Organize leads, monitor progress, and optimize sales pipelines with a flexible tool tailored to your business needs and workflows.


Customize your lead tracker to match your team’s workflow. Add only the steps and views you need now, and adjust them as your process grows.
Connect spreadsheets, CRMs, and other systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your leads.
Help your sales and marketing teams track leads, update statuses, and manage pipelines securely. Set up custom permissions and logins in minutes—no IT needed.
Give each team or role, like sales reps and managers, their own dashboard and access to the right leads.
Give each team or role, like sales reps and managers, their own dashboard and access to the right leads.
Connect your CRM with tools like Make, Zapier, or N8N to automate lead assignments and follow-up reminders.
Track and update leads from any device. Your CRM is mobile-ready out of the box.
Let team members log in with email, Google, or SSO for fast, secure access to their leads.
Keep lead and customer data safe with SOC2 and GDPR compliance, plus robust access controls.
Let your team ask AI about leads, deals, or contacts—Softr’s built-in AI answers instantly, right inside your CRM.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Launch your lead tracker CRM in minutes with drag-and-drop blocks and ready-made templates.
Add features like pipeline stages, email logging, or reports as your tracking needs change.
Start with lead tracking, then add deal dashboards or contact forms—all in one place, no extra tools.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A lead tracker is an online tool where you and your team can log in to manage and monitor all your sales leads in one place. It centralizes information about prospects, follow-up activities, notes, and status updates, so you don’t have to juggle spreadsheets or scattered emails. This helps you stay organized and makes it easier to track your pipeline and next steps for each lead.
Softr makes it simple to set up a lead tracker that fits your sales process. You can connect your existing data—like leads in Airtable, contact info in Hubspot, or notes in Notion—and create a space where your team can log in, update lead statuses, add notes, and assign tasks, all in one dashboard.
No coding is needed. You can start from a template or build from scratch, customize layouts, set permissions so each team member sees only what they should, and brand it to match your company. It’s quick to launch, easy to maintain, and flexible enough to adapt as your sales workflow changes.
You can include a variety of features in your lead tracker to match how your team manages leads. Some popular options include:
\- User logins – so each team member can securely access their leads
\- Custom dashboards – to show lead status, priority, or next steps
\- Forms – for adding new leads or updating existing ones
\- File uploads – attach relevant documents or proposals to each lead
\- Search and filters – to quickly find leads by stage, owner, or industry
\- Tables, lists, and detail views – display leads, notes, or communication history
\- Comments or activity logs – so everyone stays in the loop with updates
\- Charts – to visualize pipeline metrics or conversion rates
\- Calendar view – for tracking follow-up dates or calls
\- Permissions and roles – so users only see leads relevant to them
All of these features can be built using Softr’s drag-and-drop interface, so you can customize your lead tracker without needing to code. If your process evolves, it’s easy to update your tracker.
No coding is required. You can build your lead tracker entirely using Softr’s visual editor. You can customize everything—layout, permissions, and features—without writing a single line of code.
Yes. You can manage multiple leads or sales teams in a single lead tracker. Each user only sees the information and data assigned to them, based on their login and role. This is helpful for sales organizations, agencies, or any group tracking leads across different teams or regions.
Softr supports a wide range of data sources for your lead tracker. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also import lead data from other sources using the REST API.
You’re not limited to just one source. You can integrate multiple databases into your lead tracker and view them together—for example, tracking leads from both Airtable and HubSpot at the same time. Most sources offer real-time, two-way sync, so updates in your tracker or the original data source stay in sync automatically.
Yes, Softr gives you full control over how users interact with your lead tracker. You can customize the layout, navigation, and information displayed to fit your sales workflow and team structure. Each page or block can be shown or hidden depending on who’s logged in, so each team member or sales rep only sees the leads relevant to them.
You can set up different user roles, like sales rep, manager, or admin, and define exactly what each role can view or edit. For example, sales reps can see only their assigned leads, while managers can access all leads and analytics. You can also create personalized views by filtering data based on the logged-in user.
This flexibility is especially useful when tracking multiple teams, lead sources, or campaigns in the same tracker. It keeps the experience organized, secure, and tailored to each user.
Yes, you can. You don’t need to have existing data in another tool to start building your lead tracker with Softr. If you’re starting from scratch, you can use Softr Databases, which is integrated right into the platform and works perfectly with your lead tracker.
But if you already have lead data in platforms like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those as well. You can also use the REST API connector to bring in lead information from other sources. This way, you have complete control over how your leads are organized and displayed in your tracker.
Yes, you can fully white-label your lead tracker in Softr. You can apply your own logo, brand colors, fonts, and custom domain to make the lead tracker look and feel like a seamless part of your organization. You also have the option to remove all Softr branding, ensuring that your team and stakeholders only see your company’s identity throughout the platform.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your lead tracker. You can modify colors, fonts, spacing, and page structure to match your branding. You also have control over how each page is structured, which blocks are used, and what different users see when they access the tracker.
To display your leads and related data, you can use different types of blocks depending on your needs:
\- Table blocks – to show structured data like lead lists or sales pipelines
\- List or Card blocks – to highlight individual leads or company profiles
\- Detail View – to show a single lead’s information and activity
\- Forms – for capturing new leads
\- Charts – for visualizing pipeline metrics and progress
\- Calendar blocks – to track follow-ups or deadlines
If your needs change later, it’s easy to go back and make updates right in the visual builder.
Softr is built with security in mind. All data is encrypted in transit (TLS) and at rest, and your lead tracker is hosted on secure, reliable infrastructure. With Softr, you have full control over who can view or manage leads in your tracker. You can set up role-based permissions, manage users within your data source, set visibility rules, and apply global restrictions to keep sensitive lead information protected.
If your lead tracker connects to external sources like Airtable, Notion, or SQL, Softr doesn’t store your data—it simply displays the information in real time based on your access settings. You always remain in control of your data and its permissions.
Softr also follows industry best practices for authentication, access control, and platform monitoring to help ensure your information stays safe.
You can start building your lead tracker for free. Softr’s Free plan lets you publish one app with up to 10 app users and 2 user groups, and includes support for all standard data sources like Softr Databases, Airtable, Google Sheets, and more.
If your lead tracker requires more users or additional features, you can explore the paid plans to find the right fit for your needs: <https://softr.io/pricing>
Softr is designed to make it simple to create fully functional, user-facing tools—like lead trackers, CRMs, and internal dashboards—without needing to code or rely on developers. What makes Softr stand out is how quickly you can turn your ideas into a working app, and how seamlessly it connects with your existing data sources.
Unlike some no-code tools that focus on mobile apps (like Glide) or are more developer-oriented (like Retool), Softr is built for non-technical teams who want full control over layout, user experience, and permissions. You can build your lead tracker on real-time data from platforms like Airtable, Google Sheets, Softr Databases, or SQL, and provide a secure, branded experience for your team.
You can visually customize everything—from design to access permissions. Softr also includes out-of-the-box features like user roles, forms, conditional logic, and API support, so you don’t have to cobble together different tools to launch a polished lead tracker.
Yes. Softr has a wide range of integrations so you can connect your lead tracker with the rest of your tools. You can automate lead management tasks using platforms like Zapier, Make, or N8N, and integrate with tools for communication, notifications, or analytics. Softr also supports REST API and webhooks for more advanced workflows.
Whether you want to send lead data to your CRM, trigger automations when new leads are added, or pull in information from other systems, you can do it all within your lead tracker—no coding required.