Track leads, manage policies, and automate renewals in an AI-powered CRM built with AI to fit your agency's insurance workflow.




Customize an insurance crm software that looks sleek out of the box. Add only the features you need, and iterate as your team's needs evolve.





Connect lead trackers, policy lists, and claim systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your insurance agency.
Give each agent the right tools and data access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give agents, managers, and admin staff tailored access and dashboards, so each role sees only the accounts and performance metrics they need.
Give agents, managers, and admin staff tailored access and dashboards, so each role sees only the accounts and performance metrics they need.
Streamline insurance processes with Softr Workflows. Trigger native actions like renewal notifications or claim status updates based on your data changes.
Access client details and update policy status on the go. Your insurance crm software is mobile-ready right out of the box.
Use Google, email, or SSO logins to give your agency fast, secure access to the CRM—no internal IT tickets or complex passwords needed.
Keep sensitive client and policy data safe with SOC2 and GDPR compliance, plus fine-tuned access control that ensures data protection at every level.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your insurance crm software in minutes with AI—no manual configuration or complex setup needed.

Add features like renewal alerts, claim tracking, or AI policy summaries as your workflows evolve—no code needed.

Start with a CRM, then add client portals, agent dashboards, or quote forms—all in one place, with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




Insurance crm software is a secure, centralized space where insurance agents and brokers can manage their entire book of business, including policy details, lead tracking, and claims processing. It keeps all client communication and policy documentation in one place, so you don't have to rely on fragmented emails or manual spreadsheets. This makes it easier to stay organized, manage renewals, and provide a superior, faster experience for your policyholders.
Softr is the first AI-native platform for building business software. It makes it easy to build insurance crm software that fits the specific underwriting and sales workflows of your agency. You can describe your specific insurance niche to the AI Co-Builder to instantly generate your database, policy pages, and lead tracking logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a CRM template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Airtable, Google Sheets, HubSpot, and Salesforce. You have full control to adjust the layout visually, decide which agents see which leads, and brand it to match your agency. It's quick to get up and running, simple to update for new compliance rules, and flexible enough to grow with your client list.
You can include a wide range of features in your insurance crm software, depending on whether you're focusing on life, health, or property and casualty lines. A great CRM app usually mixes classic functional blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let agents query policy terms conversationally, or set up Database AI Agents to automatically summarize claims history or flag high-priority renewals.
- Vibe Coding Blocks – Build custom UI elements—like a dynamic policy premium calculator—using the AI Code block to "vibe code" exactly what your agents need.
- Softr Workflows – Build native automations (like a renewal reminder trigger) that send notifications once a policy is 30 days from expiration.
- User Portals & Logins – Securely manage access so each agent only sees their specific book of business while managers maintain a bird's-eye view of team performance.
- Forms & Data Collection – Capture lead information with custom intake forms, document uploads for ID cards, and conditional logic for different risk profiles.
- Dashboards & Charts – Visualize your sales funnel and quarterly premiums with real-time charts and revenue summaries.
- Lists & Advanced Filtering – Display and manage client data with searchable tables, kanban boards for claims processing, and detailed policy views.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. Need a custom certificate of insurance generator? Use the Vibe Coding block to create it with AI.
Vibe coding is all about moving fast and using AI to build exactly what your agency requires. You can "vibe code" insurance crm software in Softr by simply describing your specific insurance lines and sales stages to the AI Co-Builder. Softr then generates a production-ready CRM on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the "boring 80%"—like policyholder authentication, relational database logic, and SOC2-level security—natively. This means you get the speed of vibe coding without the "Day Two" headaches of managing raw code for sensitive client data. You describe it, Softr builds it, and it’s ready for your agents or brokers instantly.
Yes. You can manage multiple agents, underwriters, or entire regional teams in a single CRM. Each user only sees the specific leads, client policies, and commission data assigned to them, based on their login and role. This is essential for insurance agencies looking to maintain strict data privacy between brokers while centralizing agency-wide reporting for the leadership team.
Yes, you can. You don't need to bring your policyholder data from an existing AMS to start building with Softr. If you're starting a new agency, you can use Softr Databases, which is built into the platform and integrates perfectly with your insurance CRM.
But if you already have data in tools like Airtable, Google Sheets, HubSpot, or even a SQL database, you can connect those too. You can also use the REST API connector to bring in data from external insurance raters or third-party lead providers. Either way, you have full control over how your client profiles and policy records are structured.
Softr Databases is the recommended native, relational data source for your insurance crm software. It is built explicitly for business apps, offering the highest performance, instant renewal automation triggers, and a lightning-fast experience because the client and policy data is native to the platform.
If you already have your data elsewhere, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources—so your CRM could pull in policy records from Softr Databases and claim status from HubSpot at once. Most sources support real-time, two-way sync, so any updates made by an agent in the field stay in sync with your back-office systems automatically.
Yes, Softr gives you full control over how agents and admins experience your CRM. You can customize the layout, navigation, and lead views to match your desk workflow. Each page or dashboard block can be shown or hidden based on the user's role, so agents only see their active pipelines while admins see agency-wide revenue metrics.
You can also set up different user roles, such as Junior Broker, Underwriter, or Admin—and define exactly what each role can view or edit. For example, agents can edit lead statuses, while only admins can delete policy records or view commission structures. You can also create personalized views by filtering data based on the specific agent logged in.
This level of customization is especially useful when you're managing various insurance lines like Life, Health, or Auto within the same app. It helps keep the experience clean, secure, and tailored to each team member’s responsibilities.
Yes, you can fully white-label your insurance crm software in Softr. You can use your agency's logo, brand colors, typography, and a custom domain (e.g., crm.youragency.com) to make the software feel like a professional, proprietary tool. You can also remove all Softr branding, ensuring that your agents and partners only see your company's identity throughout their daily workflow.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your CRM. You can adjust colors, fonts, spacing, and page structure to match your professional brand. You can also choose how each client profile page is laid out, decide where the claim history versus policy details go, and set what different brokers see when they log in.
To display your agency data, you can add different types of blocks depending on what you need:
- Table blocks – to show structured data like renewal lists, premium payments, or pending claims.
- List or Card blocks – to highlight things like agent profiles, carrier partners, or training resources.
- Detail View – to show one client at a time, providing a 360-degree view of their coverage.
- Forms – for dynamic lead intake and claim submission.
- Charts – to show monthly sales volume and conversion rates.
- Calendar blocks – to display upcoming renewal dates or follow-up meetings.
If your agency adds new product lines later, it's easy to go back and make updates right in the visual builder.
Softr is built with security as a priority, which is critical for handling sensitive PI data. All data is encrypted in transit (TLS) and at rest, and your CRM is hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see and edit policy information. You can set up role-based permissions, manage users directly within your data source, and apply global restrictions to protect health or financial data across your entire app.
For apps using Softr Databases, your data is stored in a secure environment hosted in Germany with SOC 2 Type II compliance. For apps connected to external data sources like SQL or Airtable, Softr doesn't store your data—it just displays it in real time based on your access settings. You're always in control of your client records and who has the authority to view or edit them.
Softr also follows industry best practices for authentication and platform monitoring to help keep your agency's information safe and compliant.
It is fully production-ready. Unlike many AI tools that just "vibe code"—generating fragile, custom scripts that are difficult for an agency to maintain—Softr builds your insurance crm software on top of a stable, business-grade foundation.
We handle the "boring 80%" (like agent authentication, secure hosting, and granular field-level permissions) natively, so you don't have to. This solves the "Day Two" problem of AI: you get the speed of instant generation without the headache of managing raw, unreliable code for your mission-critical policy data. Your app is secure, scalable, and ready for your brokers to start closing deals from day one.
Softr is the first AI-native platform for building insurance software. Unlike pure code-generation tools that require significant debugging, or traditional no-code platforms that can be overly complex to configure for relational data, Softr's AI Co-Builder creates insurance apps on top of a secure, production-ready foundation.
What sets it apart is the hybrid advantage: you can use AI to generate your policy database, lead tracking app, and business logic in minutes, then use visual controls for precise branding and workflow editing. You get the speed of AI with the reliability of enterprise-grade infrastructure (built-in auth and permissions) included. It's designed for agency owners and managers who want to move from an idea to a live CRM on day one.
Yes. Softr supports powerful native workflows and a wide range of integrations so you can connect your insurance CRM to the rest of your tech stack. You can automate tasks using Softr Workflows—like sending an automated welcome email when a new policy is bound—or sync with tools like Stripe for premium payments and Intercom for client support. Softr also supports REST API and webhooks for connecting to external insurance rating engines.
Whether you need to push lead data to a marketing tool, trigger renewal alerts, or display commission data from a finance tool, you can build it into your CRM without writing a single line of code.
Get started free. Describe your workflow and Softr's AI builds your CRM in under an hour.