Manage customer relationships, streamline operations, and grow your business with a flexible CRM tailored to your small business needs.


Set up a CRM with just the features your small business needs. Adjust your setup as your team grows and your workflows change—no code required.
Connect spreadsheets, CRMs, and other systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your small business.
Empower your small business with a secure, branded CRM. Set up tailored logins, user groups, and granular permissions—no IT team required.
Provide sales reps, managers, or admins with dashboards that show just what each needs for efficiency.
Provide sales reps, managers, or admins with dashboards that show just what each needs for efficiency.
Connect with Make, Zapier, or N8N to automate follow-ups, lead assignments, and task reminders to save time.
Access your CRM on mobile or desktop. All features are mobile-ready so your team can update records anywhere.
Let your team log in quickly with Google, email, or SSO for fast, secure access—no need for tech support.
Keep customer and deal data protected with SOC2 and GDPR compliance and detailed access controls.
Let your team ask AI about leads, contacts, or deals—get instant answers from your CRM, right inside your sales portal.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Launch your small business CRM in minutes with simple drag-and-drop and built-in templates.
Easily add pipelines, contacts, or automations as your customer management needs change.
Start with your CRM, then add invoicing, forms, or portals—all in one place, no extra tools needed.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A customizable CRM for small business is a secure platform where you can manage all your customer relationships, track sales, organize contacts, and monitor your business activities—all tailored to the unique needs of your small business. Instead of relying on spreadsheets or multiple tools, everything you need to run your operations and keep in touch with your customers is in one place, making it easier to stay organized and grow your business.
Softr makes it simple to build a customizable CRM that fits exactly how your small business operates. You can connect to your existing data sources, like Airtable, Hubspot, Notion, or SQL, and create a workspace where your team manages leads, tracks progress, and stores customer information—all in one place.
There’s no need to code. You can start with a CRM template or design your own system from scratch, adjust layouts, set permissions for different team members, and brand it to match your company style. It’s quick to set up, straightforward to update as your business needs change, and flexible enough to evolve with you.
You can design your CRM to include a variety of features based on how you manage your business processes. Some of the most useful ones are:
\- User logins – so each team member can access their own dashboard or customer lists
\- Custom dashboards – to see sales pipelines, tasks, or account activity
\- Forms – for capturing new leads, customer feedback, or support requests
\- File sharing – to store and share contracts, proposals, or invoices
\- Search and filters – to quickly find specific customer records or interactions
\- Tables, lists, and detail views – to organize contacts, deals, and follow-ups
\- Comments or notes – to keep a record of customer conversations or updates
\- Charts – to visualize sales metrics, growth, or targets
\- Calendar view – for tracking meetings, deadlines, or follow-up dates
\- Permissions and roles – so each team member sees only the data that’s relevant to them
All of these features can be set up using Softr’s drag-and-drop tools, so it’s easy to build and update your CRM as your business grows.
No coding is needed. You can build your customizable CRM for small business entirely using Softr’s visual editor. Everything—from the layout to user permissions—can be set up without writing any code at all.
Yes. You can manage multiple customers, sales leads, or internal teams all within a single customizable CRM for small business. Each user only sees the data and content assigned to them, based on their login and role. This is great for small businesses that handle various contacts, vendors, or client projects and want to keep everything organized in one place.
Softr supports a variety of data sources for your customizable CRM for small business. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also connect other services via the REST API.
You’re not limited to just one. You can link several data sources to your CRM and display them together—so, for example, your CRM dashboard can pull in information from both Airtable and HubSpot at once. Many sources offer real-time, two-way syncing, so your records stay updated automatically.
Yes, Softr gives you full flexibility in customizing how users experience your small business CRM. You can tailor the layout, navigation, and features to match your brand and business processes. Each page or block can be shown or hidden depending on the user’s role, so team members or sales reps only see what applies to them.
You can also define different user roles—such as sales rep, manager, or admin—and control exactly what each group can see or edit. For example, sales reps might only access their own leads and contacts, while admins can view and manage everything. Personalized views can also be set up to filter data for each user, helping keep your CRM clean, secure, and tailored to your small business needs.
Absolutely! You don’t need to import your data from another source to get started with your customizable CRM for small business in Softr. If you’re starting fresh, you can use Softr Databases, which are built right into the platform and work seamlessly with any CRM setup you create.
If you do have existing data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can link those as well. There’s also a REST API connector for pulling in data from other sources. Either way, you have complete control over how your CRM data is set up and displayed.
Yes, you can fully white-label your customizable CRM for small business in Softr. You can use your own logo, brand colors, fonts, and custom domain to make your CRM feel like a seamless part of your company. You can also remove all Softr branding, so your team and customers only see your business’s identity throughout the experience.
Yes, you can. Softr gives you plenty of flexibility to control the design and layout of your customizable CRM for small business. You can adjust colors, fonts, spacing, and the overall page structure to match your brand’s look and feel. You choose how your pages are organized, which blocks are shown where, and what different users see when they log in.
To manage your CRM data, you can add different types of blocks as needed:
\- Table blocks – to display leads, contacts, or sales pipelines
\- List or Card blocks – for showcasing customer profiles, opportunities, or tasks
\- Detail View – to view detailed records for each contact or deal
\- Forms – for capturing new leads or updating records
\- Charts – to visualize sales performance or customer metrics
\- Calendar blocks – to track follow-ups, meetings, or deadlines
If your business needs change, you can easily go back and make updates right in Softr’s visual builder.
Softr is designed with security in mind. All your CRM data is encrypted in transit (TLS) and at rest, and your CRM app is hosted on secure, reliable infrastructure. You have full control over who can see and update records in your CRM with role-based permissions, user management within your data source, visibility rules, and global restrictions to protect sensitive information across your CRM.
When using external data sources like Airtable, Notion, or SQL, Softr doesn’t store your CRM data—it just displays it in real time according to your access settings. You stay in control of your data and who can view or edit it.
Softr also follows industry best practices for authentication, access control, and platform monitoring to help keep your CRM information safe.
You can get started for free. Softr’s Free plan allows you to publish one CRM app with up to 10 users and 2 user groups, with support for standard data sources like Softr Databases, Airtable, Google Sheets, and more.
If your CRM needs more users or advanced features, you can explore Softr’s paid plans: <https://softr.io/pricing>
Softr is built to make it easy for you to create powerful, user-facing apps—like customizable CRMs for small businesses, client portals, and internal tools—without needing to code or rely on developers. What makes Softr stand out is how quickly you can go from idea to a fully functional CRM, and how smoothly it connects with your existing data.
Unlike some no-code tools that focus on mobile apps (like Glide) or are more developer-oriented (like Retool), Softr is designed with non-technical teams in mind, giving you full control over layout, user experience, and permissions. You can build on top of real-time data from Airtable, Google Sheets, Softr Databases, or SQL, and create secure, branded CRMs that your team can access.
You can customize every aspect of your CRM visually—from content and design to user roles and permissions. Softr also comes with features like forms, conditional logic, and API support, so you don’t have to stitch together multiple tools to launch a polished CRM.
Yes. Softr supports a variety of integrations so you can connect your customizable CRM for small business to the rest of your tech stack. You can sync with tools like Stripe for payments, Intercom for chat, and automate workflows using Zapier, Make, and N8N. Softr also supports REST API and webhooks for more advanced automations.
Whether you want to push CRM data to other systems, trigger automations based on activity, or display information from external tools, you can build it into your CRM—no coding required.