Manage client bookings, track itineraries, and enhance customer experiences with a customizable CRM tailored to your travel agency.


Create a travel CRM that fits your agency’s workflows. Add only the features you need now, and update your setup as your business evolves.
Connect spreadsheets, booking systems, and CRMs with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your travel business.
Create a branded portal for travel agencies and clients. Set up secure logins, manage user groups, and personalize dashboards for streamlined trip planning.
Travel CRM is mobile-ready by default. Access itineraries or manage bookings on any device or as a downloadable app.
Travel CRM is mobile-ready by default. Access itineraries or manage bookings on any device or as a downloadable app.
Connect with your booking tools to automate confirmations, reminders, and trip updates for both clients and staff.
Create separate access for travel agents, clients, and partners. Personalize dashboards and information for every group.
Customize what each user group can view or edit, like itineraries, payments, or client profiles—down to the detail.
Keep traveler data protected. The platform is SOC2 and GDPR compliant for full peace of mind.
Let sales teams ask AI about bookings, leads, or guest info—get instant insights right inside your CRM with Softr.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Launch your travel CRM in minutes with drag-and-drop blocks and ready-made templates.
Add features like itinerary tracking, customer profiles, or reporting as your agency grows—no rebuild needed.
Start with a travel CRM, then add booking forms, client portals, or dashboards—all in one place.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A travel CRM software is a secure platform where travel agencies, tour operators, and travel consultants can manage client bookings, itineraries, communications, and documents—all in one place. It centralizes your interactions with travelers, making it easier to keep track of trip details, preferences, and payments, so you can deliver a more organized and personalized travel experience for your clients.
Softr lets you build travel CRM software that fits the specific needs of your agency or team. You can connect your existing data—including client lists, bookings, or trip details from Airtable, Notion, HubSpot, and more—and create a portal where travelers can log in to view their itineraries, upload documents, complete forms, and get trip updates, all in one place.
You don’t need to code anything. Start with a template or build from scratch, customize the layout, decide who sees what, and brand it to match your agency. It’s quick to launch, easy to update, and flexible enough to adapt as your travel business grows or changes.
You can build a wide range of features into your travel CRM software, based on how your agency works. Popular options include:
\- User logins – so each traveler or agent can securely access their trips or bookings
\- Custom dashboards – to show itinerary details, payment status, or trip milestones
\- Forms – for traveler onboarding, feedback, or special requests
\- File sharing – for uploading and downloading travel documents, tickets, or insurance forms
\- Search and filters – to help you and your clients quickly find bookings or trip info
\- Tables, lists, and detail views – to display upcoming trips, client profiles, or payment records
\- Comments or status updates – for sharing updates or confirming changes in real time
\- Charts – to visualize travel trends, booking statuses, or client preferences
\- Calendar view – for an overview of all upcoming departures, reservations, or important deadlines
\- Permissions and roles – so agents, travelers, and managers only see what they're supposed to
All these features can be built with Softr’s drag-and-drop blocks, so you don’t need to write any code. If your workflow changes, it’s easy to update your CRM anytime.
No coding is required. You can build your travel CRM software entirely using Softr’s visual editor. Everything from layouts to user permissions can be set up and customized without writing a single line of code.
Yes. You can manage multiple travelers, travel groups, or even different travel agents within a single portal built on our travel CRM software. Each user only sees the itineraries, bookings, and communication relevant to them, based on their login and role. This is especially useful for travel agencies coordinating trips for multiple clients or teams all in one place.
Softr supports a wide range of data sources for your travel CRM. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also bring in travel-related data from other platforms using the REST API.
You’re not limited to one data source. You can integrate multiple sources into the same travel CRM portal and display them together—for example, showing booking details from Airtable alongside customer communications from HubSpot. Most sources support real-time, two-way sync, so updates in your travel CRM or the connected tools stay in sync automatically.
Yes, Softr gives you full control over how users interact with your travel CRM software. You can customize the layout, navigation, and content to fit your travel agency’s brand and workflow. Each page or block can be shown or hidden based on the user’s role, so each traveler, agent, or admin only sees information relevant to them.
You can set up different user roles, such as traveler, travel agent, or admin, and define exactly what each can view or edit. For example, travelers can see their own bookings and itineraries, while agents can manage all client records. You can also create personalized dashboards by filtering travel data based on the logged-in user.
This customization helps when you’re managing multiple clients, trips, or agency teams in the same CRM, keeping everything organized, secure, and tailored to your users.
Yes, you can. You don’t need existing data to get started with our travel CRM software on Softr. If you’re starting fresh, you can use Softr Databases, which are built into the platform and integrate perfectly with any travel application you create.
But if you already manage traveler details, bookings, or itineraries in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector to bring in travel data from other sources. Either way, you have complete control over how your travel information is organized and displayed in the CRM portal.
Yes, you can fully white-label your travel CRM software in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the CRM feel like a natural extension of your travel agency or consultancy. You can also remove all Softr branding, so your team and customers only see your company’s identity throughout their experience.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your travel CRM software. You can adjust colors, fonts, spacing, and page structure to fit your agency’s style. You can also choose how each page is organized, decide which blocks go where, and set what different team members or travel clients see when they log in.
To display your travel data, you can add different types of blocks depending on what you need:
\- Table blocks – to show structured data like trip itineraries, bookings, or client lists
\- List or Card blocks – to highlight things like traveler profiles, destinations, or packages
\- Detail View – to show one record at a time, such as a traveler’s dashboard
\- Forms – for capturing inquiries or new travel requests
\- Charts – to visualize booking trends or sales insights
\- Calendar blocks – to display departures, deadlines, or special events
If your content or design needs change later, it’s easy to go back and make updates right in the visual builder.
Softr is built with security in mind. All data is encrypted in transit (TLS) and at rest, and your travel CRM software is hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see and do what in your CRM. You can set up role-based permissions, manage users directly within your data source, set visibility rules, and apply global restrictions to safeguard sensitive traveler and booking information across your app.
For CRMs connected to external data sources like Airtable, Notion, or SQL, Softr doesn’t store your data—it just displays it in real time based on your access settings. You’re always in control of your travel data and who can view or edit it.
Softr also follows industry best practices for authentication, access control, and platform monitoring to help keep your information safe.
You can get started for free. Softr’s Free plan lets you publish one app with up to 10 app users and 2 user groups, and includes support for all standard data sources like Softr Databases, Airtable, Google Sheets, and more.
If your travel CRM needs more users or features, here’s how the paid plans stack up: <http://softr.io/pricing>
Softr is built to make it easy to create fully functional, user-facing apps—like travel CRM software, client portals, and internal tools—without needing to write code or rely on developers. What sets it apart is how quickly you can go from idea to a working CRM, and how well it connects with your existing data.
Unlike some no-code tools that focus on mobile apps (like Glide) or are more dev-oriented (like Retool), Softr is designed for non-technical teams who want full control over layout, user experience, and permissions. You can build on top of real-time data from tools like Airtable, Google Sheets, Softr Databases, or SQL, and create secure, branded CRMs that your travel consultants or customers can log into.
You can customize everything visually—from trip details and booking flows to who sees what. And because Softr includes things like user roles, forms, conditional logic, and API support out of the box, you don’t need to patch together multiple tools to launch something polished.
Yes. Softr supports a wide range of integrations so you can connect your travel CRM software to the rest of your tech stack. You can sync with tools like Stripe for payments, Intercom for chat, and automate tasks using Zapier, Make, and N8N. Softr also supports REST API and webhooks for more advanced workflows.
Whether you need to send booking information to another system, trigger automations based on travel inquiries, or display data from other travel tools, you can build it into your CRM—without writing code.