Build small business customer database software, no code required
Manage customer data, streamline interactions, and enhance service with a custom database app tailored to your small business needs.
Build exactly what your business needs
Create a customer database tailored to your workflow. Add only the views and features your team needs today, and adjust as your business grows.
Customer information management
Lead capture and follow-up
Interaction history tracking
Segmentation and filtering
Document and file storage
Task assignment and reminders
Unify your customer data in real time
Connect spreadsheets, CRMs, and other systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your customers.
Custom access for every team. Built-in security, no dev time.
Manage your customer database with tailored access for each teammate. Give sales, support, or management the tools they need—no IT help required.
Advanced permissions
Provide each team role with custom dashboards so they see just the customer info relevant to them.
User groups
Provide each team role with custom dashboards so they see just the customer info relevant to them.
Automations
Automate tasks like follow-ups or record updates by connecting your CRM with Make, Zapier, or N8N.
Works on any device
Access and update customer data from any device. Your CRM stays mobile-ready out of the box.
Easy, secure logins
Let your team log in securely with Google, email, or SSO—set up access quickly for new members.
Security
Keep customer information safe with SOC2 and GDPR compliance, plus role-based access controls.
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Give sales teams an AI helper
Sales reps can ask AI for customer info or insights right inside your CRM—answers come fast, all from live data.
Why Softr vs other software
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Easy, fast setup
Launch your small business CRM in minutes—just drag, drop, and start managing customer info.
Consolidate your stack
Easily add features like notes, reminders, or team access as your customer base expands.
Flexible as you grow
Manage contacts, sales pipelines, and forms in one place—no extra tools or logins needed.
Build a fully custom customer database in minutes
Connect to your data in seconds
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Customize layout and logic
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Publish and launch
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.
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Frequently asked questions
Build your CRM for managing customer data