CRM

Build your own CRM for small business, no code required

Manage customer relationships, track sales, and enhance productivity with a customizable CRM tailored to your small business needs.

A computer screen displaying a user interface for a CRM platform designed for small businesses, featuring dashboards, contact lists, and analytics widgets.
crm for small business mobile ui
Loved by 800,000+ teams around the globe
Data Management

Bring all your customer data together in real time

Connect spreadsheets, CRMs, and other systems with real-time sync—or manage everything in Softr Databases. Centralize your customer and sales data effortlessly.

Explore all data sources
Power

Give every business a custom, secure CRM experience.

Empower small business teams with tailored access, branded dashboards, and secure data management. Set up logins and permissions in minutes.

Easy, secure logins

Small business owners and staff can access the CRM on desktop or mobile. Stay connected to customer data wherever you are.

Works on any device

Small business owners and staff can access the CRM on desktop or mobile. Stay connected to customer data wherever you are.

Automations

Integrate with tools like Make, Zapier, or N8N to automate follow-ups, task assignments, and customer updates.

User groups

Create user groups for sales, support, or management, each with personalized dashboards and access to relevant data.

Advanced permissions

Set permission rules so each team member sees or edits just what they need—down to the record level.

Security

Protect your client and business data with SOC2 and GDPR compliance. Manage access for peace of mind.

AI Magic

An AI assistant for your sales

Let your team ask AI about leads, deals, or contacts—answers are instant, right inside your CRM. Save time and close faster.

Why Softr

Why Softr vs other software

No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

UI screenshot of Softr drag-and-drop dashboard setup for building crm for small business

Easy, fast setup

Launch your small business CRM in minutes with drag-and-drop blocks and ready-made templates.

UI screenshot of Softr dashboard with resources, contacts, finances, and projects modules

Consolidate your stack

Easily add pipelines, contacts, or integrations as your customer management needs change.

Integration logos showing Softr connected with Airtable, Notion, Google Sheets, HubSpot, SQL, Rest API, and more.

Flexible as you grow

Start with your CRM, then add portals, forms, or dashboards—all in one place, no extra tools.

“We’re not coders or developers, but Softr is so easy to use and learn — it lets us run with our ideas.”
Ashley Kalinauskas
CEO, Torigen Pharmaceuticals
Read Case Study
“With Softr we’re able to experiment and innovate at the speed of conversation, which gives users a sense of control and ownership.”
Oliver Thomas
Maker Digital Systems Architect, MIT
Read customer story
“The biggest benefit we’ve found with Softr is how customizable and flexible it is. We’ve been able to create a platform that is adapted to our fairly complicated needs.”
Isobelle Ford
Founder & Director, Skylight Ventures
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“We’ve been able to create multiple client and employee portals with Softr and it works like magic. The integration with monday.com is seamless.”
Jesuena Estoque Reimer
Founder, Mindflows
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“Building our sustainability training app on Softr let us deliver an intuitive user experience to over 5,000 professionals in days without writing a single line of code.”
Guillaume Duvernay
Growth Lead, Plan A
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“I’ve dreamed of having a client portal for probably 10 years. I tried many different tools, got frustrated, and let it go. Then I played with Softr and immediately went “this is it!”
Rebecca Berneck
CEO, Officeheads
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How It Works

Build a fully custom CRM for small business in minutes

Connect to your data in seconds

Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.

Customize layout and logic

Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.

Publish and launch

Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.

“Our submission process used to be on paper. Now clinics use our Softr customer portal and submit in a few clicks. It saves 3-4 hours a day of at least one employee’s time.”
Ashley Kalinauskas
CEO, Torigen Pharmaceuticals

250+

veterinary clinics using the portal

600+

submissions processed per month
Read Case Study

Frequently asked questions

What is a CRM for small business?
What are the benefits of building a CRM for small business with Softr?
What types of features can I build into my CRM for small business?
Do I need to know how to code to build a CRM for small business in Softr?
Can I manage multiple clients or teams in the same crm for small business?
Which data sources does Softr support?
Can I customize the user experience and permissions?
Can I use Softr if I don’t already have my data in another tool?
Can I white-label my crm for small business in Softr, including using my own branding?
Can I customize the design and layout of my crm for small business?
How secure is my data in Softr apps?
How much does it cost to build a crm for small business with Softr?
How is Softr different from other no-code tools?
Can I automate workflows and integrate with other tools?

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Build your CRM for small business in minutes

Effortlessly customize your CRM without coding skills required.
Get started free