Capture inquiries and manage prospects in an AI-powered system built with AI that you customize to fit your unique sales workflow.




Select only the fields your team requires. Customize a setup that looks professional, and add new intake steps as your sales process evolves.





Connect form submissions to Google Sheets, Airtable, or HubSpot—or manage everything in Softr Databases. Create a single source of truth for your business inquiries.
Give your sales and ops teams the right tools to manage inquiries. Set up secure logins and granular permissions—no IT support or dev work needed.
Give different team members tailored access and dashboards for lead follow-up, so every salesperson sees just the prospects assigned to them.
Give different team members tailored access and dashboards for lead follow-up, so every salesperson sees just the prospects assigned to them.
Streamline your response time with Softr Workflows. Trigger native notifications or status changes the moment a new inquiry is submitted through your form.
Access and update your leads on the go. Whether you are at your desk or in the field, your forms and lead dashboards are mobile-ready out of the box.
Use Google, email, or SSO logins to give your sales team fast, secure access to your internal lead management tool—no IT tickets needed.
Keep prospect data safe with SOC2 and GDPR compliance, plus fine-tuned access control to prevent unauthorized data exports or visibility.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your lead capture form in minutes with AI—no manual configuration or complex setup required.

Add features like lead scoring, automated distribution, or CRM dashboards as your business needs grow.

Start with a form, then add internal tools or client portals—all in one place with no extra seats to buy.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A lead capture form is a secure gateway where your potential customers or prospects can submit their details, such as contact information, project requirements, and preferences. It centralizes your inbound inquiries in one place, so you don't have to hunt through disparate emails or manual spreadsheets. This makes it easier to stay organized and ensure every high-value lead receives a timely response from your sales team.
Softr is the first AI-native platform for building business software. It makes it easy to build a lead capture form that fits the way your sales process works. You can describe your marketing needs to the AI Co-Builder to instantly generate your database, form fields, and logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a lead gen template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Airtable, Google Sheets, HubSpot, and more. You have full control to adjust the form layout visually, decide which team members see submissions, and brand it to match your website. It's quick to get up and running, simple to update, and flexible enough to scale as your lead volume grows.
You can include a wide range of features in your lead capture form, depending on what your qualification workflow looks like. A great lead capture app usually mixes classic functional blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let your sales managers query prospect data conversationally, or set up Database AI Agents to research specific companies or enrich lead profiles automatically.
- Vibe Coding Blocks – Build complex, custom UI elements—like a lead magnification calculator—using the AI Code block to "vibe code" exactly what your marketing campaign needs.
- Softr Workflows – Build native automations (like an instant auto-response email) that trigger notifications or sync data whenever a prospect submits their details or a button is clicked.
- User Portals & Logins – Securely manage access so account executives only see leads assigned to their specific territory or industry vertical.
- Forms & Data Collection – Capture information with custom fields, file uploads for RFP documents, and conditional logic to show relevant questions based on lead type.
- Dashboards & Charts – Visualize your conversion performance and lead source metrics with real-time charts and summaries.
- Lists & Advanced Filtering – Display and manage your pipeline with searchable tables, kanban boards for lead stages, and detailed profile views.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. Need something more custom? Use the Vibe Coding block to generate a tailored lead scoring component with AI. And if your sales cycle changes, it's easy to update the form later.
Vibe coding is all about moving fast and using AI to build exactly the qualification process you need. You can "vibe code" a lead capture form in Softr by simply describing your required fields and logic to the AI Co-Builder. Softr then generates a production-ready capture app on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code snippets, Softr handles the "boring 80%"—like submission encryption, database logic, and permission management—natively. This means you get the speed of vibe coding without the "Day Two" headaches of managing raw JavaScript or CSS. You describe the lead journey, Softr builds the form, and it’s ready for your landing page instantly.
Yes. You can manage multiple sales territories or marketing teams in a single lead capture app. Each sales representative only sees the prospect data and lead records assigned to them, based on their login and role. This is useful for large organizations, multi-region agencies, or any business working with multiple internal stakeholders who need to collaborate on incoming deals.
Yes, you can. You don't need to bring your existing prospect lists from somewhere else to start building with Softr. If you're starting a new campaign from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with the capture form you build.
But if you already have lead data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector to bring in data from marketing automation sources. Either way, you have full control over how your lead fields are structured and displayed to your team.
Softr Databases is the recommended native, relational data source for Softr. It is built explicitly for business apps, offering the highest performance for high-traffic forms, instant automation triggers for lead alerts, and a lightning-fast experience because the lead data is native to the platform.
If you already manage leads elsewhere, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources into the same app—so your lead capture form could push a record to HubSpot CRM and Softr Databases at once. Most sources support real-time, two-way sync, so any updates made by sales reps in the CRM reflect in your Softr dashboard automatically.
Yes, Softr gives you full control over how prospects and employees experience your lead capture form. You can customize the layout, navigation, and confirmation messages to match your branding. Each follow-up page or data block can be shown or hidden based on who's logged in, so sales reps see lead scores while prospects only see their submission confirmation.
You can also set up different user roles, such as Marketing Admin, Sales Rep, or Lead—and define exactly what each role can view or edit. For example, reps can only see leads in their queue, while admins can manage the entire pipeline. You can also create personalized executive views by filtering lead performance data based on the logged-in user.
This level of customization is especially useful when you're managing various campaigns, specialized teams, or complex sales regions in the same app. It helps keep the lead management experience clean, secure, and tailored to each team member.
Yes, you can fully white-label your lead capture form in Softr. You can use your own logo, brand colors, fonts, and a custom domain (like leads.yourcompany.com) to make the form feel like a natural extension of your website. You can also remove all Softr branding, so your prospects and sales team only see your company's professional identity throughout the lead submission process.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your lead capture form app. You can adjust colors, fonts, button styles, and the grid structure to match your brand style guide. You can also choose how the internal lead management pages are laid out, decide where the analytics charts go, and set what managers see when they log in to review the day's inquiries.
To display your lead data, you can add different types of blocks depending on what you need:
- Table blocks – to show structured lead lists with status and contact dates
- List or Card blocks – to highlight top-tier prospects or recently active leads
- Detail View – to show a comprehensive lead profile, including company size and notes
- Forms – for the primary lead data collection
- Charts – to show conversion rates and source attribution
- Calendar blocks – to display scheduled discovery calls or follow-up deadlines
If your marketing strategy changes later, it's easy to go back and add or remove lead fields right in the visual builder.
Softr is built with security in mind. All prospect data is encrypted in transit (TLS) and at rest, and your lead forms are hosted on secure, reliable infrastructure. Softr apps also give you full control over who can access sensitive contact information. You can set up role-based permissions, manage sales users directly within your data source, set visibility rules for PII (Personally Identifiable Information), and apply global restrictions to protect prospect data across your entire organization.
For apps using Softr Databases, your data is stored in Softr's secure environment, with all data hosted in Europe (Germany) and SOC 2 Type II compliance. For apps connected to external data sources like HubSpot or SQL, Softr doesn't store your lead data—it just displays it in real time based on your access settings. You're always in control of your data and who can view or export it.
Softr also follows industry best practices for authentication and platform monitoring to help keep your inbound lead information safe.
It is fully production-ready. Unlike many AI tools that just "vibe code"—generating fragile, custom scripts that break easily or lack proper error handling—Softr builds your lead capture form on top of a stable, business-grade foundation.
We handle the "boring 80%" (like field validation, secure hosting, and granular access controls) natively, so you don't have to worry about spam or data leaks. This solves the "Day Two" problem of AI: you get the speed of instant generation without the headache of managing raw, unreliable code. Your lead funnel is secure, scalable, and ready to handle thousands of submissions from day one.
Softr is the first AI-native platform for building business software. Unlike simple form builders that only offer data collection, or traditional no-code tools that require complex manual configuration for roles and permissions, Softr's AI Co-Builder creates entire lead management systems on top of a secure, production-ready foundation.
What sets it apart is the hybrid advantage: you can use AI to generate the lead database, the capture form, and the sales dashboard in minutes, then use visual controls for precise design editing. You get the speed of AI with the reliability of business-grade infrastructure (auth, roles, and CRM-level permissions) already built-in. It's designed for marketing teams who want to move from a basic form to a fully custom lead portal on day one.
Yes. Softr supports powerful native workflows and a wide range of integrations so you can connect your lead capture form to the rest of your marketing stack. You can automate tasks using Softr Workflows, such as triggering a custom email after submission, or sync lead data directly with tools like Stripe and Intercom. Softr also supports REST API and webhooks for more advanced sales automation workflows.
Whether you need to send lead details to your CRM, trigger Slack notifications for new hot leads, or pull in marketing attribution data from other tools, you can build it into your lead journey without writing a single line of code.
Describe what you need. Softr’s AI builds it in minutes. Get started free—no dev needed.