Track sales, analyze deals, and manage accounts in an AI-powered CRM dashboard built with AI you customize to fit your team's workflow.


Customize your CRM dashboard setup with the exact steps and views your team needs. Add features as sales processes evolve—no code needed.





Connect spreadsheets, CRMs, and deal trackers with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your business processes.
Give each teammate the right sales tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different sales tiers tailored access and performance dashboards, so each role sees just the data and accounts they need.
Give different sales tiers tailored access and performance dashboards, so each role sees just the data and accounts they need.
Streamline your sales process with Softr Workflows. Trigger native reminders based on deal stages or data changes to keep leads moving.
Access and update your sales analytics and contact lists on the go. All CRM dashboards are mobile-ready out of the box.
Use Google, email, or SSO logins to give your sales team fast, secure access to your CRM tools—no IT tickets needed.
Keep sensitive customer data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every granular level.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your CRM dashboard in minutes with AI—no manual setup or technical expertise required.

Add pipeline views, reporting charts, or task reminders as your sales strategy evolves—no rebuild needed.

Start with a CRM dashboard, then add client portals or internal tools—all in one place with no extra costs.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A customer relationship management crm dashboard is a centralized digital space where sales and success teams can track lead interactions, deal stages, and customer health scores. It consolidates all client communication and historical data into one view, eliminating the need to dig through fragmented email threads or disconnected spreadsheets. This helps your team stay organized and ensures you never miss a follow-up or a renewal opportunity.
Softr is the first AI-native platform for building business software, making it the ideal choice for creating a custom CRM dashboard that matches your specific sales cycle. You can describe your sales process to the AI Co-Builder to instantly generate your lead database, pipeline views, and follow-up logic—all fully connected and secure from the start.
You don't need to be a developer to build it. You can initiate your build with an AI prompt, select a professional CRM template, or start from scratch. Everything runs on Softr Databases, our native relational database, but you can also sync with Airtable, Google Sheets, HubSpot, or Salesforce. You have absolute control to customize the dashboard layout, set permissions for different sales regions, and brand it to match your company's identity. It is fast to deploy, easy to iterate on as your team grows, and flexible enough to handle complex customer data.
You can integrate a variety of features tailored to your sales and account management needs. A high-performing CRM dashboard combines standard tracking blocks with AI-driven insights:
- AI-Powered Intelligence – Use Ask AI to query your customer history via chat, or deploy Database AI Agents to research prospect backgrounds or summarize meeting notes automatically.
- Vibe Coding Blocks – Create custom UI components, such as a territory map or a dynamic commission calculator, using the AI Code block to precisely meet your requirements.
- Softr Workflows – Set up native automations, like automated lead assignment notifications or daily deal-expiry alerts, that trigger whenever record statuses change.
- User Portals & Logins – Secure your data so account managers only see their assigned accounts while the VP of Sales sees the global pipeline.
- Forms & Data Collection – Capture new leads through inquiry forms with file uploads for RFPs and conditional logic for lead qualification.
- Dashboards & Charts – Visualize conversion rates and monthly recurring revenue (MRR) with real-time analytics and funnel summaries.
- Lists & Advanced Filtering – Manage your pipeline using searchable Kanban boards for deal stages, tables for contact lists, and detailed profiles for every account.
Everything is assembled with drag-and-drop ease. If your workflow evolves, it takes seconds to add a new field for 'Lead Source' or a chart for 'Win/Loss Ratio' without touching a line of code.
Vibe coding allows you to build a sophisticated CRM by simply describing how your sales pipeline should behave to our AI Co-Builder. Softr then generates a production-ready application that includes lead tracking, contact management, and reporting on a secure foundation.
While other AI tools might output raw code that breaks easily, Softr handles the critical infrastructure like user authentication, relational data mapping, and field-level security natively. This provides the speed of vibe coding with the reliability required for sensitive customer data. You define the sales process, Softr builds the dashboard, and your team can start closing deals immediately.
Yes. You can manage multiple sales teams, regions, or departments within a single CRM app. By utilizing login-based permissions, each representative only sees the leads and deals assigned to them, while managers can access broader team performance data. This is perfect for organizations with complex structures who need to maintain data privacy between competing territories.
Yes, you absolutely can. You don't need an existing database to start building your CRM. If you are starting fresh, use Softr Databases—it is built directly into the platform to ensure your customer records and opportunity stages sync flawlessly with your dashboard.
However, if you're already tracking leads in Airtable, Google Sheets, HubSpot, or SQL, you can connect those sources effortlessly. You can also use the REST API to pull in customer data from your own back-end. You maintain total control over how your contact information is organized and presented to your team.
Softr Databases is our recommended native data source, specifically optimized for business applications. It provides the best performance for handling thousands of customer records and offers instant automation triggers for real-time sales notifications.
If your data lives elsewhere, Softr connects to over 17 external sources, including HubSpot, Airtable, Google Sheets, and BigQuery. You can even combine sources—for instance, pulling lead contact info from HubSpot while storing internal outreach notes in Softr Databases. Most connections allow for real-time, two-way synchronization, ensuring your sales dashboard is always up to date.
Yes, Softr gives you granular control over the CRM experience. You can tailor the navigation and layout to match your specific sales methodology. Pages and blocks can be visibility-restricted based on user roles, ensuring that a junior rep only sees 'Prospecting' data while a manager sees 'Revenue' reporting.
You can define roles like Sales Rep, Manager, or Admin and specify exactly what each can view or modify. For example, reps can update their own lead status, but only admins can delete records or export the database. This customization keeps your sales process clean, ensures data integrity, and protects sensitive customer information.
Yes, you can fully white-label your CRM dashboard to look like a proprietary internal tool. You can apply your own company logo, colors, and typography, and host the dashboard on your own custom domain. By removing all Softr branding, you provide a professional and cohesive experience for your employees and stakeholders.
Yes, Softr offers extensive flexibility to modify the design and layout of your sales application. You can adjust the visual theme to match your corporate branding and structure pages to prioritize the data your team needs most at a glance.
To organize your sales data, you can choose from various functional blocks:
- Table blocks – for viewing large lists of contacts or transaction histories.
- Kanban blocks – for moving deals through stages like 'Discovery' to 'Closed-Won'.
- Detail views – to create comprehensive profile pages for individual customers.
- Forms – for reps to log call notes or submit expenses.
- Charts – to track monthly targets and quota attainment.
- Calendar blocks – to manage follow-up tasks and client meetings.
If you need to change your process later, you can easily rearrange these blocks using the visual editor.
Security is built into the core of Softr. All customer data is encrypted using TLS in transit and at rest, and apps are hosted on enterprise-grade infrastructure. You maintain full control over data access via role-based permissions and visibility rules, ensuring that sensitive financial or contact info is only accessible to authorized personnel.
For CRMs using Softr Databases, data is stored in a secure European environment (Germany) with SOC 2 Type II compliance. For those connecting to Airtable or SQL, Softr serves as a secure interface and does not store the data itself, merely displaying it based on your permissions. We adhere to industry best practices in authentication and monitoring to keep your CRM data safe.
It is a fully production-ready application. Unlike other AI builders that produce fragile scripts, Softr builds your CRM dashboard on top of a battle-tested, business-grade foundation.
We provide native handling of secure logins, high-performance database management, and granular permission logic. This eliminates the usual hurdles of AI-generated tools—you get a fast build without the technical debt of managing raw code. Your sales team can log in and start tracking opportunities from day one.
Softr is the first AI-native platform designed for business software. While traditional no-code tools require weeks of manual setup, and AI 'vibe' tools create unmaintainable code, Softr's AI Co-Builder generates a functional CRM on a secure, scalable framework.
Our 'hybrid' approach is the difference-maker: use AI to generate the initial CRM structure and logic in minutes, then use the visual builder for precise refinements. You get the agility of AI with the stability of enterprise-grade infrastructure (auth, roles, and hosting) already integrated. It allows sales leaders to deploy sophisticated tools without waiting on the IT department.
Yes. Softr supports robust native workflows and extensive integrations to connect your CRM to your entire business stack. You can automate tasks like sending a welcome email via Zapier when a lead status changes, or integrate Stripe to view customer payment history directly on their dashboard profile.
Whether you need to trigger Slack notifications for big wins, sync appointments with Google Calendar, or pull in product usage data via REST API, you can build these automated connections into your CRM without writing any code.
Describe what you need. Softr's AI builds your custom CRM dashboard and sales tools in minutes.