Educate your team, manage course assets, and track progress in an AI-powered marketing LMS you customize to fit your agency's workflow.


Customize a marketing LMS that looks sleek out of the box. Add only the features you need, like catalogs or quizzes, and evolve as you grow.






Connect spreadsheets, CRMs, and course content with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your marketing knowledge.
Give marketers and managers the right views and access in a branded portal. Set up secure logins, learning groups, and permissions in minutes.
Softr apps are mobile-ready by default. Turn your LMS into a downloadable app in one click so your team can learn from anywhere.
Softr apps are mobile-ready by default. Turn your LMS into a downloadable app in one click so your team can learn from anywhere.
Build native automations with Softr Workflows to handle course enrollment, completion notifications, and progress updates automatically.
Provide separate logins for interns, specialists, and managers, creating personalized training dashboards for every role.
Apply rules for different user levels. Customize who can upload assets, grade quizzes, or view performance reports at a granular level.
Protect your proprietary marketing strategies and learner data. Softr is fully compliant with SOC2 and GDPR regulations.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your marketing LMS in minutes with AI. No dev time or complex configuration—just describe your curriculum.

Add features like team reporting, asset libraries, or gated content as your training needs evolve—no rebuild needed.

Start with an LMS, then add client portals or dashboards—all in one place, with no extra tools or seats to buy.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A marketing LMS is a secure education space where your marketing team or agency clients can log in to access training materials, like campaign playbooks, brand assets, video tutorials, and certification tracks. It keeps all onboarding and skill development in one place, so you don't have to rely on back-and-forth emails or buried documents. This makes it easier to stay organized and provide a better learning experience for your marketers.
Softr is the first AI-native platform for building business software. It makes it easy to build a marketing LMS that fits the way your creative and strategic workflows actually happen. You can describe your training goals to the AI Co-Builder to instantly generate your database, course pages, and quiz logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Airtable, Google Sheets, HubSpot, and more. You have full control to adjust the layout visually, decide which team members see specific certifications, and brand it to match your agency branding. It's quick to get up and running, simple to update, and flexible enough to grow with your training needs.
You can include a wide range of features in your marketing LMS, depending on what your training workflow looks like. A great marketing LMS app usually mixes classic functional blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let marketing trainees query your brand guidelines conversationally, or set up Database AI Agents to automatically summarize long marketing webinars into study notes.
- Vibe Coding Blocks – Build complex, custom UI elements—like a dynamic campaign performance tracker for practical exercises—using the AI Code block to "vibe code" exactly what you need.
- Softr Workflows – Build native automations (like an automatic Slack notification for managers when a marketer completes a course) that trigger whenever a lesson is finished or a button is clicked.
- User Portals & Logins – Securely manage access so junior associates only see introductory content while senior strategists access confidential client roadmaps.
- Forms & Data Collection – Capture information with quiz forms, assignment uploads, and feedback loops.
- Dashboards & Charts – Visualize your marketing LMS performance and completion rates with real-time charts and summaries.
- Lists & Advanced Filtering – Display and manage your course library with searchable tables, video galleries, and detailed lesson views.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. Need something more custom? Use the Vibe Coding block to generate a tailored component with AI. And if your curriculum changes, it's easy to update the portal later.
Vibe coding is all about moving fast and using AI to build exactly what you need. You can "vibe code" a marketing LMS in Softr by simply describing your training requirements—such as course structures, student tracking, and resource libraries—to the AI Co-Builder. Softr then generates a production-ready app on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the "boring 80%"—like authentication for your trainees, database logic for course progress, and security—natively. This means you get the speed of vibe coding without the "Day Two" headaches of managing raw code. You describe it, Softr builds it, and it’s ready for your marketing team or external partners instantly.
Yes. You can manage multiple departments or regional marketing teams in a single marketing LMS. Each user only sees the curriculum and training data assigned to them, based on their login and role. This is useful for global companies, franchisors, or agencies working with multiple clients who need private, white-labeled training areas.
Yes, you can. You don't need to bring your training data from somewhere else to start building with Softr. If you're starting from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with any training application you build.
But if you already have marketing assets in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector to bring in data from video hosting platforms or other sources. Either way, you have full control over how your marketing LMS content is structured and displayed.
Softr Databases is the recommended native, relational data source for Softr. It is built explicitly for business apps like a marketing LMS, offering the highest performance for loading video modules, instant automation triggers for course completions, and a lightning-fast experience because the data is native to the platform.
If you already have your marketing data elsewhere, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources into the same app—so your marketing LMS could pull in employee records from Airtable and campaign assets from Cloudinary at once. Most sources support real-time, two-way sync, so any changes in your app or data source stay in sync automatically.
Yes, Softr gives you full control over how users experience your marketing LMS. You can customize the layout, navigation, and content to match your brand and training workflow. Each page or block can be shown or hidden based on who's logged in, so every marketer sees only the courses relevant to their specific role.
You can also set up different user roles, such as trainee, instructor, or marketing admin—and define exactly what each role can view or edit. For example, trainees can only see their assigned lessons, while internal managers can manage all student progress records and update curriculum files. You can also create personalized views by filtering modules based on the logged-in user.
This level of customization is especially useful when you're managing multiple marketing teams or specific project groups in the same app. It helps keep the training environment clean, secure, and tailored to each user's career path.
Yes, you can fully white-label your marketing LMS in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the LMS feel like an internal tool or a premium client training service. You can also remove all Softr branding, so your marketers only see your company's identity throughout their learning journey.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your marketing LMS. You can adjust colors, fonts, spacing, and page structure to match your brand guidelines. You can also choose how each lesson page is laid out, decide which multimedia blocks go where, and set what different users see when they log in to study.
To display your training data, you can add different types of blocks depending on what you need:
- Table blocks – to show structured data like course catalogs or certification histories
- List or Card blocks – to highlight things like featured video modules or instructor profiles
- Detail View – to show one lesson at a time, like a focused workspace for a specific module
- Forms – for quiz submissions and training feedback
- Charts – to show trainee progress and ROI of the training sessions
- Calendar blocks – to display live training webinars or project deadlines
If your marketing curriculum or design needs change later, it's easy to go back and make updates right in the visual builder.
Softr is built with security in mind. All marketing content and trainee data is encrypted in transit (TLS) and at rest, and your apps are hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see specific marketing hacks or proprietary strategy guides. You can set up role-based permissions, manage users directly within your data source, set visibility rules, and apply global restrictions to protect sensitive intellectual property across your entire LMS.
For apps using Softr Databases, your data is stored in Softr's secure environment, with all data hosted in Europe (Germany) and SOC 2 Type II compliance. For apps connected to external data sources like Airtable, Notion, or HubSpot, Softr doesn't store your sensitive marketing materials—it just displays them in real time based on your access settings. You're always in control of your data and who can view or edit it.
It is fully production-ready. Unlike many AI tools that just "vibe code"—generating fragile, custom code that is hard to maintain or secure—Softr builds your marketing LMS on top of a stable, business-grade foundation.
We handle the "boring 80%" (like trainee authentication, secure hosting, and granular content permissions) natively, so you don't have to. This solves the "Day Two" problem of AI: you get the speed of instant generation without the headache of managing raw, unreliable code. Your LMS is secure, scalable, and ready for your marketing team to start training from day one.
Softr is the first AI-native platform for building business software like an LMS. Unlike pure "vibe coding" tools that generate fragile code, or traditional no-code tools that require manual configuration of complex training logic, Softr's AI Co-Builder creates marketing LMS apps on top of a secure, production-ready foundation.
What sets it apart is the hybrid advantage: you can use AI to generate your course database, app structure, and logic in minutes, then use visual controls for precise editing of your brand guidelines. You get the speed of AI with the reliability of business-grade infrastructure (auth, roles, permissions, and hosting) already built-in. It's designed for marketing managers who want to move from a training prototype to full production on day one.
Yes. Softr supports powerful native workflows and a wide range of integrations so you can connect your marketing LMS to the rest of your marketing stack. You can automate tasks using Softr Workflows, or sync with tools like HubSpot for lead tracking or Slack for team updates. Softr also supports REST API and webhooks for more advanced marketing automation workflows.
Whether you need to send completion data to your HR system, trigger email certificates via Mailchimp, or display campaign results from external analytics tools, you can build it into your marketing LMS without writing code.
Describe what you need. Softr’s AI builds your training portal in minutes.