Share files, track projects, and automate approvals in a white label client portal built with AI to fit your brand's unique workflow.




Customize a white label client portal that looks professional out of the box. Add only the features you need, and iterate as client needs grow.





Connect spreadsheets, CRMs, and file storage with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your business and clients.
Give each client the right views and access in a fully branded portal. Set up secure logins, user groups, and permissions in minutes.
Your white label client portal is mobile-ready by default. Clients can access files and status updates on any device, with no extra design work.
Your white label client portal is mobile-ready by default. Clients can access files and status updates on any device, with no extra design work.
Build native automations to handle client notifications, document approval alerts, and status changes automatically whenever records are updated.
Provide separate logins for different clients or departments, creating personalized dashboards so each user only sees their own project info.
Apply rules for client groups. Customize who can upload files, sign off on deliverables, or view reporting at a granular level.
Protect sensitive client information from security threats. Softr is fully compliant with SOC2 and GDPR regulations to keep data safe.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your white label client portal in minutes with AI—no manual setup or coding required.

Add features like secure file sharing, interactive dashboards, or approval flows as your services evolve.

Start with a portal, then add a CRM, billing tools, or dashboards—all in one place under your brand.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A white label client portal is a secure, branded space where your clients can log in to access specific project updates, shared files, invoices, and timelines. Unlike generic software, it is fully customized to look like your own proprietary platform, eliminating the need for fragmented email chains or messy spreadsheets. This provides a professional, unified experience for your clients while keeping your internal team organized.
Softr is the first AI-native platform for building business software, making it the ideal choice for creating a white label client portal that mirrors your brand identity. You can describe your specific requirements to the AI Co-Builder to instantly generate your portal's database, client-facing pages, and permissions logic—all pre-connected and secure.
You don't need to write a single line of code. You can start by generating with AI, using a white-label template, or building from scratch. Everything runs on Softr Databases, or you can leverage external data from Airtable, Google Sheets, HubSpot, and more. You have total creative control to refine the visual layout, manage granular access levels, and apply your own custom branding. It is built to be launched quickly, updated effortlessly, and scaled as your client list grows.
You can integrate a variety of features to ensure your white label client portal meets your specific service needs. A high-performing portal typically combines functional building blocks with AI-driven intelligence:
- AI-Powered Intelligence – Use Ask AI to let clients query their own project data conversationally, or deploy Database AI Agents to automatically summarize meeting notes or analyze project trends.
- Vibe Coding Blocks – Create unique UI elements, such as a custom project status tracker or interactive onboarding wizard, using the AI Code block to "vibe code" exactly what you need.
- Softr Workflows – Set up native automations, like automated welcome emails for new clients or instant notifications when a file is uploaded, ensuring a seamless experience.
- Secure Branding & Logins – Manage access so every client sees only their specific contracts, reports, or project views under your own domain.
- Forms & Feedback – Collect creative briefs or feedback surveys through custom forms with file upload capabilities.
- Performance Dashboards – Provide clients with real-time charts and data visualizations showing project progress or ROI.
- Searchable Lists – Let clients easily navigate their asset libraries, invoice history, or upcoming milestones with advanced filtering.
All these features are built using drag-and-drop blocks, and if you need a truly unique component, the Vibe Coding block allows you to generate it with AI instantly.
Vibe coding allows you to move at lightning speed by using AI to build the exact workspace your clients need. You can "vibe code" a white label client portal in Softr by describing your brand’s layout and workflow requirements to the AI Co-Builder. Softr then generates a production-ready portal backed by a secure, stable architecture.
While other tools might give you unstable, raw code, Softr manages the foundational elements—like client authentication, database relationships, and SOC2-compliant security—natively. This grants you the benefits of rapid AI generation without the technical debt of managing custom code. You describe the client experience, Softr builds the portal, and it is ready to be shared with your clients immediately.
Yes. You can host hundreds of different clients in a single white label client portal. Through Softr's powerful visibility rules, each client only sees the specific project data, files, and updates assigned to them. This is perfect for agencies and consulting firms that need to provide a personalized, secure experience to multiple stakeholders from one centralized application.
Absolutely. You don't need an existing database to start building your white label client portal. If you are starting fresh, you can use Softr Databases, which is integrated directly into the platform to store client records, project tasks, and assets seamlessly.
If you do have data residing elsewhere—such as in Airtable, Google Sheets, HubSpot, or SQL—you can connect those sources just as easily. You can also use the REST API connector to sync data from other specialized tools. In every case, you maintain full authority over how your client data is structured and presented.
Softr Databases is the recommended relational data source for your portal. Since it is native to Softr, it offers the fastest performance for your clients and instant triggers for automated project updates.
If your client data is already in another system, Softr connects to over 17 external sources, including Airtable, HubSpot, SmartSuite, and BigQuery. You can even mix sources; for example, you can store client contracts in Softr Databases while pulling live marketing metrics from HubSpot into the same dashboard. Most integrations support real-time, two-way sync, ensuring your clients always see the latest information.
Yes, Softr gives you total control over the client journey within your white label portal. You can design the navigation and interface to reflect your agency's unique workflow. Every page or data block can be conditionally displayed based on the logged-in user, meaning a "Premium" client might see different resources than a "Standard" client.
You can define various roles—such as Project Manager, Client Viewer, or Billing Contact—and set specific permissions for each. For instance, you might allow clients to view project timelines but restrict them from editing tasks, while giving your internal team full management rights. This granular control ensures your portal remains clean, secure, and perfectly tailored to every user.
Yes, full white-labeling is a core feature of Softr. You can remove all Softr branding and replace it with your own logo, custom fonts, and brand colors. By using a custom domain (e.g., portal.yourcompany.com), the experience becomes a seamless extension of your professional brand, ensuring your clients only ever see your company's identity.
Yes, Softr provides extensive flexibility to design a portal that meets your aesthetic and functional standards. You can modify everything from global styles to specific page structures. To present your client data effectively, you can choose from various block types:
- Table blocks – To present clear lists of deliverables or invoice histories.
- List or Card blocks – To showcase team members, service packages, or knowledge base articles.
- Detail View – To provide a deep dive into a specific project milestone or document.
- Forms – To capture new service requests or project briefs.
- Charts – To visualize client KPIs or budget utilization.
- Calendar blocks – To track deadlines and meeting dates.
If your branding or service offerings evolve, you can quickly adjust the design using the visual builder without needing to rebuild your entire app.
Security is a top priority for any white label client portal. All data is encrypted in transit using TLS and at rest, and your portal is hosted on secure, world-class infrastructure. Softr provides robust role-based permissions, allowing you to gate sensitive files and information. For portals using Softr Databases, data is stored in a secure SOC 2 Type II compliant environment in Germany. If you utilize external sources like Airtable or SQL, Softr displays your data in real-time without storing it on our servers, ensuring you remain the sole owner of your sensitive client information.
The portal generated by Softr is fully production-ready. While other AI tools produce disconnected code snippets that are difficult to secure, Softr builds your white label client portal on a hardened, professional-grade infrastructure. We provide the essential "Day Two" requirements natively—including secure login, scalable hosting, and deep permissions logic. This allows you to go from an initial AI prompt to a client-facing, branded product in record time without worrying about technical instability.
Softr stands out as the first AI-native platform designed specifically for business software. Unlike basic "vibe coding" tools that lack structured databases or traditional no-code platforms that can be overly complex, Softr’s AI Co-Builder generates a secure, reliable foundation instantly. It offers a hybrid approach: use AI to generate the core of your branded portal in minutes, then use our visual editor for pixel-perfect brand alignment. You get the speed of AI combined with enterprise-grade security and permissions that non-technical teams can manage.
Yes. Softr allows you to build powerful native workflows and connect your white label client portal to your existing tech stack. You can use Softr Workflows to automate internal tasks or integrate with third-party tools like Stripe for payments and Intercom for client support. With support for REST APIs and webhooks, you can ensure that whenever a client interacts with your portal, the data syncs perfectly across all your business systems—all without writing code.
Describe what you need. AI builds it in minutes. Get started free with no setup time or developers needed.