Capture prospects, score leads, and track inquiries in an AI-powered CRM built with AI that you customize to fit your sales workflow.


Customize a lead generation tool that looks sleek and modern out of the box. Add only the features you need, and iterate as your team's workflows evolve.





Connect form submissions, prospecting docs, and CRM records with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your business.
Give each teammate the right tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different sales members tailored access and private dashboards, so each account executive sees just the leads they need.
Give different sales members tailored access and private dashboards, so each account executive sees just the leads they need.
Streamline your lead intake with Softr Workflows. Trigger native notifications or status changes based on lead scoring to keep sales moving.
Access and update your lead generation tool on the go. Log activity and manage your pipeline from any mobile device out of the box.
Use Google, email, or SSO logins to give your sales team fast, secure access to prospecting data—no IT tickets needed.
Keep prospect and internal data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every stage of the funnel.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your lead generation tool in minutes with AI—no manual configuration or complex setup required.

Add features like lead scoring, automated follow-ups, or performance dashboards as your process evolves.

Start with a CRM, then add client portals, dashboards, or forms—all in one place with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A lead generation tool is a secure, centralized system where your sales and marketing teams can capture, track, and manage potential customers. It keeps all prospective buyer data in one place—including contact details, lead scores, and communication history—so you don't have to rely on scattered emails or messy spreadsheets. This makes it easier to stay organized and provide a more personalized follow-up experience for your prospects and sales reps.
Softr is the first AI-native platform for building business software. It makes it easy to build a lead generation tool that fits the exact way your sales cycle works. You can describe your sales process to the AI Co-Builder to instantly generate your database, lead capture pages, and pipeline logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a CRM template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Airtable, Google Sheets, HubSpot, and more. You have full control to adjust the layout visually, decide which reps see which leads, and brand it to match your company. It's quick to get up and running, simple to update, and flexible enough to scale with your growing lead volume.
You can include a wide range of features in your lead generation tool, depending on what your sales workflow looks like. A great sales app usually mixes classic functional blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let sales reps query lead data conversationally, or set up Database AI Agents to automatically research company backgrounds or perform lead enrichment.
- Vibe Coding Blocks – Build complex, custom UI elements—like a lead qualification calculator—using the AI Code block to "vibe code" exactly what you need.
- Softr Workflows – Build native automations (like an automatic email notification to a rep when a high-value lead is captured) that trigger whenever a record is updated.
- User Portals & Logins – Securely manage access so each sales rep only sees their assigned leads or regional territory views.
- Forms & Data Collection – Capture information with custom lead forms, file uploads for RFP documents, and conditional logic to qualify prospects on the fly.
- Dashboards & Charts – Visualize your conversion rates and pipeline health with real-time charts and revenue summaries.
- Lists & Advanced Filtering – Display and manage your database with searchable tables, kanban boards for pipeline stages, and detailed lead profile views.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. Need something more custom? Use the Vibe Coding block to generate a tailored component with AI.
Vibe coding is all about moving fast and using AI to build exactly what you need for your sales operations. You can "vibe code" a lead generation tool in Softr by simply describing your requirements—like custom lead scoring fields or a specific pipeline view—to the AI Co-Builder. Softr then generates a production-ready app on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the "boring 80%"—like authentication, sales rep permissions, and database logic—natively. This means you get the speed of vibe coding without the "Day Two" headaches of managing raw code for your CRM. You describe the sales process, Softr builds the tool, and it’s ready for your growth team instantly.
Yes. You can manage multiple sales teams, regional departments, or agency partners in a single lead generation tool. Each user only sees the specific leads and protected contact data assigned to them, based on their login and role mapping. This is useful for large organizations or distributed teams working with different territories or lead sources.
Yes, you can. You don't need to bring your prospect lists from somewhere else to start building with Softr. If you're starting a new campaign from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with any lead capture form you build.
But if you already have leads in tools like Airtable, Google Sheets, HubSpot, Notion, or SQL, you can connect those too. You can also use the REST API connector to bring in leads from third-party provider sites. Either way, you have full control over how your sales data is structured and displayed in your tool.
Softr Databases is the recommended native, relational data source for Softr. It is built explicitly for business apps, offering the highest performance for real-time lead tracking, instant automation triggers, and a lightning-fast experience because the lead data is native to the platform.
If you already have your sales data elsewhere, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources into the same app—so your lead generation tool could pull in marketing data from Google Sheets and customer history from HubSpot at once. Most sources support real-time, two-way sync, so any updates made by a rep in the app stay in sync with your master database automatically.
Yes, Softr gives you full control over how your sales team experiences your lead generation tool. You can customize the layout, navigation, and content to match your proprietary sales methodology. Each page or block can be shown or hidden based on job title, so junior reps see lead intake forms while managers see executive performance dashboards.
You can also set up different user roles, such as SDR, AE, or Sales Admin—and define exactly what each role can view or edit. For example, reps can see only their assigned prospects, while the VP of Sales can manage all pipeline records. You can also create personalized views by filtering leads based on the logged-in user.
This level of customization is especially useful when you're managing large datasets or sensitive contact information. It helps keep the CRM experience clean, secure, and tailored to each professional's goals.
Yes, you can fully white-label your lead generation tool in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the interface feel like a proprietary internal platform or a branded partner portal. You can also remove all Softr branding, so your sales reps and partners only see your company's identity throughout their daily prospecting workflow.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your lead generation tool. You can adjust colors, fonts, and page structure to match your corporate branding. You can also choose how each page is organized, decide which metrics go on the home screen, and set what specific reps see when they log in to check their pipeline.
To display your sales data, you can add different types of blocks depending on what you need:
- Table blocks – to show structured lead lists, deal sizes, or follow-up schedules
- List or Card blocks – to highlight new leads, high-value accounts, or downloadable sales assets
- Detail View – to show one lead at a time, including full interaction history and contact notes
- Forms – for capturing new inbound leads
- Charts – to show conversion trends and revenue forecasts
- Calendar blocks – to display upcoming discovery calls or demo deadlines
If your sales process changes later, it's easy to go back and make updates right in the visual builder without needing a developer.
Softr is built with security in mind for sensitive CRM data. All information is encrypted in transit (TLS) and at rest, and your lead generation apps are hosted on secure, reliable infrastructure. Softr apps also give you full control over who can export or edit contact details. You can set up role-based permissions, manage sales users directly within your data source, set visibility rules for sensitive fields, and apply global restrictions to protect PII data across your entire app.
For apps using Softr Databases, your data is stored in Softr's secure environment with SOC 2 Type II compliance. For apps connected to external sources like HubSpot or SQL, Softr doesn't store your records—it only displays them in real time based on your specific access settings. You are always in control of your prospect data and who can view or modify it.
It is fully production-ready. Unlike many AI tools that just "vibe code"—generating fragile, custom code that is hard for a sales operations team to maintain—Softr builds your lead generation tool on top of a stable, business-grade foundation.
We handle the "boring 80%" (like secure login, territory permissions, and database hosting) natively, so you don't have to worry about broken scripts. This solves the scalability problem of AI: you get the speed of instant tool generation without the headache of managing raw, unreliable code. Your lead management system is secure, scalable, and ready for your sales team to start closing deals from day one.
Softr is the first AI-native platform for building business software like lead generation tools. Unlike pure code-generation tools that create hard-to-maintain software, or traditional CRM builders that require weeks of manual configuration, Softr's AI Co-Builder creates custom sales apps on top of a secure, production-ready foundation.
What sets it apart is the hybrid advantage: you can use AI to generate your lead database, capture forms, and pipeline logic in minutes, then use visual controls for precise design editing. You get the speed of AI with the reliability of business-grade infrastructure (built-in auth, territory roles, and secure hosting). It's designed for sales and marketing teams who want to move from an idea to a live pipeline tool on day one.
Yes. Softr supports powerful native workflows and a wide range of integrations so you can connect your lead generation tool to the rest of your sales stack. You can automate tasks using Softr Workflows—like sending an automated Slack notification when a lead reaches the 'Qualified' stage—or sync with tools like Stripe for payments and Intercom for live chat. Softr also supports REST API and webhooks for connecting to marketing automation platforms.
Whether you need to push data to an email marketing system, trigger follow-up sequences based on user actions, or display lead intelligence from other tools, you can build it into your tool without writing a single line of code.
Describe what you need. Softr's AI builds it in minutes. Get started free. No setup time, no dev needed.