Monitor team performance, analyze sales data, and drive growth with a customizable tracker tailored to your business needs.


Build a sales performance tracker with the exact views and workflows your team relies on. Add or adjust features as your process evolves—no code needed.
Connect spreadsheets, CRMs, and sales systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your sales performance.
Empower your sales team with tailored dashboards and secure access. Set up user groups, permissions, and real-time reporting in minutes—without IT support.
Give sales managers and reps tailored dashboards with the metrics and reports relevant to their role.
Give sales managers and reps tailored dashboards with the metrics and reports relevant to their role.
Connect with CRM tools to automatically update performance metrics and trigger alerts for key sales activities.
Access sales performance dashboards from any device. Softr apps are mobile-ready out of the box.
Allow your team fast, secure access to dashboards with Google, email, or SSO—no IT tickets needed.
Keep sales data safe with SOC2 and GDPR compliance, plus detailed access controls for every user.
Sales teams can ask AI for real-time stats and insights, right in your tracker, with answers pulled from live sales data.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Spin up a sales performance tracker dashboard in minutes with drag-and-drop blocks.
Add new charts, KPIs, or data sources as your sales reporting needs change—no rebuild required.
Combine dashboards, reports, and sales activity tracking—all in one place, no extra tools needed.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A sales performance tracker is a secure platform where your sales team and managers can log in to monitor real-time sales data, track progress toward targets, and analyze performance metrics. It brings all your sales reporting into one place, removing the need for scattered spreadsheets or separate emails. This helps your team stay informed, organized, and focused on hitting their goals.
Softr makes it simple to create a sales performance tracker tailored to your team's workflow. You can connect existing data sources like Airtable, HubSpot, Notion, monday.com, SQL, and more, and set up a tracker where sales reps and managers can log in, view dashboards, submit updates, and analyze results—all in one place.
No coding is required. You can start with a template or build your own layout, control visibility for different team members, and fully brand the tracker for your organization. It’s fast to launch, easy to update, and flexible enough to grow with your team’s needs. Everything stays centralized and looks professional.
You can include a wide array of features in your sales performance tracker, depending on how your sales process works. Some of the most useful features are:
\- User logins – so each sales rep or manager can access their personalized dashboards
\- Custom dashboards – to display sales targets, leaderboards, pipeline status, and KPIs
\- Forms – for logging sales activities, leads, or updating deal statuses
\- File sharing – for uploading contracts, presentations, or training materials
\- Search and filters – to quickly find specific deals, accounts, or team stats
\- Tables, lists, and detail views – to review leads, opportunities, or sales call logs
\- Comments or status updates – to keep team communication in one place
\- Charts – to visualize sales trends, conversion rates, and quotas
\- Calendar view – for key follow-ups, meetings, or deadlines
\- Permissions and roles – so each user only sees what’s relevant to them
Everything is built using Softr’s drag-and-drop blocks, so you can add features as your process evolves, without writing any code.
No coding is needed. You can build your entire sales performance tracker using Softr’s visual editor. Everything from the layout to user permissions can be customized through an intuitive interface—no programming required.
Yes. You can manage multiple teams or individual sales reps in a single sales performance tracker. Each user only sees the performance data and dashboards assigned to them, based on their login and role. This is especially helpful if you oversee several sales teams or manage different sales pipelines within the same organization.
Softr supports a wide range of data sources for your sales performance tracker. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also bring in sales data from other sources using the REST API.
You’re not limited to just one. You can pull in sales data from multiple sources into the same tracker and display them side by side—so your sales performance tracker can combine insights from, say, Airtable and HubSpot at the same time. Most sources also support real-time, two-way sync, so updates in your tracker or source stay in sync automatically.
Yes, Softr gives you full control over how users interact with your sales performance tracker. You can tailor the layout, navigation, and dashboards to fit your workflow and branding. Each page or metric can be shown or hidden depending on who’s logged in, so every sales rep or manager only sees the data relevant to them.
You can also set up different user roles, such as sales rep, manager, or admin—and define exactly what each role can view or edit. For example, sales reps can view only their own performance data, while managers can access team-wide stats. You can also create filtered views based on the logged-in user.
This customization is especially useful if you’re tracking multiple teams or roles in the same sales performance tracker. It keeps everything secure, organized, and easy to use for everyone involved.
Yes, you can. You don’t need to have your sales data stored elsewhere to start building your sales performance tracker with Softr. If you’re starting from scratch, you can use Softr Databases, which comes built into the platform and integrates seamlessly with your tracker.
If you already have sales data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those as well. You can even use the REST API connector to import sales data from other sources. Either way, you have full control over how your sales metrics are organized and displayed in your tracker.
Yes, you can fully white-label your sales performance tracker in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the tracker feel like a natural extension of your organization. You can also remove all Softr branding, so your team and stakeholders only see your company’s identity throughout the experience.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your sales performance tracker. You can adjust colors, fonts, spacing, and page structure to match your brand. You can also choose how each page is laid out, decide which blocks go where, and set what different users see when they log in.
To display your sales data, you can add different types of blocks depending on what you need:
\- Table blocks – to show structured data like sales pipelines, targets, or team performance metrics
\- List or Card blocks – to highlight things like top performers, recent deals, or opportunities
\- Detail View – to show one record at a time, like an individual sales rep’s dashboard
\- Forms – for data collection (like submitting updates or tracking goals)
\- Charts – to visualize performance trends
\- Calendar blocks – to display sales activities or deadlines
If your content or design needs change later, it’s easy to go back and make updates right in the visual builder.
Softr is built with security in mind. All data is encrypted in transit (TLS) and at rest, and your sales performance tracker is hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see and do what in your tracker. You can set up role-based permissions, manage users directly within your data source, set visibility rules, and apply global restrictions to protect sensitive sales data across your entire tracker.
For trackers connected to external data sources like Airtable, Notion, or SQL, Softr doesn’t store your data—it just displays it in real time based on your access settings. You’re always in control of your sales data and who can view or edit it.
Softr also follows industry best practices for authentication, access control, and platform monitoring to help keep your information safe.
You can get started for free. Softr’s Free plan lets you publish one app with up to 10 app users and 2 user groups, and includes support for all standard data sources like Softr Databases, Airtable, Google Sheets, and more.
If your sales performance tracker needs more users or features, here’s how the paid plans stack up: <http://softr.io/pricing>
Softr is built to make it easy to create fully functional, user-facing apps—like sales performance trackers, CRMs, and internal tools—without needing to write code or rely on developers. What sets it apart is how quickly you can go from idea to working tracker, and how well it connects with your existing data.
Unlike some no-code tools that focus on mobile apps (like Glide) or are more dev-oriented (like Retool), Softr is designed for non-technical teams who want full control over layout, user experience, and permissions. You can build on top of real-time data from tools like Airtable, Google Sheets, Softr Databases, or SQL, and create secure, branded trackers that your team or management can log into.
You can customize everything visually—from content and design to who sees what. And because Softr includes features like user roles, forms, conditional logic, and API support out of the box, you don’t need to patch together multiple tools to launch something polished.
Yes. Softr supports a wide range of integrations so you can connect your sales performance tracker to the rest of your stack. You can sync with tools like Stripe for payments, Intercom for chat, and automate tasks using Zapier, Make, and N8N. Softr also supports REST API and webhooks for more advanced workflows.
Whether you need to send sales data to another system, trigger automations based on team activity, or display information from other tools, you can build it into your tracker, without writing code.