Organize and monitor leads effectively with a customizable app tailored to streamline your sales process and enhance team collaboration.


Set up your lead tracking app with only the stages, views, and steps you need. Adjust your process at any time—no coding required.
Connect spreadsheets, CRMs, and other tools with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your leads.
Empower your sales reps with tailored dashboards and secure access. Set up logins, user groups, and granular permissions for your CRM in minutes—no IT help needed.
Give sales reps, managers, and marketing unique dashboards so each team member sees just their leads and pipelines.
Give sales reps, managers, and marketing unique dashboards so each team member sees just their leads and pipelines.
Connect your CRM with tools like Make, Zapier, or N8N to automate lead assignments and follow-ups.
Access and update your lead tracking CRM on any device. Stay productive on the go.
Let your team use Google, email, or SSO for quick, secure access to their leads—no IT tickets needed.
Keep sales and lead data safe with SOC2 and GDPR compliance and robust access controls.
Sales teams can ask AI about leads, pipeline, or history—getting instant answers from your CRM, right inside your app.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Launch your lead tracking CRM in minutes with drag-and-drop blocks and ready-made templates.
Add features for pipeline stages or reporting as your lead management needs change—no rebuild needed.
Track leads, manage contacts, and add dashboards or forms—all in one CRM, with no extra tools.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A lead tracking app is a centralized space where your team can log in to manage all your sales leads, monitor their progress, and keep track of every interaction. It helps organize details like lead status, contact information, notes, and follow-ups—so you’re not relying on scattered spreadsheets or endless email threads. This makes it simple to stay on top of your pipeline and make sure no opportunity falls through the cracks.
Softr makes it straightforward to build a lead tracking app tailored to your sales workflow. You can connect your existing data in Airtable, HubSpot, Notion, monday.com, SQL, and more, then set up a system where your team can log in, update lead information, assign tasks, and track progress—all from one place.
No coding is needed. You can use a template or start from scratch, customize the layout, set different access levels for team members, and brand the app to match your company. It’s fast to launch, easy to update as your sales process evolves, and flexible enough to support teams of any size.
You can add a wide variety of features to your lead tracking app, depending on what your sales process requires. Common options include:
\- User logins – so each team member can securely access the app
\- Custom dashboards – to display pipeline status, recent activity, or conversion rates
\- Forms – for adding new leads, updating records, or capturing notes
\- File attachments – for storing contracts, proposals, or supporting documents
\- Search and filters – to quickly find leads based on status, owner, or other criteria
\- Tables, lists, and detail views – to display your leads, contacts, or deal stages
\- Comments or activity logs – so your team can keep track of all communication history
\- Charts – to visualize pipeline metrics or sales performance
\- Calendar view – for scheduling calls, follow-ups, or meetings
\- Permissions and roles – so each user only sees what they’re supposed to
All of these features can be built using Softr’s drag-and-drop blocks. And if your sales process changes, it’s easy to update the app anytime.
No coding is required. You can build your lead tracking app entirely using Softr’s visual editor. From customizing layouts to setting up user permissions, everything can be managed without writing a single line of code.
Yes. You can manage multiple leads, clients, or sales teams within a single lead tracking app. Each user only sees the leads and data assigned to them, based on their login and role. This is especially helpful for agencies, sales teams, or businesses handling several accounts at once.
Softr supports a wide range of data sources for your lead tracking app. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also bring in lead data from other sources using the REST API.
You’re not limited to just one data source. You can integrate multiple sources into the same app and display them together—so your lead tracking app, for example, can pull in leads from both Airtable and HubSpot at once. Most sources support real-time, two-way sync, so any updates in your app or database stay in sync automatically.
Yes, Softr gives you full control over how users experience your lead tracking app. You can customize the layout, navigation, and content to match your sales process and branding. Each page or section can be shown or hidden based on who’s logged in, ensuring each user only sees the leads relevant to them.
You can also set up different user roles, such as sales rep, manager, or admin, and define exactly what each role can view or edit. For example, sales reps can see only their assigned leads, while managers can access all lead records. You can also create personalized dashboards by filtering leads based on the logged-in user.
This level of customization is especially useful when multiple teams or users are working together in the same app, keeping the experience organized, secure, and tailored to every role.
Yes, you can. You don’t need to have your lead data in another tool before you start building your lead tracking app with Softr. If you’re starting from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with your lead tracking workflows.
But if you already store lead information in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those as well. You can also use the REST API connector to bring in lead data from other sources. Either way, you have full control over how your lead data is organized and displayed in your app.
Yes, you can fully white-label your lead tracking app in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the app match your organization’s identity. You also have the option to remove all Softr branding, so your team and stakeholders only see your branding throughout the lead tracking experience.
Yes, you can. Softr gives you plenty of flexibility to control both the design and layout of your lead tracking app. You can adjust colors, fonts, spacing, and page structure to align with your brand and workflow. You can choose how each page is organized, decide which blocks appear where, and set what different users see when they log in.
To display your lead data, you can add different types of blocks depending on your needs:
\- Table blocks – to show structured lists of leads, statuses, or follow-up activities
\- List or Card blocks – to highlight things like lead profiles, sources, or priority leads
\- Detail View – to show in-depth information about a specific lead
\- Forms – for new lead intake or updating lead info
\- Charts – to display sales pipeline metrics or conversion rates
\- Calendar blocks – to visualize important follow-up dates or meetings
If your needs change later, it’s easy to update your app’s pages using Softr’s visual builder.
Softr is built with security in mind. All data in your lead tracking app is encrypted in transit (TLS) and at rest, and your app is hosted on secure, reliable infrastructure. Softr gives you full control over who can see and do what in your app. You can set up role-based permissions, manage users directly in your data source, apply visibility rules, and use global restrictions to keep sensitive lead information protected.
If your lead tracking app uses external data sources like Airtable, Notion, or SQL, Softr doesn’t store your data—it displays it in real time based on your access settings. You always control your data and who can view or edit leads.
Softr also adheres to industry best practices for authentication, access control, and platform monitoring to help keep your information secure.
You can get started for free. Softr’s Free plan lets you publish one app with up to 10 app users and 2 user groups, and includes support for popular data sources like Softr Databases, Airtable, and Google Sheets.
If your lead tracking app needs to support more users or requires advanced features, you can explore the paid plans here: <http://softr.io/pricing>
Softr is designed to make it easy for anyone to build fully functional, user-facing apps—like lead tracking systems, client portals, and internal tools—without writing code. What sets it apart is how quickly you can turn your workflow into an app and how seamlessly it connects to your existing data.
Unlike some no-code platforms that are specialized for mobile apps or developer-focused tools, Softr is built for non-technical teams who want control over layout, user experience, and user permissions. You can build your lead tracking app on top of real-time data from Airtable, Google Sheets, Softr Databases, or SQL, and create secure, branded apps your team can use immediately.
You can customize everything visually—from content and design to who sees what. Plus, Softr includes features like user roles, forms, conditional logic, and API support out of the box, so you don’t need extra tools to deliver a polished lead tracking solution.
Yes. Softr offers a wide range of integrations so you can connect your lead tracking app to the rest of your workflow. You can sync with tools like Zapier, Make, or N8N to automate repetitive tasks, send notifications, or trigger actions when lead information changes. Softr also supports REST API and webhooks for advanced automations.
Whether you want to send lead data to another system, automate follow-ups, or pull in information from other sources, you can easily integrate these processes into your lead tracking app without code.