Track deals, manage contacts, and view sales dashboards in an AI-powered CRM built with AI to fit your small business's specific workflow.


Customize your CRM for SMBs setup with the exact sales stages and views your team needs. Add features as processes evolve—no code or IT needed.






Connect spreadsheets, existing CRMs, and lead sources with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your business processes.
Give each teammate the right CRM tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different sales reps tailored access and dashboards, so each team member sees just the pipeline stages they need.
Give different sales reps tailored access and dashboards, so each team member sees just the pipeline stages they need.
Streamline your sales process with Softr Workflows. Trigger native automations for follow-up alerts and status changes to keep deals moving.
Access and update your CRM for SMBs on the go. Close deals from the field with a system that is mobile-ready out of the box.
Use Google, email, or SSO logins to give your sales team fast, secure access to customer data—no IT tickets needed.
Keep SMB customer data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every level of your sales tool.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your CRM for SMBs in minutes with AI—no manual configuration or complex technical setup needed.

Add features like automated follow-ups, document portals, or sales insights as your business grows.

Start with a CRM, then add team dashboards, portals, or forms—all in one place with no extra costs per user.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A CRM for SMBs is a secure space where your sales team or small business owners can log in to access information, like lead updates, contact files, deal forms, and sales timelines. It keeps all customer communication in one place, so you don't have to rely on back-and-forth emails or messy spreadsheets. This makes it easier to stay organized, manage your pipeline, and provide a better experience for your growing client base.
Softr is the first AI-native platform for building business software. It makes it easy to build a CRM for SMBs that fits the way your business works. You can describe your sales process to the AI Co-Builder to instantly generate your database, pages, and tracking logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Airtable, Google Sheets, HubSpot, and more. You have full control to adjust the layout visually, decide who sees what, and brand it to match your company. It's quick to get up and running, simple to update, and flexible enough to grow with your sales needs.
You can include a wide range of features in your CRM for SMBs, depending on what your sales workflow looks like. A great CRM app usually mixes classic functional blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let your team query revenue data conversationally, or set up Database AI Agents to research prospects or enrich lead data automatically.
- Vibe Coding Blocks – Build complex, custom UI elements—like a lead activity timeline or deal calculator—using the AI Code block to "vibe code" exactly what you need.
- Softr Workflows – Build native automations (like an auto-assignment for new leads) that trigger notifications or sync data whenever a deal stage is updated or a button is clicked.
- User Portals & Logins – Securely manage access so each sales rep only sees their own assigned accounts or specific regional views.
- Forms & Data Collection – Capture lead information with custom intake forms, site audits, and conditional logic.
- Dashboards & Charts – Visualize your CRM for SMBs performance and conversion metrics with real-time charts and revenue summaries.
- Lists & Advanced Filtering – Display and manage your sales pipeline with searchable tables, kanban boards, and detailed account record views.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. Need something more custom? Use the Vibe Coding block to generate a tailored component with AI. And if your business grows, it's easy to update the CRM later.
Vibe coding is all about moving fast and using AI to build exactly what you need. You can "vibe code" a CRM for SMBs in Softr by simply describing your sales stages and contact fields to the AI Co-Builder. Softr then generates a production-ready app on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the "boring 80%"—like lead authentication, database logic, and permissions—natively. This means you get the speed of vibe coding without the "Day Two" headaches of managing raw code. You describe it, Softr builds it, and it’s ready for your sales team instantly.
Yes. You can manage multiple sales teams or departments in a single CRM. Each representative only sees the leads and deals assigned to them, based on their login and assigned role. This is useful for SMBs with separate outbound, inbound, or customer success teams working within the same ecosystem.
Yes, you can. You don't need to bring your sales data from somewhere else to start building with Softr. If you're starting from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with any CRM for SMBs you build.
But if you already have contact lists in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector to bring in data from other lead sources. Either way, you have full control over how your CRM data is structured and displayed.
Softr Databases is the recommended native, relational data source for Softr. It is built explicitly for business apps, offering the highest performance for managing thousands of lead records, instant automation triggers, and a lightning-fast experience because the data is native to the platform.
If you already have your CRM data elsewhere, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources into the same app—so your CRM for SMBs could pull in records from Softr Databases and HubSpot marketing data at once. Most sources support real-time, two-way sync, so any changes in your app or data source stay in sync automatically.
Yes, Softr gives you full control over how your sales team experiences your CRM for SMBs. You can customize the layout, navigation, and pipeline views to match your workflow. Each page or block can be shown or hidden based on who's logged in, so every rep sees only relevant territory data.
You can also set up different user roles, such as sales rep, manager, or admin—and define exactly what each role can view or edit. For example, reps can see only their assigned deals, while managers can oversee the entire company pipeline. You can also create personalized dashboards by filtering data based on the logged-in user.
This level of customization is especially useful when you're managing multiple teams, territories, or products in the same CRM. It helps keep the experience clean, secure, and tailored to each user.
Yes, you can fully white-label your CRM for SMBs in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the CRM feel like a natural extension of your brand for your employees and stakeholders. You can also remove all Softr branding, so your team only sees your company's identity throughout the sales management experience.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your CRM for SMBs. You can adjust colors, fonts, spacing, and page structure to match your brand style. You can also choose how each pipeline page is laid out, decide which blocks go where, and set what different users see when they log in.
To display your sales data, you can add different types of blocks depending on what you need:
- Table blocks – to show structured lead data like contact spreadsheets or activity logs
- List or Card blocks – to highlight things like customer profiles, opportunity summaries, or territory plans
- Detail View – to show one record at a time, like a deep dive into an individual deal status
- Forms – for capturing new lead information or logging meetings
- Charts – to show sales performance and growth trends
- Calendar blocks – to display follow-up deadlines or team meetings
If your sales process or design needs change later, it's easy to go back and make updates right in the visual builder.
Softr is built with security in mind. All sales data is encrypted in transit (TLS) and at rest, and your CRM apps are hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see and do what in your app. You can set up role-based permissions, manage users directly within your data source, set visibility rules, and apply global restrictions to protect sensitive lead and revenue data across your entire CRM for SMBs.
For apps using Softr Databases, your data is stored in Softr's secure environment, with all data hosted in Europe (Germany) and SOC 2 Type II compliance. For apps connected to external data sources like HubSpot, Airtable, or SQL, Softr doesn't store your sensitive records—it just displays them in real time based on your access settings. You're always in control of your data and who can view or edit it.
It is fully production-ready. Unlike many AI tools that just "vibe code"—generating fragile, custom code that is hard to maintain or secure—Softr builds your CRM for SMBs on top of a stable, business-grade foundation.
We handle the "boring 80%" (like authentication for your sales team, secure hosting, and granular lead permissions) natively, so you don't have to. This solves the "Day Two" problem of AI: you get the speed of instant generation without the headache of managing raw, unreliable code. Your CRM is secure, scalable, and ready for your team to use from day one.
Softr is the first AI-native platform for building business software. Unlike pure "vibe coding" tools that generate fragile code, or traditional CRM no-code tools that require manual configuration, Softr's AI Co-Builder creates a CRM for SMBs on top of a secure, production-ready foundation.
What sets it apart is the hybrid advantage: you can use AI to generate your database, pipeline manager, and sales logic in minutes, then use visual controls for precise editing. You get the speed of AI with the reliability of business-grade infrastructure (auth, roles, permissions, and hosting) already built-in. It's designed for non-technical SMB owners who want to move from basic spreadsheets to a production CRM on day one.
Yes. Softr supports powerful native workflows and a wide range of integrations so you can connect your CRM for SMBs to the rest of your tech stack. You can automate tasks using Softr Workflows, or sync with tools like Stripe for payment information and Intercom for customer support. Softr also supports REST API and webhooks for more advanced sales automations.
Whether you need to send lead data to another system, trigger email automations based on deal status changes, or display information from other marketing tools, you can build it into your CRM, without writing code.
Go from idea to a live CRM for SMBs in under an hour. Get started free and scale as your small business grows.