Streamline customer management, enhance interactions, and grow your business with a customizable CRM tailored to your SMB's needs.


Set up your CRM with the exact features and views your small business needs. Add or update workflows as your team grows—no code required.
Connect spreadsheets, CRMs, and other systems with real-time sync—or manage everything in Softr Databases. Centralize client and workflow data for efficiency.
Give your sales and support teams the right CRM tools and access. Set up secure logins, user groups, and granular permissions—no IT help needed.
Give sales, support, and management teams personalized dashboards, so each role sees just the info they need.
Give sales, support, and management teams personalized dashboards, so each role sees just the info they need.
Connect with tools like Make, Zapier, or N8N to automate CRM tasks like lead assignment, follow-ups, and notifications.
Access your CRM anywhere—on desktop or mobile. Softr apps are mobile-ready by default.
Let your team log in securely with Google, email, or SSO—no IT tickets required.
Protect customer data with SOC2 and GDPR compliance, plus fine-tuned CRM access controls.
Let sales reps ask AI for deal updates, contact info, or next steps—answers appear instantly inside your CRM workspace.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Spin up your SMB CRM fast with drag-and-drop building blocks and ready-made templates.
Add sales pipelines, contact records, or integrations as your CRM needs change—no rebuild needed.
Manage your CRM, team dashboards, and forms in one place—no extra tools or licenses required.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A CRM for SMBs (small and medium-sized businesses) is a centralized platform where your team can manage customer relationships, track interactions, store contacts, and organize your sales pipeline. It keeps all your customer data in one place, so you don’t have to juggle spreadsheets or scattered notes. This makes it easier for your team to collaborate, stay organized, and deliver better service to your customers.
Softr makes it simple to build a CRM tailored for your SMB. You can connect to your existing data sources, like Airtable, Hubspot, Notion, monday.com, SQL, and more, and set up a workspace where your team can log in, manage leads, track communications, and access customer details—all from one place.
You don’t need to write any code. Start with a CRM template or build your own, customize the layout, set access permissions, and brand it to match your company. Softr makes it quick to launch, easy to update, and flexible enough to adapt as your business grows. It just helps your team stay organized and present a professional image.
You can add a wide range of features to your CRM for SMBs, depending on what your workflow looks like. Common features include:
\- User logins – so each team member can securely access the CRM
\- Custom dashboards – to show sales pipelines, KPIs, or activity feeds
\- Forms – for adding new leads, logging calls, or gathering customer feedback
\- File sharing – to upload and store contracts, proposals, and other key documents
\- Search and filters – to help quickly find contacts, deals, or tasks
\- Tables, lists, and detail views – to display customer records, opportunities, or follow-ups
\- Comments or status updates – to keep collaboration and notes in one place
\- Charts – to visualize sales progress, performance, or trends
\- Calendar view – for meetings, follow-up reminders, or important deadlines
\- Permissions and roles – so team members only see information relevant to them
Everything is built using Softr’s drag-and-drop blocks, so you can create these features without any coding. And if your needs change, updating your CRM is straightforward.
No coding is necessary. You can build your CRM for SMBs entirely using Softr’s visual editor. Everything—from the layout to user roles and permissions—can be customized without writing a single line of code.
Yes. You can manage multiple customers, contacts, or sales teams within a single CRM for SMBs built with Softr. Each user only sees the records and data relevant to their role or assigned customers, based on their login. This is especially helpful for small and medium-sized businesses that handle a variety of clients or have several team members collaborating in the same system.
Softr supports a wide range of data sources for your CRM for SMBs. You can connect Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also bring in data from other sources through the REST API.
You’re not limited to just one. You can combine multiple data sources in the same CRM and display them together—so, for example, your sales dashboard could pull in both Airtable and HubSpot data at once. Most sources support real-time, two-way sync, so updates in your app or data sources are reflected automatically.
Yes, Softr gives you full control over how users experience your CRM for SMBs. You can tailor the layout, navigation, and content to match your company’s branding and workflow. Each page or block can be displayed or hidden depending on who’s logged in, so every team member or customer only sees what’s relevant to them.
You can also create different user roles, like sales rep, manager, or admin, and define exactly what each role can view or edit. For example, sales reps can see and update only their own leads, while managers can access all customer records. You can even generate personalized dashboards by filtering data based on the logged-in user.
This customization is especially useful when your SMB manages multiple teams or customer segments within the same CRM. It keeps your workflows simple, secure, and personalized for every user.
Yes, you can. You don’t need existing data in another tool to start building your CRM for SMBs on Softr. If you’re starting from scratch, you can use Softr Databases, which comes built into the platform and integrates seamlessly with your CRM app.
If you do have customer or sales data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those as well. You can even use the REST API connector for other data sources. This gives you complete control over how you structure and display your CRM data.
Yes, you can fully white-label your CRM for SMBs in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the CRM feel like a natural extension of your company. You can also remove all Softr branding, so your team and customers only see your business’s identity throughout the experience.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your CRM for SMBs. You can adjust colors, fonts, spacing, and page structure to match your brand. You can also choose how each page is organized, decide which blocks go where, and set what different users see based on their role.
To display your CRM data, you can add different types of blocks depending on what you need:
\- Table blocks – to show structured data like lead lists, sales pipelines, or contact records
\- List or Card blocks – to highlight things like customer profiles, tasks, or recent activity
\- Detail View – to show one record at a time, like an account overview
\- Forms – for collecting new leads or updating information
\- Charts – to visualize pipeline stages or sales performance
\- Calendar blocks – to track meetings or follow-up reminders
If your content or design needs change later, it’s easy to go back and make updates right in the visual builder.
Softr is built with security in mind. All data is encrypted in transit (TLS) and at rest, and your apps are hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see and do what in your CRM. You can set up role-based permissions, manage users directly within your data source, set visibility rules, and apply global restrictions to protect sensitive customer information across your entire platform.
For apps connected to external data sources like Airtable, Notion, or SQL, Softr doesn’t store your data—it just displays it in real time based on your access settings. You’re always in control of your data and who can view or edit it.
Softr also follows industry best practices for authentication, access control, and platform monitoring to help keep your CRM data safe.
You can get started for free. Softr’s Free plan lets you publish one app with up to 10 app users and 2 user groups, and includes support for all standard data sources like Softr Databases, Airtable, Google Sheets, and more.
If your CRM needs more users or features, you can explore Softr’s paid plans to fit your team's requirements.
Softr is built to make it easy to create fully functional, user-facing apps—like CRMs for SMBs, client portals, and internal tools—without needing to write code or rely on developers. What sets it apart is how quickly you can go from idea to working CRM, and how well it connects with your existing data.
Unlike some no-code tools that focus on mobile apps (like Glide) or are more dev-oriented (like Retool), Softr is designed for non-technical teams who want full control over layout, user experience, and permissions. You can build on top of real-time data from tools like Airtable, Google Sheets, Softr Databases, or SQL, and create secure, branded CRMs that your team or customers can log into.
You can customize everything visually—from content and design to who sees what. And because Softr includes things like user roles, forms, conditional logic, and API support out of the box, you don’t need to patch together multiple tools to launch something polished.
Yes. Softr supports a wide range of integrations so you can connect your CRM for SMBs to the rest of your stack. You can sync with tools like Stripe for payments, Intercom for chat, and automate tasks using Zapier, Make, and N8N. Softr also supports REST API and webhooks for more advanced workflows.
Whether you need to send data to another system, trigger automations based on sales activities, or display information from other tools, you can build it into your CRM, without writing code.