Track pipelines, manage contacts, and view summaries in an AI-powered CRM built with AI that you customize to fit your sales workflow.


Customize your deal status tracker setup with the exact pipe stages and views your team needs. Add features as sales processes evolve—no code.





Connect deal records, lead contacts, and contract files from existing tools—or manage everything in Softr Databases. Create a single source of truth for your sales team.
Give each teammate the right sales tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different sales members tailored access and deal dashboards, so managers and reps see just the pipeline info that matters to them.
Give different sales members tailored access and deal dashboards, so managers and reps see just the pipeline info that matters to them.
Streamline your sales process with Softr Workflows. Trigger native notifications or status changes based on team actions to keep deal momentum high.
Access and update your deal status on the go. All trackers are mobile-ready out of the box so you can log lead activity from anywhere.
Use Google, email, or SSO logins to give your sales team fast, secure access to the CRM—no IT tickets needed.
Keep pipeline and revenue data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every stage of the deal.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your deal status tracker in minutes with AI—no manual configuration or complex setup required.

Add features like revenue reporting or document storage as your sales processes evolve—no rebuild needed.

Start with a deal tracker, then add client portals or sales dashboards—all in one place with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A deal status tracker is a secure CRM space where your sales team and management can monitor the progress of various sales opportunities, including purchase stages, deal amounts, contact details, and follow-up history. It keeps all pipeline activity in one place, so you don't have to rely on messy spreadsheets or constant Slack updates. This makes it easier to stay organized, forecast revenue accurately, and ensure no lead falls through the cracks.
Softr is the first AI-native platform for building business software. It makes it easy to build a deal status tracker that fits the way your sales cycle works. You can describe your sales process to the AI Co-Builder to instantly generate your database, pipeline stages, and deal logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a CRM template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Airtable, Google Sheets, HubSpot, and Salesforce. You have full control to adjust the CRM layout visually, decide which reps see which leads, and brand it to match your company. It's quick to get up and running, simple to update as your sales team grows, and flexible enough to scale with your revenue goals.
You can include a wide range of features in your deal status tracker, depending on what your sales workflow looks like. A great deal management app usually mixes classic CRM blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let sales reps query their pipeline conversationally, or set up Database AI Agents to research prospective companies or enrich lead data automatically.
- Vibe Coding Blocks – Build complex, custom UI elements—like a dynamic sales commission calculator—using the AI Code block to "vibe code" exactly what you need.
- Softr Workflows – Build native automations (like an automatic email trigger when a deal moves to 'Closed-Won') that notify the team or sync data whenever a status is updated.
- User Portals & Logins – Securely manage access so each sales rep only sees their own deals while managers see the full pipeline.
- Forms & Data Collection – Capture new lead information with custom forms, discovery call notes, and file uploads for contracts.
- Dashboards & Charts – Visualize your sales performance and conversion rates with real-time charts and revenue summaries.
- Lists & Advanced Filtering – Display and manage your pipeline with searchable tables, kanban boards for drag-and-drop status changes, and detailed record views.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. Need something more custom? Use the Vibe Coding block to generate a tailored component with AI. And if your sales process changes, it's easy to update the tracker later.
Vibe coding is all about moving fast and using AI to build exactly what you need. You can "vibe code" a deal status tracker in Softr by simply describing your sales stages—from initial lead to signed contract—to the AI Co-Builder. Softr then generates a production-ready CRM app on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the "boring 80%"—like user authentication, data relationships between accounts and contacts, and security—natively. This means you get the speed of vibe coding without the "Day Two" headaches of managing raw code. You describe your sales pipeline, Softr builds it, and it’s ready for your sales team to start closing deals instantly.
Yes. You can manage multiple sales teams, regional territories, or departments in a single deal status tracker. Each sales rep only sees the deals and leads assigned to them, based on their login and role. This is useful for large sales organizations or companies with separate product lines that need to maintain strict access control over sensitive account data.
Yes, you can. You don't need to bring your lead data from somewhere else to start building your deal status tracker with Softr. If you're starting from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with any CRM application you build.
But if you already have existing deal records in tools like Airtable, Google Sheets, HubSpot, Notion, or SQL databases, you can connect those too. You can also use the REST API connector to bring in lead data from other marketing tools. Either way, you have full control over how your sales pipeline is structured and displayed in your tracker.
Softr Databases is the recommended native, relational data source for Softr. It is built explicitly for business apps like CRMs, offering the highest performance for large datasets, instant automation triggers when deals close, and a lightning-fast experience because the data is native to the platform.
If you already have your sales data elsewhere, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources into the same app—so your tracker could pull lead data from HubSpot and payment history from a internal SQL database at once. Most sources support real-time, two-way sync, so any updates made by a rep in the app stay in sync with your source of truth automatically.
Yes, Softr gives you full control over how your sales team experiences the deal status tracker. You can customize the layout, pipeline views, and navigation to match your unique sales methodology. Each page or pipeline stage can be shown or hidden based on the user's role, so reps only see relevant active deals while managers can access quarterly reports.
You can also set up different user roles, such as SDR, AE, or Sales Manager—and define exactly what each role can view or edit. For example, reps can update deal notes, while only managers can approve discounts or delete records. This keeps your sales data clean and secure. Personalized views further ensure that users are never overwhelmed by data that isn't their own.
Yes, you can fully white-label your deal status tracker in Softr. You can use your company logo, brand colors, fonts, and a custom domain (e.g., sales.yourcompany.com) to make the tool feel like a professional, internal sales application. You can also remove all Softr branding, ensuring your sales team and stakeholders see a consistent brand identity throughout their workflow.
Yes, you can. Softr gives you total flexibility to control the design and layout of your sales tracker. You can adjust colors to match your company's branding, set up clear navigation for different sales territories, and organize your pipeline view to match your workflow.
To display your sales data, you can add various blocks based on your team's needs:
- Table blocks – for high-density viewing of all active deals and contact info.
- Kanban blocks – for a visual drag-and-drop experience as deals move through stages.
- List or Card blocks – to highlight high-priority leads or recent deal wins.
- Detail View – to see the full history, notes, and activity of a single deal.
- Forms – for reps to log discovery calls or submit new lead entries.
- Charts – to show monthly recurring revenue (MRR) and pipeline velocity.
If your sales stages change or you add a new product line, it's easy to jump back into the visual builder and update your app in minutes.
Softr is built with enterprise-grade security in mind. All deal and contact data is encrypted in transit and at rest, and your tracker is hosted on secure infrastructure. Softr apps give you granular control over who can see sensitive revenue data. You can set up role-based permissions, manage users directly within your database, and apply global restrictions to protect your pipeline info.
For trackers using Softr Databases, your data is stored in a secure environment with SOC 2 Type II compliance and European hosting (Germany). For apps connected to tools like Salesforce or Airtable, Softr displays your data in real time via secure API without storing it on our servers. You always maintain full ownership and control over your customer and deal information.
It is fully production-ready. Unlike many AI tools that just "vibe code"—generating messy, custom code that is difficult to maintain—Softr builds your deal status tracker on top of a stable, business-grade foundation.
We handle the "boring 80%" like secure login for your sales reps, relational data between prospects and deals, and granular permissions natively. This solves the "Day Two" problem of AI: you get a functional tool instantly without the risk of managing raw, unreliable code. Your CRM is secure, scalable, and ready for your team to start managing real revenue from day one.
Softr is the first AI-native platform for building business software. Unlike traditional CRM builders that require hours of manual configuration, or basic tools that lack advanced permissions, Softr's AI Co-Builder creates a deal status tracker on a production-ready foundation in minutes.
What sets it apart is the hybrid advantage: you use AI to generate your deal stages and database logic, then use the visual editor for precise UI adjustments. You get the speed of AI generation with the reliability of built-in business features like secure authentication and role-based access. It’s the fastest way for sales ops teams to move from a concept to a live, functional tracker.
Yes. Softr supports powerful native workflows and wide-ranging integrations to connect your deal status tracker to your entire sales stack. You can automate tasks using Softr Workflows—like triggering a notification in Slack when a major deal reaches the 'Negotiation' stage—or sync lead data with HubSpot and Intercom. Softr also supports REST API and webhooks for advanced sales automations.
Whether you need to send contract data to an e-signature tool, trigger internal alerts, or pull in marketing analytics, you can build those connections into your tracker without writing a single line of code.
Go from idea to a live deal status tracker in under an hour. Launch faster with a tool built for your sales workflow.