Manage customer relationships, track interactions, and streamline processes with a customizable CRM tailored for your small business.


Set up a CRM that matches your small business workflow. Start simple, add only what you need, and adapt as your business grows—no code required.
Connect spreadsheets, email tools, and other systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your small business.
Give each teammate the right CRM tools and access for managing leads and customers. Set up secure logins, user groups, and permissions—no IT support needed.
Let sales reps, managers, and admins see just what they need with tailored dashboards and CRM access.
Let sales reps, managers, and admins see just what they need with tailored dashboards and CRM access.
Streamline CRM tasks—connect with tools like Make, Zapier, or N8N to automate follow-ups and lead tracking.
Easily access your CRM on desktop or mobile. All CRM features are mobile-ready by default.
Team members can quickly log in with Google, email, or SSO for secure access to customer records.
Protect business and customer data with SOC2 and GDPR compliance, plus detailed access controls.
Sales teams can ask AI about leads or deals and get answers instantly—built into your CRM to save time and boost results.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Set up your small business CRM in minutes with drag-and-drop features—no tech skills needed.
Add contact fields, automate follow-ups, or adjust pipelines as your business expands.
Manage leads, customers, and team tasks—all in one CRM, with no extra tools to buy.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A free CRM for small business is a software tool that helps you organize, track, and manage your customer relationships—all in one place. It lets you store contact details, communication history, tasks, and sales opportunities so you can stay on top of every interaction and never miss a follow-up. This keeps your team organized, improves customer service, and makes it easy for everyone in your small business to work together efficiently.
Softr makes it simple to create a free CRM tailored specifically for your small business. You can connect data from tools like Airtable, Notion, or Google Sheets, and build a CRM where your team can log in, update contacts, track deals, and share notes—all without coding. Softr’s templates help you get started quickly, and you can customize layouts, permissions, and branding to fit your business’s needs. It’s fast to set up, easy to maintain, and flexible as your business grows.
With Softr, you can add a range of features to your free CRM for small business, based on how your team works. Some popular options include:
\- User logins – so each team member can access their own dashboard and contacts
\- Custom dashboards – to see sales pipelines, recent activity, or key metrics
\- Forms – for adding new leads, updating customer info, or tracking activities
\- File sharing – to store proposals, contracts, or important documents
\- Search and filters – to quickly find contacts, deals, or tasks
\- Tables, lists, and detail views – for managing customer records, notes, or follow-ups
\- Comments or status updates – to keep your team informed on every interaction
\- Charts – for visualizing sales progress or team performance
\- Calendar view – to manage appointments and important deadlines
\- Permissions and roles – so team members only see what’s relevant to them
All these features are built with Softr’s drag-and-drop editor—no coding needed. And you can easily update your CRM as your small business evolves.
You don’t need any coding skills to build a free CRM for your small business in Softr. Everything from setting up the layout to managing user permissions can be done using Softr’s visual editor. This makes it easy for anyone on your team to build, customize, and maintain your CRM—no technical experience required.
Yes. You can manage multiple customers or sales teams within your free CRM for small business. Each user only sees the contacts, deals, and information assigned to them, based on their login and role. This is especially helpful for small businesses that work with different clients or have multiple team members handling various accounts.
Softr supports a wide range of data sources for your free CRM for small business. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also bring in data from other sources using the REST API.
You’re not limited to a single source. For example, your CRM can pull in data from both Airtable and HubSpot at the same time. Most sources offer real-time, two-way sync, so any changes in your CRM or connected data stay updated automatically.
Yes, Softr gives you full control over the user experience in your free CRM for small business. You can customize the layout, navigation, and content to align with your brand and sales process. Each page or block can be shown or hidden based on who’s logged in, so every team member or customer sees only what’s relevant to them.
You can also set up different user roles, such as sales rep, manager, or admin, and define exactly what each role can view or edit. For example, sales reps can see only their own leads and deals, while managers can oversee all team activity. You can also create personalized dashboards by filtering CRM data based on the logged-in user.
This customization is especially valuable when you’re handling multiple customers, sales teams, or projects in the same CRM. It keeps everything organized, secure, and tailored to each user.
Yes, you can. You don’t need to have existing data in another tool to get started with your free CRM for small business on Softr. If you’re starting fresh, you can use Softr Databases, which is built into the platform and integrates smoothly with your CRM setup.
If you do have data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those as well. You can also use the REST API connector to bring in additional data sources. Either way, you have full control over how your CRM data is structured and displayed.
Yes, you can fully white-label your free CRM for small business in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the CRM feel like a natural extension of your company. You also have the option to remove all Softr branding, so your team and contacts only see your business’s identity throughout the experience.
Absolutely! Softr gives you plenty of flexibility to adjust both the design and layout of your free CRM for small business. You can fine-tune colors, fonts, spacing, and how each page is structured to match your preferences. You decide where each block goes, and you can tailor what different users or team members see when they log in.
To organize your CRM data, you can use:
\- Table blocks – to display structured data like leads, contacts, deals, or activities
\- List or Card blocks – to showcase customer profiles, notes, or tasks
\- Detail View – for viewing individual records, like a lead or deal page
\- Forms – for collecting data or adding new records
\- Charts – to visualize your sales pipeline or performance
\- Calendar blocks – to track meetings, follow-ups, or important dates
If you need to make changes later, it’s easy to update everything right in the visual builder.
Softr is designed with security as a top priority. All data in your free CRM for small business is encrypted both in transit (TLS) and at rest, and your apps are hosted on secure, reliable infrastructure. You control exactly who can access or modify information in your CRM by setting up role-based permissions, managing users within your data source, and applying visibility rules or global restrictions to safeguard sensitive details.
If your CRM uses external data sources like Airtable, Notion, or SQL, Softr doesn’t store your data—it simply displays it in real time according to your access settings. You always maintain full control over who can view or edit your records.
Softr follows industry best practices for authentication, access control, and platform monitoring to keep your CRM data safe.
You can get started at no cost. Softr’s Free plan allows you to build and publish one CRM app with up to 10 users and 2 user groups, and it supports all major data sources like Softr Databases, Airtable, Google Sheets, and more.
If you need more users or advanced features for your CRM, you can explore Softr’s paid plans: <https://softr.io/pricing>
Softr is designed to help you quickly build fully functional apps like free CRMs for small businesses, client portals, and internal tools—no coding or developer help required. What makes it different is how fast you can bring your CRM idea to life and how easily you can connect it to your existing data.
Unlike some no-code platforms that focus on mobile apps or require technical expertise, Softr is built for non-technical users who want full control over design, user experience, and permissions. You can connect your CRM directly to data sources like Airtable, Google Sheets, Softr Databases, or SQL, and create secure, branded apps for your team or clients.
Everything is customizable in a visual way—from the layout and content to user role permissions. With built-in features like forms, user roles, conditional logic, and API support, you won’t need to piece together multiple tools to launch a professional CRM.
Yes. Softr supports a wide range of integrations so you can connect your free CRM for small business to the rest of your tool stack. You can link with services like Stripe for payments, Intercom for chat, or automate tasks using Zapier, Make, and N8N. Softr also supports REST API and webhooks for advanced automations.
Whether you want to sync CRM data with another system, trigger automations when a new lead is added, or pull in information from other tools, you can set it up—all without writing any code.