Manage leads, track sales, and enhance customer relationships with a customizable CRM tailored to your automotive business.


Build a CRM that fits your workflow. Add only the views and features your team needs, and adapt your setup as your business grows—no code required.
Connect spreadsheets, CRMs, and marketing tools with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your customer interactions.
Give each sales rep and manager the right CRM tools and access. Set up secure logins, user groups, and granular permissions—no IT support needed.
Give different team members tailored access and dashboards, so each role sees just the CRM data they need.
Give different team members tailored access and dashboards, so each role sees just the CRM data they need.
Connect with tools like Make, Zapier, or N8N to automate lead assignment and follow-ups.
Access and update your CRM on the go. All apps are mobile-ready out of the box.
Use Google, email, or SSO logins to give your team fast, secure CRM access—no IT tickets needed.
Keep your CRM data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every level.
Sales reps can ask AI about leads, deals, or contacts—getting instant insights right inside your CRM, powered by Softr.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Launch your auto CRM in minutes with drag-and-drop blocks and purpose-built templates.
Easily add features like deal tracking, reminders, or reports as your auto CRM needs change.
Start with your CRM, then add service logs, customer portals, or forms—all in one place.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












An auto CRM is a secure platform where automotive dealerships and sales teams can manage leads, track customer interactions, view follow-ups, and organize all sales activity in one place. It helps streamline communication with car buyers and service clients, so you’re not relying on scattered spreadsheets or individual emails. This makes it easier to stay organized and deliver a better experience for your team and customers.
Softr makes it easy to build an auto CRM tailored to how your dealership or automotive business operates. You can sync your existing data—like leads from Airtable, customer info from HubSpot, or service records from Notion—and set up a CRM where your team can log in, update lead statuses, track follow-ups, and review customer history all in one place.
You don’t need to code anything. You can start with a template or build from scratch, customize the layout, control who sees what data, and brand it for your dealership. It’s fast to get started, easy to update, and flexible enough to support your sales and service workflows as your business grows.
You can add a wide range of features to your auto CRM, depending on your dealership’s needs. Some popular options include:
\- User logins – so each salesperson or manager can access their own dashboard
\- Custom dashboards – to show lead status, sales pipelines, or follow-up reminders
\- Forms – for capturing new leads, scheduling test drives, or collecting customer feedback
\- File sharing – to upload and access documents like purchase agreements or service records
\- Search and filters – so your team can quickly find leads or customers
\- Tables, lists, and detail views – to display vehicle inventory, lead lists, or appointment schedules
\- Comments or notes – to track customer conversations in one place
\- Charts – to visualize sales performance, conversion rates, or inventory trends
\- Calendar view – for tracking appointments, test drives, or follow-up dates
\- Permissions and roles – so salespeople, managers, and service staff see only the info they need
Everything is built with Softr’s drag-and-drop blocks, so you can add or update features as your dealership’s needs evolve.
No coding is required. You can build your auto CRM entirely using Softr’s visual editor. Everything from the layout to user permissions can be customized without writing a single line of code.
Yes. You can manage multiple dealerships or sales teams in a single auto CRM platform. Each user only sees the data and leads assigned to them, based on their login and role. This is especially helpful for auto groups or organizations managing several locations or sales units from one place.
Softr supports a wide range of data sources for your auto CRM. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, ClickUp, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. Plus, you can bring in data from other systems using the REST API.
You aren’t limited to just one source. You can integrate multiple data sources into the same auto CRM and display them side by side—for example, showing leads from Airtable alongside inventory from Google Sheets. Most sources support real-time, two-way sync, so your CRM stays up to date automatically.
Yes, Softr gives you full control over how users experience your auto CRM. You can customize the layout, navigation, and content to match your dealership’s brand and sales process. Each page or block can be shown or hidden based on who’s logged in, so every team member or manager only sees what’s relevant to them.
You can also set up different user roles, like salesperson, manager, or admin—and define exactly what each role can view or update. For example, salespeople may only see their assigned leads, while managers can track all activity and inventory. You can create personalized dashboards or views by filtering data for each user, making the CRM experience secure, efficient, and tailored to your team’s workflow.
Yes, you can. You don’t need to import existing data to start building your auto CRM with Softr. If you’re starting from scratch, you can use Softr Databases, which are built right into the platform and integrate seamlessly with your CRM workflows.
Of course, if you do have existing data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those as well. You can also pull in data using the REST API connector. Either way, you’re in full control of how your dealership or sales data is organized and displayed in your CRM.
Yes, you can fully white-label your auto CRM in Softr. You can apply your own logo, brand colors, fonts, and a custom domain, making your CRM look and feel like a natural extension of your automotive business. You can also remove all Softr branding, so your team and users only see your company’s identity throughout the CRM experience.
Absolutely. Softr provides extensive flexibility to customize both the design and layout of your auto CRM. You can adjust colors, fonts, spacing, and page structure to fit your brand and workflows. You can choose how each CRM page is arranged, decide which blocks to include, and control what different user roles see when they log in.
To present your data, you can add different types of blocks depending on your CRM needs:
\- Table blocks – for managing leads, vehicle inventory, or sales pipelines
\- List or Card blocks – for displaying customer profiles or dealer contacts
\- Detail View – to focus on a single record, like a vehicle or deal overview
\- Forms – for capturing inquiries or service requests
\- Charts – to track sales performance or inventory trends
\- Calendar blocks – for scheduling appointments or test drives
When your process or design requirements change, it’s simple to update everything directly in the visual builder.
Softr prioritizes security for your auto CRM. All data is encrypted during transit (TLS) and at rest, and your CRM is hosted on secure, robust infrastructure. Softr allows you to control exactly who can access and modify different parts of your CRM. You can set up role-based permissions, manage users within your data source, configure visibility rules, and apply global restrictions to protect sensitive automotive data throughout your CRM.
If you connect the auto CRM to external data sources like Airtable, Notion, or SQL, Softr never stores your data permanently—it only displays it based on your access settings. You stay in control of both your data and user permissions.
Softr also adheres to industry best practices for authentication, access control, and platform monitoring, helping you keep your dealership or service center’s information safe.
You can get started for free. Softr’s Free plan lets you publish one auto CRM app with up to 10 users and 2 user groups, and it supports all standard data sources like Softr Databases, Airtable, Google Sheets, and more.
If your auto CRM needs more users, advanced features, or higher usage, you can explore the paid plans: <http://softr.io/pricing>
Softr is designed to make it simple to build fully functional, user-facing apps—like auto CRMs and dealership management portals—without needing to code or hire developers. What sets Softr apart is how quickly you can go from idea to a working CRM, and how seamlessly it integrates with your existing automotive data sources.
Unlike some no-code platforms that focus mainly on mobile apps or developer-centric tools, Softr is built for non-technical teams who want total control over layout, user experience, and permissions. You can build your auto CRM on real-time data from Airtable, Google Sheets, Softr Databases, or SQL and launch secure, branded systems for your team or partners.
Everything is customizable visually—from design to user permissions. Softr includes user roles, forms, conditional logic, and API support out of the box, so you don’t need to cobble together multiple tools for a polished CRM.
Yes. Softr supports a wide array of integrations so you can connect your auto CRM to the rest of your automotive tech stack. You can sync with systems like Stripe for payments, Intercom for customer communication, and automate tasks with Zapier, Make, or N8N. Softr also offers REST API and webhooks for custom, advanced workflows.
Whether you need to send CRM data to another system, trigger automations based on lead actions, or display information from your other dealership tools, you can build it directly into your auto CRM—no coding required.