Track leads, manage pipelines, and view deal insights in an AI-powered custom CRM built with AI you customize to fit your sales workflow.


Customize a custom CRM that looks sleek and modern out of the box. Add only the features you need, and iterate as your team's workflows evolve.





Connect lead lists, pipeline stages, and contact history with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your business.
Give each teammate the right tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different sales tiers tailored access and performance dashboards, so each account manager sees just the records assigned to them.
Give different sales tiers tailored access and performance dashboards, so each account manager sees just the records assigned to them.
Streamline your sales process with Softr Workflows. Trigger native notifications based on pipeline stage changes to keep deals moving forward.
Access and update your custom CRM from the field. Log notes, update statuses, and check deal details on any mobile device out of the box.
Use Google, email, or SSO logins to give your sales team fast, secure access—no IT tickets or complex passwords needed.
Keep sensitive customer data safe with SOC2 and GDPR compliance, plus fine-tuned access control to prevent unauthorized data exports.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your custom CRM in minutes with AI—no manual setup or complex configurations needed.

Add features like automated pipeline stages, client documents, or custom reports as your sales needs grow.

Start with a CRM, then add partner portals, team dashboards, or lead forms—all in one place.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A custom CRM is a secure space where your sales team or account managers can log in to manage customer relationships, track leads, and access contact history. It keeps all lead communication and deal status updates in one place, so you don't have to rely on back-and-forth emails or messy spreadsheets. This makes it easier to stay organized and provide a more personalized sales experience.
Softr is the first AI-native platform for building business software. It makes it easy to build a custom CRM that fits the way your sales process actually works. You can describe your sales stages and contact needs to the AI Co-Builder to instantly generate your lead database, pipeline pages, and follow-up logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a CRM template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Airtable, Google Sheets, HubSpot, and more. You have full control to adjust the layout visually, decide which reps see which leads, and brand it to match your company. It's quick to get up and running, simple to update, and flexible enough to scale as your customer base grows.
You can include a wide range of features in your custom CRM, depending on your sales workflow. A great custom CRM app usually mixes classic functional blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let sales reps query lead data conversationally, or set up Database AI Agents to automate lead research and data enrichment.
- Vibe Coding Blocks – Build complex, custom UI elements—like a dynamic sales leaderboard—using the AI Code block to "vibe code" exactly what you need.
- Softr Workflows – Build native automations (like an automatic Slack notification when a deal is closed) that trigger notifications whenever a record is updated or a button is clicked.
- User Portals & Logins – Securely manage access so each account manager only sees their assigned accounts or regional leads.
- Forms & Data Collection – Capture information with custom lead intake forms, file uploads for contracts, and conditional logic.
- Dashboards & Charts – Visualize your sales performance, conversion rates, and monthly recurring revenue with real-time charts.
- Lists & Advanced Filtering – Display and manage your pipeline with searchable tables, kanban boards for deal stages, and detailed customer profile views.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code.
Vibe coding is all about moving fast and using AI to build exactly what you need. You can "vibe code" a custom CRM in Softr by simply describing your sales requirements—like specific deal stages or customer fields—to the AI Co-Builder. Softr then generates a production-ready app on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the "boring 80%"—like user authentication, database logic, and lead security—natively. This means you get the speed of vibe coding without the "Day Two" headaches of managing raw code. You describe it, Softr builds it, and it’s ready for your sales team to use instantly.
Yes. You can manage multiple sales teams, regions, or even departments like marketing and customer success in a single custom CRM. Each user only sees the customer data and deal pipelines assigned to them, based on their login and role. This is useful for large organizations or companies with separate territories.
Yes, you can. You don't need to bring your customer data from somewhere else to start building with Softr. If you're starting from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with any custom CRM you build.
But if you already have lead data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector to bring in customer records from other sources. Either way, you have full control over how your sales data is structured and displayed in your app.
Softr Databases is the recommended native, relational data source for Softr. It is built explicitly for business apps like a custom CRM, offering the highest performance, instant automation triggers, and a lightning-fast experience because the lead data is native to the platform.
If you already have your data elsewhere, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources into the same CRM—so your app could pull in contact records from Softr Databases and billing history from HubSpot at once. Most sources support real-time, two-way sync, so changes in your custom CRM stay in sync automatically.
Yes, Softr gives you full control over how users experience your custom CRM. You can customize the layout, navigation, and lead views to match your workflow. Each page or block can be shown or hidden based on who's logged in, so every sales rep sees only the leads relevant to them.
You can also set up different user roles, such as sales rep, manager, or admin—and define exactly what each role can view or edit. For example, reps can see only their assigned deals, while internal managers can view all lead records across the company. This level of customization is especially useful when you're managing multiple teams or complex account ownership. It helps keep the CRM experience clean, secure, and tailored to each user's specific goals.
Yes, you can fully white-label your custom CRM in Softr. You can use your own logo, brand colors, fonts, and a custom domain to make the CRM feel like a natural extension of your company's internal software. You can also remove all Softr branding, so your sales team only sees your company's identity throughout their work day.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your custom CRM. You can adjust colors, fonts, spacing, and page structure to match your brand. You can also choose how each page is laid out, decide which blocks go where, and set what different users see when they log in.
To display your sales data, you can add different types of blocks depending on what you need:
- Table blocks – to show structured lead lists or activity logs
- List or Card blocks – to highlight customer profiles and key accounts
- Detail View – to show one customer record at a time with full history
- Forms – for logging calls and adding new leads
- Charts – to show revenue insights and pipeline health
- Calendar blocks – to display upcoming sales calls or follow-up deadlines
If your sales process changes later, it's easy to make updates right in the visual builder.
Softr is built with security in mind. All customer data is encrypted in transit (TLS) and at rest, and your custom CRM is hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see and do what. You can set up role-based permissions, manage users directly within your data source, and apply global restrictions to protect sensitive lead information across your entire app.
For apps using Softr Databases, your data is stored in Softr's secure environment with SOC 2 Type II compliance. For apps connected to external data sources like Airtable or SQL, Softr doesn't store your data—it just displays it in real time based on your access settings. You're always in control of your data and who can view or edit lead records.
It is fully production-ready. Unlike many AI tools that just "vibe code"—generating fragile code that is hard to maintain—Softr builds your custom CRM on top of a stable, business-grade foundation.
We handle the "boring 80%" (like authentication, secure hosting, and granular lead-level permissions) natively, so you don't have to. This solves the "Day Two" problem of AI: you get the speed of instant generation without the headache of managing raw, unreliable code. Your CRM is secure, scalable, and ready for your team to start closing deals from day one.
Softr is the first AI-native platform for building business software like a custom CRM. Unlike pure "vibe coding" tools that generate fragile code, or traditional no-code tools that require hours of manual configuration, Softr's AI Co-Builder creates apps on top of a secure, production-ready foundation.
What sets it apart is the hybrid advantage: you can use AI to generate your CRM database, app pages, and business logic in minutes, then use visual controls for precise editing. You get the speed of AI with the reliability of business-grade infrastructure (auth, roles, and permissions) already built-in. It's designed for sales and ops teams who want to move from prototype to production on day one.
Yes. Softr supports powerful native workflows and a wide range of integrations so you can connect your custom CRM to the rest of your sales stack. You can automate tasks using Softr Workflows, sync with Stripe for payment history, or connect Intercom for support logs. Softr also supports REST API and webhooks for more advanced sales automations.
Whether you need to send lead data to another system, trigger email flows based on deal stage changes, or display information from other tools, you can build it into your custom CRM without writing code.
Describe what you need. Softr's AI builds it in minutes. Get started for free, no dev needed.