Track campaigns, manage tasks, and monitor budgets in an AI-powered app built with AI to fit your creative agency's workflow.




Customize your agency workspace with the exact steps and views your teams need. Add features as campaign processes evolve—no code needed.





Connect spreadsheets, CRMs, and ad platforms with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your agency.
Give each teammate the right tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different team members tailored access and dashboards, so each role sees just what they need for their campaigns.
Give different team members tailored access and dashboards, so each role sees just what they need for their campaigns.
Streamline agency processes with Softr Workflows. Trigger native automations for status updates or creative summaries to keep projects moving.
Access and update your agency tools from anywhere. All internal apps are mobile-ready out of the box.
Use Google, email, or SSO logins to give your team fast, secure access to briefs and tasks—no IT tickets needed.
Keep your internal and client data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every level.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your agency tool in minutes with AI. No complex dev time or setup needed—just describe what you need.

Add features like budget syncs or task trackers as your workflows evolve—without needing to start from scratch.

Start with internal tools, then add client portals, dashboards, or forms—all in one place, with no extra seats.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




Software for marketing agencies is a secure, centralized hub where your team can log in to manage client campaigns, track creative assets, update project timelines, and review performance metrics. It brings all your internal operations into one place, eliminating chaotic Slack threads and scattered spreadsheets. This helps your team stay organized, hit deadlines easily, and deliver better results for your clients.
Softr is the first AI-native platform for building business software. It makes it extremely easy to build a custom internal tool that fits the exact way your agency operates. You can simply describe your needs—like a dashboard for tracking SEO campaigns and ad spend—to the AI Co-Builder to instantly generate your database, pages, and logic, already connected and secure.
You don't need to write a single line of code. You can start by generating with AI, using an agency template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can plug in external tools like Airtable, Google Sheets, HubSpot, and more. You maintain full control to adjust the visual layout, set permissions so copywriters and media buyers only see tasks relevant to them, and brand it to match your agency. It's quick to launch, simple to update, and flexible enough to scale as you take on more retainers.
You can include a wide range of features in your marketing agency software, depending on what your specific workflows look like. A great internal agency tool usually mixes classic functional blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let account managers conversational search past campaign data, or set up Database AI Agents to automatically summarize weekly client performance reports.
- Vibe Coding Blocks – Build complex, custom UI elements—like a customized ROI calculator for client ad spend—using the AI Code block to "vibe code" exactly what you need.
- Softr Workflows – Build native automations (like a Slack alert to your creative team) that trigger notifications whenever a client approves an asset or a campaign status changes.
- User Portals & Logins – Securely manage access so designers, copywriters, and account managers only see their assigned client accounts.
- Forms & Data Collection – Capture information with internal check-in forms, asset upload portals, and project brief submissions.
- Dashboards & Charts – Visualize agency-wide metrics, billable hours, and campaign ROI with real-time charts.
- Lists & Advanced Filtering – Track deliverables with kanban boards, searchable asset libraries, and detailed task views.
Everything is built using Softr's drag-and-drop blocks, so you can create these operations without writing code. Need something more custom? Use the Vibe Coding block to generate a tailored component with AI. And if your client roster changes, it's easy to update the tool later.
Vibe coding lets your agency move fast to build exactly the internal tools you need just by using AI. You can "vibe code" software for marketing agencies in Softr by simply describing your operational needs—like a unified dashboard for tracking social media deliverables and media spend—to the AI Co-Builder. Softr then generates a production-ready agency tool on top of a stable, secure foundation.
Unlike other platforms that churn out raw, fragile code, Softr handles the "boring 80%"—like authenticating your staff, securing client data, and managing database logic—natively. This means you get the speed of vibe coding without the "Day Two" nightmares of managing raw code. You describe it, Softr builds it, and it's ready for your internal team instantly.
Yes. You can manage dozens of client accounts and multiple internal departments—like Paid Social, SEO, and Creative—within a single internal tool. Each team member only sees the campaigns, assets, and data assigned to them based on their login and role. This is crucial for marketing agencies that need strict organization and data separation for operations, without having to build a completely new app for every retainer.
Yes, absolutely. You don't need to bring a perfectly organized database from somewhere else to start building with Softr. If you're building your agency's operations from scratch, you can use Softr Databases, which is built into the platform and handles everything from project timelines to staff directories effortlessly.
But if your agency already tracks deliverables in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can seamlessly connect those too. You can also use the REST API connector to bring in data from other marketing software. Either way, you have full control over how your agency data is structured and completely displayed in your internal tool.
Softr Databases is our recommended native, relational data source for Softr. It is built explicitly for powerful business apps, offering the highest performance, instant automation triggers for your agency workflows, and a lightning-fast experience because your campaign data is native to the platform.
If your agency already relies on other platforms, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources into the same app—so your internal tool could pull task management data from Softr Databases and lead lists from HubSpot simultaneously. Most sources support real-time, two-way sync, keeping all your deliverables and campaign data perfectly aligned automatically.
Yes, Softr gives you total control over how your staff experiences your marketing agency software. You can design the layout, navigation, and internal dashboards to match your exact agency workflows. Every page or block can be shown or hidden based on who logs in, ensuring a media buyer only sees their active spreadsheets and a copywriter sees their draft assignments.
You can also easily set up roles—like Agency Admin, Department Lead, or Freelancer—and dictate exactly what each can view or edit. For instance, you could allow freelancers to upload creative assets while restricting them from viewing overall agency retainers. You can also create personalized views by filtering records based on the logged-in team member.
This level of customization is especially useful when managing overlapping accounts and multi-disciplinary teams in the same app. It helps keep your internal operations clean, highly secure, and tailored to each professional's role.
Yes, you can completely white-label your agency's internal tool in Softr. You can apply your agency's unique logo, brand colors, custom typography, and host it on your own custom domain (e.g., internal.youragency.com) to make the tool feel like a natural extension of your brand. You can also remove all Softr branding entirely, ensuring your internal workspace feels like a highly professional, proprietary piece of software built exclusively for your marketing team.
Yes, you can. Softr provides incredible flexibility to design your marketing agency software exactly how your team works best. You can tweak the colors, fonts, spacing, and page structure to fit your agency's brand standards. You can also dictate how each dashboard is laid out, decide which blocks go where, and set what distinct departments see when they log in.
To display your campaign data, simply add the blocks that fit your operational needs:
- Table blocks – to track structured data like monthly ad budgets, SEO backlinks, or media plans
- List or Card blocks – to manage the status of creative deliverables and social media calendars
- Detail View – to provide an in-depth breakdown of a specific client's monthly campaign strategy
- Forms – to collect internal asset requests, vacation days, or project briefs
- Charts – to visualize billable hours, team utilization, and pipeline metrics
- Calendar blocks – to keep track of campaign launch dates and content publication schedules
If your agency scales or pivots later, visually updating the layout takes just minutes in our visual builder.
Security is a foundational priority at Softr. All data is encrypted in transit (TLS) and at rest, and your agency apps are hosted on secure, enterprise-grade infrastructure. Your software for marketing agencies gives you granular control over who sees sensitive client information. You can set up role-based permissions, manage users directly within your data source, set visibility rules, and restrict access to financial retainers or sensitive campaign strategies across your entire app.
For agencies using Softr Databases, data is stored securely in Softr's environment, hosted in Europe (Germany) with SOC 2 Type II compliance. For apps connected to external data sources like Airtable, Notion, or SQL, Softr doesn't store your data—it just displays it in real time based on your strict access rules. You remain in complete control of your agency's operational data and who can view or edit it.
Softr also follows industry best practices for authentication, access control, and platform monitoring to guarantee your internal IP and client data stay totally safe.
It is entirely production-ready. A lot of AI tools can only "vibe code"—producing raw, fragile custom code that breaks down when you try to scale it across an agency. Softr, however, builds your software for marketing agencies on top of a highly stable, business-grade foundation.
We handle the "boring 80%" directly—like secure hosting, team authentications, and granular role permissions—so your agency leadership doesn't have to. This solves the "Day Two" problem of AI: you get the immediate speed of instant generation without the massive headache of managing raw, unreliable code. Your agency tool is secure, scalable, and ready to handle your daily operations from day one.
Softr is the very first AI-native platform designed for building real business software. Unlike pure "vibe coding" engines that generate unstable code, or older no-code tools that demand hours of manual agency setup, Softr's AI Co-Builder crafts your internal app on top of a secure, production-ready foundation.
What sets it apart is the hybrid advantage: you can use AI to generate your agency’s database, workflows, and UI in minutes, then use pixel-perfect visual controls to refine the layout. You get AI-level speed paired with the reliability of built-in business infrastructure (like team logins, granular permissions, and hosting) already configured. It's built specifically for ops managers and agency owners who need to go from a workflow idea to a live internal tool instantly.
Yes, absolutely. Softr brings powerful native workflows and vast integrations to your software for marketing agencies, connecting your internal tool to the rest of your tech stack. You can automate repetitive tasks using Softr Workflows—like sending a Slack alert when a campaign brief is approved—or sync with tools like Stripe for billing and Intercom for team support. Softr also supports REST APIs and webhooks for even more custom agency workflows.
Whether you need to push client status updates to another system, trigger automations when an internal asset is reviewed, or pull data from external marketing apps, you can construct these logic flows into your agency tool without touching a line of code.
Describe what you need. Softr's AI builds your agency internal tools in minutes without any code.