CRM

Build white label CRM for agencies, no code required

Empower your agency with a tailored CRM solution that enhances client management, streamlines operations, and adapts to your workflow.

Screenshot of a modern white label CRM user interface designed for agencies, featuring a clean dashboard with navigation menus, client profiles, analytics charts, and task management sections.
white label crm for agencies mobile ui
Loved by 800,000+ teams around the globe
Data Management

Bring all your agency data together in real time

Connect spreadsheets, CRMs, and project management tools with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your agency.

Explore all data sources
Power

A white label CRM for agencies—secure, branded, easy.

Deliver a fully branded CRM portal for your clients. Manage client access, roles, and workflows with secure logins and advanced permissions—no dev work needed.

Easy, secure logins

Agency teams and clients can access CRM tools from anywhere. All portals are mobile-ready and can be installed as apps.

Works on any device

Agency teams and clients can access CRM tools from anywhere. All portals are mobile-ready and can be installed as apps.

Automations

Integrate with your stack—trigger automated client onboarding, reminders, or reporting via Make, Zapier, and N8N.

User groups

Create separate logins and dashboards for different agencies or their clients, giving each group the info they need.

Advanced permissions

Set rules so each agency or team only sees and manages their relevant CRM data and actions.

Security

Protect client information with enterprise-grade security. Softr is SOC2 and GDPR compliant for agency peace of mind.

AI Magic

An AI assistant for your CRM

Let teams ask AI about leads, deals, or contacts—answers and insights appear instantly, right inside your agency’s CRM.

Why Softr

Why Softr vs other software

No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

UI screenshot of Softr drag-and-drop dashboard setup for building white label crm for agencies

Easy, fast setup

Launch your agency’s white label CRM in minutes with drag-and-drop blocks and branded templates.

UI screenshot of Softr dashboard with resources, contacts, finances, and projects modules

Consolidate your stack

Add client portals, reporting, or integrations as your agency scales—no need to start over.

Integration logos showing Softr connected with Airtable, Notion, Google Sheets, HubSpot, SQL, Rest API, and more.

Flexible as you grow

Start with your CRM, then add onboarding forms, dashboards, or client workspaces—all in one place.

“We’re not coders or developers, but Softr is so easy to use and learn — it lets us run with our ideas.”
Ashley Kalinauskas
CEO, Torigen Pharmaceuticals
Read Case Study
“With Softr we’re able to experiment and innovate at the speed of conversation, which gives users a sense of control and ownership.”
Oliver Thomas
Maker Digital Systems Architect, MIT
Read customer story
“The biggest benefit we’ve found with Softr is how customizable and flexible it is. We’ve been able to create a platform that is adapted to our fairly complicated needs.”
Isobelle Ford
Founder & Director, Skylight Ventures
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“We’ve been able to create multiple client and employee portals with Softr and it works like magic. The integration with monday.com is seamless.”
Jesuena Estoque Reimer
Founder, Mindflows
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“Building our sustainability training app on Softr let us deliver an intuitive user experience to over 5,000 professionals in days without writing a single line of code.”
Guillaume Duvernay
Growth Lead, Plan A
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“I’ve dreamed of having a client portal for probably 10 years. I tried many different tools, got frustrated, and let it go. Then I played with Softr and immediately went “this is it!”
Rebecca Berneck
CEO, Officeheads
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How It Works

Build a fully custom CRM for agencies in minutes

Connect to your data in seconds

Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.

Customize layout and logic

Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.

Publish and launch

Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.

“Our submission process used to be on paper. Now clinics use our Softr customer portal and submit in a few clicks. It saves 3-4 hours a day of at least one employee’s time.”
Ashley Kalinauskas
CEO, Torigen Pharmaceuticals

250+

veterinary clinics using the portal

600+

submissions processed per month
Read Case Study

Frequently asked questions

What is a white label CRM for agencies?
What are the benefits of building a white label CRM for agencies with Softr?
What types of features can I build into my white label CRM for agencies?
Do I need to know how to code to build a white label CRM for agencies in Softr?
Can I manage multiple clients or teams in the same white label CRM for agencies?
Which data sources does Softr support?
Can I customize the user experience and permissions?
Can I use Softr if I don’t already have my data in another tool?
Can I white-label my white label CRM for agencies in Softr, including using my own branding?
Can I customize the design and layout of my white label CRM for agencies?
How secure is my data in Softr apps?
How much does it cost to build a white label CRM for agencies with Softr?
How is Softr different from other no-code tools?
Can I automate workflows and integrate with other tools?

Related use cases

Launch your CRM for agencies today

Set up your custom white label CRM with ease
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