Manage leads, track interactions, and optimize follow-ups with a customizable CRM tailored to your sales team's workflow and goals.


Choose only the lead tracking features and views your team needs. Adapt your CRM as your sales process evolves—no code required.
Connect spreadsheets, CRMs, and marketing systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your leads.
Empower your sales and marketing teams with tailored access to lead data, notes, and pipeline insights—no IT help needed.
Provide sales, marketing, and admin teams with dashboards that show only their key leads and metrics.
Provide sales, marketing, and admin teams with dashboards that show only their key leads and metrics.
Connect your CRM to tools like Make or Zapier to automate lead assignments and follow-ups.
Let your team access and update lead information from desktop or mobile, anywhere they work.
Enable fast, secure logins with Google, email, or SSO—no IT support tickets required.
Keep all lead and client data protected with SOC2 and GDPR compliance, plus robust access controls.
Let sales teams ask AI about leads, deals, or follow-ups—get instant answers right in your CRM, powered by Softr’s built-in AI.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Launch your lead tracking CRM in minutes with drag-and-drop blocks and ready-made templates.
Add features like deal stages, activity tracking, or custom reports as your sales process evolves.
Start with lead tracking, then add sales dashboards, forms, or pipelines—all in one place.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A lead tracking CRM is a system where your sales and marketing teams can manage, monitor, and follow up on every potential lead in your pipeline. It centralizes all lead information—like contact details, interaction history, and status updates—so you don’t have to rely on scattered spreadsheets or endless email threads. This streamlines your workflow and helps your team close more deals with less hassle.
Softr makes it easy to build a lead tracking CRM that fits the way your sales process works. You can connect your existing data, like leads stored in Airtable, Hubspot, Notion, monday.com, SQL, and more, and set up a CRM where your team can log in, view updates, add notes, and track lead progress, all in one place.
You don’t need to code anything. You can start with a template or build from scratch, adjust the layout, set up custom workflows, and brand it to match your company. It’s quick to get started, simple to update, and flexible enough to grow as your needs change. It just helps everyone stay on the same page and keeps your pipeline organized.
You can add a variety of features to your lead tracking CRM, depending on how your sales team operates. Here are some common examples:
\- User logins – so each team member accesses their assigned leads
\- Custom dashboards – to track lead status, conversion rates, or sales performance
\- Forms – for capturing new leads, qualifying information, or internal updates
\- File sharing – so your team can upload and access related documents
\- Search and filters – to quickly find leads by stage, source, or owner
\- Tables, lists, and detail views – for managing leads, activities, or follow-ups
\- Comments or status updates – to record interactions and next steps
\- Charts – to visualize your sales pipeline, progress, or win rates
\- Calendar view – for tracking follow-up tasks, calls, or meetings
\- Permissions and roles – so team members only see what’s relevant to them
All of these features can be built using Softr’s drag-and-drop blocks, so you don’t have to write any code. And if your process changes, it’s easy to update your CRM anytime.
No coding is required. You can build your lead tracking CRM entirely using Softr’s visual editor. Everything from the layout to data permissions can be customized without writing a single line of code.
Yes. You can manage multiple clients, sales reps, or teams in a single lead tracking CRM built with Softr. Each user only sees the leads and activity relevant to them, based on their login and assigned role. This is especially helpful for sales managers, agencies, or any organization coordinating multiple pipelines or regions from one centralized system.
Softr supports a wide range of data sources for your lead tracking CRM. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also connect to other systems using the REST API.
You’re not limited to just one source. Multiple data sources can be integrated into a single CRM, letting you combine leads from, for example, both Airtable and HubSpot. Most sources support real-time, two-way sync, so your CRM data stays up to date automatically.
Yes, Softr gives you full control over how users interact with your lead tracking CRM. You can tailor the layout, navigation, and content to match your sales process and branding. Each page or section can be shown or hidden based on user roles, so every team member only sees what’s relevant to them.
You can set up different roles, such as sales rep, manager, or admin, and decide exactly what each can access or edit. For example, reps can view only their own leads, while managers can oversee all pipelines. You can also filter views so each user gets a personalized dashboard. This level of customization keeps your CRM streamlined, secure, and focused on what each team member needs.
Yes, you can. You don’t need to import existing lead data to start using Softr for your lead tracking CRM. If you’re starting fresh, you can use Softr Databases, which are built-in and integrate perfectly with any CRM workflow you set up.
But if you already track leads in Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, those can be connected as well. You can also bring in data using the REST API connector. No matter your starting point, you have full control over how your CRM data is structured and displayed.
Yes, you can fully white-label your lead tracking crm in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the CRM feel like a seamless extension of your company. You can also remove all Softr branding, so your team and users only see your organization’s identity throughout the lead tracking process.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your lead tracking crm. You can adjust colors, fonts, spacing, and page structure to match your team’s style. You can also choose how each page is laid out, decide which blocks go where, and set what different users see when they log in.
To display your leads and data, you can add different types of blocks depending on your needs:
\- Table blocks – to show structured data like lead lists, deal stages, or sales pipelines
\- List or Card blocks – to highlight things like recent lead activity or contact details
\- Detail View – to show one lead at a time, such as a lead profile or activity timeline
\- Forms – for capturing new leads or updating information
\- Charts – to visualize pipeline progress or lead sources
\- Calendar blocks – to display follow-up reminders or key sales dates
If your content or design needs change later, it’s easy to go back and make updates right in the visual builder.
Softr is built with security in mind. All data is encrypted in transit (TLS) and at rest, and your apps are hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see and do what in your CRM. You can set up role-based permissions, manage users directly within your data source, set visibility rules, and apply global restrictions to protect sensitive lead information across your app.
For CRMs connected to external data sources like Airtable, Notion, or SQL, Softr doesn’t store your data—it just displays it in real time based on your access settings. You’re always in control of your data and who can view or edit it.
Softr also follows industry best practices for authentication, access control, and platform monitoring to help keep your information safe.
You can get started for free. Softr’s Free plan lets you publish one app with up to 10 app users and 2 user groups, and includes support for all standard data sources like Softr Databases, Airtable, Google Sheets, and more.
If your CRM needs more users or features, here’s how the paid plans stack up: <https://softr.io/pricing>
Softr is built to make it easy to create fully functional, user-facing apps—like lead tracking CRMs, client portals, and internal tools—without needing to write code or rely on developers. What sets it apart is how quickly you can go from idea to working CRM, and how well it connects with your existing data.
Unlike some no-code tools that focus on mobile apps (like Glide) or are more dev-oriented (like Retool), Softr is designed for non-technical teams who want full control over layout, user experience, and permissions. You can build on top of real-time data from tools like Airtable, Google Sheets, Softr Databases, or SQL, and create secure, branded CRMs that your team can log into.
You can customize everything visually—from content and design to who sees what. And because Softr includes things like user roles, forms, conditional logic, and API support out of the box, you don’t need to patch together multiple tools to launch a polished lead tracking CRM.
Yes. Softr supports a wide range of integrations so you can connect your CRM with the rest of your stack. You can sync with tools like Stripe for payments, Intercom for chat, and automate tasks using Zapier, Make, and N8N. Softr also supports REST API and webhooks for more advanced workflows.
Whether you need to send lead data to another system, trigger automations based on lead status, or display information from other tools, you can build it into your CRM without writing code.