Track leads, manage opportunities, and close deals with a customizable CRM tailored to your sales team's unique workflow and goals.


Set up your CRM with only the views and workflows your team needs. Adapt and expand your pipeline as your processes evolve—no coding required.
Connect spreadsheets, CRMs, and project management tools with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your pipeline.
Give sales reps, managers, and admins the right CRM access. Set up secure logins, user groups, and granular permissions—no IT support needed.
Create separate access and dashboards for each sales role—so users see only their accounts and opportunities.
Create separate access and dashboards for each sales role—so users see only their accounts and opportunities.
Connect with tools like Make, Zapier, or N8N to automate pipeline updates, follow-ups, and reminders.
Access and manage your pipelines from anywhere. The CRM is mobile-ready out of the box.
Let your team log in securely with Google, email, or SSO—no extra IT support required.
Protect your CRM data with full SOC2 and GDPR compliance, plus robust access controls at every level.
Sales teams can ask AI for deal status, pipeline insights, and next steps—all answered instantly within your CRM system.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Launch your pipeline management CRM in minutes using drag-and-drop blocks and templates.
Add custom stages, fields, or automations as your pipeline changes—no starting over required.
Manage deals, contacts, and internal workflows in one CRM—no extra seats or separate tools needed.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A pipeline management CRM is a secure, interactive platform where your sales or project teams can log in to track deals, manage contacts, monitor opportunities, and see project stages in real time. It centralizes all pipeline activities and data, eliminating the need for scattered spreadsheets or endless email threads. This keeps your process organized, helps you stay on top of every opportunity, and improves collaboration across your team.
Softr makes it easy to build a pipeline management CRM tailored to your sales or project workflow. You can connect your existing data sources—like Airtable, HubSpot, Notion, monday.com, SQL, and more—and create a CRM where your team can log in, manage deals, update stages, and track progress, all in one place.
You don’t need to write any code. Start with a template or build from scratch, customize the layout, set permissions for who can see what, and brand the platform to match your company’s look. It’s quick to launch, simple to update, and flexible enough to grow with your pipeline management needs.
You can build a variety of features into your pipeline management CRM, based on your team’s workflow. Some of the most common include:
\- User logins – so each team member can access their deals and pipeline
\- Custom dashboards – to show deal stages, sales metrics, or team performance
\- Forms – for adding new leads, updating opportunity details, or feedback
\- File sharing – for uploading contracts, proposals, or supporting documents
\- Search and filters – to help team members quickly find specific deals or contacts
\- Tables, lists, and detail views – to display leads, opportunities, or activity logs
\- Comments or status updates – for internal communication and tracking progress
\- Charts – to visualize pipeline health, conversion rates, or sales targets
\- Calendar view – for tracking follow-ups, meetings, or important deadlines
\- Permissions and roles – so users only see the pipelines and data relevant to them
All of these features can be built using Softr’s drag-and-drop blocks, no coding required. If your sales process evolves, you can easily update your CRM as needed.
No coding is needed. You can build your pipeline management CRM entirely using Softr’s visual editor. Everything from page layouts to user permissions can be customized without writing a single line of code.
Yes. You can manage multiple pipelines or teams within a single pipeline management CRM. Each user only sees the data and stages relevant to them, depending on their login and role. This is especially helpful for sales organizations, project managers, or any group handling several pipelines or teams at once.
Softr supports a wide range of data sources for your pipeline management CRM. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also connect to other platforms using the REST API.
You’re not limited to just one source. You can integrate multiple data sources in the same CRM and display them side by side—so your pipeline management CRM can, for example, pull in data from both Airtable and HubSpot at once. Most sources offer real-time, two-way sync, so any changes in your app or connected data source stay updated automatically.
Yes, Softr gives you complete control over how users experience your pipeline management CRM. You can tailor the layout, navigation, and content to match your workflow and branding. Each page or section can be shown or hidden based on who’s logged in, so each user only sees what’s relevant to their pipelines or deals.
You can set up different user roles—like sales rep, manager, or admin—and specify exactly what each role can view or edit. For example, sales reps might only see or update their assigned pipelines, while managers can oversee all activity. You can also create personalized dashboards or filtered lists based on the logged-in user.
This flexibility is especially valuable when you’re managing multiple teams, deals, or pipelines in the same CRM. It helps keep things secure, organized, and tailored to each user’s needs.
Yes, you can. You don’t need to have existing data elsewhere to start building your pipeline management CRM with Softr. If you’re starting from scratch, you can use Softr Databases, which is built into the platform and works seamlessly with your CRM setup.
If you already have your pipeline data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those as well. You can even use the REST API connector to import data from other sources. Either way, you have full control over how your pipelines and stages are structured and displayed in your CRM.
Yes, you can fully white-label your pipeline management CRM in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the CRM feel like a natural extension of your company’s workflow. You can also remove all Softr branding, so your team and users only see your organization’s identity throughout the experience.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your pipeline management CRM. You can adjust colors, fonts, spacing, and page structure to match your brand. You can also choose how each page is laid out, decide which blocks go where, and set what different users see when they log in.
To display your pipeline data, you can add different types of blocks depending on what you need:
\- Table blocks – to show structured data like sales pipelines, deal stages, or team assignments
\- List or Card blocks – to highlight things like contacts, opportunities, or activities
\- Detail View – to show one record at a time, such as a deal profile or activity log
\- Forms – for data collection
\- Charts – to visualize pipeline metrics
\- Calendar blocks – to display follow-up tasks or deadlines
If your content or design needs change later, it’s easy to go back and make updates right in the visual builder.
Softr is built with security in mind. All data is encrypted in transit (TLS) and at rest, and your apps are hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see and do what in your pipeline management CRM. You can set up role-based permissions, manage users directly within your data source, set visibility rules, and apply global restrictions to protect sensitive pipeline data across your entire CRM.
For CRMs connected to external data sources like Airtable, Notion, or SQL, Softr doesn’t store your data—it just displays it in real time based on your access settings. You’re always in control of your data and who can view or edit it.
Softr also follows industry best practices for authentication, access control, and platform monitoring to help keep your information safe.
You can get started for free. Softr’s Free plan lets you publish one app with up to 10 app users and 2 user groups, and includes support for all standard data sources like Softr Databases, Airtable, Google Sheets, and more.
If your pipeline management CRM needs more users or features, here’s how the paid plans stack up: <http://softr.io/pricing>
Softr is built to make it easy to create fully functional, user-facing apps—like pipeline management CRMs and internal tools—without needing to write code or rely on developers. What sets it apart is how quickly you can go from idea to working CRM, and how well it connects with your existing data.
Unlike some no-code tools that focus on mobile apps (like Glide) or are more dev-oriented (like Retool), Softr is designed for non-technical teams who want full control over layout, user experience, and permissions. You can build on top of real-time data from tools like Airtable, Google Sheets, Softr Databases, or SQL, and create secure, branded apps that your team can log into.
You can customize everything visually—from content and design to who sees what. And because Softr includes things like user roles, forms, conditional logic, and API support out of the box, you don’t need to patch together multiple tools to launch something polished.
Yes. Softr supports a wide range of integrations so you can connect your pipeline management CRM to the rest of your stack. You can sync with tools like Stripe for payments, Intercom for chat, and automate tasks using Zapier, Make, and N8N. Softr also supports REST API and webhooks for more advanced workflows.
Whether you need to send pipeline data to another system, trigger automations based on user actions, or display information from other tools, you can build it into your CRM, without writing code.