Visualize insights and export data in an AI-powered system built with AI that you customize to fit your team's reporting workflow.


Select the exact visualizations and data exports your workflow requires. Customize your dashboard now, and evolve it as your metrics grow.






Connect SQL databases, Google Sheets, or CRMs with real-time sync—or manage metrics in Softr Databases. Create a single source of truth for your business analytics.
Give each teammate the right analytics and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different team members tailored reporting dashboards, ensuring every department head sees exactly the metrics that matter to them.
Give different team members tailored reporting dashboards, ensuring every department head sees exactly the metrics that matter to them.
Streamline your reporting with Softr Workflows. Trigger automated insight alerts or document exports based on data changes to keep operations moving.
Access your reports and update data on the go. All dashboards are mobile-ready out of the box, ensuring insights are always accessible.
Use Google, email, or SSO logins to give your team fast, secure access to real-time reports—no complex IT setup or tickets needed.
Keep business and financial data safe with SOC2 and GDPR compliance, plus fine-tuned access control at a granular record level.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your report generation tool in minutes with AI—no manual configuration or coding required.

Add features like drill-down charts, automated alerts, or PDF exports as your reporting needs evolve.

Start with a dashboard, then add client portals or internal tools—all in one place with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A report generation tool is a secure space where your team or clients can log in to access critical business insights, such as performance metrics, financial summaries, and automated data exports. It keeps all your analytics in one place, so you don't have to rely on manual data entry or messy email chains with static spreadsheets. This makes it easier to stay organized and provide a more professional insights experience for your stakeholders.
Softr is the first AI-native platform for building business software. It makes it easy to build a report generation tool that fits the way your specific data analysis works. You can describe your reporting needs to the AI Co-Builder to instantly generate your database, analytics pages, and logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a specialized reporting template, or building from scratch. Everything runs on Softr Databases, the native database built into the platform, or you can connect external tools like Airtable, Google Sheets, HubSpot, and more. You have full control to adjust the layout visually, decide who sees specific sensitive data, and brand the dashboard to match your company. It's quick to get up and running, simple to update as your KPIs change, and flexible enough to grow with your data volumes.
You can include a wide range of features in your report generation tool, depending on what your data workflow looks like. A great reporting app usually mixes classic visualization blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let managers query their sales or operation data conversationally, or set up Database AI Agents to automatically summarize weekly performance trends or identify data anomalies.
- Vibe Coding Blocks – Build complex, custom UI elements—like a custom financial calculator or interactive heat map—using the AI Code block to 'vibe code' exactly what you need.
- Softr Workflows – Build native automations (like a monthly PDF summary generator) that trigger notifications or sync records whenever targets are met or a report is finalized.
- User Portals & Logins – Securely manage access so each department head only sees their specific budget reports or team performance views.
- Forms & Data Collection – Capture manual field inputs or audit notes with custom forms and file uploads.
- Dashboards & Charts – Visualize your report generation tool performance with real-time bar charts, line graphs, and executive summaries.
- Lists & Advanced Filtering – Display and manage your raw data with searchable tables, category grouping, and detailed record drill-downs.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. Need something more custom? Use the Vibe Coding block to generate a tailored data component with AI. And if your reporting requirements change, it's easy to update the platform later.
Vibe coding is all about moving fast and using AI to build exactly what you need for your analytics. You can 'vibe code' a report generation tool in Softr by simply describing your data structure and required KPIs to the AI Co-Builder. Softr then generates a production-ready reporting app on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code that breaks when data formats change, Softr handles the 'boring 80%'—like secure table connections, authentication, and permission logic—natively. This means you get the speed of vibe coding without the 'Day Two' headaches of managing raw scripts or API maintenance. You describe the report you need, Softr builds the interface, and it’s ready for your analysts or clients instantly.
Yes. You can manage multiple clients, departments, or teams in a single report generation tool. Each user only sees the specific datasets and report views assigned to them, based on their login and organizational role. This is useful for agencies managing multiple client accounts or large corporations working with various regional stakeholders who shouldn't see each other's data.
Yes, you can. You don't need to bring your data from an external warehouse to start building your report generation tool. If you're starting from scratch, you can use Softr Databases, which is built into the platform and allows you to define your custom fields and record types instantly.
But if you already have business data in tools like Airtable, Google Sheets, HubSpot, Notion, or SQL, you can connect those too. You can also use the REST API connector to aggregate data from other software sources. Either way, you have full control over how your report data is structured and visualized for your audience.
Softr Databases is the recommended native, relational data source for your report generation tool. It is built explicitly for business apps, offering the highest performance for large datasets and instant automation triggers for real-time reporting.
If you already have your metrics elsewhere, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources into the same report generation tool—so your dashboard could pull in marketing spend from HubSpot and internal performance logs from Softr Databases simultaneously. Most sources support real-time, two-way sync, so your reports always reflect the latest numbers.
Yes, Softr gives you full control over how users experience your report generation tool. You can customize the dashboard layout, navigation, and sidebar content to match your brand and reporting cycle. Each reporting block or chart can be shown or hidden based on who's logged in, so every executive sees only the metrics relevant to their KPIs.
You can also set up different user roles, such as Viewer, Analyst, or Global Admin—and define exactly what each role can view or export. For example, clients can see only their final reports, while team members can edit raw data points. You can also create personalized views by filtering the reporting blocks based on the logged-in user's email or team ID.
This level of customization is especially useful when you're managing complex data across multiple stakeholders. It helps keep the reporting experience clean, secure, and tailored to each person's data needs.
Yes, you can fully white-label your report generation tool in Softr. You can use your own logo, company colors, brand fonts, and a custom domain to make the dashboard feel like a proprietary internal tool. You can also remove all Softr branding, ensuring your clients or executives only see your organization's identity throughout the entire data exploration experience.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your report generation tool. You can adjust chart colors, font sizes, grid spacing, and page hierarchy to prioritize your most important metrics. You can choose how the navigation is structured and determine which interactive blocks appear when specific users log in.
To display your data, you can add different types of blocks depending on what you need:
- Table blocks – to show structured data like raw transaction logs or inventory lists
- List or Card blocks – to highlight things like project summaries or team lead profiles
- Detail View – to show a deep dive into one specific record, like a single monthly report
- Forms – for submitting data overrides or comments
- Charts – to show visual insights like growth curves or revenue slices
- Calendar blocks – to display reporting deadlines or fiscal milestones
If your reporting requirements or branding guidelines change later, it's easy to make updates directly in the visual builder without starting over.
Softr is built with security in mind for sensitive business intelligence. All data is encrypted in transit (TLS) and at rest, and your report generation tools are hosted on secure, SOC 2 Type II compliant infrastructure. Softr apps give you full control over who can access specific data rows or export reports. You can set up granular role-based permissions, manage users within your database, and apply global visibility rules to protect sensitive financial or personal information.
For reports using Softr Databases, your data is stored in a secure environment in Europe (Germany). For apps connected to external sources like BigQuery or SQL, Softr doesn't store your data—it fetches and displays it in real time based on your secure access settings. You're always in control of your business intelligence and who has the authority to view or edit it.
It is fully production-ready. Unlike many AI tools that just 'vibe code'—generating fragile, custom scripts that are difficult to secure for business use—Softr builds your report generation tool on top of a stable, enterprise-grade foundation.
We handle the 'boring 80%' (like secure user authentication, SOC 2 compliant hosting, and granular data row permissions) natively, so you don't have to worry about data leaks. This solves the reliability issue of AI-generated apps: you get the speed of instant generation with the trust of a professional tool. Your reporting app is secure, scalable to thousands of records, and ready for your team to use for real business decisions from day one.
Softr is the first AI-native platform for building business software. Unlike pure data visualization tools that are limited to static charts, or complex no-code tools that require weeks of training, Softr's AI Co-Builder creates functional reporting apps on top of a secure, production-ready foundation in minutes.
What sets it apart is the hybrid advantage: you can use AI to generate your data schema and dashboard layout instantly, then use visual drag-and-drop controls for precise refinement. You get the speed of AI with the reliability of business-grade infrastructure (auth, roles, and secure hosting) already built-in. It's designed for operations and finance teams who want to move from a manual spreadsheet to a professional reporting portal on day one.
Yes. Softr supports powerful native workflows and a wide range of integrations so you can connect your report generation tool to your entire tech stack. You can automate tasks using Softr Workflows—such as sending an email alert when a KPI drops below a certain threshold—or sync your data with tools like Stripe for financial reporting. Softr also supports REST API and webhooks for advanced data syncing.
Whether you need to push report data to a CRM, trigger Slack notifications based on new records, or pull in data from marketing tools, you can build it into your reporting portal without writing a single line of code.
Describe what you need. Softr's AI builds your reporting dashboard in minutes.