Generate professional bids, sync client data, and track approvals in an AI-powered tool built with AI to fit your team's workflow.


Customize your setup with the exact steps and views your team needs. Add blocks like document templates and status trackers - no code needed.






Connect client databases, pricing sheets, and past contracts with real-time sync—or manage everything in Softr Databases. Create one source of truth for your business.
Give each teammate the right tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give sales reps, managers, and legal teams tailored access and dashboards, so each role sees just the documents they need to review.
Give sales reps, managers, and legal teams tailored access and dashboards, so each role sees just the documents they need to review.
Streamline your internal processes with Softr Workflows. Trigger native notifications or status changes automatically when a proposal is signed.
Access and update your proposal generator and document logs on the go. All generating tools are mobile-ready out of the box.
Use Google, email, or SSO logins to give your team fast, secure access to sensitive client documents—no IT tickets needed.
Keep internal document data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every stage of the generation process.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your proposal generator tool in minutes with AI—no manual configuration or manual document setup needed.

Add features like approval workflows, e-signatures, or analytics as your sales process evolves—no rebuild needed.

Start with a proposal tool, then add CRM portals, dashboards, or client forms—all in one place with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A proposal generator tool is a secure application where your sales and account management teams can create, manage, and share professional business proposals. It centralizes all your pitch decks, pricing tables, and contract templates in one place, eliminating the need to search through old emails or messy file folders. This helps you streamline the sales cycle and provide a more professional, cohesive experience for your prospective clients.
Softr is the first AI-native platform for building business software. It makes it easy to build a proposal generator tool that fits the way your sales process works. You can describe your requirements to the AI Co-Builder to instantly generate your proposal database, document pages, and generation logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Airtable, Google Sheets, HubSpot, and more. You have full control to adjust the layout visually, decide which team members can edit templates versus send them, and brand it to match your company. It's quick to get up and running, simple to update, and flexible enough to grow with your sales volume.
You can include a wide range of features in your proposal generator tool, depending on what your sales workflow looks like. A great proposal generator tool usually mixes classic functional blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let sales reps query client data for specific talking points, or set up Database AI Agents to research a prospect's industry for specific value proposition suggestions.
- Vibe Coding Blocks – Build complex, custom UI elements—like a dynamic pricing calculator or an interactive signature field—using the AI Code block to "vibe code" exactly what you need.
- Softr Workflows – Build native automations (like an automatic Slack alert when a proposal is opened) that trigger notifications or sync data whenever a proposal status is updated.
- User Portals & Logins – Securely manage access so each sales rep only sees their own active leads and drafted proposals.
- Forms & Data Collection – Capture prospect details with custom forms to populate proposal templates automatically.
- Dashboards & Charts – Visualize your sales pipeline performance and win rates with real-time charts and summaries.
- Lists & Advanced Filtering – Display and manage your documents with searchable tables, kanban boards for stages like 'Draft' or 'Signed', and detailed record views.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. Need something more custom? Use the Vibe Coding block to generate a tailored component with AI.
Vibe coding is all about moving fast and using AI to build exactly what you need. You can "vibe code" a proposal generator tool in Softr by simply describing your requirements to the AI Co-Builder. Softr then generates a production-ready application that can handle deal tracking and document generation on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the "boring 80%"—like authentication, database logic, and document security—natively. This means you get the speed of vibe coding without the "Day Two" headaches of managing raw code. You describe it, Softr builds it, and it’s ready for your sales team to start closing deals instantly.
Yes. You can manage multiple clients or separate sales departments in a single portal. Each user only sees the specific proposals and client data assigned to them, based on their login and role. This is useful for large organizations with different product lines or agencies managing projects for multiple external stakeholders.
Yes, you can. You don't need to bring your existing templates or client lists from somewhere else to start building with Softr. If you're starting from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with any document management application you build.
But if you already have sales data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector to aggregate data from external CRM sources. Either way, you have full control over how your proposal templates are structured and displayed.
Softr Databases is the recommended native, relational data source for Softr. It is built explicitly for business apps, offering the highest performance, instant automation triggers for document generation, and a lightning-fast experience because the data is native to the platform.
If you already have your client data elsewhere, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources into the same app—so your proposal tool could pull in client contacts from HubSpot and pricing packages from Softr Databases at once. Most sources support real-time, two-way sync, so any updates to your proposals remain consistent everywhere.
Yes, Softr gives you full control over how users experience your proposal generator tool. You can customize the layout, navigation, and content to match your brand and sales workflow. Each page or block can be shown or hidden based on who's logged in, so every rep sees only the templates relevant to their specific territory.
You can also set up different user roles, such as sales rep, sales manager, or legal reviewer—and define exactly what each role can view or edit. For example, reps can create proposals, while legal users can only approve or edit the contract terms. You can also create personalized views by filtering records based on the logged-in user.
This level of customization is especially useful when you're managing various product tiers or regional teams in the same app. It helps keep the experience clean, secure, and tailored to each professional.
Yes, you can fully white-label your proposal generator tool in Softr. You can use your own logo, brand colors, fonts, and a custom domain to make the proposal experience feel like a natural extension of your brand. You can also remove all Softr branding, so your prospects and internal team only see your company's professional identity throughout the document review process.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your document management interface. You can adjust colors, fonts, spacing, and page structure to match your brand guidelines. You can also choose how each page is laid out, decide which blocks go where, and set what different users see when they log in.
To display your proposal data, you can add different types of blocks depending on what you need:
- Table blocks – to show a list of active proposals, their values, and expiration dates
- List or Card blocks – to highlight different service packages or proposal templates
- Detail View – to show a single proposal in depth for editing or review
- Forms – for reps to input new client details to generate a draft
- Charts – to show conversion rates and cumulative sales target trends
- Calendar blocks – to track follow-up dates and proposal deadlines
If your sales process changes later, it's easy to go back and make updates right in the visual builder.
Softr is built with security in mind. All sales data and client information is encrypted in transit (TLS) and at rest, and your apps are hosted on secure infrastructure. Softr apps also give you full control over who can see specific deal terms. You can set up role-based permissions, manage users directly within your data source, set visibility rules for sensitive pricing, and apply global restrictions to protect proprietary information.
For apps using Softr Databases, your data is stored in Softr's secure environment, with SOC 2 Type II compliance. For apps connected to external data sources like Airtable or HubSpot, Softr doesn't store your data—it just displays it in real time based on your access settings. You're always in control of your data and who can view or edit it.
It is fully production-ready. Unlike many AI tools that just "vibe code"—generating fragile code that is hard to maintain—Softr builds your proposal generator tool on top of a stable, business-grade foundation.
We handle the "boring 80%" (like document permissions, secure login, and hosting) natively, so you don't have to. This solves the "Day Two" problem of AI: you get the speed of instant generation without the headache of managing raw, unreliable code. Your proposal tool is secure, scalable, and ready for your sales team to start sending contracts from day one.
Softr is the first AI-native platform for building business software like proposal generators. Unlike pure "vibe coding" tools that generate fragile code, or traditional no-code tools that require manual configuration of every single field, Softr's AI Co-Builder creates apps on top of a secure, production-ready foundation.
What sets it apart is the hybrid advantage: you can use AI to generate your proposal database, app pages, and workflow logic in minutes, then use visual controls for precise editing of your brand guidelines. You get the speed of AI with the reliability of business-grade infrastructure (authentication, roles, and permissions) already built-in. It's designed for sales and ops teams who want to move from a manual process to a production tool on day one.
Yes. Softr supports powerful native workflows and a wide range of integrations so you can connect your proposal generator tool to the rest of your tech stack. You can automate tasks using Softr Workflows—like sending a proposal via email once approved—or sync with tools like Stripe for deposits and Intercom for support. Softr also supports REST API and webhooks for more advanced sales automation.
Whether you need to push won deals into your CRM, trigger e-signature webhooks, or display inventory levels from other tools, you can build it into your proposal generator tool without writing code.
Describe what you need. Softr's AI builds your custom document generator in minutes.