Manage pipelines and accounts in an AI-powered white label CRM for agencies built with AI that you customize to fit your agency's workflow.




Customize a white label CRM for agencies that looks sleek and modern out of the box. Add only the features you need, and iterate as things grow.




Connect lead trackers, client records, and assets with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your agency's business.
Give each client and agent the right views and access in a branded white label CRM for agencies. Set up secure logins and permissions in minutes.
Softr apps are mobile-ready by default. Access your CRM from a browser or turn it into a downloadable app for agents in the field.
Softr apps are mobile-ready by default. Access your CRM from a browser or turn it into a downloadable app for agents in the field.
Build native automations with Softr Workflows to handle lead notifications, deal status updates, and data sync automatically.
Provide separate logins for different agent tiers and clients, creating personalized dashboards for every project stakeholder.
Apply rules for each agency role. Customize who sees specific deal values, client files, and the actions they can take on records.
Protect sensitive agency information from security threats. Softr is fully compliant with SOC2 and GDPR regulations.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your white label CRM for agencies in minutes with AI. No complex configuration needed—just describe it.

Add features like intake forms, pipeline reporting, or client portals as your agency evolves—no rebuild needed.

Start with a CRM, then add branded client portals, internal dashboards, or forms—all in one place.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A white label CRM for agencies is a secure, brandable space where your agency team and clients can log in to manage lead pipelines, client communications, and campaign performance. It centralizes all account data—from initial outreach to closed deals—in one place, eliminating the need for fragmented emails or static spreadsheets. This ensures your agency provides a professional, unified experience for every account.
Softr is the first AI-native platform for building business software, making it uniquely suited to build a white label CRM for agencies that aligns perfectly with your specific sales and account management workflows. You can describe your agency's requirements to the AI Co-Builder to instantly generate your CRM database, lead tracking pages, and permission logic—all within a secure, professional environment.
You don't need any coding skills. You can generate the CRM with AI, use a template, or build from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can integrate external tools like Airtable, Google Sheets, or HubSpot. You have absolute control to white-label the visual interface, define granular access levels for different clients, and match the app entirely to your agency's branding. It's fast to deploy and flexible enough to scale as your client roster grows.
You can include a wide range of features in your white label CRM for agencies, depending on your unique service offerings. A high-performing CRM usually combines core tracking blocks with AI-driven intelligence:
- AI-Powered Intelligence – Use Ask AI to let account managers query lead data conversationally, or set up Database AI Agents to automatically summarize meeting notes or perform background research on new prospects.
- Vibe Coding Blocks – Build complex, custom UI elements—such as a custom lead scoring calculator—using the AI Code block to "vibe code" the exact functionality your agency needs.
- Softr Workflows – Build native automations (like automated lead assignment notifications) that trigger alerts or sync records whenever a deal stage is updated.
- User Portals & Logins – Securely manage access so each client partner or account manager only sees their specific deals and performance metrics.
- Forms & Data Collection – Capture new leads or client intake details with custom forms that include file uploads and conditional logic.
- Dashboards & Charts – Visualize agency KPIs, revenue forecasts, and conversion rates with real-time charts and summaries.
- Lists & Advanced Filtering – Manage your sales pipeline with searchable tables, kanban boards for deal stages, and detailed contact views.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. Need more customization? Use the Vibe Coding block to generate a tailored CRM component with AI.
Vibe coding is all about moving fast and using AI to build exactly what you need. You can "vibe code" a white label CRM for agencies in Softr by simply describing your sales stages, lead attributes, and reporting needs to the AI Co-Builder. Softr then generates a production-ready CRM on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the "boring 80%"—like agency-grade authentication, relational database logic, and role-based security—natively. This means you get the speed of vibe coding without the "Day Two" headaches of managing broken code scripts. You describe the workflow, Softr builds the CRM, and it’s ready for your account managers or clients to use instantly.
Yes. You can manage multiple client accounts or internal agency teams within a single CRM platform. Each user only sees the specific leads, campaigns, and files assigned to them based on their unique login and role. This is ideal for agencies that want a centralized hub while maintaining strict data privacy between different client organizations.
Yes, you can. You don't need an existing database to start building your white label CRM for agencies with Softr. If you're starting from scratch, you can use Softr Databases, which is built into the platform and handles all your lead records, contact logs, and deal history natively.
However, if you already have sales data in tools like Airtable, Google Sheets, HubSpot, Notion, or SQL, you can connect those as well. You can even use the REST API connector to aggregate data from external marketing tools. Either way, you have total control over how your agency's data is structured and presented.
Softr Databases is the recommended native, relational data source for your white label CRM for agencies. It is built specifically for business software, offering high performance, instant automation triggers, and a fast user experience for your agents because the data lives where the app does.
If your agency data is elsewhere, Softr connects to 17+ external sources. You can integrate Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even combine sources in one app—having your leads in Softr Databases while pulling billing history from HubSpot. Most sources support real-time, two-way sync, ensuring your CRM and external sheets are always up to date.
Yes, Softr gives you full control over the user experience of your white label CRM for agencies. You can tailor the layout, navigation, and sidebar to match your agency's specific workflow. Each page or dashboard block can be shown or hidden based on the user's role, so a client only sees their project status while a sales rep sees the full pipeline.
You can set up custom roles—such as Account Executive, Creative Director, or Client Admin—and define exactly what records each role can view, edit, or delete. For instance, you can ensure that sales reps can only edit their own leads while management gets a high-level view of all revenue. This level of customization keeps the CRM clean and secure for every stakeholder.
Yes, you can fully white-label your CRM in Softr. You can use your agency's logo, brand colors, custom fonts, and a custom domain (e.g., crm.youragency.com) to make the platform feel like your own proprietary software. You can also remove all Softr branding, ensuring your clients and team members see only your agency's identity throughout the daily management of their accounts.
Yes, you can. Softr provides the flexibility to control the design and layout of your agency's CRM. You can adjust the visual theme to match your brand and structure pages to optimize for your sales team's speed. To organize your agency's data, you can drag and drop various blocks:
- Table blocks – to show a high-level overview of prospects and deals.
- Kanban blocks – to visually move leads through different sales stages.
- Detail View – to show a deep dive into a single client record or project requirements.
- Forms – for quick lead entry or client feedback submissions.
- Charts – to track agency growth, monthly recurring revenue, or team performance.
- Calendar blocks – to keep track of follow-up calls, meetings, and deadlines.
If your agency's needs change, you can instantly modify the layout or add new features directly in the visual builder.
Softr is built with enterprise-grade security in mind. All CRM data is encrypted in transit (TLS) and at rest, hosted on secure infrastructure. Your white label CRM for agencies gives you absolute control over data visibility. You can implement role-based permissions, manage users directly, and apply global visibility rules to protect sensitive client information.
For CRMs using Softr Databases, your data is stored in a secure environment hosted in Germany and is SOC 2 Type II compliant. If you connect external sources like Airtable or SQL, Softr displays your data in real time based on your settings without storing it on our servers. You are always in control of who can access your agency's proprietary lead data.
It is fully production-ready. Unlike basic AI tools that "vibe code" by producing fragile scripts that are difficult to scale, Softr builds your white label CRM for agencies on top of a stable, business-grade foundation.
We handle the critical components like secure authentication, hosting, and granular user roles natively. This solves the long-term maintenance issues associated with AI; you get the speed of instant generation with the reliability of a professional system. Your CRM is secure, scalable, and ready for your agency to start closing deals from day one.
Softr is the first AI-native platform specifically for building business software. Unlike simple "vibe coding" tools that generate unmanaged code, or traditional no-code platforms that require weeks of manual configuration, Softr's AI Co-Builder creates your white label CRM for agencies on a secure, production-ready foundation.
The key is the hybrid advantage: use AI to generate the data structure and interface in minutes, then use the visual editor for pixel-perfect branding. You get the speed of AI combined with the reliability of built-in business infrastructure like roles and permissions. It is designed for agency owners who need professional tools without needing a technical team.
Yes. Softr supports powerful native workflows and a wide range of integrations to connect your white label CRM for agencies to your full tech stack. You can automate tasks using Softr Workflows, or connect with tools like Stripe for billing and Intercom for support. Softr also supports the REST API and webhooks for more complex agency operations.
Whether you need to trigger a welcome email via Zapier when a lead is won or display campaign data from other marketing platforms, you can build it into your CRM without writing any code.
Describe what you need. Softr's AI builds your white label CRM for agencies in minutes.