Empower your agency with a tailored CRM solution that enhances client management, streamlines operations, and adapts to your workflow.


Create a CRM that matches your agency’s unique workflows. Add only the features your clients need, and adapt as your processes evolve—no code required.
Connect spreadsheets, CRMs, and project management tools with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your agency.
Deliver a fully branded CRM portal for your clients. Manage client access, roles, and workflows with secure logins and advanced permissions—no dev work needed.
Agency teams and clients can access CRM tools from anywhere. All portals are mobile-ready and can be installed as apps.
Agency teams and clients can access CRM tools from anywhere. All portals are mobile-ready and can be installed as apps.
Integrate with your stack—trigger automated client onboarding, reminders, or reporting via Make, Zapier, and N8N.
Create separate logins and dashboards for different agencies or their clients, giving each group the info they need.
Set rules so each agency or team only sees and manages their relevant CRM data and actions.
Protect client information with enterprise-grade security. Softr is SOC2 and GDPR compliant for agency peace of mind.
Let teams ask AI about leads, deals, or contacts—answers and insights appear instantly, right inside your agency’s CRM.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Launch your agency’s white label CRM in minutes with drag-and-drop blocks and branded templates.
Add client portals, reporting, or integrations as your agency scales—no need to start over.
Start with your CRM, then add onboarding forms, dashboards, or client workspaces—all in one place.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A white label CRM for agencies is a customizable platform that agencies can brand as their own to manage client relationships, projects, and communications. It gives each agency a secure space to track leads, share updates, store documents, and streamline workflows—all under their own branding. This way, agencies can provide a seamless experience to their clients while keeping operations organized in one place.
Softr makes it easy for agencies to build a white label CRM that fits their unique processes and branding. You can connect to your existing tools and data sources—like Airtable, HubSpot, Notion, monday.com, SQL, and more—and set up a CRM where your team and clients can collaborate, track progress, and manage information efficiently.
No coding is required. You can start with a template or create your CRM from scratch, customize layouts, set user permissions, and apply your agency’s branding. It’s quick to launch, simple to update, and flexible enough to grow with your agency’s needs.
You can build a wide range of features tailored to your agency’s workflow. Some popular options include:
\- User logins – so each team member and client can securely access their own dashboard
\- Custom dashboards – to track sales pipelines, project updates, or client communications
\- Forms – for new client onboarding, feedback collection, or support requests
\- File sharing – so contracts, reports, and assets can be uploaded and downloaded securely
\- Search and filters – to help users quickly find contacts, projects, or documents
\- Tables, lists, and detail views – to manage leads, tasks, or campaigns
\- Comments or status updates – to keep everyone on the same page
\- Charts – to visualize performance, conversion rates, or campaign metrics
\- Calendar view – for scheduling meetings, deadlines, or events
\- Permissions and roles – so different users see only what’s relevant to them
All these features can be built using Softr’s drag-and-drop blocks, and you can easily update your CRM as your agency’s needs evolve.
No coding is necessary. You can build your white label CRM for agencies entirely with Softr’s visual editor. Everything from layouts to user roles can be customized through an intuitive interface, so you won’t need to write a single line of code.
Yes. You can manage multiple clients or teams in a single white label CRM for agencies. Each user only sees the data and content relevant to them, based on their login and assigned role. This setup is especially helpful for agencies looking to streamline client management and team collaboration within one branded platform.
Softr supports a wide variety of data sources for your white label CRM for agencies. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, ClickUp, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also integrate with additional sources using the REST API.
You’re not limited to a single source. Multiple data connections can be used in the same CRM, allowing you to combine information from different platforms—such as Airtable and HubSpot—within your agency’s CRM. Most sources offer real-time, two-way sync, so everything stays up-to-date automatically.
Absolutely. With Softr, you have full control over the user experience in your white label CRM for agencies. You can tailor the interface, navigation, and content to match your agency’s branding and workflows. Each page or section can be shown or hidden based on user roles, so every client or team member only accesses what’s relevant to them.
You can define user roles such as client, agency admin, or team member, and specify exactly what each can view or manage. For instance, clients can view only their own projects, while agency staff can access and manage all client data. You can even set up filtered views to personalize dashboards for each user, making the CRM both secure and highly customized.
Yes, you can. You don’t need to migrate data from another system to start with Softr. If you’re building your white label CRM for agencies from scratch, you can use Softr Databases, which is built right into the platform and integrates seamlessly with your CRM setup.
If you already have data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those as well. Plus, the REST API connector lets you bring in data from other sources. This gives you flexibility and control over how client and agency data is managed in your CRM.
Yes, you can fully white-label your CRM for agencies in Softr. You’re able to use your agency’s logo, brand colors, fonts, and a custom domain, so your CRM feels like a natural extension of your agency’s brand. All Softr branding can be removed, so your team and your clients interact only with your agency’s identity throughout the CRM experience.
Absolutely. Softr gives you complete flexibility to control both the design and layout of your white label CRM for agencies. You can tailor colors, fonts, spacing, and page structure to match your agency’s branding. You have full control over page layouts, block placement, and which features or dashboards are visible to different user roles, like internal team members or agency clients.
To visualize your CRM data, you can add various blocks depending on what’s needed:
\- Table blocks – for managing leads, deals, or client lists
\- List or Card blocks – to showcase contacts, accounts, or ongoing projects
\- Detail View – to present a single client’s profile or deal status
\- Forms – for capturing lead or client info
\- Charts – to provide sales insights or performance metrics
\- Calendar blocks – to highlight upcoming meetings or deadlines
If your CRM requirements change, you can easily update everything directly in the visual builder.
Softr is designed with security as a top priority. All CRM data is encrypted in transit (TLS) and at rest, and your app is hosted on secure, reliable infrastructure. With Softr, you control who can access or modify any part of your agency’s CRM—you can set user roles, manage permissions, set visibility rules, and apply global restrictions to keep sensitive agency and client information protected.
If your CRM is powered by external data sources like Airtable, Notion, or SQL, Softr doesn’t store your data—it displays it in real time according to your settings. You always remain in control of your data and who can view or edit it.
Softr follows industry best practices for authentication, access control, and platform monitoring to ensure your CRM data stays secure.
You can start building your agency’s CRM for free. Softr’s Free plan lets you launch one app with up to 10 app users and 2 user groups, with access to all major data sources like Softr Databases, Airtable, and Google Sheets.
If your agency’s CRM needs more users or advanced features, you can explore the paid plans to scale as your agency grows: <https://softr.io/pricing>
Softr is uniquely built to help agencies create robust, user-friendly CRMs and client-facing tools—without any coding or the need for developers. What makes Softr stand out is how quickly you can move from concept to a fully functional CRM, and how seamlessly it connects with your agency’s existing data.
Unlike other no-code platforms that focus on mobile apps or are designed for technical users, Softr is made for teams who want complete visual control over layout, user experience, and permissions. You can build a CRM on top of real-time data from Airtable, Google Sheets, Softr Databases, or SQL and deliver secure, branded solutions to your agency’s team and clients.
Everything is customizable—from the CRM’s content and look to granular user permissions. Softr also includes essentials like user roles, forms, conditional logic, and API support, so you don’t need to cobble together multiple tools to launch a polished CRM solution.
Yes, you can. Softr offers a broad range of integrations so you can connect your white label CRM for agencies to the rest of your agency’s toolset. Integrate with Stripe for payments, Intercom for chat, and automate processes with Zapier, Make, and N8N. Softr also supports REST API and webhooks for more advanced workflows.
You can automatically send data to other systems, trigger CRM automations based on user actions, or display live information from external tools—all without writing code, making your agency’s CRM even more powerful and efficient.