Track leads, manage deals, and log calls in an AI-powered CRM for sales built with AI to fit your team's specific revenue workflows.


Customize your CRM for sales setup with the exact steps and views your team needs. Add features as processes evolve—no code needed.





Connect spreadsheets, CRMs, and other systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your business.
Give each teammate the right tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different sales reps tailored dashboards and pipelines, so each team member sees just the prospects that matter to them.
Give different sales reps tailored dashboards and pipelines, so each team member sees just the prospects that matter to them.
Streamline your sales processes with Softr Workflows. Trigger native notifications based on deal stage changes or new lead submissions.
Access and update your CRM for sales on the go. View pipelines and log activities from the field—all apps are mobile-ready.
Use Google, email, or SSO logins to give your sales team fast, secure access to their pipeline—no IT tickets needed.
Keep sensitive customer data safe with SOC2 and GDPR compliance, plus fine-tuned access control to protect your entire sales database.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your CRM for sales in minutes with AI—no manual setup or complex configurations required.

Add features like lead scoring, automated alerts, or deal stages as your workflows evolve—no rebuild needed.

Start with a CRM, then add sales dashboards, forms, or client portals—all in one place with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A CRM for sales is a secure central hub where your sales team can track leads, manage customer relationships, and monitor deal progress. Instead of juggling messy spreadsheets or hunting through email threads, it centralizes all prospect communication, contact details, and sales pipelines in one place. This ensures your team stays organized and can focus on closing deals rather than administrative tasks.
Softr is the first AI-native platform for building business software, making it easy to create a CRM for sales that matches your unique sales process. You can describe your specific sales cycle to the AI Co-Builder to instantly generate a lead database, pipeline stages, and follow-up logic—all fully connected and secure.
You don't need to write any code. You can start with AI, use a pre-built sales template, or build from scratch. Everything runs on Softr Databases, our native relational database, though you can also sync data from Airtable, Google Sheets, or HubSpot. You have full control to visually adjust layouts, set permissions for different territories, and brand the app to match your company. It is fast to launch, easy to iterate on, and scales as your sales team grows.
You can include a wide range of features in your CRM for sales to optimize your workflow. A high-performing CRM for sales typically combines standard tracking blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let sales reps query lead data via chat, or set up Database AI Agents to automatically research prospects or perform LinkedIn data enrichment.
- Vibe Coding Blocks – Create custom UI components, such as a specialized lead conversion calculator, using the AI Code block to "vibe code" exactly what your team needs.
- Softr Workflows – Build native automations (like an automated task reminder) that trigger notifications or sync data whenever a lead moves to a new pipeline stage.
- User Portals & Logins – Securely manage access so account executives only see their own assigned leads while the VP of Sales sees a high-level overview.
- Forms & Data Collection – Capture new leads directly through custom lead-gen forms with file uploads for contracts and conditional logic for lead routing.
- Dashboards & Charts – Visualize your CRM for sales performance with real-time charts showing monthly recurring revenue (MRR) and win rates.
- Lists & Advanced Filtering – Manage your pipeline with searchable tables, kanban boards for deal stages, and detailed views for every lead interaction.
Everything is built using Softr's drag-and-drop blocks without code. If your sales strategy shifts, updating your CRM for sales is a matter of clicks.
Vibe coding is about using AI to build exactly what you need at the speed of thought. You can "vibe code" a CRM for sales in Softr by describing your pipeline requirements and lead fields to the AI Co-Builder. Softr then generates a production-ready application on top of a secure, stable foundation.
Unlike other tools that just output raw, unstable code, Softr handles the core architecture—like user authentication, lead database logic, and field security—natively. This provides the speed of vibe coding without the long-term maintenance burden of raw code. You describe the sales workflow, Softr builds it, and your reps can start logging calls immediately.
Yes. You can manage multiple sales teams or departments within a single CRM for sales. Each sales rep only sees the accounts and deal data assigned to them based on their specific role and territory permissions. This is ideal for organizations with separate SDR and AE teams, or businesses managing multiple product lines in one system.
Yes, you can. You do not need an existing database to start building your CRM for sales with Softr. If you are starting from zero, you can use Softr Databases, which is built into the platform and optimized for business applications.
However, if you already have leads in Airtable, Google Sheets, HubSpot, Notion, or even SQL databases, you can connect those as your backend. You can also use the REST API to pull in data from other lead sources. You have total flexibility over how your sales data is organized and presented to your team.
Softr Databases is the recommended native data source for your CRM for sales. It is built for business software, offering high performance and instant automation triggers, ensuring your sales team has a lightning-fast experience because the data is native to the app.
If you store your leads elsewhere, Softr connects to 17+ external sources. You can integrate with Airtable, Google Sheets, HubSpot, SmartSuite, and BigQuery. You can even combine sources—for example, pulling customer contract data from Softr Databases and marketing lead records from HubSpot into the same dashboard. Most sources support two-way sync, so updates made by sales reps in the app reflect in your database instantly.
Yes, Softr provides granular control over how your team interacts with the CRM for sales. You can customize the layout and navigation to match your specific sales methodology. Each page or lead block can be shown or hidden based on the logged-in user, ensuring reps only see data relevant to their quota.
You can define different roles—such as BDR, AE, and Sales Manager—and set precise viewing or editing rights for each. For instance, an AE can update their own deal stages, while a Manager can view performance metrics across the whole team. This ensures your CRM for sales remains secure and uncluttered, showing each user exactly what they need to hit their targets.
Yes, you can fully white-label your CRM for sales in Softr. You can use your own company logo, brand colors, custom fonts, and a custom domain to ensure the platform feels like a proprietary internal tool. You can also remove all Softr branding so your sales team only sees your company identity while they work.
Yes, you can. Softr gives you extensive flexibility to control the design and layout of your CRM for sales. You can adjust the visual theme to match your brand and choose how information is organized for your reps.
To organize your sales data, you can use various block types:
- Table blocks – to display structured lists of new leads or call logs
- List or Card blocks – to highlight high-priority accounts or prospect profiles
- Detail View – to see a deep dive into a specific deal's history and contact details
- Forms – for reps to log calls or submit new lead info
- Charts – to track sales pipeline velocity and revenue targets
- Calendar blocks – to manage follow-up meetings and demo deadlines
As your sales process evolves, you can easily tweak the layout or add new blocks using the visual builder.
Softr is built with enterprise-grade security. All sales data is encrypted in transit (TLS) and at rest, with apps hosted on secure, reliable infrastructure. Your CRM for sales gives you full control over data access. You can implement role-based permissions, manage user access within your data source, and apply global visibility rules to protect sensitive revenue information.
For CRMs using Softr Databases, data is stored in a secure environment in Europe (Germany) with SOC 2 Type II compliance. For apps connected to tools like Airtable or SQL, Softr displays your data in real time without storing it on our servers. You remain in total control of your sales intelligence at all times.
The CRM for sales generated by Softr is fully production-ready. While other AI tools might only "vibe code" fragile script collections that are hard to maintain, Softr builds your app on a stable, professional foundation.
We natively manage the "boring 80%"—including secure login, hosting, and granular user roles—so you don't have to. This eliminates the common AI headache of managing raw, unreliable code. Your CRM for sales is scalable, secure, and ready for your sales team to start closing deals from day one.
Softr is the first AI-native platform for building custom business software. Unlike rigid off-the-shelf CRMs or complex no-code tools that require weeks of configuration, Softr's AI Co-Builder creates a custom CRM for sales on top of a secure, production-ready foundation in minutes.
The key differentiator is the hybrid advantage: use AI to generate your leads database and sales logic, then use the visual editor for pixel-perfect adjustments. You get the speed of AI generation paired with the reliability of built-in business infrastructure (auth, roles, and permissions). It is built for sales leaders who need a tool that fits their process perfectly without needing a developer.
Yes. Softr supports powerful native workflows and numerous integrations to connect your CRM for sales to your entire tech stack. You can automate repetitive tasks using Softr Workflows, or sync with external tools like Stripe for invoicing and Intercom for customer support. Softr also supports the REST API and webhooks for advanced sales automations.
Whether you need to trigger a Slack notification when a deal is closed or pull in marketing data from other systems, you can build these connections into your CRM for sales without writing a single line of code.
Describe what you need. Softr's AI builds your custom CRM for sales in minutes—no code required.