Manage leads, track sales, and streamline operations with a customizable CRM tailored to your field sales team's unique workflow.


Build a field sales CRM with only the workflows and views your team needs. Adjust your setup as your sales process changes—no code required.
Connect spreadsheets, CRMs, and sales tools with real-time sync—or manage everything in Softr Databases. Centralize your leads, deals, and performance metrics.
Empower field reps, managers, and support teams with tailored CRM access. Set up permissions and mobile-ready tools in minutes—no code required.
Connect with your existing sales tools to automate lead routing, follow-ups, and notifications instantly.
Connect with your existing sales tools to automate lead routing, follow-ups, and notifications instantly.
Assign roles for field reps, sales managers, and admins—each gets access to only the data they need.
Control who can view, update, or assign leads and deals—down to the record level.
Keep sensitive sales data protected. Softr is fully compliant with SOC2 and GDPR regulations.
Capture lead info, sales activities, or deal notes using dynamic forms tailored for field sales.
Field reps can ask AI for leads, visit notes, or schedules—answers delivered instantly, right inside your CRM platform.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Build your field sales CRM in minutes with drag-and-drop blocks and ready-made templates.
Add lead tracking, custom workflows, or integrations as your sales team grows—no rebuild required.
Start with your CRM, then add sales dashboards, client forms, or reports—all in one place.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A field sales CRM is a secure platform where your sales team can log in to manage leads, track sales activities, update customer information, and monitor their territory performance. It centralizes all the data and communication related to your field sales operations, so you don’t have to juggle emails, spreadsheets, or multiple disconnected tools. This makes it easier for your team to stay organized, collaborate efficiently, and close more deals.
Softr makes it straightforward to build a field sales CRM tailored to the way your sales organization works. You can connect your existing data—like customer lists in Airtable, deal pipelines in HubSpot, or notes in Notion—and create a CRM where your sales reps can log activities, manage contacts, view sales progress, and upload reports, all in one place.
No coding is required. You can start with a template or build from scratch, customize the layout, decide who can see or update information, and brand it to match your company. It’s fast to set up, easy to maintain, and flexible enough to grow as your sales process evolves.
You can add a wide variety of features to your field sales CRM, depending on your team’s workflow. Some popular options include:
\- User logins – so each sales rep, manager, or admin can access their own data
\- Custom dashboards – to display sales metrics, territory updates, or lead pipelines
\- Forms – for logging client visits, capturing notes, or submitting expenses
\- File sharing – so sales reps can upload contracts, presentations, or visit reports
\- Search and filters – to quickly find leads, accounts, or key activities
\- Tables, lists, and detail views – to organize leads, contacts, and sales opportunities
\- Comments or status updates – to keep team communication centralized
\- Charts – for tracking performance, quotas, or sales trends
\- Calendar view – to schedule meetings, follow-ups, or important deadlines
\- Permissions and roles – so users only access the information relevant to them
Everything is built using Softr’s drag-and-drop blocks, so you can create these features without coding. And if your sales process changes, it’s simple to update the CRM.
No coding is required. You can build your entire field sales CRM using Softr’s visual editor. Everything—from the layout to user permissions—can be customized without writing a single line of code.
Yes. You can manage multiple sales reps and customer accounts within a single field sales CRM built with Softr. Each user only sees the opportunities, contacts, and data assigned to them, based on their login and role. This is especially helpful for sales managers or organizations overseeing various territories, reps, or customer relationships.
Softr supports a wide range of data sources for your field sales CRM. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also bring in data from other sources using the REST API.
You’re not limited to a single data source. You can integrate multiple sources into the same CRM and display them together—for example, tracking sales activity from Airtable and leads from HubSpot. Most sources support real-time, two-way sync, so updates are always reflected in your CRM and connected tools.
Yes, Softr gives you full control over how users interact with your field sales CRM. You can customize the layout, navigation, and key features to match your team’s sales process. Each page or block can be shown or hidden depending on who’s logged in, so every sales rep, manager, or admin only sees what’s relevant to their role.
You can set up different user roles, like sales rep, manager, or admin—and define exactly what each can view or edit. For example, reps can manage their own pipeline, while managers have access to team performance data. You can also filter information by logged-in user for personalized dashboards. This helps keep your CRM organized, secure, and tailored to your sales operation.
Absolutely, you can. You don’t need to import data from another tool to start building your field sales CRM with Softr. If you’re starting from scratch, you can use Softr Databases, which is built into the platform and integrates seamlessly with your CRM workflows.
If you already track sales data in Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those as well. The REST API connector also allows you to bring in data from other sources. This gives you flexibility over how you structure and display information for your sales team.
Yes, you can fully white-label your field sales CRM in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the CRM feel like a natural extension of your company’s brand. You can also remove all Softr branding, so your field sales team and managers only see your organization’s identity throughout the experience.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your field sales CRM. You can adjust colors, fonts, spacing, and page structure to match your brand guidelines. You can also decide how each page is arranged, select which blocks go where, and set what different team members see when they log in.
To display your sales data, you can add different types of blocks depending on your workflow:
\- Table blocks – to show structured data like leads, accounts, activities, or deal pipelines
\- List or Card blocks – to highlight things like sales rep profiles or client lists
\- Detail View – to show one record at a time, such as a contact or opportunity profile
\- Forms – for lead capture or updating deal stages
\- Charts – to visualize sales performance metrics
\- Calendar blocks – to display appointments, follow-ups, or deadlines
If your process or data needs change later, it’s easy to update the CRM in the visual builder.
Softr is built with security in mind. All CRM data is encrypted in transit (TLS) and at rest, and your apps are hosted on secure, reliable infrastructure. Softr apps give you complete control over who can access and update records in your CRM. You can set up role-based permissions, manage users within your connected database, configure visibility rules, and apply global restrictions to keep sensitive sales information secure.
For CRMs connected to external data sources like Airtable, Notion, or SQL, Softr doesn’t store your records—it simply displays them in real time according to your access settings. You always control your CRM data and who can modify it.
Softr also follows industry best practices around authentication, access control, and platform monitoring to help keep your field sales data protected.
You can get started for free. Softr’s Free plan lets you publish one CRM app with up to 10 users and 2 user groups, including support for all standard data sources like Softr Databases, Airtable, Google Sheets, and more.
If your field sales CRM needs to support more users or advanced features, you can explore the paid plans here: <http://softr.io/pricing>
Softr is designed to make it easy to build fully functional, user-facing apps—like field sales CRMs, team portals, and internal tools—without needing to write code or involve developers. What sets Softr apart is the rapid setup and ability to connect with your existing sales data.
Unlike some no-code tools that focus on mobile apps (like Glide) or are more developer-oriented (like Retool), Softr is made for non-technical teams who need full control over CRM layout, user experience, and permissions. You can build on top of real-time data from sources like Airtable, Google Sheets, Softr Databases, or SQL, and create secure, branded CRMs for your sales reps and managers.
Everything is customizable visually—from how data appears to who can access specific modules. With built-in user roles, forms, conditional logic, and API support, you don’t need to cobble together multiple tools to launch a polished CRM.
Yes. Softr supports a wide range of integrations so you can connect your field sales CRM to the rest of your tech stack. You can sync with tools like Stripe for payments, Intercom for chat, and automate tasks using Zapier, Make, and N8N. Softr also provides REST API and webhooks for more advanced workflow automation.
Whether you want to send data to another system, trigger follow-ups based on sales activity, or pull information from other tools, you can build automation into your CRM—no coding required.