Manage client data, track policies, and streamline workflows with a customizable CRM tailored to your insurance agency's needs.


Set up a CRM that fits how you work. Add only the views and features your insurance team needs now, and update it as your business grows.
Connect spreadsheets, CRMs, and policy management systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your agency.
Give insurance agents and managers the right access in a branded CRM. Set up secure logins, user groups, and permissions in minutes—no IT help needed.
Create tailored dashboards for agents, managers, and support staff, so each role sees what they need.
Create tailored dashboards for agents, managers, and support staff, so each role sees what they need.
Integrate with tools like Make or Zapier to automate client follow-ups and reduce manual client management.
Agents can access leads, policies, and contacts from anywhere. All CRM features are mobile-ready.
Let your team log in with Google, email, or SSO for quick, secure CRM access—no IT tickets required.
Protect sensitive client data with SOC2 and GDPR compliance, plus robust access controls for every user.
Agents can ask AI about leads, clients, or policy history—getting instant answers built right into your CRM platform.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Launch your CRM for insurance agents in minutes with drag-and-drop blocks and ready-made templates.
Add features like policy tracking, reminders, or lead management as your agency grows—no rebuild needed.
Start with a CRM, then add client portals, claims forms, or dashboards—all in one place, no extra tools.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A free CRM for insurance agents is a secure platform where you can manage your client relationships, policy details, leads, and communications all in one place. It helps insurance agents keep track of prospects, follow-ups, renewals, and client information efficiently, eliminating the need for scattered spreadsheets or overflowing inboxes. This makes it easier to stay organized, provide timely service, and build stronger relationships with your insurance clients.
Softr makes it simple to build a CRM tailored to the needs of insurance agents. You can connect data sources like Airtable or Google Sheets, and easily set up tools to manage leads, policies, client records, and communication logs in one location. There’s no coding needed—just use templates or start from scratch, customize layouts, control who sees which information, and brand it for your agency. It’s fast to set up, easy to update, and flexible enough to grow with your book of business, helping you stay organized and present a professional image to your clients.
You can add a wide range of features to your insurance CRM, depending on how your agency operates. Popular features include:
\- User logins – so each agent or client can securely access their own data
\- Custom dashboards – to track key metrics, renewals, or commission reports
\- Forms – for capturing new lead details, policy changes, or client feedback
\- File sharing – so agents and clients can securely upload and download policy documents
\- Search and filters – to easily find clients, policies, or claims
\- Tables, lists, and detail views – to organize policy details, client notes, and tasks
\- Comments or status updates – to keep communication clear and in one place
\- Charts – for visualizing sales, renewals, or lead conversions
\- Calendar view – to track appointments, follow-ups, and renewal dates
\- Permissions and roles – to ensure agents, admins, and clients see only what’s relevant
All features are built using Softr’s drag-and-drop interface, so you can update your CRM easily as your agency grows.
No coding is required. You can create your free CRM for insurance agents entirely with Softr’s visual editor. Everything from the layout to user permissions can be adjusted without writing any code, making it easy for anyone to build and maintain their CRM.
Yes. You can manage multiple policyholders, prospects, or even different sales teams within a single free CRM for insurance agents. Each user—whether they're an agent, sales manager, or client—only sees the information and records assigned to them, based on their login and role. This is especially helpful for insurance agencies or agents working with a large book of business or managing several teams at once.
Softr supports a broad range of data sources for your free CRM for insurance agents. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also use the REST API to connect to other data sources.
You’re not limited to just one. You can integrate multiple sources into the same CRM and view them together—for example, combining your prospect list from Google Sheets and your active client data from Airtable. Most sources support real-time, two-way sync, ensuring your policyholder and prospect data stays up to date automatically.
Yes, Softr lets you fully control how users experience your free CRM for insurance agents. You can tailor the layout, navigation, and details to fit your agency’s workflow and branding. Each section or page can be shown or hidden based on who’s logged in, so each agent, manager, or client only sees what’s relevant to them.
You can also define user roles, such as agent, admin, or client, and set exactly what each role can view or edit. For example, agents might see only their own leads and policyholders, while admins can access all records. You can also personalize dashboards and data views based on the logged-in user.
This customization makes it easy to manage multiple agents, teams, or types of insurance products within a single CRM—keeping things secure, organized, and tailored to each user’s needs.
Yes, you can. You don’t need to have existing client or policy data in another software to start using the free CRM for insurance agents. If you’re starting fresh, you can use Softr Databases, which is built into the platform and works seamlessly with your CRM setup.
If you already track client information in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL databases, you can connect those too. There’s also a REST API connector to bring in data from other sources. Either way, you have complete control over how your insurance client and policy data is organized and displayed in your CRM.
Yes, you can fully white-label your free CRM for insurance agents in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the CRM feel like an integrated part of your agency. You can also remove all Softr branding, so your agents and policyholders only see your agency’s identity throughout the experience.
Yes, you can. Softr gives you complete flexibility to control both the design and layout of your free CRM for insurance agents. You can adjust colors, fonts, spacing, and page structure to match your agency’s brand. You can choose how each page is laid out, decide which blocks go where, and customize what different users—like agents or clients—see when they log in.
To organize your insurance data, you can add different types of blocks depending on what you need:
\- Table blocks – to manage client lists, policy records, or claims
\- List or Card blocks – to highlight agent profiles, services, or insurance products
\- Detail View – to display client details or policy summaries
\- Forms – for lead capture or policy update requests
\- Charts – to visualize sales performance or renewal rates
\- Calendar blocks – for appointments, review dates, or policy renewals
If you need to update your CRM’s content or design later, it’s easy to make changes right in the visual builder.
Softr is built with security in mind. All data in your free CRM for insurance agents is encrypted in transit (TLS) and at rest, and your CRM is hosted on secure, reliable infrastructure. Softr also gives you full control over who can see and do what in your CRM. You can set up role-based permissions—so only the right agents or clients see specific information—manage users directly within your data source, set visibility rules, and apply global restrictions to protect sensitive policyholder information.
For CRMs connected to external data sources like Airtable, Notion, or SQL, Softr doesn’t store your data—it just displays it in real time based on your access settings. You’re always in control of your agency’s data and who can view or edit it.
Softr also follows industry best practices for authentication, access control, and platform monitoring to help keep your information safe.
You can get started for free. Softr’s Free plan lets you publish one CRM with up to 10 app users and 2 user groups, and includes support for all standard data sources like Softr Databases, Airtable, Google Sheets, and more.
If your agency’s CRM needs more users or features, here’s how the paid plans stack up: <http://softr.io/pricing>
Softr is designed to let you quickly build powerful, user-facing apps—like a CRM for insurance agents—without needing any coding skills or developers. What makes Softr stand out is how fast you can move from concept to a fully functional CRM, and how easily it connects with your existing data sources.
Unlike some no-code tools that target mobile apps (like Glide) or are more developer-oriented (like Retool), Softr is tailored for non-technical teams who want full control over layout, user experience, and permissions. You can build directly on top of real-time data from Airtable, Google Sheets, Softr Databases, or SQL, and create secure, branded CRMs your agents can log into.
Everything is customizable—from content and design to user access. And since Softr includes roles, forms, conditional logic, and API support out of the box, you don’t have to piece together multiple tools to launch a polished insurance CRM.
Yes. Softr supports a wide range of integrations so you can connect your insurance CRM to the rest of your agency’s tools. You can sync with platforms like Stripe for payments, Intercom for support, and automate tasks using Zapier, Make, and N8N. Softr also supports REST API and webhooks for more advanced workflows.
Whether you need to send data to another system, trigger automations based on user activity, or display information from external platforms, you can build it into your CRM—without writing any code.