CRM

Build lead management software, no code required

Organize leads, track interactions, and optimize sales with a custom management app tailored to your business process and goals.

Screenshot of a lead management software user interface displaying a dashboard with lead details, status indicators, navigation menu, and action buttons.
lead management software mobile ui
Loved by 800,000+ teams around the globe
Data Management

Bring all your lead data together in real time

Connect spreadsheets, CRMs, and marketing tools with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your leads.

Explore all data sources
Power

Custom access for every sales team. No dev work required.

Give your sales team secure logins, personalized views, and custom dashboards. Manage leads, track progress, and automate workflows in one CRM platform.

Advanced permissions

Let different team members see just the leads, tasks, or reports relevant to their sales territory or role.

User groups

Let different team members see just the leads, tasks, or reports relevant to their sales territory or role.

Automations

Connect with email, calendar, or marketing tools to automate lead assignments and follow-ups.

Works on any device

Access your CRM and update lead info on any device, on the go or in the office.

Easy, secure logins

Let your team log in via Google, SSO, or email for quick, secure CRM access without extra IT.

Security

Keep your pipeline data safe with SOC2 and GDPR compliance, plus detailed access controls for your sales team.

AI Magic

An AI assistant for your sales

Let your team ask AI about leads or deals and get instant answers—right inside your Softr-powered CRM, no extra tools needed.

Why Softr

Why Softr vs other software

No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

UI screenshot of Softr drag-and-drop dashboard setup for building lead management software

Easy, fast setup

Build your lead management CRM in minutes using drag-and-drop blocks and ready-made templates.

UI screenshot of Softr dashboard with resources, contacts, finances, and projects modules

Consolidate your stack

Add lead assignment, scoring, or email integrations as your sales process evolves—no rebuild needed.

Integration logos showing Softr connected with Airtable, Notion, Google Sheets, HubSpot, SQL, Rest API, and more.

Flexible as you grow

Start with your CRM, then manage leads, deals, and reporting—all in one place, no extra tools required.

“We’re not coders or developers, but Softr is so easy to use and learn — it lets us run with our ideas.”
Ashley Kalinauskas
CEO, Torigen Pharmaceuticals
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“With Softr we’re able to experiment and innovate at the speed of conversation, which gives users a sense of control and ownership.”
Oliver Thomas
Maker Digital Systems Architect, MIT
Read customer story
“The biggest benefit we’ve found with Softr is how customizable and flexible it is. We’ve been able to create a platform that is adapted to our fairly complicated needs.”
Isobelle Ford
Founder & Director, Skylight Ventures
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“We’ve been able to create multiple client and employee portals with Softr and it works like magic. The integration with monday.com is seamless.”
Jesuena Estoque Reimer
Founder, Mindflows
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“Building our sustainability training app on Softr let us deliver an intuitive user experience to over 5,000 professionals in days without writing a single line of code.”
Guillaume Duvernay
Growth Lead, Plan A
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“I’ve dreamed of having a client portal for probably 10 years. I tried many different tools, got frustrated, and let it go. Then I played with Softr and immediately went “this is it!”
Rebecca Berneck
CEO, Officeheads
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How It Works

Build a fully custom lead management system in minutes

Connect to your data in seconds

Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.

Customize layout and logic

Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.

Publish and launch

Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.

“Our submission process used to be on paper. Now clinics use our Softr customer portal and submit in a few clicks. It saves 3-4 hours a day of at least one employee’s time.”
Ashley Kalinauskas
CEO, Torigen Pharmaceuticals

250+

veterinary clinics using the portal

600+

submissions processed per month
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Frequently asked questions

What is lead management software?
What are the benefits of building lead management software with Softr?
What types of features can I build into my lead management software?
Do I need to know how to code to build lead management software in Softr?
Can I manage multiple leads or sales teams in the same lead management software?
Which data sources does Softr support for lead management?
Can I customize the user experience and permissions in my lead management software?
Can I use Softr for lead management if I don’t already have my lead data in another tool?
Can I white-label my lead management software in Softr, including using my own branding?
Can I customize the design and layout of my lead management software?
How secure is my data in Softr apps?
How much does it cost to build a lead management software with Softr?
How is Softr different from other no-code tools?
Can I automate workflows and integrate with other tools?

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Set up your first CRM in under 30 minutes
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