Organize brand files, manage review requests, and share assets in an AI-powered system built with AI to fit your agency's workflow.




Customize your design asset library with the exact steps and views your team needs. Add features like AI tagging as processes evolve—no code needed.





Connect Google Drive, Airtable, and other systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your agency's brand files.
Give each client and designer the right views and access in a branded library. Set up secure logins, user groups, and permissions in minutes.
Softr apps are mobile-ready. Let your creative team review or upload assets from any device with a downloadable PWA—no extra design work needed.
Softr apps are mobile-ready. Let your creative team review or upload assets from any device with a downloadable PWA—no extra design work needed.
Build native automations to handle review notifications, asset status updates, and client alerts automatically whenever creative files are changed.
Provide separate logins for different client accounts, and create personalized dashboards for each stakeholder to view their specific assets.
Apply rules for different user groups. Customize who can download high-res files or edit metadata at even the most granular level.
Protect sensitive creative IP from security threats. Softr is fully compliant with SOC2 and GDPR regulations to keep brand assets safe.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your design asset library in minutes with AI—no manual configuration or manual setup needed.

Add features like client approval forms or automated tagging as your asset workflows evolve—no rebuild needed.

Start with an asset library, then add project dashboards or client portals—all in one place with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A design asset library is a secure digital space where your team and stakeholders can log in to access creative files, such as logos, brand guidelines, UI kits, and multimedia assets. It keeps all your brand collateral in one place, so you don't have to rely on digging through deep folder structures or endless email threads. This makes it easier for designers to stay organized and provides a seamless way for developers and marketers to find the exact assets they need.
Softr is the first AI-native platform for building business software. It makes it easy to build a design asset library that fits the specific ways your creative team labels and distributes files. You can describe your needs to the AI Co-Builder to instantly generate your asset metadata, file pages, and search logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Airtable, Google Sheets, or Google Drive for your storage. You have full control to adjust the layout visually, decide who can download raw files versus view-only previews, and brand it to match your own corporate identity. It’s quick to get up and running, simple to update as your brand evolves, and flexible enough to scale with your asset volume.
You can include a wide range of features in your design asset library, depending on what your creative workflow looks like. A great asset management app usually mixes classic functional blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let users query your library conversationally (e.g., 'Find the transparent PNG of our secondary logo'), or set up Database AI Agents to automatically generate tags or alt-text for newly uploaded images.
- Vibe Coding Blocks – Build custom UI elements—like a tiled color palette viewer or a font previewer—using the AI Code block to 'vibe code' exactly what your designers need.
- Softr Workflows – Build native automations (like a Slack notification for the team when a new version of the brand guide is published) that trigger whenever a record is updated.
- User Portals & Logins – Securely manage access so internal teams see raw production files while external partners only see approved distribution assets.
- Forms & Data Collection – Capture asset requests or new uploads with custom forms, large file uploads, and conditional logic.
- Dashboards & Charts – Visualize your library usage and most-downloaded assets with real-time charts and summaries.
- Lists & Advanced Filtering – Display and manage your files with searchable galleries, tag filtering, and detailed version history views.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. Need something more custom? Use the Vibe Coding block to generate a tailored component with AI.
Vibe coding is all about moving fast and using AI to build exactly what you need. You can 'vibe code' a design asset library in Softr by simply describing your requirements—like needing a searchable gallery with multi-select tagging—to the AI Co-Builder. Softr then generates a production-ready app on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the 'boring 80%'—like secure user authentication, file storage logic, and permission levels—natively. This means you get the speed of vibe coding without the 'Day Two' headaches of managing raw code for complex file handling. You describe your asset structure, Softr builds it, and it’s ready for your creative team or clients instantly.
Yes. You can manage multiple internal teams or external clients within a single design asset library. Each user only sees the specific brand folders and files assigned to them, based on their login and assigned role. This is particularly useful for agencies managing multiple client brands or large enterprises with distinct sub-brands that need separate asset access.
Yes, you can. You don't need to bring your metadata from somewhere else to start building with Softr. If you're starting from scratch, you can use Softr Databases, which is built into the platform and handles asset links and descriptions perfectly for any application you build.
But if you already have your file links and metadata in tools like Airtable, Google Sheets, or Notion, you can connect those too. You can also use the REST API connector to bring in assets from other DAM systems. Either way, you have full control over how your design assets are structured, categorized, and displayed.
Softr Databases is the recommended native, relational data source for Softr. It is built explicitly for business apps, offering high performance for searching large catalogs and instant automation triggers whenever you add a new asset to your library.
If you already have your asset records elsewhere, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, or even SQL databases. You can even integrate multiple sources—so your library could pull active project assets from Airtable while pulling archived brand collateral from Softr Databases simultaneously. Most sources support real-time, two-way sync, ensuring your library reflects the most recent file versions automatically.
Yes, Softr gives you full control over how users interact with your design asset library. You can customize the galleries, search filters, and download buttons to match your workflow. Each block or asset category can be shown or hidden based on user roles, ensuring developers see technical specs while marketers see social media templates.
You can set up granular user roles—such as Designer, Auditor, or Client—and define exactly what each role can view, edit, or download. For example, Designers can upload new iterations, while Clients can only view and download approved final versions. You can also create personalized saved views by filtering assets based on the logged-in user's department.
This level of customization is essential when you're managing complex brand ecosystems. It keeps the user interface clean, ensures file security, and tailors the search experience to each specific stakeholder.
Yes, you can fully white-label your design asset library in Softr. You can use your own logo, brand colors, custom typography, and a custom domain to make the library feel like a proprietary internal tool or a professional client-facing portal. You can also remove all Softr branding, ensuring your team and partners only see your company's identity whenever they log in to download assets.
Yes, you can. Softr gives you extensive flexibility to control the visual presentation of your asset library. You can adjust the grid layouts, spacing, and header navigation to match your brand style. You can choose how your asset pages are structured and exactly which metadata (like hex codes or file dimensions) is visible to different users.
To display your design assets, you can add different types of blocks:
- List or Gallery blocks – to showcase visual assets like logos, photos, or icons with large previews
- Table blocks – to manage technical data like file sizes, version numbers, or usage rights
- Detail View – to provide a deep dive into a specific asset, showing its description and download links
- Forms – for stakeholders to submit asset requests or for designers to upload new files
- Charts – to track asset usage or popular library categories
- Calendar blocks – to display release dates for new campaign materials
If your brand guidelines change, updating the library's design is simple within the visual editor.
Softr is built with security as a priority. All data is encrypted in transit and at rest, and your library is hosted on reliable, SOC 2 Type II compliant infrastructure. You maintain full control over who has access to your high-resolution files. You can set up role-based permissions, manage user access directly via your data source, and apply visibility rules so sensitive or unreleased brand assets remain protected.
For libraries using Softr Databases, your metadata is stored in a secure European-hosted environment. If you connect external storage like Google Drive or Airtable, Softr doesn't store the files permanently—it just serves them in real time based on the access settings you've defined. You are always in control of your intellectual property and who is authorized to view or download it.
It is fully production-ready. Unlike many experimental AI tools that 'vibe code' fragile, unmanaged scripts, Softr builds your design asset library on top of a stable, business-grade foundation.
We handle the 'boring 80%'—including secure user logins, file hosting logic, and granular permissions—natively within the platform. This solves the 'Day Two' problem of AI: you get the speed of instant generation for your asset catalog without the headache of managing raw, unreliable code. Your library is secure, scalable for thousands of assets, and ready for your team to start using immediately.
Softr is the first AI-native platform for building business software. Unlike 'vibe coding' tools that generate standalone code which is hard to maintain, or traditional no-code tools that require complex manual setup for permissions, Softr’s AI Co-Builder creates your app on a secure, enterprise-ready foundation.
What sets it apart for design asset libraries is the hybrid advantage: you can use AI to generate the database schema and gallery logic in minutes, then use visual controls for pixel-perfect design. You get the speed of AI with the reliability of built-in features like role-based access control and secure file handling. It's designed for creative teams who want to move from a messy folder system to a professional library on day one.
Yes. Softr supports powerful native workflows and a wide range of integrations to connect your design asset library to your entire creative stack. You can automate tasks using Softr Workflows—like alerting the marketing team when a new campaign folder is ready—or sync with tools like Slack and Intercom. Softr also supports REST API and webhooks for advanced needs.
Whether you need to trigger a design review process in another system or automatically display the latest files from your cloud storage, you can build these flows directly into your library without writing any code.
Describe what you need. Softr's AI builds your asset management tool in minutes.