CRM

Build your own crm sales software, no code required

Manage leads, track sales, and optimize processes with a customizable CRM solution tailored to your business and sales team.

Screenshot of a CRM sales software user interface displaying customer information, sales pipeline stages, and activity tracking panels.
crm sales software mobile ui
Loved by 800,000+ teams around the globe
Data Management

Bring all your sales data together in real time

Connect spreadsheets, CRMs, and other systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your sales processes.

Explore all data sources
Power

Custom access for every sales team. Built-in security, no dev time.

Equip your sales team with tailored dashboards, workflows, and permissions. Set up secure logins and user groups for fast, secure access—no IT help needed.

Advanced permissions

Give sales reps, managers, and admins tailored access and dashboards—so each role sees what they need.

User groups

Give sales reps, managers, and admins tailored access and dashboards—so each role sees what they need.

Automations

Connect to tools like Make, Zapier, or N8N to automate lead assignments, follow-ups, and notifications.

Works on any device

Your CRM is always accessible—update deals or add notes from desktop or mobile.

Easy, secure logins

Enable fast, secure access for your sales team using Google, email, or SSO—no tickets required.

Security

Keep sales data protected with SOC2 and GDPR compliance, plus granular access controls for each user.

AI Magic

Give sales teams an AI assistant

Let your team ask AI for lead insights, deal status, or contacts—answers appear instantly, right inside your CRM system.

Why Softr

Why Softr vs other software

No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

UI screenshot of Softr drag-and-drop dashboard setup for building crm sales software

Easy, fast setup

Launch your sales CRM in minutes with drag-and-drop blocks and ready-made templates.

UI screenshot of Softr dashboard with resources, contacts, finances, and projects modules

Consolidate your stack

Add deal tracking, custom fields, or integrations as your sales process evolves—no rebuild needed.

Integration logos showing Softr connected with Airtable, Notion, Google Sheets, HubSpot, SQL, Rest API, and more.

Flexible as you grow

Start with CRM, then add lead forms, pipelines, or reporting—all in one place, no extra tools.

“We’re not coders or developers, but Softr is so easy to use and learn — it lets us run with our ideas.”
Ashley Kalinauskas
CEO, Torigen Pharmaceuticals
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“With Softr we’re able to experiment and innovate at the speed of conversation, which gives users a sense of control and ownership.”
Oliver Thomas
Maker Digital Systems Architect, MIT
Read customer story
“The biggest benefit we’ve found with Softr is how customizable and flexible it is. We’ve been able to create a platform that is adapted to our fairly complicated needs.”
Isobelle Ford
Founder & Director, Skylight Ventures
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“We’ve been able to create multiple client and employee portals with Softr and it works like magic. The integration with monday.com is seamless.”
Jesuena Estoque Reimer
Founder, Mindflows
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“Building our sustainability training app on Softr let us deliver an intuitive user experience to over 5,000 professionals in days without writing a single line of code.”
Guillaume Duvernay
Growth Lead, Plan A
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“I’ve dreamed of having a client portal for probably 10 years. I tried many different tools, got frustrated, and let it go. Then I played with Softr and immediately went “this is it!”
Rebecca Berneck
CEO, Officeheads
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How It Works

Build a fully custom CRM sales software in minutes

Connect to your data in seconds

Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.

Customize layout and logic

Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.

Publish and launch

Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.

“Our submission process used to be on paper. Now clinics use our Softr customer portal and submit in a few clicks. It saves 3-4 hours a day of at least one employee’s time.”
Ashley Kalinauskas
CEO, Torigen Pharmaceuticals

250+

veterinary clinics using the portal

600+

submissions processed per month
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Frequently asked questions

What is a CRM sales software?
What are the benefits of building a CRM sales software with Softr?
What types of features can I build into my CRM sales software?
Do I need to know how to code to build a CRM sales software in Softr?
Can I manage multiple sales accounts or teams in the same crm sales software?
Which data sources does Softr support?
Can I customize the user experience and permissions?
Can I use Softr if I don’t already have my data in another tool?
Can I white-label my crm sales software in Softr, including using my own branding?
Can I customize the design and layout of my crm sales software?
How secure is my data in Softr apps?
How much does it cost to build a crm sales software with Softr?
How is Softr different from other no-code tools?
Can I automate workflows and integrate with other tools?

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Set up your CRM quickly and without coding required
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