Track leads, manage policies, and monitor claims in an AI-powered CRM built with AI you customize to fit your insurance agency workflow.




Customize a free CRM for insurance agents that looks sleek out of the box. Add only the features you need, and iterate as your team grows.





Connect policy trackers, lead spreadsheets, and claims data with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your business.
Give each agent the right tools and client access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different insurance team members tailored access and dashboards, so agents and managers see just the metrics they need.
Give different insurance team members tailored access and dashboards, so agents and managers see just the metrics they need.
Streamline your renewal processes with Softr Workflows. Trigger native notifications for upcoming policy expirations or status changes automatically.
Access and update your insurance CRM on the go. All apps are mobile-ready out of the box, perfect for agents meeting clients in the field.
Use Google, email, or SSO logins to give your agency fast, secure access to policy data—no IT tickets needed.
Keep sensitive client data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every level of your insurance database.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your free CRM for insurance agents in minutes with AI—no dev time or complex configuration needed.

Add features like renewal alerts, document storage, or meeting scheduling as your needs evolve—no rebuild needed.

Start with a CRM, then add policy portals or internal dashboards—all in one place, with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A free CRM for insurance agents is a secure space where your agents or team members can log in to access information, like policy updates, client files, lead intake forms, and renewal timelines. It keeps all communication in one place, so you don't have to rely on back-and-forth emails or spreadsheets. This makes it easier to stay organized and provide a better experience for your policyholders.
Softr is the first AI-native platform for building business software. It makes it easy to build a free CRM for insurance agents that fits the way your agency works. You can describe your needs to the AI Co-Builder to instantly generate your database, pages, and logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Airtable, Google Sheets, HubSpot, and more. You have full control to adjust the layout visually, decide who sees what, and brand it to match your agency. It's quick to get up and running, simple to update, and flexible enough to grow with your book of business.
You can include a wide range of features in your free CRM for insurance agents, depending on what your workflow looks like. A great CRM app usually mixes classic functional blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let agents query their policy data conversationally, or set up Database AI Agents to perform automated risk assessments or lead enrichment.
- Vibe Coding Blocks – Build complex, custom UI elements—like a dynamic commission calculator—using the AI Code block to "vibe code" exactly what you need.
- Softr Workflows – Build native automations (like an automated renewal reminder) that trigger notifications or sync data whenever a policy status is updated or a button is clicked.
- User Portals & Logins – Securely manage access so each insurance agent only sees their own assigned leads or specific policy views.
- Forms & Data Collection – Capture information with custom claims forms, document uploads, and conditional logic for applicant screening.
- Dashboards & Charts – Visualize your sales performance and policy metrics with real-time charts and summaries of bound premiums.
- Lists & Advanced Filtering – Display and manage your data with searchable tables of clients, kanban boards for sales stages, and detailed policy record views.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code.
Vibe coding is all about moving fast and using AI to build exactly what you need. You can "vibe code" a free CRM for insurance agents in Softr by simply describing your requirements to the AI Co-Builder. Softr then generates a production-ready app on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the "boring 80%"—like client authentication, database logic, and commission security—natively. This means you get the speed of vibe coding without the "Day Two" headaches of managing raw code. You describe the agency workflow, Softr builds it, and it’s ready for your insurance team or clients instantly.
Yes. You can manage multiple insurance teams or departments in a single portal. Each agent or manager only sees the leads and policy data assigned to them, based on their login and role. This is useful for large agencies, multi-line firms, or any insurance business working with multiple stakeholders across different jurisdictions.
Yes, you can. You don't need to bring your lead data from somewhere else to start building with Softr. If you're starting from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with any insurance application you build.
But if you already have policy data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector to bring in data from third-party insurance quoting tools. Either way, you have full control over how your client and policy data is structured and displayed in your CRM.
Softr Databases is the recommended native, relational data source for Softr. It is built explicitly for business apps, offering the highest performance, instant automation triggers for policy follow-ups, and a lightning-fast experience because the data is native to the platform.
If you already have your lead data elsewhere, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources into the same app—so your CRM could pull in records from Softr Databases and policy details from HubSpot at once. Most sources support real-time, two-way sync, so any changes in your app or data source stay in sync automatically.
Yes, Softr gives you full control over how users experience your free CRM for insurance agents. You can customize the layout, navigation, and content to match your brand and workflow. Each page or block can be shown or hidden based on who's logged in, so every agent sees only the prospects relevant to them.
You can also set up different user roles, such as agent, agency owner, or support member—and define exactly what each role can view or edit. For example, junior agents can see only their own leads, while administrators can manage all agency records and commission reports. You can also create personalized views by filtering data based on the logged-in agent.
This level of customization is especially useful when you're managing multiple regional offices or product lines in the same app. It helps keep the insurance sales experience clean, secure, and tailored to each user's specific license type.
Yes, you can fully white-label your free CRM for insurance agents in Softr. You can use your own agency logo, brand colors, fonts, and custom domain to make the CRM feel like a natural extension of your brand identity. You can also remove all Softr branding, so your agents and clients only see your company's professional identity throughout the experience.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your free CRM for insurance agents. You can adjust colors, fonts, spacing, and page structure to match your agency branding. You can also choose how each page is laid out, decide which blocks go where, and set what different agents see when they log in.
To display your data, you can add different types of blocks depending on what you need:
- Table blocks – to show structured data like active policy lists, upcoming renewals, or lead status tracking
- List or Card blocks – to highlight things like client profiles, coverage types, or marketing resources
- Detail View – to show one record at a time, like a comprehensive client dashboard
- Forms – for new lead intake and policy application collection
- Charts – to show sales performance and conversion insights
- Calendar blocks – to display client meetings, follow-up calls, or policy expiration deadlines
If your agency needs change later, it's easy to go back and make updates right in the visual builder.
Softr is built with security in mind. All insurance data is encrypted in transit (TLS) and at rest, and your apps are hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see and do what in your CRM. You can set up role-based permissions, manage users directly within your data source, set visibility rules, and apply global restrictions to protect sensitive PII and policy information across your entire app.
For apps using Softr Databases, your data is stored in Softr's secure environment, with all data hosted in Europe (Germany) and SOC 2 Type II compliance. For apps connected to external data sources like Airtable, Notion, or SQL, Softr doesn't store your data—it just displays it in real time based on your access settings. You're always in control of your data and who can view or edit it.
Softr also follows industry best practices for authentication, access control, and platform monitoring to help keep your agency information safe.
It is fully production-ready. Unlike many AI tools that just "vibe code"—generating fragile, custom code that is hard to maintain or secure—Softr builds your free CRM for insurance agents on top of a stable, business-grade foundation.
We handle the "boring 80%" (like agent authentication, secure hosting, and granular lead permissions) natively, so you don't have to. This solves the "Day Two" problem of AI: you get the speed of instant generation without the headache of managing raw, unreliable code. Your CRM is secure, scalable, and ready for your insurance team to use for active pipeline management from day one.
Softr is the first AI-native platform for building business software. Unlike pure "vibe coding" tools that generate fragile code, or traditional CRM tools that require manual configuration and high monthly fees, Softr's AI Co-Builder creates custom CRMs on top of a secure, production-ready foundation.
What sets it apart is the hybrid advantage: you can use AI to generate your agent database, app, and logic in minutes, then use visual controls for precise editing. You get the speed of AI with the reliability of business-grade infrastructure (auth, roles, permissions, and hosting) already built-in. It's designed for agents who want to move from an idea to a functioning agency tool on day one without technical overhead.
Yes. Softr supports powerful native workflows and a wide range of integrations so you can connect your CRM to the rest of your agency stack. You can automate tasks using Softr Workflows, or sync with tools like Stripe for premium payments and Intercom for client support. Softr also supports REST API and webhooks for more advanced insurance workflows.
Whether you need to send policy data to another system, trigger automated follow-up emails based on lead actions, or display quotes from other tools, you can build it into your CRM without writing code.
Describe what you need. Softr's AI builds it in minutes. Get started free—no setup time, no dev needed.