Manage guest profiles, track loyalty, and analyze feedback in an AI-powered restaurant CRM built with AI to fit your unique workflow.




Customize your restaurant CRM setup with the exact steps and views your team needs. Add features as processes evolve—no code needed.





Connect reservation logs, loyalty points, and guest preferences with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your business.
Give managers, servers, and hosts the right tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different team members tailored access and dashboards, so hosts see reservations while managers see sales performance and feedback analysis.
Give different team members tailored access and dashboards, so hosts see reservations while managers see sales performance and feedback analysis.
Streamline your internal processes with Softr Workflows. Trigger native notifications based on VIP guest arrivals or low loyalty point balance alerts.
Access and update your restaurant CRM on the floor or on the go. All apps are mobile-ready out of the box, perfect for busy restaurant staff.
Use Google, email, or SSO logins to give your team fast, secure access to guest records—no tech support tickets or complicated setups needed.
Keep guest contact details and private notes safe with SOC2 and GDPR compliance, plus fine-tuned access control at every level of your data.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your restaurant CRM in minutes with AI—no manual setup or complex menu configuration needed.

Add features like loyalty tracking, automated marketing lists, or spend dashboards as your restaurant grows.

Start with a CRM, then add staff portals, shift schedules, or feedback forms—all in one place with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A restaurant CRM is a secure space where your managers or team members can log in to access critical guest data, like dining preferences, visit history, reservations, and feedback. It keeps all customer interactions in one place, so you don't have to rely on back-and-forth emails or fragmented spreadsheets across different locations. This makes it easier to stay organized and provide a superior hospitality experience for every guest.
Softr is the first AI-native platform for building business software. It makes it easy to build a restaurant CRM that fits the way your hospitality business works. You can describe your needs to the AI Co-Builder to instantly generate your database, pages, and logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Airtable, Google Sheets, HubSpot, and more. You have full control to adjust the layout visually, decide who sees what (like restricting server access vs. owner access), and brand it to match your restaurant's identity. It's quick to get up and running, simple to update, and flexible enough to scale as you open new locations.
You can include a wide range of features in your restaurant CRM, depending on what your service workflow looks like. A great restaurant CRM app usually mixes classic functional blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let staff query diner history conversationally, or set up Database AI Agents to categorize guest feedback into sentiment reports or identify high-value VIPs.
- Vibe Coding Blocks – Build complex, custom UI elements—like a floor plan visualizer or a table occupancy tracker—using the AI Code block to "vibe code" exactly what you need.
- Softr Workflows – Build native automations (like a birthday notification system) that trigger alerts or update loyalty tiers whenever a visit count increases or a button is clicked.
- User Portals & Logins – Securely manage access so servers only see their station's tables while general managers maintain a full view of the entire establishment.
- Forms & Data Collection – Capture information with custom reservation forms, dietary restriction surveys, and feedback file uploads.
- Dashboards & Charts – Visualize your restaurant CRM performance and metrics like average spend per head or peak booking hours with real-time charts.
- Lists & Advanced Filtering – Display and manage your database with searchable guest lists, reservation kanban boards, and detailed customer profile views.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. Need something more custom? Use the Vibe Coding block to generate a tailored component with AI. And if your service style changes, it's easy to update the CRM later.
Vibe coding is all about moving fast and using AI to build exactly what you need. You can "vibe code" a restaurant CRM in Softr by simply describing your requirements to the AI Co-Builder. Softr then generates a production-ready app on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the "boring 80%"—like staff authentication, reservation database logic, and data security—natively. This means you get the speed of vibe coding without the "Day Two" headaches of managing raw code. You describe your guest management needs, Softr builds the CRM, and it’s ready for your front-of-house team instantly.
Yes. You can manage multiple restaurant locations or departments (like kitchen, front-of-house, and marketing) in a single CRM. Each user only sees the content and data assigned to them, such as their specific branch's guest list, based on their login and role. This is useful for restaurant groups or hospitality agencies working with multiple brands.
Yes, you can. You don't need to bring your guest data from somewhere else to start building with Softr. If you're starting from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with any restaurant CRM you build.
But if you already have guest information in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector to bring in booking data from third-party reservation systems. Either way, you have full control over how your reservation and customer data is structured and displayed.
Softr Databases is the recommended native, relational data source for Softr. It is built explicitly for business apps like a restaurant CRM, offering the highest performance, instant automation triggers, and a lightning-fast experience because the guest data is native to the platform.
If you already have your data elsewhere, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources into the same app—so your CRM could pull in marketing leads from HubSpot and active reservations from Softr Databases at once. Most sources support real-time, two-way sync, so updates made by your host stand reflect in your database automatically.
Yes, Softr gives you full control over how users experience your restaurant CRM. You can customize the layout, navigation, and content to match your brand and service workflow. Each page or block can be shown or hidden based on who's logged in, so a line cook sees prep lists while a sommelier sees wine inventory and guest preferences.
You can also set up different user roles, such as server, manager, or owner—and define exactly what each role can view or edit. For example, servers can only update their assigned table notes, while owners can manage financial reports and all branch records. You can also create personalized views by filtering data based on the logged-in staff member.
This level of customization is especially useful when you're managing multiple restaurant locations or high-volume shifts. It helps keep the experience clean, secure, and tailored to each team member's responsibilities.
Yes, you can fully white-label your restaurant CRM in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the CRM feel like a natural extension of your restaurant group. You can also remove all Softr branding, so your staff and managers only see your company's identity throughout the management experience.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your restaurant CRM. You can adjust colors, fonts, spacing, and page structure to match your brand. You can also choose how each page is laid out, decide which blocks go where, and set what different staff roles see when they log in.
To display your hospitality data, you can add different types of blocks depending on what you need:
- Table blocks – to show structured data like daily reservation logs, staff schedules, or inventory counts
- List or Card blocks – to highlight things like guest VIP profiles, menu items, or vendor contacts
- Detail View – to show one record at a time, like a comprehensive profile for a regular guest
- Forms – for collecting shift reports or maintenance requests
- Charts – to show seating efficiency or revenue trends
- Calendar blocks – to display private event bookings or staff rotations
If your operational needs change later, it's easy to go back and make updates right in the visual builder.
Softr is built with security in mind. All guest and restaurant data is encrypted in transit (TLS) and at rest, and your apps are hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see sensitive information like revenue or personal guest contact details. You can set up role-based permissions, manage users directly within your data source, set visibility rules, and apply global restrictions to protect sensitive business data across your entire CRM.
For apps using Softr Databases, your data is stored in Softr's secure environment, with all data hosted in Europe (Germany) and SOC 2 Type II compliance. For apps connected to external data sources like Airtable, Notion, or HubSpot, Softr doesn't store your data—it just displays it in real time based on your access settings. You're always in control of your restaurant records and who can view or edit them.
Softr also follows industry best practices for authentication, access control, and platform monitoring to help keep your restaurant's business information safe.
It is fully production-ready. Unlike many AI tools that just "vibe code"—generating fragile, custom code that is hard to maintain or secure—Softr builds your restaurant CRM on top of a stable, business-grade foundation.
We handle the "boring 80%" (like staff authentication, secure hosting, and granular permissions) natively, so you don't have to. This solves the "Day Two" problem of AI: you get the speed of instant generation without the headache of managing raw, unreliable code. Your CRM is secure, scalable, and ready for your restaurant team to use during the busiest dinner rush from day one.
Softr is the first AI-native platform for building business software. Unlike pure "vibe coding" tools that generate fragile code, or traditional no-code tools that require manual configuration to build a CRM, Softr's AI Co-Builder creates apps on top of a secure, production-ready foundation.
What sets it apart is the hybrid advantage: you can use AI to generate your database, CRM interface, and business logic in minutes, then use visual controls for precise branding. You get the speed of AI with the reliability of business-grade infrastructure (auth, roles, permissions, and hosting) already built-in. It's designed for restaurant owners and operations managers who want to move from a prototype to a live guest management system on day one.
Yes. Softr supports powerful native workflows and a wide range of integrations so you can connect your restaurant CRM to the rest of your hospitality stack. You can automate tasks using Softr Workflows, or sync with tools like Stripe for payment processing or Intercom for guest communications. Softr also supports REST API and webhooks for more advanced workflows.
Whether you need to send guest info to an email marketing system, trigger alerts for kitchen delays, or display delivery information from other food service tools, you can build it into your CRM, without writing code.
Describe what you need. Softr's AI builds your restaurant CRM in minutes.