CRM

Build your own lead generation tool, no code

Capture prospects, score leads, and track inquiries in an AI-powered CRM built with AI that you customize to fit your sales workflow.

Screenshot of a lead generation tool interface featuring a lead capture dashboard, conversion rate charts, a list of active prospect profiles, and navigation menus for sales stages.
lead generation tool mobile ui
Loved by 1 million+ teams around the globe
Data Management

Unify your pipeline data in real time

Connect form submissions, prospecting docs, and CRM records with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your business.

Explore all data sources
Power

Custom access for every team. Built-in security.

Give each teammate the right tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.

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Advanced permissions

Give different sales members tailored access and private dashboards, so each account executive sees just the leads they need.

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User groups

Give different sales members tailored access and private dashboards, so each account executive sees just the leads they need.

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Automations

Streamline your lead intake with Softr Workflows. Trigger native notifications or status changes based on lead scoring to keep sales moving.

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Works on any device

Access and update your lead generation tool on the go. Log activity and manage your pipeline from any mobile device out of the box.

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Easy, secure logins

Use Google, email, or SSO logins to give your sales team fast, secure access to prospecting data—no IT tickets needed.

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Security

Keep prospect and internal data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every stage of the funnel.

Why Softr

Why Softr vs other software

No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

UI screenshot of Softr drag-and-drop dashboard setup for building lead generation tool

Easy, fast setup

Build your lead generation tool in minutes with AI—no manual configuration or complex setup required.

UI screenshot of Softr dashboard with resources, contacts, finances, and projects modules

Consolidate your stack

Add features like lead scoring, automated follow-ups, or performance dashboards as your process evolves.

Integration logos showing Softr connected with Airtable, Notion, Google Sheets, HubSpot, SQL, Rest API, and more.

Flexible as you grow

Start with a CRM, then add client portals, dashboards, or forms—all in one place with no extra tools.

How it works

Generate a fully custom lead generation tool with AI

Co-build with AI

Simply describe what you need. Let Softr handle everything - Interface, database, workflows.

Iterate with AI or visually

Control most critical parts of your app yourself - roles, permissions, security.

Ship the same day

Invite team members or external clients and partners right away. No developer handover.

Customer Love

The go-to platform for business operations

Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.

Frequently asked questions

What is a lead generation tool?
What are the benefits of building a lead generation tool with Softr?
What types of features can I build into my lead generation tool?
How can I "vibe code" a lead generation tool with Softr?
Can I manage multiple sales teams or territories in the same lead generation tool?
Can I use Softr if I don't already have my lead data in another tool?
Which data sources does Softr support for a lead generation tool?
Can I customize the sales rep experience and data permissions?
Can I white-label my lead generation tool in Softr, including using my own branding?
Can I customize the design and layout of my lead generation tool?
How secure is my lead data in Softr apps?
Is the AI-generated lead generation tool production-ready or just a prototype?
How is Softr different from other no-code tools for sales teams?
Can I automate lead workflows and integrate with other sales tools?

Related use cases

Build your lead generation tool in minutes

Describe what you need. Softr's AI builds it in minutes. Get started free. No setup time, no dev needed.