Manage guest relationships, track bookings, and enhance service with a customizable CRM tailored to your hotel's unique needs.


Design a hotel CRM that fits your team’s daily workflow. Add only the features you need now, and adjust your setup as your operations evolve.
Connect spreadsheets, booking systems, and other tools with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your hotel operations.
Empower your hotel staff with tailored access and tools. Set up secure logins, user groups, and granular permissions for front desk, housekeeping, and management—all with no IT needed.
Give front desk, housekeeping, and admin staff tailored dashboards—each role sees the info and tasks relevant to them.
Give front desk, housekeeping, and admin staff tailored dashboards—each role sees the info and tasks relevant to them.
Connect with hotel tools to automate guest check-in notifications, housekeeping tasks, and follow-up reminders.
Let staff manage reservations or guest requests from any device—mobile-ready apps keep everyone connected.
Staff can log in securely with email, Google, or SSO—no IT tickets required for quick, safe access.
Protect guest and booking data with SOC2 and GDPR compliance, plus fine-tuned access controls for your hotel teams.
Hotel staff can ask AI about guests, bookings, or sales—all within your CRM, with instant answers from live data.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Launch your hotel CRM in minutes with drag-and-drop blocks and tailored templates.
Add features like booking tracking or guest profiles as your hotel’s needs change—no rebuild needed.
Start with your CRM, then add staff portals, request forms, or dashboards—all in one platform.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A hotel CRM is a secure, online space where hotel staff and management can log in to access and manage guest information, reservations, guest preferences, and communication history. It keeps all your guest data and hotel operations organized in one place, so you don’t have to juggle multiple systems or scattered spreadsheets. This makes it easier for your team to deliver excellent guest experiences and streamline daily hotel operations.
Softr makes it straightforward to build a hotel CRM that matches the way your hotel operates. You can connect your existing data sources, like Airtable, Hubspot, Notion, or SQL, and set up a centralized platform where your team can track guest interactions, manage bookings, and handle requests—all in one place.
There’s no coding required. You can start with a ready-made template or build your CRM from scratch, customize the layout, set up team roles and permissions, and brand it to fit your hotel. It’s quick to launch, easy to update, and flexible enough to grow with your hotel’s needs. This helps your staff stay organized and provide a polished experience for every guest.
You can add a wide range of features to your hotel CRM, depending on your hotel’s workflow. Some common features include:
\- User logins – so each staff member accesses relevant guest profiles and bookings
\- Custom dashboards – to view occupancy rates, booking status, or guest requests
\- Forms – for check-in, guest feedback, or special requests
\- File sharing – to securely manage guest identification or billing documents
\- Search and filters – to quickly find guests or reservations
\- Tables, lists, and detail views – to organize guest contacts, room status, or housekeeping schedules
\- Comments or status updates – to keep all notes and communications with guests in one place
\- Charts – to visualize occupancy trends, revenue, or guest demographics
\- Calendar view – for managing bookings, events, or staff shifts
\- Permissions and roles – so front desk, housekeeping, and management see only what’s relevant to them
All features are built using Softr’s drag-and-drop blocks, so you don’t have to write any code. If your processes change, it’s easy to update your CRM later.
No coding is needed. You can build your hotel CRM entirely using Softr’s visual editor. Everything—from the layout to user permissions—can be set up and customized without writing a single line of code.
Yes. You can manage multiple hotels or hotel teams in a single hotel crm portal. Each staff member or manager only sees the content and data relevant to their assigned hotel or role, based on their login information. This is especially helpful for hotel groups, management companies, or anyone overseeing several properties or departments at once.
Softr supports a wide range of data sources for your hotel crm. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, ClickUp, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can even bring in property or guest data from external systems using the REST API.
You’re not limited to one source—you can integrate multiple data sources into your hotel crm and display them side by side. For example, your hotel crm can pull in data from both Airtable and HubSpot at the same time. Most sources support real-time, two-way sync, so your hotel data stays up-to-date automatically.
Yes, Softr gives you full control over how staff, managers, and other users experience your hotel crm. You can customize the layout, navigation, and content to reflect your hotel brand and internal workflows. Each page or block can be shown or hidden based on who’s logged in, so every user sees only the information relevant to their department or hotel.
You can also set up different user roles, such as front desk staff, housekeeping, hotel manager, or admin, and define exactly what each role can view or edit. For example, front desk staff might only see guest check-in details, while managers can access reports for all properties. You can even create personalized dashboards by filtering data based on the logged-in user.
This level of customization is especially useful when managing multiple hotels or teams in the same system. It helps keep the experience clean, secure, and tailored to each user.
Yes, you can. You don’t need to import your hotel data from another tool to start building with Softr. If you’re starting from scratch, you can use Softr Databases, which is built into the platform and works seamlessly with your hotel crm application.
But if you already have data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those as well. The REST API connector lets you bring in hotel data from other systems too. Either way, you can control exactly how your property, guest, and reservation data is structured and displayed in your hotel crm.
Yes, you can fully white-label your hotel crm in Softr. You can apply your hotel’s logo, brand colors, fonts, and even use your own custom domain, so the crm feels like a seamless part of your organization. All Softr branding can be removed, ensuring that only your hotel’s identity is visible to your staff or management team throughout the platform.
Absolutely. Softr gives you the flexibility to customize both the design and layout of your hotel crm. You can adjust colors, fonts, spacing, and the structure of each page to match your hotel’s branding. You control how information such as guest bookings, housekeeping schedules, or maintenance requests are displayed and organized.
To present your hotel data, you can add different blocks depending on your needs:
\- Table blocks – for structured data like reservation lists, guest profiles, or service logs
\- List or Card blocks – to highlight room categories, amenities, or team members
\- Detail View – to show a specific guest or booking record
\- Forms – to collect guest feedback or manage internal requests
\- Charts – to visualize occupancy trends or revenue data
\- Calendar blocks – to organize events or room bookings
It’s easy to make updates in the visual builder if your content or design needs change down the road.
Softr is designed with security as a top priority. All data related to your hotel crm is encrypted in transit (TLS) and at rest, and applications are hosted on secure, reliable infrastructure. You can control exactly who can access or update information in your hotel crm by setting up detailed permissions, user roles, and visibility rules to protect sensitive guest and business data.
If you connect your crm to external data sources like Airtable, Notion, or SQL, Softr doesn’t store your data—instead, it displays it in real time following your access settings. You maintain full control over your hotel’s information.
Softr follows industry standards for authentication, access control, and constant platform monitoring to help keep your hotel’s data safe.
You can start building your hotel crm for free. Softr’s Free plan allows you to launch one app with up to 10 users and 2 user groups, supporting all standard data sources like Softr Databases, Airtable, Google Sheets, and more.
If your hotel crm needs to support more users or advanced features, there are paid plans available. You can find the details here: <http://softr.io/pricing>
Softr is focused on letting you build fully functional, user-facing apps—like your hotel crm or guest portals—without needing any coding skills. What makes Softr unique is how quickly you can go from concept to working crm, and how seamlessly it connects to your existing hotel data.
While some no-code tools target mobile-only apps or require advanced technical skills, Softr is tailored for non-technical hotel teams who want control over design, data, and user permissions. You can build on top of real-time data from Airtable, Google Sheets, Softr Databases, or SQL, and create secure, branded apps for your hotel staff or management.
Everything is visually customizable, from layout to access rules. Softr includes essential features like user roles, forms, logic, and API support out of the box, so you don’t have to juggle multiple platforms to launch a polished hotel crm.
Yes. Softr supports a wide range of integrations, making it easy to connect your hotel crm to other tools in your workflow. You can sync with services like Stripe for payments, connect to chat tools for guest engagement, and automate hotel processes using Zapier, Make, or N8N. Softr also offers REST API and webhook support for more advanced automation.
Whether you want to send data to your property management system, trigger automations based on guest actions, or pull in external data, you can integrate it into your hotel crm—no coding required.