Manage leads, track policies, and boost sales with a customizable CRM tailored to your insurance sales team's workflow and goals.


Customize your CRM with only the features your insurance sales team relies on. Adapt and expand your setup whenever your workflow changes.
Connect spreadsheets, CRMs, and policy management systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your sales processes.
Give your insurance sales team the right access and tools. Set up secure logins, user groups, and permissions without IT or development work.
Give sales reps, managers, and support teams tailored dashboards so each role sees just the information they need.
Give sales reps, managers, and support teams tailored dashboards so each role sees just the information they need.
Connect with tools like Make, Zapier, or N8N to automate policy updates, lead assignments, and follow-up reminders.
Access your CRM and update client information on the go. All apps are mobile-ready out of the box.
Use Google, email, or SSO logins to give your team safe, quick access—no IT support needed.
Protect sensitive client and policy data with SOC2 and GDPR compliance, including robust access controls.
Agents get instant answers to client questions and policy details—AI works right inside your Softr CRM to save time every day.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Build your insurance sales CRM in minutes with drag-and-drop blocks and templates—no coding needed.
Easily add features like lead capture, policy tracking, or quoting as your sales process changes.
Start with your CRM, then add agent portals, forms, or dashboards—all in one place.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












An insurance sales CRM is a secure platform where insurance agents and their clients can interact, manage policies, track renewals, and communicate efficiently. It serves as a centralized hub for handling client information, policy documents, quotes, and tasks. This helps keep everything organized and ensures agents deliver a smooth, professional experience to their insurance clients.
Softr makes it simple to create an insurance sales CRM tailored to the way your agency operates. You can connect your existing data—like leads, policy records, and contact information—from tools such as Airtable, HubSpot, or Notion. You can then set up a CRM where agents track leads, follow up on quotes, manage renewals, and store documents, all in one place. You don’t need to code anything—just use templates or build from scratch, customize the look, and assign different permissions for agents, managers, or clients. It’s fast to set up, easy to update, and flexible enough to keep up as your agency grows.
You can add a wide range of features to your insurance sales CRM to match your agency’s workflow. Some common ones include:
\- Agent and client logins – for secure access to policy details and communications
\- Custom dashboards – to track sales performance, new leads, and policy renewals
\- Forms – for capturing new leads, quotes, or service requests
\- Document management – securely upload and share policy documents or ID cards
\- Search and filters – to quickly find clients, quotes, or policy records
\- Tables, lists, and detail views – for tracking leads, client info, or upcoming renewals
\- Comments or notes – to document client conversations and follow-ups
\- Charts – for visualizing sales performance or renewal timelines
\- Calendar view – for managing appointments, review meetings, or policy deadlines
\- Permissions and roles – so agents, managers, and clients each see only what they should
All these features can be built with Softr’s drag-and-drop tools, so you can adjust and enhance your CRM anytime, without code.
No coding is needed. You can build your insurance sales CRM entirely with Softr’s visual editor. You’ll be able to customize layouts, set up permissions, and add features—all without writing a single line of code.
Yes. With the insurance sales crm, you can manage multiple policyholders, agents, or sales teams within a single platform. Each user only sees the policies and client data assigned to them, based on their login and role. This is especially helpful for agencies or brokerages that handle multiple insurance accounts and want to keep each user’s view organized and secure.
Softr supports a wide range of data sources for your insurance sales crm. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. Data can also be imported from any source using the REST API.
You’re not limited to just one. Multiple data sources can be integrated into your insurance crm and displayed together—so you might track leads in Airtable while syncing policyholder data from HubSpot. Most sources offer real-time, two-way sync, so your insurance records stay updated both in the crm and the original data source.
Yes, Softr gives you complete control over the user experience in your insurance sales crm. You can tailor the layout, navigation, and displayed information to fit your agency’s workflow and branding. Each section or page can be shown or hidden based on the user’s login, so agents and clients only see information relevant to them.
You can set up roles such as agent, admin, or policyholder, and define exactly what each role can view or edit. For example, agents can manage their book of business, while clients can only access their own policy details. You can also create personalized dashboards by filtering content based on the logged-in user.
This level of customization is ideal for managing multiple agents, clients, or teams in a single crm, making the experience secure, efficient, and tailored to each user.
Yes, you can. You don’t need to migrate data from another system to get started with Softr for your insurance sales crm. If you’re starting fresh, you can use Softr Databases, which are built into the platform and integrate seamlessly with your insurance crm setup.
If you do have existing records in Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those as well. There’s also a REST API connector for pulling in data from other sources. This flexibility lets you structure and display your insurance sales data however you need within your crm.
Yes, you can fully white-label your insurance sales CRM in Softr. You can use your own logo, brand colors, fonts, and even set up a custom domain so your CRM looks and feels like an extension of your agency. You can also remove Softr branding throughout, so your agents and clients only see your company’s identity when they log in.
Absolutely. Softr gives you plenty of control to customize both the design and layout of your insurance sales CRM. You can change colors, fonts, spacing, and how each page is structured to match your agency’s branding. Layout adjustments are easy, letting you decide which blocks to use and what agents or policyholders see based on their user roles.
To display your insurance data, you can use different blocks depending on your needs:
\- Table blocks – to show structured data like policy lists, client contacts, or premium schedules
\- List or Card blocks – to feature client profiles, insurance products, or pipeline stages
\- Detail View – to display individual policy details or client dashboards
\- Forms – for collecting new client info or claims
\- Charts – to visualize sales performance or commission breakdowns
\- Calendar blocks – to track renewal dates, appointments, or follow-up tasks
You can easily update your CRM’s look and features anytime, directly in the visual builder.
Softr is designed with security as a priority. All data in your insurance sales CRM is encrypted both in transit (TLS) and at rest, and your CRM is hosted on secure, reliable infrastructure. You have full control over user access, with role-based permissions, user management within your data source, visibility rules, and global restrictions to safeguard sensitive client and policy information across your CRM.
If you connect Softr to external data sources like Airtable, Notion, or SQL, Softr only displays your data in real time based on your permissions—it doesn’t store the data itself. You remain in full control of who can view or edit your insurance records.
Softr follows industry best practices for authentication, access control, and continuous monitoring to keep your agency’s data secure.
You can get started for free. Softr’s Free plan lets you publish one insurance sales CRM with up to 10 app users and 2 user groups, supporting standard data sources like Softr Databases, Airtable, Google Sheets, and more.
If your CRM needs to support more users or advanced features, you can review the paid plans for additional options: <http://softr.io/pricing>
Softr is designed to make building a fully functional, user-facing insurance sales CRM quick and accessible—no coding or development experience required. What sets Softr apart is how fast you can launch your CRM and how seamlessly it connects with your insurance data.
Unlike some no-code tools that focus on mobile apps (like Glide) or require developer skills (like Retool), Softr is made for non-technical teams like insurance agencies who want full control over layout, user experience, and permissions. You can build your CRM on real-time data sources like Airtable, Google Sheets, Softr Databases, or SQL, then customize everything visually—from content and workflows to which agents see what.
With built-in user roles, forms, conditional logic, and API support, you don’t have to juggle multiple tools to create a polished, secure CRM for your insurance business.
Yes. Softr offers a wide range of integrations to connect your insurance sales CRM with the rest of your tech stack. You can link up with payment processors like Stripe, chat tools like Intercom, and use automation platforms such as Zapier, Make, or N8N to streamline tasks.
You can use REST APIs and webhooks for more advanced automation, like sending data to your accounting system, triggering follow-ups when a policy is sold, or syncing with marketing tools. All of this can be set up without writing code, making it easy to keep your insurance sales workflows running smoothly.