Track traffic performance and marketing attribution in a dashboard built with AI that you customize to fit your team's reporting needs.


Customize a website analytics hub that looks sleek and modern out of the box. Add only the features you need, and iterate as your data evolves.






Connect Google Analytics, ad platforms, and marketing tools with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your business.
Give each teammate the right analytics and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different team members tailored dashboards, so executives see high-level trends while analysts see granular content engagement metrics.
Give different team members tailored dashboards, so executives see high-level trends while analysts see granular content engagement metrics.
Streamline your reporting with Softr Workflows. Trigger native notifications based on traffic spikes or data changes to keep your team informed.
Access and update your website analytics hub on the go. Monitor site performance and campaign status from any mobile device out of the box.
Use Google, email, or SSO logins to give your marketing team fast, secure access to reporting dashboards—no IT tickets needed.
Keep sensitive performance data safe with SOC2 and GDPR compliance, plus fine-tuned access control to protect proprietary marketing insights.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your website analytics hub in minutes with AI—no manual configuration or manual reporting loops needed.

Add features like campaign tracking, ROI calculators, or automated alerts as your strategy grows—no rebuild needed.

Start with a reporting hub, then add project trackers or client portals—all in one place with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A website analytics hub is a secure, centralized dashboard where your team or clients can log in to monitor digital performance metrics like traffic, conversion rates, and user behavior. It consolidates data from various tracking sources into one visual interface, eliminating the need to navigate complex analytics platforms or share static PDF reports. This makes it easier for marketing managers and stakeholders to identify trends and make data-driven decisions.
Softr is the first AI-native platform for building business software, making it the ideal choice for creating a website analytics hub tailored to your specific reporting needs. You can describe your reporting requirements to the AI Co-Builder to instantly generate your database, tracking pages, and visualization logic—all fully connected and secure.
You don't need to be a data scientist or developer. You can start by generating with AI, using a dashboard template, or building from scratch. Everything runs on Softr Databases, or you can pull live data from external tools like Google Sheets, Airtable, or HubSpot. You have total control to visually customize your charts, decide which stakeholders see which metrics, and white-label the hub with your brand. It’s fast to deploy, easy to scale, and flexible enough to evolve as your marketing strategy grows.
You can include a wide range of features in your website analytics hub to streamline your data analysis. A great hub usually combines functional reporting blocks with AI-powered insights:
- AI-Powered Intelligence – Use Ask AI to let your team query traffic trends conversationally, or set up Database AI Agents to automatically summarize weekly performance or highlight anomalies in your conversion data.
- Vibe Coding Blocks – Build custom visual components—like a specialized heat map viewer or a unique funnel visualization—using the AI Code block to "vibe code" exactly what your analysts need.
- Softr Workflows – Build native automations (like an automated Slack alert when a specific traffic goal is met) that trigger whenever a metric crosses a pre-set threshold.
- Secure Access & Logins – Manage permissions so that different department heads only see the analytics relevant to their specific campaigns or regions.
- Data Collection Forms – Capture qualitative feedback or campaign metadata using custom forms and file uploads.
- Dashboards & Charts – Visualize user sessions, bounce rates, and ROI with real-time bar charts, line graphs, and summaries.
- Detailed Filtering – Manage vast amounts of data with searchable tables and date-range filters to drill down into specific period-over-period performance.
Everything is built using Softr's drag-and-drop blocks, and if your reporting needs change, you can update the hub instantly.
Vibe coding is about moving from an idea to a functional reporting tool at the speed of thought. You can "vibe code" a website analytics hub in Softr by simply describing your desired metrics and data views to the AI Co-Builder. Softr then generates a production-ready dashboard on a stable, secure foundation.
Unlike other tools that generate raw, unmanageable scripts, Softr handles the core logic—like secure data ingestion, user authentication, and chart rendering—natively. This means you get the speed of AI generation without the technical debt of managing custom code scripts. You describe the KPIs you want to track, Softr builds the hub, and it’s ready for your marketing team to use immediately.
Yes. You can manage multiple client accounts or internal departments within a single website analytics hub. Each user only sees the specific traffic data and reports assigned to them, based on their secure login and role. This is particularly valuable for digital marketing agencies that need to provide private, branded reporting dashboards for dozens of different clients simultaneously.
Yes, you can. You don't need an existing data infrastructure to start building with Softr. If you're manually tracking metrics or starting a new project, you can use Softr Databases, which is built into the platform and allows you to input and organize your records directly.
However, if your data currently lives in tools like Airtable, Google Sheets, or HubSpot, you can connect those as your source. You can even use the REST API connector to ingest data from third-party tracking pixels. You maintain full control over how your performance metrics are structured and displayed to your end users.
Softr Databases is the recommended native data source for your website analytics hub, offering high performance and instant automation triggers because the data lives where the app is hosted.
If you prefer to keep your data in existing stacks, Softr connects to 17+ external sources. You can pull records from BigQuery, Google Sheets, Airtable, or HubSpot. You can even combine sources—for example, pulling website traffic from Google Sheets while fetching ad spend data from HubSpot—to create a unified ROI dashboard. Most sources support real-time, two-way sync, ensuring your hub always reflects the latest performance figures.
Yes, Softr gives you granular control over how different users interact with your analytics. You can customize the layout, navigation, and specific KPIs to match your internal workflow. Each chart or data block can be shown or hidden based on the user's role, so a CEO sees high-level summaries while a PPC manager sees granular campaign data.
By setting up roles—such as Analyst, Client, or Viewer—you define exactly who can see, edit, or export specific datasets. For instance, you can create personalized views where clients only see their own monthly reports, while your internal team can manage all client data. This ensures your analytics hub remains clean, secure, and highly relevant to every stakeholder.
Yes, you can fully white-label your website analytics hub in Softr. You can use your own agency logo, brand colors, custom typography, and a custom domain (e.g., analytics.yourcompany.com) to make the hub feel like a proprietary tool. By removing all Softr branding, you provide a professional and seamless experience that builds trust with your clients and stakeholders.
Absolutely. Softr offers total flexibility to control the visual design of your website analytics hub. You can adjust the UI to match your brand's style guide and decide exactly how data flows across the screen. To display your metrics effectively, you can use several specialized blocks:
- Table blocks – to show detailed website logs or keyword rankings.
- List or Card blocks – to highlight top-performing landing pages or content.
- Detail View – to provide a deep dive into a specific marketing campaign.
- Forms – for team members to submit manual tracking updates.
- Charts – to visualize conversion trends and traffic spikes.
- Calendar blocks – to display scheduled campaign launches or content deadlines.
If you need to pivot your reporting strategy, you can easily drag and drop new blocks or update your dashboard design directly within the visual editor.
Softr is built with enterprise-grade security. All data is encrypted in transit via TLS and at rest, with hosting on secure, SOC 2 Type II compliant infrastructure. You have complete control over data visibility; you can set role-based permissions and visibility rules to ensure sensitive marketing spend or customer PII is only accessible to authorized personnel.
When using Softr Databases, your data is stored in a secure European-based environment (Germany). If you connect to external sources like BigQuery or SQL, Softr doesn't store your data—it simply fetches and displays it in real-time based on your specific access settings. You are always in the driver's seat regarding who can view or modify your analytics data.
It is a fully production-ready application. While many AI tools merely generate a visual prototype or fragile code, Softr builds your website analytics hub on a stable, business-grade foundation.
We handle the complex underlying architecture—like secure user logins, database hosting, and granular access control—natively. This eliminates the usual "Day Two" maintenance headaches. You get the speed of AI generation with the reliability of a custom-built software platform, meaning your hub is ready for large-scale team use from the moment it's generated.
Softr is the first AI-native platform for business software. Unlike traditional no-code tools that require hours of manual configuration or "vibe coding" tools that produce unmaintainable code, Softr's AI Co-Builder creates a scalable analytics hub on top of a secure infrastructure.
The key advantage is the hybrid approach: use AI to build your database and dashboard layout in seconds, then use our visual editor for precise refinements. You get high-speed development without sacrificing the reliability of professional features like audit trails, role-based access, and secure hosting. It's built for marketing teams who need more than a spreadsheet but don't want to hire a developer.
Yes. Softr supports powerful native workflows and integrations to ensure your website analytics hub is a core part of your tech stack. You can automate tasks using Softr Workflows, or connect with tools like Stripe for revenue tracking or Intercom for user behavior insights. Softr also supports webhooks and a REST API for advanced data pipelines.
Whether you need to trigger an email summary once a week, send lead data to your CRM, or pull live conversion figures from an external marketing tool, you can build these automations directly into your hub without writing a single line of code.
Describe what you need. Softr's AI builds it in minutes. Launch faster with a reporting tool built for your workflow.