drag-and-drop kanban boards, and detailed prospect profiles.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. Need something more custom for your sales team? Use the Vibe Coding block to generate a tailored component with AI. And if your sales process changes, it's easy to update the tracker later.
Vibe coding is all about moving fast and using AI to build exactly what you need for your sales process. You can "vibe code" a sales pipeline tracker in Softr by simply describing your deal entry requirements and stage transitions to the AI Co-Builder. Softr then generates a production-ready CRM on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the "boring 80%"—like user authentication, sales role logic, and database security—natively. This means you get the speed of vibe coding without the "Day Two" headaches of managing raw lead data or broken scripts. You describe your sales workflow, Softr builds it, and it’s ready for your reps to start closing deals instantly.
Yes. You can manage multiple sales territories, regional teams, or departments in a single sales pipeline tracker. Each sales representative only sees the leads and deals assigned to their specific territory, based on their login and role. This is useful for growing sales organizations, multi-national companies, or businesses managing high-volume lead distribution.
Yes, you can. You don't need to bring your sales data from somewhere else to start building with Softr. If you're starting from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with any CRM application you build.
But if you already have leads in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector to bring in leads from marketing landing pages. Either way, you have full control over how your prospect data is structured and displayed in your sales tracker.
Softr Databases is the recommended native, relational data source for your sales pipeline tracker. It is built explicitly for business apps, offering the highest performance for quick lead updates, instant automation triggers for follow-ups, and a lightning-fast experience because the CRM data is native to the platform.
If you already have your sales data elsewhere, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources into the same CRM—so your tracker could pull prospect data from your website's Hubspot and sync internal sales notes in Softr Databases at once. Most sources support real-time, two-way sync, so any updates made by your reps in the app stay in sync with your master database automatically.
Yes, Softr gives you full control over how your team experiences your sales pipeline tracker. You can customize the layout, deal stages, and navigation to match your unique sales methodology. Each lead record or dashboard block can be shown or hidden based on the salesperson's territory, so every rep sees only the prospects relevant to them.
You can also set up different user roles, such as Junior Sales Rep, Account Executive, or Sales Director—and define exactly what each role can view or edit. For example, reps can only edit their own deals, while directors can manage all regional performance metrics. You can also create personalized activity feeds by filtering data based on the logged-in user.
This level of customization is especially useful when you're managing large sales teams or sensitive commission data. It helps keep the CRM experience focused, secure, and tailored to each professional's role.
Yes, you can fully white-label your sales pipeline tracker in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the CRM feel like a natural part of your company's internal software suite. You can also remove all Softr branding, so your sales team and stakeholders only see your company's identity throughout the deal management experience.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your sales pipeline tracker. You can adjust colors, fonts, spacing, and page structure to match your corporate branding. You can also choose how each deal page is laid out, decide which widgets go where, and set what managers see versus what reps see when they log in.
To display your sales data, you can add different types of blocks depending on what you need:
- Table blocks – to show structured data like lead lists, revenue forecasts, or activity logs
- List or Card blocks – to highlight things like prospect profiles, key accounts, or sales resources
- Detail View – to show one deal at a time, providing a deep dive into communication history
- Forms – for logging discovery calls and new leads
- Charts – to show conversion rates and pipeline velocity
- Calendar blocks – to display follow-up dates and demo appointments
If your sales process or design needs change later, it's easy to go back and make updates right in the visual builder.
Softr is built with security in mind for sensitive sales data. All CRM data is encrypted in transit (TLS) and at rest, and your tracker is hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see specific lead information. You can set up role-based permissions, manage sales users directly within your data source, set visibility rules for high-value accounts, and apply global restrictions to protect revenue data across your entire CRM.
For apps using Softr Databases, your lead data is stored in Softr's secure environment, with all data hosted in Europe (Germany) and SOC 2 Type II compliance. For apps connected to external sources like HubSpot or SQL, Softr doesn't store your sensitive deal records—it just displays them in real time based on your defined permissions. You're always in control of your CRM data and who can view or edit your sales pipeline.
It is fully production-ready for your sales team. Unlike many AI tools that just "vibe code"—generating fragile, custom scripts that break when handling lead volume—Softr builds your sales pipeline tracker on top of a stable, business-grade CRM foundation.
We handle the "boring 80%" (like login security, mobile responsiveness, and granular deal permissions) natively, so you don't have to worry about data leaks. This solves the "Day Two" problem of AI: you get the speed of instant generation without the headache of managing raw, unreliable CRM code. Your tracker is secure, scalable, and ready for your reps to start logging deals from day one.
Softr is the first AI-native platform for building business software like sales pipeline trackers. Unlike pure AI coding tools that generate hard-to-maintain code, or traditional CRM builders that require weeks of manual configuration, Softr's AI Co-Builder creates your sales app and database in minutes on a secure foundation.
What sets it apart is the hybrid advantage: you can use AI to generate your deal stages, lead database, and interface, then use visual controls for precise branding and workflow editing. You get the speed of AI with the reliability of enterprise-grade infrastructure (user roles, permissions, and hosting) already built-in. It's designed for non-technical sales leaders who want to move from a basic spreadsheet to a professional CRM on day one.
Yes. Softr supports powerful native workflows and a wide range of integrations so you can connect your sales pipeline tracker to the rest of your business apps. You can automate tasks using Softr Workflows—like sending a welcome email to a new lead—or sync with tools like Stripe for invoicing and Intercom for customer chat. Softr also supports REST API and webhooks for advanced sales automation.
Whether you need to push won deals to your accounting system, trigger Slack alerts when a lead moves to the 'Proposal' stage, or sync prospect data from marketing webinars, you can build it into your CRM without writing a single line of code.
Describe what you need. Softr's AI builds your custom CRM in minutes without any dev time.