Manage client data, track policies, and streamline operations with a customizable CRM tailored to your insurance business needs.


Create an insurance CRM that matches your team’s workflows. Add only the features and views you need, and adapt as your business evolves—no code required.
Connect spreadsheets, CRMs, and policy management tools with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your insurance business.
Empower insurance agents and clients with a branded CRM portal. Manage policies, claims, and communications securely with tailored access for each user.
Access policies and client info on desktop or mobile. All CRM features are mobile-ready and easily accessible on the go.
Access policies and client info on desktop or mobile. All CRM features are mobile-ready and easily accessible on the go.
Connect with your favorite tools to automate policy renewals, reminders, client updates, and follow-ups.
Offer separate CRM views for agents, underwriters, and clients—so each user accesses only what’s relevant to them.
Control who can view, edit, or manage claims and policies. Permissions can be set by group or role.
Safeguard policyholder information with SOC2 and GDPR compliance and robust access controls.
Let agents ask AI for client info, policy updates, or sales insights—all available instantly within your CRM portal.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Get your insurance CRM up and running in minutes with drag-and-drop blocks and templates.
Add policy tracking, claims workflows, or reporting as your insurance team’s needs change.
Begin with your CRM, then add agent portals, quote forms, or dashboards—all in one place.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












Insurance CRM software is a secure platform designed for insurance agencies and brokers to manage client relationships, policies, renewals, and communications all in one place. It centralizes all your client data, activity logs, and documents, so you can easily track interactions and provide better service. This helps your team stay organized and ensures that every client gets the attention they need, without relying on scattered emails or spreadsheets.
Softr makes it easy to build insurance CRM software tailored to how your agency operates. You can connect your existing data—like policy information in Airtable, customer records in Hubspot, or notes in Notion—and set up a system where your team can track leads, manage policy renewals, send communications, and store important documents, all in one place.
With Softr, you don’t need to write any code. You can start with a template or build from scratch, customize the interface, control user access, and brand the CRM to match your agency. It’s quick to launch, easy to maintain, and flexible enough to adapt as your agency grows. It keeps everything organized and helps you deliver a more professional experience to your clients.
Your insurance CRM software can include a variety of features, depending on how your workflows are set up. Some popular options are:
\- User logins – so each agent, broker, or admin accesses only relevant client or policy information
\- Custom dashboards – to display policy statuses, renewal reminders, or sales performance
\- Forms – for onboarding new clients, processing claims, or collecting policy details
\- Document storage – for uploading and sharing policy documents, claims files, and correspondence
\- Search and filters – so your team can quickly find client records or policy data
\- Tables, lists, and detail views – to track leads, client profiles, or policy changes
\- Activity logs or comments – to keep a record of communications and updates
\- Charts – for visualizing sales pipelines, renewal rates, or client growth
\- Calendar view – for tracking renewal dates, meetings, or compliance deadlines
\- Permissions and roles – so agents, managers, and staff only see the data they need
All these features are built using Softr’s drag-and-drop blocks, so you don’t need to code. If your process changes, it’s easy to update your CRM later.
No coding is required. You can build your insurance CRM software entirely using Softr’s visual editor. Everything from the layout to user permissions can be customized without writing a single line of code.
Yes. You can manage multiple policyholders, agents, or even different insurance teams within the same insurance CRM software. Each user—whether they’re part of your internal team or an external agent—only sees the policies, claims, and client data assigned to them, based on their login and role. This is especially helpful for insurance agencies or brokers managing several accounts and teams at once.
Softr supports a wide range of data sources, making it flexible for your insurance CRM needs. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also integrate data from other insurance systems using the REST API.
You’re not limited to just one. You can combine data from multiple sources in the same insurance CRM software and display them together—so, for example, your CRM can pull policy data from Airtable and claims data from HubSpot at once. Most sources support real-time, two-way sync to keep your records up to date automatically.
Absolutely. Softr provides full control over how users interact with your insurance CRM software. You can tailor the layout, navigation, and content to fit your agency’s branding and workflow. Each section or feature can be shown or hidden depending on the user—for instance, agents see only their assigned clients and policyholders, while managers have access to all records.
You can define user roles, such as agent, admin, or underwriting team member, and specify exactly what each can view or edit. For example, agents can update their own client records, while admins oversee all client and policy data. You can also set up personalized dashboards filtered by the logged-in user.
This level of customization is perfect for insurance teams handling multiple agents, clients, or lines of business in one CRM, keeping everything organized and secure.
Yes, you can. You don’t need to have your insurance data in another system to start building with Softr. If you’re starting from scratch, you can use Softr Databases, which is built into the platform and integrates seamlessly with your insurance CRM software.
If you do have existing data in platforms like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can easily connect those as well. The REST API connector also allows you to sync data from other insurance systems. This means you have full control over how your policy, claims, and client records are structured and displayed in your CRM.
Yes, you can fully white-label your insurance CRM software in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the CRM feel like a seamless part of your agency. You can also remove all Softr branding, so your agents and policyholders only see your company’s identity throughout their experience.
Yes, you can. Softr gives you plenty of flexibility to control the design and layout of your insurance CRM software. You can adjust colors, fonts, spacing, and page structure to match your agency’s brand. You decide how each page is laid out, which blocks go where, and what different users—like agents or policyholders—see when they log in.
To display insurance-related data, you can add different types of blocks depending on your needs:
\- Table blocks – to manage client lists, policy overviews, or claim tracking
\- List or Card blocks – to highlight agent profiles, insurance products, or resources
\- Detail View – to show a specific policy or client record
\- Forms – for lead capture or policy updates
\- Charts – to visualize sales or claim data
\- Calendar blocks – for appointment scheduling or renewal reminders
If your requirements change, it’s easy to update the CRM right in the visual builder.
Softr is built with security in mind. All data is encrypted in transit (TLS) and at rest, and your insurance CRM software is hosted on secure, reliable infrastructure. You have full control over who can view or edit information in your CRM. Set up role-based permissions for agents, admins, and clients, manage users directly within your data source, create visibility rules, and apply global restrictions to protect sensitive policyholder data across your CRM.
For CRMs connected to external sources like Airtable, Notion, or SQL, Softr does not store your data—it simply displays it in real time based on your access settings. You always remain in control of your information and permissions.
Softr also follows industry best practices for authentication, access controls, and platform monitoring to keep your insurance data safe.
You can get started for free. Softr’s Free plan allows you to publish one insurance CRM with up to 10 users and 2 user groups, and works with standard data sources like Softr Databases, Airtable, and Google Sheets.
If your CRM needs more users or advanced features, you can explore the paid plans on Softr’s pricing page: <http://softr.io/pricing>
Softr is designed to make it easy to build fully functional, user-facing apps—like insurance CRMs, client portals, and internal tools—without writing code or hiring developers. Its key advantage is the speed with which you can move from idea to live CRM, and how easily you can connect to your existing insurance data sources.
Unlike no-code tools focused on mobile apps or developer-centric platforms, Softr is perfect for insurance teams that want full control over the CRM layout, user experience, and permissions. Build the CRM on top of real-time data from Airtable, Google Sheets, Softr Databases, or SQL, and deliver a secure, branded platform for your agents and clients.
Everything is customizable—from content and permissions to design and data visibility. With built-in support for user roles, forms, conditional logic, and API connections, you don’t have to stitch together multiple tools to launch a polished insurance CRM.
Yes. Softr supports a wide range of integrations so you can connect your insurance CRM software to the rest of your tech stack. You can integrate with tools like Stripe for payments, Intercom for support, and automate tasks using Zapier, Make, and N8N. There’s also REST API and webhook support for more advanced automations.
Whether you want to send policyholder data to another system, trigger workflows when a new lead is added, or display information from other tools, you can build it into your insurance CRM software—all without writing code.