Track events, visualize trends, and generate reports in an AI-powered system built with AI to fit your product team's complex workflow.


Tailor your user behavior analytics dashboard setup with the exact views your team needs. Add features as workflows evolve—no code needed.






Connect event logs, user databases, and CRM trackers with real-time sync—or manage metrics in Softr Databases. Create a single source of truth for your product business.
Give each analyst the right tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different stakeholders tailored access and executive dashboards, so each role sees just the behavior data and insights they need.
Give different stakeholders tailored access and executive dashboards, so each role sees just the behavior data and insights they need.
Streamline your reporting with Softr Workflows. Trigger native notifications based on behavior shifts or data trends to keep operations running smoothly.
Access and update your behavior analytics dashboard on the go. Mobile-optimized views keep your data accessible from anywhere, instantly.
Use Google, email, or SSO logins to give your product team fast, secure access to sensitive user data—no IT tickets needed.
Keep user behavior data safe with SOC2 and GDPR compliance, plus fine-tuned access control to stay compliant with privacy regulations.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your analytics dashboard in minutes with AI—no dev time or complex data configuration required.

Add features like heatmaps, journey tracking, or report exports as your needs evolve—without starting over.

Start with a dashboard, then add feedback portals, CRM sync, or marketing forms—all in one integrated place.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A user behavior analytics dashboard is a secure centralized hub where your product and marketing teams can log in to track how users interact with your software or website. It aggregates event data, session details, and heatmaps to reveal patterns, ensuring you don't have to hunt through disparate logs or complex SQL queries. This makes it easier to optimize the user journey, identify friction points, and build a data-driven product strategy for your entire organization.
Softr is the first AI-native platform for building business software. It makes it easy to build a user behavior analytics dashboard that visualizes the specific conversion funnels and churn metrics your product requires. You can describe your tracking needs to the AI Co-Builder to instantly generate your database, trend pages, and filtering logic—already connected and secure.
You don't need to code custom tracking frontends. You can start by generating with AI, using a pre-made reporting template, or building from scratch. Everything runs on Softr Databases for high-speed reporting, or you can connect external tools like Google Sheets, Airtable, or BigQuery where your event data lives. You have full control to adjust the layout visually, decide which stakeholders see specific cohorts, and brand it to match your company's design system. It's quick to launch, simple to update as your app evolves, and flexible enough to scale with your user base.
You can include a wide range of features in your user behavior analytics dashboard, depending on what your product metrics look like. A great analytics app usually mixes classic data blocks with AI-powered insights:
- AI-Powered Intelligence – Use Ask AI to let product managers query behavioral trends conversationally, or set up Database AI Agents to perform automated anomaly detection or segment users based on activity patterns.
- Vibe Coding Blocks – Build complex, custom UI elements—like a custom sankey diagram for page flows—using the AI Code block to 'vibe code' exactly the visualization you need.
- Softr Workflows – Build native automations (like an alert sent to Slack when daily active users drop below a threshold) that trigger whenever your tracking data is updated.
- User Portals & Logins – Securely manage access so different departments—like Sales or Customer Success—only see the user segments relevant to their tasks.
- Forms & Data Collection – Capture qualitative feedback from users with custom surveys and NPS forms to pair with your quantitative data.
- Dashboards & Charts – Visualize user retention, session duration, and feature adoption with real-time bar charts, line graphs, and summary cards.
- Lists & Advanced Filtering – Display and manage specific user accounts with searchable tables and detailed record views to investigate individual user paths.
Everything is built using Softr's drag-and-drop blocks without writing code. Need a proprietary metric? Use the Vibe Coding block to generate a tailored component with AI. It’s easy to evolve your analytics as you add new features to your product.
Vibe coding is all about moving fast and using AI to build exactly what you need for product monitoring. You can 'vibe code' a user behavior analytics dashboard in Softr by simply describing your desired tracking charts and filtering requirements to the AI Co-Builder. Softr then generates a production-ready dashboard on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code for tracking pixels, Softr handles the 'boring 80%'—like secure team authentication, data connections, and performance optimization—natively. This means you get the speed of vibe coding without the headaches of managing a broken analytics frontend. You describe the metrics, Softr builds the interface, and it’s ready for your growth team instantly.
Yes. You can manage multiple internal teams or external client accounts in a single dashboard. Each user only sees the specific behavior data and user segments assigned to them, based on their login and role. This is perfect for B2B SaaS companies that want to provide 'white-label' analytics to their own customers, ensuring they only see their own engagement metrics.
Yes, you can. You don't need to have a pre-existing warehouse to start building with Softr. If you're starting from scratch, you can use Softr Databases, which is built into the platform and can store your event logs, user profiles, and activity timestamps directly.
However, if you already store event data in tools like BigQuery, Airtable, Google Sheets, or SQL databases, you can connect those too. You can also use the REST API connector to ingest data from third-party tracking services. Either way, you have full control over how your behavior segments are structured and displayed in your dashboard.
Softr Databases is the recommended native, relational data source for your analytics dashboard. It is built explicitly for business apps, offering high performance for large datasets and instant automation triggers when user activity thresholds are met.
If you already have behavioral data elsewhere, Softr also connects to 17+ external data sources. You can pull event data from BigQuery, Google Sheets, SmartSuite, or HubSpot. You can even integrate multiple data sources into the same app—so your dashboard could pull in session data from Softr Databases and revenue data from HubSpot at once. Most sources support real-time, two-way sync, so your dashboard updates automatically as users interact with your product.
Yes, Softr gives you full control over how your team experiences the user behavior analytics dashboard. You can customize the reporting layout, sidebars, and visibility to match your company’s workflow. Each chart or data table can be shown or hidden based on who's logged in, so a researcher sees detailed clickstreams while an exec sees high-level KPIs.
You can also set up different user roles, such as Analyst, Admin, or Viewer—and define exactly what data each role can export or filter. For example, specific analysts might only see data for the 'Beta Tier' users, while Admins manage the entire global database. You can also create personalized views by filtering event lists based on the logged-in user's department.
This level of customization is essential when you're managing sensitive user data across multiple product lines or teams. It ensures the experience is clean, secure, and focused on the metrics that matter to each user.
Yes, you can fully white-label your user behavior analytics dashboard in Softr. You can use your own company logo, corporate color palette, custom fonts, and a custom domain to make the dashboard look like a proprietary internal tool. You can also remove all Softr branding, ensuring your team or clients only see your brand's identity when reviewing their product performance metrics.
Yes, you can. Softr gives you significant flexibility to control both the design and layout of your analytics interface. You can adjust the visual theme, density of data, and page hierarchy to facilitate quick decision-making. You choose the layout of your reporting pages, decide which KPI cards go at the top, and set what different team members see upon login.
To display your behavior data, you can add various blocks curated for visualization:
- Table blocks – to show raw event logs, sign-up lists, or detailed user attributes.
- List or Card blocks – to highlight specific user personas, feature categories, or active segments.
- Detail View – to dive deep into a single user's profile and their specific activity history.
- Forms – to allow analysts to add notes or tag specific behaviors for follow-up.
- Charts – to visualize conversion rates, retention curves, and daily active user trends.
- Calendar blocks – to view seasonal spikes or scheduled product launches alongside data.
If your tracking requirements change or you add new product features, it's easy to update the dashboard instantly using the visual builder.
Softr is built with enterprise-grade security. All behavioral data is encrypted in transit and at rest, with apps hosted on secure, reliable infrastructure. Your user behavior analytics dashboard gives you granular control over data visibility. You can set up role-based permissions, manage analyst access within your data source, and apply global restrictions to protect PII (Personally Identifiable Information) across your entire app.
For dashboards using Softr Databases, your data is stored in a secure environment with SOC 2 Type II compliance and European hosting (Germany). For apps connected to external sources like BigQuery or SQL, Softr doesn't store your behavioral data locally—it simply fetches and displays it in real time based on your specific access rules. You are always in control of your data privacy and governance.
It is fully production-ready. Unlike many AI tools that simply 'vibe code'—generating fragile, standalone scripts that are difficult to secure or scale—Softr builds your analytics dashboard on a stable, business-grade foundation.
We handle the 'boring 80%' (like secure login, stakeholder permissions, and responsive design) natively. This solves the long-term maintenance problem of AI: you get the speed of instant generation with the reliability of a platform that scales to thousands of concurrent users. Your dashboard is secure, scalable, and ready for your data scientists to start using on day one.
Softr is the first AI-native platform for building business software. Unlike pure 'vibe coding' tools that generate unmanaged code, or traditional BI tools that require technical expertise to set up, Softr's AI Co-Builder creates functional dashboards on top of a production-ready engine.
What sets it apart is the hybrid advantage: you can use AI to generate your behavior database and reporting logic in minutes, then use visual controls for precise UI adjustments. You get the speed of AI generation with the reliability of built-in business infrastructure (SSO, roles, permissions). It's designed for product teams who need to move from a tracking concept to a production dashboard on day one.
Yes. Softr supports powerful native workflows and a wide range of integrations to connect your analytics dashboard to your entire growth stack. You can automate tasks using Softr Workflows—such as triggering an email via Mailchimp when a user reaches a certain activity milestone—or sync with tools like Stripe and Intercom. Softr also supports REST API and webhooks for advanced data pipelines.
Whether you need to push behavioral segments to your CRM, trigger team alerts based on drop-off rates, or display live conversion data from other platforms, you can build it all into your dashboard without writing code.
Go from idea to live analytics dashboard in under an hour. Get started free. No setup time, no dev needed.