Capture leads, track status, and log activity in an AI-powered automated CRM built with AI to fit your unique sales team's workflow.


Customize an automated CRM that looks sleek out of the box. Add only the lead routing and status tracking features your sales team requires.





Connect spreadsheets, lead sources, and communication logs with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your deals.
Give each teammate the right CRM tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different sales reps and managers tailored access and dashboards, so each role sees just the pipeline and contacts they need.
Give different sales reps and managers tailored access and dashboards, so each role sees just the pipeline and contacts they need.
Streamline your sales processes with Softr Workflows. Trigger native notifications based on lead status changes or contact activity to keep deals moving.
Access and update your automated CRM on the go. Log contact activity or change deal stages from the field with mobile-ready app views.
Use Google, email, or SSO logins to give your sales team fast, secure access to customer data—no IT tickets needed.
Keep sales and contact data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every level of your automated CRM.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your automated CRM in minutes with AI—no manual configuration or complex lead routing setup needed.

Add pipeline views, reporting dashboards, or approval workflows as your sales process evolves—no rebuild needed.

Start with a CRM, then add client portals, lead forms, or team dashboards—all in one place with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




An automated CRM is a secure digital environment where your sales team and stakeholders can manage customer relationships with minimal manual effort. It streamlines the tracking of leads, deals, and communication history in one centralized place, removing the need for chaotic spreadsheets or manual follow-up reminders. This ensures your sales process remains organized and provides a more consistent experience for potential customers.
Softr is the first AI-native platform for building business software, making it the ideal choice for creating an automated CRM tailored to your specific sales pipeline. You can describe your sales process to the AI Co-Builder to instantly generate your lead database, pipeline views, and automation logic—all fully connected and secure.
You don't need to code anything. You can start by generating with AI, using a dedicated template, or building from scratch. Everything runs on Softr Databases, or you can leverage external data from Airtable, Google Sheets, HubSpot, and more. You have full control to visually adjust the layout, set lead ownership permissions, and brand the interface to match your company's identity. It's fast to launch and flexible enough to scale as your sales team grows.
You can include a wide range of features in your automated CRM to optimize your sales cycle. A powerful sales app usually combines functional data blocks with high-level AI intelligence:
- AI-Powered Intelligence – Use Ask AI to let sales reps query lead data conversationally, or set up Database AI Agents to research LinkedIn profiles or enrich company data automatically.
- Vibe Coding Blocks – Build custom UI elements—like a dynamic deal stage tracker—using the AI Code block to 'vibe code' exactly what your workflow requires.
- Softr Workflows – Build native automations, such as automated email notifications or task creation, that trigger whenever a lead changes status or a deal is closed.
- User Portals & Logins – Securely manage access so account executives only see their assigned accounts while sales managers maintain a global view.
- Forms & Data Collection – Capture new prospects with custom lead-gen forms, including file uploads for contracts and conditional logic.
- Dashboards & Charts – Visualize your sales performance, conversion rates, and monthly recurring revenue with real-time charts.
- Lists & Advanced Filtering – Manage your pipeline with searchable tables, drag-and-drop kanban boards, and detailed contact views.
Everything is built using Softr's drag-and-drop blocks, allowing you to create a high-end tool without code. If you need a specialized sales metric component, use the Vibe Coding block to generate it with AI.
Vibe coding is about moving at the speed of thought to build the exact sales tool you need. You can "vibe code" an automated CRM in Softr by simply describing your lead management requirements to the AI Co-Builder. Softr then generates a production-ready application on a secure and stable foundation.
Unlike other tools that produce fragile, raw code, Softr handles the core logic—like secure user authentication for sales reps, database relationships, and permission levels—natively. This allows you to focus on the 'vibe' of your sales process without worrying about technical debt. You describe the automation logic, Softr builds it, and your team can start closing deals instantly.
Yes. You can manage multiple sales teams, regions, or even different departments like marketing and customer success within a single automated CRM. Each user only sees the leads, accounts, and performance data assigned to them based on their specific role and territory. This is ideal for growing organizations that need a unified platform with strictly defined data visibility.
Yes, you can. You don't need an existing database to start building your automated CRM with Softr. If you are building from the ground up, you can use Softr Databases, which is built directly into the platform to provide a seamless, integrated experience for your sales data.
However, if you already have contact lists in Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, or SQL, you can connect those as well. You can also use the REST API to pull in data from other lead-gen sources. Softr gives you total control over how your prospect data is structured and presented.
Softr Databases is the recommended native data source for your automated CRM. It is purpose-built for high-performance business apps, offering instant automation triggers and a fast user experience because the lead data is native to the platform.
If your sales data lives elsewhere, Softr connects to over 17 external sources including Airtable, Google Sheets, HubSpot, SmartSuite, and BigQuery. You can even combine sources—for example, pulling lead data from HubSpot while managing internal sales tasks in Softr Databases. Most sources support real-time, two-way sync to keep your pipeline accurate across all tools.
Yes, Softr provides granular control over how your team interacts with the automated CRM. You can customize the dashboard layouts, navigation menus, and sales stages to match your unique brand and sales methodology. Every block or page can be gated based on user roles, ensuring sensitive financial details or commission data are only visible to the right people.
You can define roles such as 'Sales Associate,' 'Manager,' or 'Operations' and specify exactly which records they can edit. For instance, reps can only edit their own prospects, while managers can oversee the whole pipeline. You can also create personalized dashboards that filter data automatically based on the logged-in user, keeping the focus on their specific targets.
Yes, you can fully white-label your automated CRM. You can incorporate your company logo, brand colors, custom typography, and a custom domain (e.g., crm.yourcompany.com) to make the software feel like a proprietary internal tool. You also have the option to remove all Softr branding, ensuring your team has a cohesive brand experience whenever they log in to manage deals.
Yes, you can. Softr offers extensive flexibility to adjust the design and layout of your automated CRM. You can modify spacing, fonts, and page structures to optimize for sales efficiency. You can choose which functional blocks appear on each dashboard and set visibility rules for different types of users.
To manage your sales data effectively, you can add various blocks:
- Table blocks – to visualize your full lead list or recent interactions.
- List or Card blocks – to display detailed company profiles or sales collateral.
- Detail View – to dive deep into a single contact's history and activity log.
- Forms – for quick manual lead entry or contact updates.
- Charts – to track sales quotas and pipeline health.
- Calendar blocks – to manage follow-up meetings and contract deadlines.
Changes can be made instantly in the visual builder as your sales process evolves.
Security is a core focus for Softr. All data within your automated CRM is encrypted in transit and at rest, with hosting on enterprise-grade infrastructure. You maintain full control over data access through role-based permissions, visibility rules, and global restrictions that prevent unauthorized users from seeing prospect information.
For systems using Softr Databases, data is hosted securely in Europe (Germany) with SOC 2 Type II compliance. For CRMs connected to external tools like Airtable or SQL, Softr acts as a secure interface and does not store the data itself, displaying it in real-time based on your settings. Softr follows strict industry best practices for platform monitoring and access control.
It is fully production-ready. While other AI tools might only 'vibe code' static prototypes or fragile scripts, Softr builds your automated CRM on a robust, business-grade foundation.
We manage the critical infrastructure—like secure login systems, hosting, and complex data permissions—natively. This eliminates the technical debt often associated with AI-generated software. Your CRM is secure, scalable, and ready for your sales team to start inputting leads and closing deals on day one.
Softr is the first AI-native platform for business software. Unlike traditional no-code tools that involve steep learning curves and manual setup, or 'vibe coding' tools that create unmanaged code, Softr's AI Co-Builder generates a functional automated CRM on top of a secure, production-ready foundation.
This hybrid approach allows you to use AI to generate the core database and logic in minutes, then use the visual editor for pixel-perfect refinements. You get the speed of AI with the reliability of built-in business features like authentication and granular roles, making it the fastest way to move from a sales idea to a live automation tool.
Yes. Softr supports powerful native workflows and a wide range of integrations to connect your automated CRM to your entire tech stack. You can automate sales tasks using Softr Workflows, sync customer billing through Stripe, or integrate support via Intercom. Softr also provides REST API and webhook support for advanced sales automation.
Whether you need to trigger a Slack alert when a deal closes or pull in marketing lead data from another system, you can build these connections directly into your CRM without writing a single line of code.
Describe your sales process and Softr's AI builds it in minutes. Get started for free, no dev needed.