Monitor spend, track status, and view insights in an AI-powered dashboard built with AI to fit your agency's reporting workflow.


Choose just the features your reporting workflows require. Customize your setup now, and evolve it later as your agency's needs grow.




Connect ad platforms, spreadsheets, and CRMs with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your campaign workflows.
Give each teammate the right tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give marketers, managers, and clients tailored access and custom reporting dashboards, so each role sees just what they need.
Give marketers, managers, and clients tailored access and custom reporting dashboards, so each role sees just what they need.
Streamline reporting with Softr Workflows. Trigger native automations for status updates or budget alerts to keep campaigns running smoothly.
Access and monitor live campaign performance on the go. All tracking tools and dashboards are fully mobile-ready out of the box.
Use Google, email, or SSO logins to give your internal team fast, secure access to ad performance data—no IT tickets needed.
Keep ad spend and client performance data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every level.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your campaign tracker in minutes with AI. No dev time or manual setup needed—just describe what you need.

Add features like budget tracking, asset management, or reporting portals as workflows evolve—no rebuild needed.

Start with a performance tracker, then add CRMs, client portals, or internal tools—all in one unified space.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




An ad campaign performance tracker is a secure, centralized dashboard where your marketing team or clients can log in to view real-time metrics, like ROAS, click-through rates, and budget pacing. It keeps all your advertising data in one place, so you don't have to rely on messy spreadsheets or manually pull reports from multiple ad platforms. This makes it easier to optimize campaigns on the fly, stay organized, and provide transparent reporting for your clients and stakeholders.
Softr is the first AI-native platform for building business software. It makes it easy to build an ad campaign performance tracker that fits your specific reporting workflows. You can describe your marketing needs to the AI Co-Builder to instantly generate your database, charts, and logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Airtable, Google Sheets, HubSpot, and BigQuery. You have full control to adjust the layout visually, decide which clients see which ad metrics, and brand it to match your agency. It's quick to get up and running, simple to update when ad platforms change, and flexible enough to grow as you manage higher ad spends.
You can include a wide range of features in your ad campaign performance tracker, depending on what your marketing workflow looks like. A great tracking dashboard usually mixes classic functional blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let account managers query campaign data conversationally, or set up Database AI Agents to automatically summarize weekly ad performance and highlight underperforming creatives.
- Vibe Coding Blocks – Build complex, custom UI elements—like a custom ROAS calculator or a visual ad preview widget—using the AI Code block to "vibe code" exactly what you need.
- Softr Workflows – Build native automations (like a Slack alert when a campaign hits its daily budget limit) that trigger notifications or sync data whenever a metric is updated.
- User & Client Portals – Securely manage access so each client only sees their own brand's ad spend and conversion data.
- Forms & Data Collection – Capture information with custom forms for new campaign requests or creative asset uploads.
- Dashboards & Charts – Visualize your ad campaign performance and metrics with real-time charts, bar graphs, and budget summaries.
- Lists & Advanced Filtering – Display and manage your active ads with searchable tables, kanban boards for creative production, and detailed ad-group views.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. Need something more custom? Use the Vibe Coding block to generate a tailored component with AI. And if your reporting needs change, it's easy to update the dashboard later.
Vibe coding is all about moving fast and using AI to build exactly what reporting capabilities you need. You can "vibe code" an ad campaign performance tracker in Softr by simply describing your requirements to the AI Co-Builder—like "I need a dashboard showing CPA, impressions, and conversions for multiple Facebook Ad accounts." Softr then generates a production-ready app on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the "boring 80%"—like authentication, database logic, and client security—natively. This means you get the speed of vibe coding to quickly spin up custom ad widgets without the "Day Two" headaches of managing raw code. You describe it, Softr builds it, and it’s ready for your marketing team or clients instantly.
Yes. You can track and manage multiple clients or marketing teams in a single reporting dashboard. Each user only sees the campaign data, ad spends, and creatives assigned to them, based on their login and role. This is incredibly useful for ad agencies, growth consultancies, or multi-brand companies that need a centralized place to monitor performance without ever risking data leaking between stakeholders.
Yes, you can. You don't need to bring your campaign data from somewhere else to start building your dashboard with Softr. If you're starting from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with any reporting application you build to manually log spends or track offline campaigns.
But if you already aggregate your performance data in tools like Airtable, Google Sheets, HubSpot, BigQuery, Supabase, or SQL, you can connect those too. You can also use the REST API connector to bring in live data from other platforms or data warehouses. Either way, you have full control over how your marketing metrics are structured and displayed in your tracker.
Softr Databases is the recommended native, relational data source for Softr. It is built explicitly for business apps, offering the highest performance, instant automation triggers, and a lightning-fast experience because your tracking data is native to the platform.
If you already consolidate your ad metrics elsewhere, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources into the same dashboard—so your tracker could pull in budget records from Softr Databases and lead conversion data from HubSpot at once. Most sources support real-time, two-way sync, so any adjustments to campaign statuses in your app or data source stay in sync automatically.
Yes, Softr gives you full control over how users experience your ad campaign performance tracker. You can customize the layout, navigation, and charts to match your agency's brand and reporting workflow. Each page or block can be shown or hidden based on who's logged in, so every client sees only the metrics and ROAS data relevant to their specific campaigns.
You can also set up different user roles, such as client, media buyer, or admin—and define exactly what each role can view or edit. For example, clients can be restricted to view-only access for their own campaign dashboards, while internal media buyers can adjust ad budgets and manage all client records. You can also create personalized views by filtering data based on the logged-in user.
This level of customization is especially useful when you're managing multiple ad accounts, brands, or marketing teams in the same app. It helps keep the reporting experience clean, secure, and tailored to each user.
Yes, you can fully white-label your ad campaign performance tracker in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the dashboard feel like a natural extension of your agency or in-house marketing department. You can also remove all Softr branding, so your clients or executives only see your company's identity throughout the entire reporting experience.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your reporting dashboard. You can adjust colors, fonts, spacing, and page structure to match your brand. You can also choose how each page is laid out, decide which metric blocks go where, and set what different stakeholders see when they log in.
To display your campaign data, you can add different types of blocks depending on what you need:
- Table blocks – to show structured data like daily ad spends, conversion values, or active ad groups
- List or Card blocks – to highlight things like individual ad creatives, A/B test results, or campaign summaries
- Detail View – to show one record at a time, like an in-depth weekly performance report for a specific client
- Forms – for collecting new campaign requests or creative briefs
- Charts – to visually track metrics like ROAS, CTR, and CPA over time
- Calendar blocks – to display ad launch dates or promotional deadlines
If your reporting needs or design layout changes later, it's easy to go back and make updates right in the visual builder.
Softr is built with security in mind, which is critical when handling sensitive marketing budgets and client performance data. All data is encrypted in transit (TLS) and at rest, and your dashboards are hosted on secure, reliable infrastructure. Softr trackers also give you full control over who can see and do what in your app. You can set up role-based permissions, manage users directly within your data source, set visibility rules, and apply global restrictions to protect sensitive campaign information across your entire dashboard.
For apps using Softr Databases, your data is stored in Softr's secure environment, with all data hosted in Europe (Germany) and SOC 2 Type II compliance. For apps connected to external data sources like Airtable, BigQuery, or SQL, Softr doesn't store your data—it just displays it in real time based on your access settings. You're always in control of your data and who can view or edit it.
Softr also follows industry best practices for authentication, access control, and platform monitoring to help keep your agency and client information safe.
It is fully production-ready. Unlike many AI tools that just "vibe code"—generating fragile, custom code that is hard to maintain or secure—Softr builds your ad campaign performance tracker on top of a stable, business-grade reporting foundation.
We handle the "boring 80%" (like client authentication, secure hosting, and granular data permissions) natively, so you don't have to. This solves the "Day Two" problem of AI: you get the speed of instant dashboard generation without the headache of managing raw, unreliable code. Your tracking app is secure, scalable, and ready for your media buyers or clients to use from day one.
Softr is the first AI-native platform for building business software like ad campaign performance trackers. Unlike pure "vibe coding" tools that generate fragile code, or traditional no-code tools that require complex manual configuration for every chart, Softr's AI Co-Builder creates reporting dashboards on top of a secure, production-ready foundation.
What sets it apart is the hybrid advantage: you can use AI to generate your ad metrics database, tracker app, and reporting logic in minutes, then use visual controls for precise editing. You get the speed of AI to spin up widgets with the reliability of business-grade infrastructure (client auth, roles, permissions, and hosting) already built-in. It's designed for non-technical marketing teams and agencies who want to move from a prototype to a live, secure tracker on day one.
Yes. Softr supports powerful native workflows and a wide range of integrations so you can connect your ad campaign performance tracker to the rest of your marketing stack. You can automate tasks using Softr Workflows, like alerting your team when a campaign spends over its daily limit, or sync with other CRM tools. Softr also supports REST API and webhooks for more advanced reporting workflows and bringing in live data from platforms like Meta Ads or Google Analytics.
Whether you need to send conversion data to another system, trigger Slack automations based on budget updates, or display lead information from other tools, you can build it into your tracker dashboard, without writing code.
Get started free. Build and customize your reporting dashboard without code—go from idea to live in under an hour.