Build your own auto CRM, no code required
Track leads, manage vehicle inventory, and book test drives in an AI-powered auto CRM built with AI to fit your dealership's workflow.
Tailor your auto CRM to your needs
Customize your auto CRM setup with the exact steps and views your team needs. Add features as sales processes evolve—no code needed.
Lead and contact management
Vehicle inventory tracking
Sales pipeline stage tracking
Test drive appointment booking
AI-powered sales insights
Automated follow-up notifications
Bring all your sales data together in real time
Connect spreadsheets, CRMs, and inventory lists with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your business.
Custom access for every team. Built-in security.
Give each teammate the right tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Advanced permissions
Give different team members tailored access and dashboards, so each role sees just what they need from the sales pipeline.
User groups
Give different team members tailored access and dashboards, so each role sees just what they need from the sales pipeline.
Automations
Streamline your sales processes with Softr Workflows. Trigger native automations for lead follow-ups or status changes to keep operations running smoothly.
Works on any device
Access and update your auto CRM on the go. All apps are mobile-ready out of the box, perfect for checking inventory on the lot.
Easy, secure logins
Use Google, email, or SSO logins to give your team fast, secure access to customer data—no IT tickets needed.
Security
Keep dealership and customer data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every level.
Why Softr vs other software
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Easy, fast setup
Build your auto CRM in minutes with AI—no manual setup needed.
Consolidate your stack
Add features like test drive booking or inventory alerts as your workflows evolve—no rebuild needed.
Flexible as you grow
Start with an auto CRM, then add client portals or dashboards—all in one place, with no extra tools.
Generate a fully custom auto CRM with AI in minutes
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
The go-to platform for business operations
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.
Minerva Network increased athlete registrations by 50% with a custom CRM and portal
Celonis built a GTM knowledge base for 1,500+ team members
Urban's Group increased productivity by 25% with a custom ERP system
Frequently asked questions
Generate your auto CRM with AI — for free
Describe what you need. Softr's AI builds it in minutes.