CRM

Build your own custom CRM, no code required

Track leads, manage pipelines, and view deal insights in an AI-powered custom CRM built with AI you customize to fit your sales workflow.

Screenshot of a custom CRM interface displaying a sales pipeline dashboard with lead lists, deal stages, revenue charts, and navigation menus.
custom crm mobile ui
Loved by 1 million+ teams around the globe
Data Management

Bring all your sales data together in real time

Connect lead lists, pipeline stages, and contact history with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your business.

Explore all data sources
Power

Custom access for every team. Built-in security.

Give each teammate the right tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.

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Advanced permissions

Give different sales tiers tailored access and performance dashboards, so each account manager sees just the records assigned to them.

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User groups

Give different sales tiers tailored access and performance dashboards, so each account manager sees just the records assigned to them.

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Automations

Streamline your sales process with Softr Workflows. Trigger native notifications based on pipeline stage changes to keep deals moving forward.

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Works on any device

Access and update your custom CRM from the field. Log notes, update statuses, and check deal details on any mobile device out of the box.

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Easy, secure logins

Use Google, email, or SSO logins to give your sales team fast, secure access—no IT tickets or complex passwords needed.

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Security

Keep sensitive customer data safe with SOC2 and GDPR compliance, plus fine-tuned access control to prevent unauthorized data exports.

Why Softr

Why Softr vs other software

No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

UI screenshot of Softr drag-and-drop dashboard setup for building custom crm

Easy, fast setup

Build your custom CRM in minutes with AI—no manual setup or complex configurations needed.

UI screenshot of Softr dashboard with resources, contacts, finances, and projects modules

Consolidate your stack

Add features like automated pipeline stages, client documents, or custom reports as your sales needs grow.

Integration logos showing Softr connected with Airtable, Notion, Google Sheets, HubSpot, SQL, Rest API, and more.

Flexible as you grow

Start with a CRM, then add partner portals, team dashboards, or lead forms—all in one place.

How it works

Generate a fully custom custom CRM with AI in minutes

Co-build with AI

Simply describe what you need. Let Softr handle everything - Interface, database, workflows.

Iterate with AI or visually

Control most critical parts of your app yourself - roles, permissions, security.

Ship the same day

Invite team members or external clients and partners right away. No developer handover.

Customer Love

The go-to platform for business operations

Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.

Frequently asked questions

What is a custom CRM?
What are the benefits of building a custom CRM with Softr?
What types of features can I build into my custom CRM?
How can I "vibe code" a custom CRM with Softr?
Can I manage multiple teams or departments in the same custom CRM?
Can I use Softr if I don't already have my data in another tool?
Which data sources does Softr support?
Can I customize the user experience and permissions?
Can I white-label my custom CRM in Softr, including using my own branding?
Can I customize the design and layout of my custom CRM?
How secure is my data in Softr apps?
Is the AI-generated custom CRM production-ready or just a prototype?
How is Softr different from other no-code tools?
Can I automate workflows and integrate with other tools?

Related use cases

Build your custom CRM in minutes

Describe what you need. Softr's AI builds it in minutes. Get started for free, no dev needed.