Adopting a Product-Led Process: Strategy and Challenges | Wes Bush (Founder of Product-Led)
February 7, 2023
Wes Bush is the Founder of Product-Led and the driving force behind the company's success. He wrote a book on Product-Led Growth titled 'Product-Led Growth: How to Build a Product That Sells Itself', hosted a Summit, and runs courses and a podcast devoted to the topic of product-led growth. Prior to his work with Product-Led, Wes was the leader of demand generation at Vidyard, where his efforts quickly led to over 100,000 users nearly overnight! His knowledge and expertise have made him a highly sought-after speaker in the tech industry.
SUMMARY OF THE EPISODE
In this episode, we’ll explore the following topics around product-led, community-led growth and the future of no-code:
Product-led Growth
- What exactly is “product-led growth,” and why is it the most successful and effective way to acquire customers?
- How to build a product-led motion process at early-stage companies?
- What’s the biggest challenge in convincing or incentivizing more traditional sales-driven companies to move to PLG motion?
- What are the core parts where you'd focus your efforts as a team
- For horizontal companies how do you segment users and how do you help your users win
Community
- What role do community and education play especially in successfully growing these types of products and companies?
NoCode - Over the last 2 years, there is new types of products emerging - beyond just being product-led, customer-built products - great examples are Airtable, Zapier, Notion, Softr. What is the fundamental difference (if any) between the two? - How do you see it evolving, and how will knowledge workers in your opinion use tools in their work to solve their problems?
- How will the new generation of kids learn the software? will they build their own software?
- What does the world look like in 10 years product and growth direction-wise?
