Streamline operations, manage orders, and enhance efficiency with customizable software tailored to your wholesale business needs.


Tailor your wholesale management platform to match your team’s workflow. Add only the features you need, then adapt as your business grows.
Connect spreadsheets, ERPs, and inventory systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your wholesale operations.
Equip your wholesale business with the right tools and secure access. Set up user groups, permissions, and automations—no IT support required.
Give sales reps, warehouse staff, and managers custom dashboards tailored for their wholesale tasks.
Give sales reps, warehouse staff, and managers custom dashboards tailored for their wholesale tasks.
Connect with your inventory, CRM, or accounting tools to automate order updates and stock alerts.
Manage orders, inventory, and customer info from any device—your ERP is always mobile-ready.
Offer secure Google, email, or SSO logins for your wholesale team—no IT setup required.
Protect sensitive pricing and order data with SOC2 and GDPR compliance, plus robust access controls.
Let sales teams ask AI for inventory, orders, or pricing—answers are pulled instantly from your ERP, right where you work.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Build your wholesale ERP in minutes with drag-and-drop blocks and ready-made templates.
Add inventory, orders, or supplier management as your wholesale business evolves—no rebuild needed.
Centralize sales, inventory, and reporting tools in one ERP—no extra platforms or logins required.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












Software for wholesalers is a specialized platform where wholesale buyers and distributors can securely log in to access pricing, inventory levels, order history, and product catalogs. It centralizes all your wholesale business operations and communications, so you don’t have to juggle spreadsheets or long email threads. This helps keep everything organized and makes it easier for both your sales team and wholesale customers to collaborate efficiently.
Softr makes it simple to create software for wholesalers that matches your company’s workflow. You can connect your existing data—like inventory in Airtable, customer records in HubSpot, or order details in Notion—and set up a portal where distributors and wholesale buyers can log in, check product availability, place orders, and download invoices, all in one place.
No coding is needed. You can start with a template or build from scratch, customize layouts, set different permissions for sales reps or buyers, and brand it to match your business. It’s quick to launch, easy to update, and flexible enough to scale as your wholesale operations grow.
You can add a variety of features to your wholesaler software, depending on your business process. Common features include:
\- User logins – so distributors and buyers can securely access their accounts
\- Custom dashboards – to display order history, open invoices, or inventory updates
\- Product catalogs – searchable, filterable product listings with pricing tiers
\- Order forms – for submitting bulk orders or reorders
\- File sharing – for product spec sheets, invoices, or shipping documents
\- Search and filters – to quickly find products or orders
\- Tables, lists, and detail views – for tracking customers, shipments, or sales reps
\- Comments or status updates – to keep all communications in one place
\- Charts – for monitoring sales performance or stock levels
\- Calendar view – for tracking shipment dates or promotional events
\- Permissions and roles – so different users (like sales reps or buyers) see only what they need
All of this can be built using Softr’s drag-and-drop blocks, with no coding required. And as your needs evolve, you can easily update your portal.
No coding is required. You can build your wholesale portal entirely with Softr’s visual editor. Everything from the layout to user permissions can be set up without writing a single line of code.
Yes. You can manage multiple buyers or vendor teams in a single wholesaler portal. Each user only sees the products, orders, and data assigned to them, based on their login and role. This is especially helpful for wholesalers who work with several retailers, distributors, or supplier contacts at once.
Softr supports a broad range of data sources for your wholesale portal. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also bring in product or customer data from other sources using the REST API.
You’re not limited to just one source. You can integrate multiple data sources into the same wholesaler portal and display them together—so, for example, you can pull in inventory from Airtable and customer info from Google Sheets at the same time. Most sources support real-time sync, so any updates in your portal or data source stay aligned automatically.
Yes, Softr gives you full control over how buyers, vendors, and your team experience your wholesale portal. You can customize the layout, navigation, and content to match your brand and business processes. Each page or block can be shown or hidden based on who’s logged in, so buyers only see their own orders and relevant inventory.
You can also set up different user roles, such as buyer, vendor, or admin—and define exactly what each can view or edit. For example, buyers can access their purchase history, while your internal team can manage all orders and product listings. You can also create personalized dashboards or views tailored to the logged-in user.
This level of customization is especially useful for wholesalers managing multiple partners or vendor teams in the same portal. It keeps things secure, streamlined, and tailored to each partner’s needs.
Yes, you can. You don’t need to migrate your product or order data from another system to start building your wholesale portal with Softr. If you’re starting from scratch, you can use Softr Databases, which is built into the platform and integrates seamlessly with your wholesaler application.
But if you already have inventory, customer, or order data in tools like Airtable, Google Sheets, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector to import data from other sources. Either way, you control how your inventory and account information is displayed to your wholesale partners.
Yes, you can fully white-label your software for wholesalers in Softr. You can upload your own logo, apply your brand colors and fonts, and use a custom domain so that the platform feels like a natural extension of your wholesale operation. It’s also possible to remove all Softr branding, ensuring your buyers and sales reps only see your company’s identity throughout the experience.
Absolutely. Softr lets you control the design and layout of your software for wholesalers in detail. You can adjust colors, fonts, page structure, and even which information different users see when they log in—whether they’re buyers, suppliers, or internal team members.
To present your wholesale data, you can use different blocks:
\- Table blocks – perfect for showing inventory lists, order histories, or pricing catalogs
\- List or Card blocks – great for highlighting products, featured deals, or supplier info
\- Detail View – to display specific order details or product specs
\- Forms – for order requests, new product submissions, or customer inquiries
\- Charts – to visualize sales performance or inventory trends
\- Calendar blocks – to show shipment schedules or promotional events
If you need to update your content or layout, you can do it quickly with Softr’s visual builder.
Softr is designed with security in mind. All your wholesale data is encrypted during transit (TLS) and at rest, and your platform is hosted on secure, reliable infrastructure. You have full control over user permissions, meaning you can decide what buyers, sales reps, and suppliers can see and do within your software for wholesalers.
If you connect to external data sources—like Airtable, Notion, or SQL—Softr doesn’t store your information, but displays it in real time based on your access settings. You always maintain control over your data and who has access to it.
Softr also follows industry best practices for user authentication, access control, and platform monitoring to keep your wholesale business information protected.
You can start building your software for wholesalers on Softr for free. The Free plan allows you to publish one app with up to 10 users and 2 user groups, and it supports all standard data sources including Softr Databases, Airtable, and Google Sheets.
If your platform needs more users, advanced features, or higher limits, you can review Softr’s paid plans to find the right fit for your wholesale business.
Softr is built to help you create robust, user-facing apps—like software for wholesalers, inventory portals, and B2B platforms—without coding or hiring developers. What makes Softr stand out is how quickly you can launch a working solution and how seamlessly it connects to your existing wholesale data.
Unlike no-code tools designed just for mobile apps or developer-centric users, Softr is geared for business teams who want full control over the interface, user experience, and permissions. You can build on top of real-time data from sources like Airtable, Google Sheets, or SQL and manage secure, branded access for your buyers, suppliers, or sales reps.
With Softr, you can visually customize everything—from product catalogs to order workflows—while taking advantage of built-in features like user roles, forms, logic, and API integrations.
Yes. Softr supports a wide variety of integrations so you can connect your software for wholesalers to your broader tech stack. You can link with payment solutions like Stripe, connect customer service tools like Intercom, and automate tasks using Zapier, Make, or N8N. Softr also supports REST APIs and webhooks for custom workflow automation.
Whether you want to sync orders with your ERP, trigger notifications when inventory is low, or update sales data in another system, you can automate it all—without writing code.