Monitor key metrics, analyze performance, and drive growth with a custom dashboard tailored to your CRM data and business needs.


Set up a CRM KPI dashboard that fits your team’s workflow. Add only the views and reports you need, and adapt as your goals evolve—no code required.
Connect spreadsheets, CRMs, and other systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your KPIs.
Empower your team with real-time CRM KPI dashboards and reporting. Set secure access, user roles, and granular permissions—no IT support required.
Give different team members customized dashboards so each role gets the CRM insights they need.
Give different team members customized dashboards so each role gets the CRM insights they need.
Connect to Make, Zapier, or N8N to automate regular reporting and KPI updates without manual effort.
Access and review your CRM dashboards from any device—mobile-ready apps make insights available on the go.
Enable secure logins for your team using Google, email, or SSO—granting fast access to your KPI dashboards.
Protect your CRM data and reports with SOC2 and GDPR compliance, plus robust access controls.
Sales teams can ask AI about KPIs or trends and get instant answers, right inside your Softr CRM dashboard—no extra tools needed.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Spin up a CRM KPI dashboard in minutes with drag-and-drop blocks and ready-made templates.
Add new metrics, reports, or data sources as your team’s dashboard needs change—no rebuilds required.
Track CRM data, KPIs, and reports—all in one place, without juggling extra tools or logins.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A CRM KPI dashboard is a centralized platform where your team can log in to view key performance indicators and metrics related to your customer relationships and sales activities. It brings together data like sales pipelines, client communications, and activity tracking so you don’t have to juggle multiple spreadsheets or reports. This helps your team stay organized, monitor progress in real time, and make informed decisions to drive results.
Softr makes it simple to build a CRM KPI dashboard that matches your team’s workflow. You can connect your existing data sources—like Airtable, HubSpot, Notion, monday.com, SQL, and more—and set up a dashboard where users can log in, see performance metrics, and track sales activity, all in one place.
You don’t need to write any code. You can start with a template or build your dashboard from scratch, fully control the layout, set permissions, and customize the look to fit your organization’s brand. It’s quick to launch, easy to update, and flexible enough to adapt as your team’s needs evolve, making it much easier to keep everyone aligned and focused.
You can add a wide variety of features to your CRM KPI dashboard, tailored to your team’s workflow. Common options include:
\- User logins – so each team member can access personalized data
\- Custom dashboards – to display sales pipelines, deal stages, or performance overviews
\- Forms – for adding leads, updating deals, or capturing notes
\- Data visualizations – including charts and graphs for key metrics like conversion rates or revenue
\- Tables and lists – to show contacts, opportunities, or recent activity
\- Filters and search – to quickly find specific records
\- Comments or status updates – for internal communication on deals
\- Calendar views – to track follow-ups, meetings, or deadlines
\- Permissions and roles – so users only see the information relevant to their role
All these features can be created easily with Softr’s drag-and-drop blocks and can be updated as your CRM processes grow or change.
No coding is required. You can create your CRM KPI dashboard entirely with Softr’s visual editor. All elements—from dashboard layouts to user roles—can be set up without writing any code, making it accessible for anyone on your team.
Yes. You can manage multiple teams, departments, or client accounts within the same crm kpi dashboard. Each user will only see the KPIs, reports, and CRM data relevant to their role or team, based on their login. This is especially helpful for organizations that need to track performance metrics across different sales teams or manage several client pipelines in one place.
Softr supports a wide range of data sources for your crm kpi dashboard. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, ClickUp, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. If your CRM or KPI data lives somewhere else, you can also connect it using the REST API. You’re not limited to one data source—you can combine different sources in the same dashboard, and most support real-time, two-way sync, so your CRM metrics stay up to date automatically.
Yes, Softr gives you full control over how users interact with your crm kpi dashboard. You can tailor the layout, navigation, and dashboard views to match your organization’s needs and workflows. Different pages or KPI reports can be shown or hidden depending on who’s logged in, so each team member or stakeholder only sees what’s relevant to them. You can also set up user roles like sales rep, manager, or admin, and define what each can view or edit. For example, sales reps might see only their own KPIs, while managers can access team-wide analytics. This keeps your CRM data organized, secure, and personalized for each user.
Yes, you can. You don’t need to bring your CRM or KPI data from another tool to get started with Softr. If you’re starting fresh, you can use Softr Databases, which are built into the platform and integrate seamlessly with your crm kpi dashboard. But if you already have sales or customer data in tools like Airtable, Google Sheets, or HubSpot, you can connect those as well. You can also use the REST API connector to bring in KPI data from other sources. Either way, you have full control over how your data is structured and displayed on your dashboard.
Yes, you can fully white-label your crm kpi dashboard in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the dashboard feel like a seamless part of your company’s tools. You can also remove all Softr branding, so your team and stakeholders only see your organization’s identity throughout the dashboard experience.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your crm kpi dashboard. You can adjust colors, fonts, spacing, and page structure to match your brand guidelines. You decide how each dashboard page is structured, which blocks go where, and what different user roles see when they log in.
To visualize your CRM metrics and KPIs, you can add different blocks depending on your needs:
\- Table blocks – to display CRM data like leads, deals, or sales pipelines
\- Chart blocks – to show KPIs and performance insights visually
\- List or Card blocks – to highlight contacts, accounts, or tasks
\- Detail View – to show a deep dive into a particular record or metric
\- Forms – for adding or updating CRM data
If your dashboard needs change, it’s easy to update layouts and content in the visual builder.
Softr is built with security as a priority. All data in your crm kpi dashboard is encrypted both in transit (TLS) and at rest, and your dashboards are hosted on secure, reliable infrastructure. You have full control over who can access which parts of your dashboard, with role-based permissions, user management, and visibility rules to protect sensitive CRM data.
If your dashboard is connected to external sources like Airtable, Notion, or SQL, Softr does not store your CRM data—it displays it in real time according to your access settings. You always maintain control over your CRM information and who can view or edit it.
Softr follows best practices for authentication, access control, and continuous platform monitoring to keep your CRM KPIs safe.
You can get started for free. Softr’s Free plan lets you publish one crm kpi dashboard app with up to 10 app users and 2 user groups, and includes support for standard data sources like Softr Databases, Airtable, and Google Sheets.
If your dashboard requires more users or advanced features, you can explore Softr’s paid plans: <http://softr.io/pricing>
Softr is designed to help you quickly build fully functional, user-friendly apps—like crm kpi dashboards, internal tools, and reporting platforms—without any coding. What makes Softr stand out is how fast you can turn CRM data into powerful dashboards and how seamlessly it connects to your existing data sources.
Unlike some tools focused on mobile apps or advanced developer use cases, Softr is built for non-technical teams who want control over layout, user experience, and data permissions. You can build dashboards directly on top of data in Airtable, Google Sheets, Softr Databases, or SQL, and set up secure, branded dashboards for your team or stakeholders.
Everything is customizable visually—from data displays and design to user access. Plus, with built-in roles, forms, charts, and API support, you don’t need multiple tools to deliver a polished crm kpi dashboard.
Yes. Softr offers a wide range of integrations, so you can connect your crm kpi dashboard with the rest of your tech stack. You can automate processes using Zapier, Make, or N8N, and sync your data with CRM platforms, reporting tools, and more. Softr also offers REST API and webhook support for advanced workflow automation.
Whether you want to push data to other systems, trigger automations based on CRM metrics, or pull information from external tools, you can build these workflows into your dashboard—no coding required.