Discovering Airtable opens up a world of possibilities for businesses, with every option offering great value. While starting with Airtable is straightforward, templates can unlock its potential.
Templates are pre-built tables with ready-to-go Airtable views, giving you a head start with your data. They're flexible, customizable, and created to make your life easier. You can choose from official templates or templates submitted by users, which makes the selection quite extensive. To help you find Airtable templates faster, we’ve collected some of the most useful templates for different use cases.
Tip: If you want to build an application on top of your Airtable data, Softr offers a wide variety of templates that come with their own Airtable template. You can also link any of these Airtable templates to Softr and turn it into a full-blown application.
Top Airtable templates for digital marketers
1. Content calendar template

Content marketing teams need a content calendar to keep projects on track, ensure consistent content delivery, and align team efforts. With this Airtable content calendar template, you can easily assign new content and schedule across multiple views. Pull key data directly into Airtable and publish seamlessly by integrating Airtable with your CMS or social media accounts. Use multiple calendar views to see assigned, pending and published content.
Bonus: Use Softr's free content calendar template to turn your content calendar into a professional app. Your writers can see assigned briefs and upload their content without access to the entire base.
2. Marketing campaign tracking template

Marketing campaigns take a lot of work and zap a lot of energy. But thanks to Airtable’s marketing campaign tracking template, you can streamline the entire process. This Airtable template makes task management easy:
- Plan, track, and visualize campaign timelines.
- Publish updates.
- Track your marketing budget and resources.
- Track conversions and return on investment.
- Automate scheduling processes.
- Distribute reports to stakeholders.
Bonus: Try Softr's free marketing campaign template to transform your campaign tracking base into a professional app. Make your campaign data accessible to team members and stakeholders anywhere, anytime.
Top Airtable templates for project management
4. Project tracker template

Although this Airtable project tracker template is based on a fictional science museum, you can use it to create, collaborate, and track projects by priority, status, and upcoming due dates. This template can easily fit into your project management workflow and help team members finish projects on time.
Bonus: Try this free Softr project tracker template to create an intuitive, user-friendly interface for your new base. Let your team members interact only with the project data most relevant to them, and make everyone more productive.
5. Bug tracker template

A reliable bug tracking system is essential for successful software development. This Airtable bug tracking template enables your team to efficiently organize and track bugs and report any new issues.
Bonus: Try Softr's free issue tracker template, which makes it easy for developers, testers, and project managers to report bugs and update statuses from any device without sorting through the entire Airtable base.
6. Project tracker template

Precise timing, clear roles, and defined schedules are key for a successful product launch. The Airtable project tracker template is invaluable for everyone on the team, including project managers, developers and content managers. This Airtable template will ensure collaborators are aligned, enabling team members to focus on their tasks and contribute to the collective effort.
Bonus: Try this free Softr template to turn your Airtable project tracker base into a custom app in minutes. Team members can log on from any device and view and edit only the information relevant to their role.
Top Airtable templates for designers
7. Design project pipeline template

Project pipelines are ideal for web designers and project managers. They offer a clear visual overview of each project's progress and a checklist for every stage of task management. Airtable's customizable design project pipeline template is both straightforward and adaptable.
This template gives you a centralized view of your pending requests, approval process and deliverables, allowing you to plan the timing and resources for your project initiatives.
Bonus: Try this free Softr template to turn your design project pipeline base into a professional business app that you can securely share with internal team members or external contributors.
8. Design project pipeline manager

If you're looking for a template made by an Airtable user, we love this one created by UX designer Taylor Gilbert. Airtable’s design project pipeline manager template showcases how Taylor and their team use the pipeline template for design projects and deliverables, task management, and team responsibilities. Just copy the template and adjust it according to your team's needs.
Bonus: Try this free Softr template to turn Taylor's Design Project Pipeline Manager base into a beautiful business app that will make it easier for users to navigate the pipeline, understand project stages at a glance, and access checklists and resources.
9. User feedback template

Designers invest considerable effort into optimizing user experience before launching a new website or web app. This Airtable user feedback template helps deepen your understanding of user interactions. Ideal for UX/UI teams, product managers, and more, this template centralizes customer feedback, facilitating user testing and analysis.
Bonus: Try Softr's free feedback template to collect feedback and feature requests from your customers. Create new forms to capture user feedback and build dashboards or UIs to visualize the information, no coding required.
Top Airtable templates for sales teams
10. Sales CRM template

Customer relationships are essential for a great customer experience for any sales team, no matter the size and capability. A proper tracking system is key to a successful sales team. The Airtable CRM template provides real-time access to your accounts. It will also help build a sales pipeline, customize automation triggers, and automate email notifications. You can use this CRM template for any size business and sales process.
Bonus: Use Softr's free sales CRM template to build a custom view and interface on top of your Airtable base. The template is flexible enough to adapt to your sales team, no matter how many customers you manage.
Related: Learn how to use Airtable as a CRM
11. Customer testimonials template

Sales teams often need to reference customer feedback and testimonials. Airtable’s customer testimonials template is a great option for addressing this. Using this template, you can tag each testimonial with the main topics it addresses. You can also mention the social media site you found it on, add video testimonials, and more. Pull up testimonial examples and simplify your work on your next sales call!
12. Ratio Coffee's distribution template

If you’re looking for an interesting solution for your sales team, take a look at Ratio Coffee’s distribution template. With the Airtable base, you can collect and manage a network of retailers and distributors who can get your products into the hands of your potential customers. The template is perfect if your company relies on building relationships with the first contact to close. You can add information on retailers, distributors, target regions and trips, and even interconnect different components.
Bonus: Try Softr's free vendor application form template to qualify, onboard vendors, and manage your vendor approval process.
Top Airtable templates for HR & recruiters
13. Employee directory template

Keeping track of employees can be a challenge. From managing roles, start dates, and birthdays to organizing contact information, an employee directory is essential for employee management. This Airtable employee directory template helps you regularly update information on your employees, track their progress, and much more.
Bonus: Get started quickly with Softr's free employee onboarding template, employee directory template, or our employee resource database template. Or save time by building an employee portal with your Airtable base in minutes, with custom views to centralize employee data and streamline employee management.
14. Contractor time tracker template

Are there any contractors at your company? If so, you probably have a spreadsheet to track their work and communicate with them. A more flexible option is Airtable's contractor time tracker template. It's a simple and fast way to keep track of your contractors' hours worked across projects.
Bonus: Try Softr's freelancer management system template for even greater flexibility. This all-in-one contractor project management solution works seamlessly with Airtable to track contractor hours, manage projects, and streamline communication.
15. Simple applicant tracker template

Another big part of HR's job is tracking and recruiting applicants. With Airtable's applicant tracking template, you can keep track of the whole hiring process and never miss a thing. The template has several personalized views that allow filtering, sorting, and grouping of the records based on different criteria. Trust us, your hiring process will become much easier and better with this handy template.
Bonus: Try Softr's free applicant tracking template to turn your Airtable base into a web app that manages every stage of the recruitment pipeline—all in one accessible place.
Top Airtable templates for product managers
16. Program communications plan template

If you're looking to undertake a large-scale transformation or small capability-building project, you need a clear program communication plan. Use Airtable's program communication plan template to lead by example, engage employees, and continue to improve. The template will help you develop a communications plan for your program. Setting expectations and identifying the right people to be involved in your team is easy.
17. Product launch calendar

Airtable co-founder Andrew Ofstad created this great Airtable template. The product launch calendar template is a good example of how Airtable can streamline your project management. It includes a "Feature Launches" database with fields for "Launch Date" and "Deploy Date," plus customizable calendar views. It's one of the best Airtable templates to align your team with your product strategy.
Bonus: Try Softr's free release planning template to organize launch dates, track progress, and keep your team aligned.
18. Growth experiments template

When it comes to web development, tracking experiments can help you improve product performance and refine your product strategy. The Airtable growth experiments template makes it easy to:
- Record and organize past experiments, including successes and failures.
- Track ongoing experiments with a convenient calendar view.
- Develop a structured framework for brainstorming and growth planning.
It’s a simple way to bring structure and focus to your growth process.
Top Airtable templates for events
19. Event planning template

Need some extra tools to help with event planning? This is the Airtable event planning template you need. Using the template, you can catalog every moving part, person, and place. It’s flexible enough to use for any stage of event planning, from creating event collateral to finalizing the last touches.
Bonus: Use Softr's free event planning template to turn your Airtable base into an all-in-one platform for managing events, schedules, speakers, and attendees, as well as event logistics and budget. It’s flexible enough for everything from brainstorming ideas to managing a successful live event.
20. Event marketing template

Hosting events is one of the best ways to engage customers. Airtable's event marketing template helps you plan webinars, meetups, dinners, and more. You'll be able to stay on top of your planning process and focus on the most important part: creating an amazing experience for the attendees.
21. Nonprofit gala template

Nonprofits often organize galas and fundraisers to support their missions. To simplify event planning, use Airtable’s nonprofit gala template to track speakers, attendees, and live event details like virtual meeting links—all in one central hub. You can easily customize the base to fit your needs and streamline the planning process.
Bonus: Simplify your program management with Softr's free nonprofit program management template. Use it to manage your programs, projects, tasks, donors, and volunteers all in one place.
Simplify your workflow with Softr
Softr is an easy-to-use, no-code platform that makes it easy to turn your Airtable bases into powerful web apps, such as client portals, internal tools, marketing and event planning solutions, and more!
With features like user authentication, role-based access, and customizable views, Softr gives you complete control over your content and data.
Frequently asked questions about Airtable templates
Are Airtable templates free?
Yes, Airtable offers free templates across different categories, including project planning, task management, event planning, and more.
Where do I find templates in Airtable?
To find templates in Airtable, follow these steps:
- Go to the Airtable templates gallery.
- Search for a template that suits your needs. You can also explore templates based on specific use cases, industries, or features.
- Click on the template to view details, then select "Use Template" to add it to your workspace.
Can you use Airtable like Excel?
While Airtable incorporates spreadsheet functionalities similar to Excel, it offers additional features:
- Formulas: Both platforms support formulas, but in Airtable, formulas apply to entire fields, not individual cells.
- Data relationships: Airtable allows linking records across tables, enabling relational database capabilities.
- Views and collaboration: Airtable provides multiple views (calendar, kanban) and real-time collaboration tools, enhancing project management.
How do I create a custom template in Airtable?
To create a custom template in Airtable:
- Sign in to your Airtable account.
- Navigate to the desired workspace and add a new base.
- Customize tables, fields, and views according to your requirements.
- Once configured, you can duplicate this base as a template for future projects.
What is Softr
Join 700,000+ users worldwide, building client portals, internal tools, CRMs, dashboards, project management systems, inventory management apps, and more—all without code.