Build a white label CRM, no code required
Manage leads and deals in an AI-powered white label CRM built with AI that you customize to fit your brand and client workflows.
Build exactly what your business needs
Customize your white label CRM setup with the exact steps and views your team needs. Add features as processes evolve—no code needed.
Lead tracking & management
Custom branded client portal
AI-powered deal insights
Automated notification alerts
Contact & account organization
Database AI agent enrichment
Bring all your lead data together in real time
Connect spreadsheets, CRMs, and other systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your business.
Give every user a custom, secure experience.
Give each user the right views and access in a fully branded portal. Set up secure logins, user groups, and permissions in minutes.
Easy, secure logins
Softr apps are mobile-ready by default. Turn your white label CRM into a downloadable app in one click via a PWA—no extra design needed.
Works on any device
Softr apps are mobile-ready by default. Turn your white label CRM into a downloadable app in one click via a PWA—no extra design needed.
Automations
Build native automations with Softr Workflows to handle notifications, status updates, and lead enrichment whenever CRM records are changed.
User groups
Provide separate logins for agents and clients, and create personalized dashboards for each user to track their specific deals.
Advanced permissions
Apply rules for different teams. Customize who sees which lead and which actions they can take at even the most granular level.
Security
Protect sensitive contact information from security threats. Softr is fully compliant with SOC2 and GDPR regulations.
Why Softr vs other software
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Easy, fast setup
Build your white label CRM in minutes with AI—no manual setup or complex configurations required.
Consolidate your stack
Add features like custom branded portals, deal insights, or automated alerts as your agency grows.
Flexible as you grow
Start with a CRM, then add client portals, dashboards, or internal tools—all under your own branding.
Generate a fully custom white label CRM with AI
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
The go-to platform for business operations
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.
Minerva Network increased athlete registrations by 50% with a custom CRM and portal
Celonis built a GTM knowledge base for 1,500+ team members
Urban's Group increased productivity by 25% with a custom ERP system
Frequently asked questions
Build your white label CRM in minutes
Describe what you need. Softr's AI builds your white label CRM in minutes without code.