Organize leads, track progress, and boost conversions with a customizable tool tailored to your sales team's unique workflow.


Set up a lead tracker that matches your sales process. Add only the views and features you need, and refine your workflow as it evolves.
Connect spreadsheets, CRMs, and other systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your sales pipeline.
Empower your sales team with the right access to leads, pipelines, and reporting. Set up secure logins, user groups, and permissions without IT help.
Give your sales reps, managers, or admins tailored dashboards, showing each role only the data they need.
Give your sales reps, managers, or admins tailored dashboards, showing each role only the data they need.
Connect with tools like Make, Zapier, or N8N to automate lead assignments, reminders, and follow-ups.
Update lead status or review pipelines from anywhere. All your CRM apps are mobile-ready.
Enable fast, secure logins for your team with Google, email, or SSO—no IT support required.
Keep lead and sales data protected with SOC2 and GDPR compliance, plus granular access control.
Sales teams can ask AI for lead details, follow-ups, or insights—right inside your CRM, using your most current data.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Launch your sales lead tracker CRM in minutes with drag-and-drop blocks and templates.
Add stages, custom fields, or integrations as your sales process changes—no rebuild needed.
Manage leads, contacts, and pipelines in one CRM—no need for extra tools or subscriptions.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A sales lead tracker is a secure platform where your sales team can log in to manage, track, and update leads throughout your pipeline. It keeps all your lead information, communication, and follow-up tasks in one place, so you don’t have to rely on scattered spreadsheets or endless email threads. This makes it easier to stay organized and helps your team move leads forward more efficiently.
Softr makes it easy to build a sales lead tracker that fits the way your sales process works. You can connect your existing data—like lead lists in Airtable, contact details in Hubspot, or notes in Notion—and set up a space where your team can log in, update lead status, assign tasks, and view progress, all in one streamlined dashboard.
You don’t need to code anything. Start with a template or build from scratch, customize the layout, control who sees what, and brand it for your team. It’s quick to get started, easy to update as your process changes, and flexible enough to support sales teams of any size. It just keeps your pipeline organized and your team on the same page.
You can add a wide variety of features to your sales lead tracker, depending on your team's workflow. Some popular options include:
\- User logins – so each team member can access and update their own leads
\- Custom dashboards – to show lead status, conversion rates, or pipeline summaries
\- Forms – for adding new leads, updating contact information, or recording notes
\- File sharing – to attach proposals, contracts, or presentations to individual leads
\- Search and filters – to help your team quickly find leads by stage, owner, or priority
\- Tables, lists, and detail views – to display pipelines, contact info, or deal updates
\- Comments or activity logs – to keep all communication and updates in one place
\- Charts – to visualize sales performance, activity trends, or close rates
\- Calendar view – for upcoming follow-ups, meetings, or deadlines
\- Permissions and roles – so different team members only see what’s relevant to them
Everything is built using Softr’s drag-and-drop blocks, so you can create and adjust features without writing any code. And as your sales workflow evolves, it’s easy to update your tracker.
No coding is required. You can build your sales lead tracker entirely using Softr’s visual editor. Everything from the dashboard layout to user permissions can be customized without writing a single line of code.
Yes. You can manage multiple sales teams or client accounts in a single sales lead tracker. Each user only sees the leads and data assigned to them, based on their login and role. This is especially helpful for organizations or sales agencies that track leads across several teams or manage multiple customer pipelines.
Softr supports a wide range of data sources for your sales lead tracker. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also bring in data from other sources using the REST API.
You’re not limited to just one. You can integrate multiple data sources into the same sales lead tracker and display them side by side—so your app can pull in lead information from both Airtable and HubSpot at once. Most sources support real-time, two-way sync, so any changes in your tracker or data source stay in sync automatically.
Yes, Softr gives you full control over how users experience your sales lead tracker. You can customize the layout, navigation, and content to match your team's workflow and branding. Each page or block can be shown or hidden based on who’s logged in, so every sales rep or manager sees only what’s relevant to them.
You can also set up different user roles, such as sales rep, manager, or admin—and define exactly what each role can view or edit. For example, reps can see only their own leads, while managers can oversee all pipelines. You can also create personalized views by filtering data based on the logged-in user.
This level of customization is especially useful when you’re managing multiple teams, regions, or campaigns in the same tracker. It keeps the experience clean, secure, and tailored to each user.
Yes, you can. You don’t need to have existing data elsewhere to start building your sales lead tracker with Softr. If you’re starting from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with your lead tracking application.
But if you already have lead data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector to bring in data from other sources. Either way, you have full control over how your leads are structured and displayed in your tracker.
Yes, you can fully white-label your sales lead tracker in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the tracker feel like a seamless part of your organization’s workflow. You can also remove all Softr branding, so your team and stakeholders only see your company’s identity throughout the experience.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your sales lead tracker. You can adjust colors, fonts, spacing, and page structure to match your brand and sales process. You can also choose how each page is structured, decide which blocks go where, and set what different users see when they log in.
To manage your sales data, you can add various types of blocks depending on your needs:
\- Table blocks – to display leads, deal stages, or activity logs
\- List or Card blocks – to highlight lead details, contact information, or follow-up tasks
\- Detail View – to show individual lead records or deal progress
\- Forms – for adding new leads or updating information
\- Charts – to display pipeline analytics or conversion rates
\- Calendar blocks – to manage follow-up dates or sales meetings
If your requirements change later, it’s easy to update the content or design directly in the visual builder.
Softr is built with security in mind. All data is encrypted in transit (TLS) and at rest, and your sales lead tracker is hosted on secure, reliable infrastructure. Softr apps give you full control over who can view and manage leads or sales data in your tracker. You can set up role-based permissions, manage users within your connected data source, set visibility rules, and apply global restrictions to protect sensitive information across your tracker.
For apps connected to external data sources like Airtable, Notion, or SQL, Softr doesn’t store your data—it displays it in real time based on your access settings. You’re always in control of your sales data and who can view or edit it.
Softr also follows industry best practices for authentication, access control, and platform monitoring to help keep your information safe.
You can get started for free. Softr’s Free plan lets you publish one app with up to 10 app users and 2 user groups, and includes support for all standard data sources like Softr Databases, Airtable, Google Sheets, and more.
If your sales lead tracker needs more users or advanced features, you can explore Softr’s paid plans for additional capabilities: <http://softr.io/pricing>
Softr is built to make it easy to create fully functional, user-facing apps—like sales lead trackers, CRMs, and internal dashboards—without needing to write code or rely on developers. What sets it apart is how quickly you can go from idea to a working sales tracker, and how well it integrates with your existing data sources.
Unlike some no-code tools that focus on mobile apps (like Glide) or cater more to developers (like Retool), Softr is designed for non-technical teams who want control over layout, user experience, and permissions. You can build on top of real-time data from tools like Airtable, Google Sheets, Softr Databases, or SQL, and create secure, branded trackers that your sales team can log into.
You can visually customize everything—from content and design to user access. Plus, with features like user roles, forms, conditional logic, and API support included, you won’t need to piece together multiple tools to launch a polished sales lead tracker.
Yes. Softr supports a wide range of integrations so you can connect your sales lead tracker to the rest of your workflow. You can automate tasks using Zapier, Make, and N8N, or connect with tools like Slack to notify your team about new leads or updates. Softr also supports REST API and webhooks for more advanced automations.
Whether you need to send sales data to another system, trigger automations based on lead status changes, or display information from other tools, you can build it into your sales lead tracker without writing code.