Visualize metrics and track performance in an AI-powered analytics dashboard built with AI you customize to fit your team's workflow.


Choose exactly the charts and filters your workflow requires. Customize your reporting setup now and evolve it later as your data needs grow.






Connect spreadsheets, CRMs, and SQL databases with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your business analytics.
Give each teammate the right reporting and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different departments tailored access and dashboards, so marketing, sales, and ops teams see only the KPIs that matter to them.
Give different departments tailored access and dashboards, so marketing, sales, and ops teams see only the KPIs that matter to them.
Streamline your reporting with Softr Workflows. Trigger native notifications or status changes based on data shifts to keep operations running smoothly.
Access and update your analytics dashboards on the go from your phone or tablet. All apps are mobile-ready out of the box.
Use Google, email, or SSO logins to give your team fast, secure access to company reports—no IT tickets needed.
Keep internal data safe with SOC2 and GDPR compliance, plus fine-tuned access control to ensure data privacy at every level.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your analytics dashboard in minutes with AI. No complex data configuration or dev time needed.

Add new filters, charts, or automated alerts as your data needs evolve—without needing to start from scratch.

Start with a dashboard, then add client portals or internal tools—all in one place, with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




An analytics dashboard is a secure, interactive space where stakeholders can log in to visualize complex data through charts, KPIs, and real-time reports. It centralizes metrics from various sources into a single view, eliminating the need to dig through static spreadsheets or manual exports. This makes it easier for business leaders and analysts to identify trends, track performance goals, and make data-driven decisions quickly.
Softr is the first AI-native platform for building business software, making it ideal for creating an analytics dashboard tailored to your specific reporting needs. You can describe your metrics to the AI Co-Builder to instantly generate your database, tracking pages, and visualization logic—all fully connected and secure.
You don't need to write complex SQL or code. You can start by generating with AI, using a specialized reporting template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external data sources like Airtable, Google Sheets, HubSpot, or SQL databases. You have full control to adjust the charting layout visually, manage granular data access permissions, and white-label the dashboard to match your brand style.
You can include a wide range of analytical features depending on your reporting requirements, blending powerful visualization blocks with AI-driven insights:
- **AI-Powered Intelligence** – Use Ask AI to let managers query their performance metrics conversationally, or set up Database AI Agents to summarize complex data trends or perform automated forecasting.
- **Vibe Coding Blocks** – Build custom UI components—like a specialized heat map or a multi-series comparison chart—using the AI Code block to "vibe code" the exact visualization you need.
- **Softr Workflows** – Build native automations (like email alerts when a KPI falls below a certain threshold) that trigger whenever your data updates.
- **User Portals & Logins** – Securely manage access so department heads only see their team's data while executives maintain a company-wide view.
- **Forms & Data Collection** – Capture qualitative insights or manual data entry with custom forms to supplement your automated metrics.
- **Dashboards & Charts** – Visualize your conversion rates, revenue targets, or inventory levels with real-time bar charts, line graphs, and summaries.
- **Lists & Advanced Filtering** – Display raw data records with searchable tables and multi-select filters to drill down into specific date ranges or categories.
Vibe coding is about leveraging AI to build professional reporting tools at high speed. You can "vibe code" an analytics dashboard in Softr by simply describing your specific KPIs and data structure to the AI Co-Builder. Softr then generates a production-ready dashboard on top of a stable, secure foundation.
Unlike other tools that generate raw, unmanageable code for charts, Softr handles the infrastructure natively—including user authentication, relational database logic, and data security. You describe the metrics you want to track, and Softr builds the interface and backend instantly, making it ready for your analysts or team leads to use immediately.
Yes. You can manage multiple clients, regional teams, or departments in a single dashboard application. Through Softr's permission system, each user only sees the specific metrics and datasets assigned to them based on their login and role. This is perfect for agencies reporting to multiple clients or large organizations where data isolation between business units is required.
Yes, you can. You don't need an existing data warehouse to start building your analytics dashboard with Softr. If you are starting fresh with no historical data, you can use Softr Databases, which is built into the platform and integrates perfectly with the charts and tables in your application.
However, if you already have metrics stored in tools like Airtable, Google Sheets, HubSpot, Notion, or SQL databases, you can connect those directly. You can also utilize the REST API connector to ingest data from third-party marketing or sales platforms, giving you full control over how your information is structured and visualized.
Softr Databases is the recommended native, relational data source for your analytics dashboard. It is optimized for business software, providing high performance for data-heavy apps and instant triggers for reporting automations.
If your data resides elsewhere, Softr connects to over 17 external sources, including BigQuery, Airtable, HubSpot, and Google Sheets. You can even combine multiple sources in one dashboard—for example, pulling financial data from a SQL database and CRM data from HubSpot into a single executive view. Most sources support real-time, two-way sync, ensuring your charts reflect the absolute latest information.
Yes, Softr gives you comprehensive control over the dashboard experience. You can customize the page layout, filtering options, and chart types to suit your specific reporting workflow. Every visualization block can be shown or hidden based on user roles, ensuring sensitive financial data is only visible to authorized personnel.
You can set up distinct roles—such as Viewer, Editor, or Admin—to define who can view reports and who can update the underlying data. For instance, a regional manager can only filter charts for their territory, while a global admin can see all aggregated data. This ensures the dashboard remains clean, secure, and personalized for every stakeholder.
Yes, you can fully white-label your analytics dashboard in Softr. You can incorporate your corporate logo, customized brand colors, and unique fonts, and host the app on your own custom domain. By removing all Softr branding, you ensure your clients or internal executives have a seamless, professional experience that feels like an in-house proprietary tool.
Yes, you can. Softr provides the flexibility to control every visual aspect of your analytics dashboard. You can adjust colors to match your brand's palette, modify spacing for better readability, and structure pages to prioritize the most important KPIs.
To effectively display your data, you can choose from various functional blocks:
- **Chart blocks** – to visualize trends like revenue over time or user growth.
- **Table blocks** – to display detailed, filterable drill-downs of raw data.
- **List or Card blocks** – to highlight specific KPIs or top-performing categories.
- **Detail View** – to focus on a single metric or data point in detail.
- **Forms** – to allow users to input goals or feedback.
- **Calendar blocks** – to track reporting deadlines or campaign launch dates.
If your reporting needs evolve, you can easily drag and drop new components or update existing ones within the visual builder.
Security is central to Softr. All data is encrypted in transit using TLS and at rest, and dashboards are hosted on secure, industry-standard infrastructure. You have granular control over data access, allowing you to set role-based permissions and visibility rules that prevent unauthorized users from accessing sensitive metrics.
For dashboards using Softr Databases, data is stored in a secure EU-based environment (Germany) with SOC 2 Type II compliance. For dashboards connected to external sources like BigQuery or SQL, Softr doesn't store your sensitive records—it simply fetches and displays them in real-time based on your permission settings, ensuring you maintain full sovereignty over your information.
It is fully production-ready. Unlike many AI tools that generate fragile, stand-alone code that is difficult to secure or scale, Softr builds your analytics dashboard on a robust, business-grade foundation.
We manage the critical infrastructure—such as user authentication, secure data fetching, and permissions—natively. This eliminates the "Day Two" problem typically associated with AI generation; you get an instantly functional dashboard that is secure and scalable for hundreds of users from day one.
Softr is the first AI-native platform specifically designed for business software. Unlike basic dashboarding tools that only offer static visualization, or traditional no-code platforms that require steep learning curves, Softr's AI Co-Builder generates a functional reporting app with a relational database and user logic in minutes.
The key advantage is our hybrid approach: you can use AI to build the core dashboard and data structure, then use a visual editor for fine-tuning. You gain the speed of AI generation without sacrificing the reliability of enterprise features like granular roles and secure data syncing, making it the fastest way to move from data source to professional reporting.
Yes. Softr supports powerful native workflows and deep integrations to connect your analytics dashboard to your entire ecosystem. You can automate tasks like sending weekly Slack summaries of dashboard stats using Softr Workflows, or integrate with Stripe to track transaction volume in real-time.
Whether you need to push dashboard data to an external CRM, trigger email alerts based on performance peaks, or sync data via REST API and webhooks, you can build these complex automated workflows without writing a single line of code.
Describe your data requirements and Softr's AI builds it. Get started free. No setup time, no dev needed.