Track leads, manage pipelines, and view performance in an AI-powered simple CRM built with AI to fit your team's specific sales workflow.


Customize your simple CRM setup with the exact stages and views your team needs. Add features as sales processes evolve—no code ever needed.





Connect lead lists, pipeline stages, and contact info from multiple systems with real-time sync—or manage everything in Softr Databases. One source of truth for sales.
Give each sales rep and manager the right tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different team members tailored access and dashboards, so sales reps see their own tasks while managers see the full pipeline overview.
Give different team members tailored access and dashboards, so sales reps see their own tasks while managers see the full pipeline overview.
Streamline your sales processes with Softr Workflows. Trigger native notifications or record updates whenever a deal moves to a new pipeline stage.
Access and update your simple CRM on the go. All apps are mobile-ready out of the box, letting teams log deal updates from anywhere.
Use Google, email, or SSO logins to give your team fast, secure access to customer data—no IT tickets or complex setup needed.
Keep contact and deal data safe with SOC2 and GDPR compliance, plus fine-tuned access control to protect sensitive business information.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your simple CRM in minutes with AI—no manual configuration or complex dev work needed to get started.

Add pipeline views, deal summaries, or reporting dashboards as your sales volume grows—no rebuild needed.

Start with a CRM, then add lead forms, client portals, or internal dashboards—all in one place with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A simple CRM is a secure space where your sales and account management team members can log in to access critical information, like lead updates, contact files, deal forms, and sales timelines. It keeps all customer communication in one place, so you don't have to rely on back-and-forth emails or messy spreadsheets. This makes it easier to stay organized and provide a better experience for your prospects and customers.
Softr is the first AI-native platform for building business software. It makes it easy to build a simple CRM that fits the way your business works. You can describe your sales process to the AI Co-Builder to instantly generate your database, pipeline stages, and contact logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Airtable, Google Sheets, HubSpot, and more. You have full control to adjust the layout visually, decide which reps see which leads, and brand it to match your company. It's quick to get up and running, simple to update, and flexible enough to grow with your sales team's needs.
You can include a wide range of features in your simple CRM, depending on what your sales workflow looks like. A great simple CRM app usually mixes classic functional blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let users query their leads conversationally, or set up Database AI Agents to perform automated research on new prospects or enrich company data.
- Vibe Coding Blocks – Build complex, custom UI elements—like a custom lead scoring calculator—using the AI Code block to "vibe code" exactly what you need.
- Softr Workflows – Build native automations (like automatic deal follow-up reminders) that trigger notifications or sync data whenever a deal stage is updated or a button is clicked.
- User Portals & Logins – Securely manage access so each sales rep only sees their own assigned leads or specific regional views.
- Forms & Data Collection – Capture prospect information with custom lead intake forms, file uploads for contracts, and conditional logic.
- Dashboards & Charts – Visualize your simple CRM performance and revenue metrics with real-time pipeline charts and sales summaries.
- Lists & Advanced Filtering – Display and manage your contacts with searchable tables, kanban boards for deal stages, and detailed customer record views.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. Need something more custom? Use the Vibe Coding block to generate a tailored component with AI. And if your needs change, it's easy to update the platform later.
Vibe coding is all about moving fast and using AI to build exactly what you need. You can "vibe code" a simple CRM in Softr by simply describing your sales requirements to the AI Co-Builder. Softr then generates a production-ready app on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the "boring 80%"—like authentication, sales person roles, and database logic—natively. This means you get the speed of vibe coding without the "Day Two" headaches of managing raw code. You describe your sales process, Softr builds it, and it’s ready for your team or clients instantly.
Yes. You can manage multiple sales teams or departments in a single portal. Each user only sees the leads, accounts, and deal data assigned to them, based on their login and department role. This is useful for companies with distinct business units, regional territories, or managers overseeing different groups of sales reps.
Yes, you can. You don't need to bring your data from somewhere else to start building with Softr. If you're starting from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with any simple CRM app you build.
But if you already have data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector to bring in contact data from other sources. Either way, you have full control over how your contact and deal data is structured and displayed in your app.
Softr Databases is the recommended native, relational data source for Softr. It is built explicitly for business apps, offering the highest performance for managing thousands of customer records, instant automation triggers, and a lightning-fast experience because the data is native to the platform.
If you already have your sales data elsewhere, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources into the same app—so your simple CRM could pull in records from Softr Databases and HubSpot at once. Most sources support real-time, two-way sync, so any changes in your app or data source stay in sync automatically.
Yes, Softr gives you full control over how users experience your simple CRM. You can customize the layout, navigation, and content to match your brand and sales workflow. Each page or block can be shown or hidden based on who's logged in, so every rep sees only the leads and metrics relevant to them.
You can also set up different user roles, such as sales manager, account executive, or SDR—and define exactly what each role can view or edit. For example, reps can see only their own assigned deals, while internal admins can manage all global customer records. You can also create personalized views by filtering data based on the logged-in user.
This level of customization is especially useful when you're managing multiple territories, teams, or product lines in the same app. It helps keep the sales experience clean, secure, and tailored to each team member.
Yes, you can fully white-label your simple CRM in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the CRM feel like a natural extension of your business. You can also remove all Softr branding, so your sales team and partners only see your company's identity throughout the experience.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your simple CRM. You can adjust colors, fonts, spacing, and page structure to match your sales organization. You can also choose how each page is laid out, decide which blocks go where, and set what different roles see when they log in.
To display your sales data, you can add different types of blocks depending on what you need:
- Table blocks – to show structured data like lead lists, customer contact info, or task tracking
- List or Card blocks – to highlight things like account profiles, active deals, or sales resources
- Detail View – to show one record at a time, like a deep dive into a specific customer dashboard
- Forms – for capturing new lead opportunities
- Charts – to show revenue insights and sales performance
- Calendar blocks – to display follow-up meetings or close deadlines
If your sales process or design needs change later, it's easy to go back and make updates right in the visual builder.
Softr is built with security in mind. All data is encrypted in transit (TLS) and at rest, and your simple CRM apps are hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see and do what in your app. You can set up role-based permissions, manage sales users directly within your data source, set visibility rules, and apply global restrictions to protect sensitive customer data across your entire app.
For apps using Softr Databases, your data is stored in Softr's secure environment, with all data hosted in Europe (Germany) and SOC 2 Type II compliance. For apps connected to external data sources like Airtable, Notion, or SQL, Softr doesn't store your customer data—it just displays it in real time based on your access settings. You're always in control of your data and who can view or edit it.
Softr also follows industry best practices for authentication, access control, and platform monitoring to help keep your sales information safe.
It is fully production-ready. Unlike many AI tools that just "vibe code"—generating fragile, custom code that is hard to maintain or secure—Softr builds your simple CRM on top of a stable, business-grade foundation.
We handle the "boring 80%" (like login authentication, secure hosting, and granular sales role permissions) natively, so you don't have to. This solves the "Day Two" problem of AI: you get the speed of instant generation without the headache of managing raw, unreliable code. Your app is secure, scalable, and ready for your sales team to use from day one.
Softr is the first AI-native platform for building business software. Unlike pure "vibe coding" tools that generate fragile code, or traditional no-code tools that require manual configuration, Softr's AI Co-Builder creates a simple CRM on top of a secure, production-ready foundation.
What sets it apart is the hybrid advantage: you can use AI to generate your contact database, dashboard, and sales logic in minutes, then use visual controls for precise editing. You get the speed of AI with the reliability of business-grade infrastructure (auth, roles, permissions, and hosting) already built-in. It's designed for non-technical sales leaders who want to move from prototype to production on day one.
Yes. Softr supports powerful native workflows and a wide range of integrations so you can connect your simple CRM to the rest of your stack. You can automate tasks like lead notifications using Softr Workflows, or sync with sales tools like Stripe and Intercom. Softr also supports REST API and webhooks for more advanced sales automation workflows.
Whether you need to send deal data to another system, trigger email automations based on status changes, or display marketing information from other tools, you can build it into your CRM, without writing code.
Describe what you need. Softr's AI builds it in minutes. Get started for free, no dev needed.