Organize resources, streamline processes, and enhance collaboration with a customizable tool tailored to your sales team's needs.


Build a sales asset management tool with only the features and workflows your team needs. Adapt and expand as your sales process evolves—no code needed.
Connect spreadsheets, CRMs, and project management tools with real-time sync—or manage everything in Softr Databases. Create one source of truth for your sales assets.
Manage sales assets with confidence. Set up tailored access, secure logins, and permissions—no IT support or coding required.
Give each sales, marketing, or support team tailored dashboards so users only see relevant assets and data.
Give each sales, marketing, or support team tailored dashboards so users only see relevant assets and data.
Automate asset approvals, notifications, and updates by connecting with tools like Make, Zapier, or N8N.
Access and update your sales asset library from anywhere—every app is mobile-ready by default.
Allow your team to log in securely with Google, email, or SSO—no IT tickets needed.
Protect sensitive sales materials. Softr keeps your data safe with SOC2 and GDPR compliance.
Let sales teams ask AI about asset status or inventory and get instant answers—right inside your sales management software.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Set up your sales asset management system in minutes with drag-and-drop blocks and templates.
Add features for tracking, permissions, or reporting as your asset workflows change—no rebuild needed.
Manage assets, sales pipelines, and internal tools together—no extra seats or software required.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












Sales asset management software is a secure platform where your sales teams and stakeholders can log in to access, organize, and manage sales assets like presentations, case studies, product sheets, and marketing collateral. It centralizes all your sales materials in one place, streamlines collaboration, and ensures everyone is using the latest approved content—making it easier to stay organized and run a more effective sales process.
Softr makes it easy to build sales asset management software tailored to your team’s workflow. You can connect your existing data sources—like Airtable, HubSpot, Notion, monday.com, SQL, and more—and set up a portal where team members can log in, access up-to-date sales assets, track usage, and collaborate on materials, all in one location.
You don’t need to write any code. You can start with a template or build from scratch, customize the layout, control who sees what, and brand it to match your organization. It’s quick to launch, simple to maintain, and flexible enough to scale as your sales team grows.
You can build a wide range of features into your sales asset management software to support your team’s needs. Common features include:
\- User logins – so each sales rep or manager can access their own dashboard and relevant assets
\- Custom dashboards – to highlight featured assets, usage analytics, or recent uploads
\- Asset libraries – for organizing and searching sales collateral by category or tag
\- File sharing and downloads – so team members can access or share up-to-date materials securely
\- Forms – for asset requests, feedback, or approvals
\- Search and filters – to quickly find specific assets or resources
\- Version control – to keep everyone working with the latest approved content
\- Permissions and roles – so different teams only see the assets relevant to them
All features are built using Softr’s drag-and-drop blocks, so you can update or expand your software as your sales process evolves.
No coding is required. You can build your sales asset management software entirely using Softr’s visual editor. Everything from the layout to asset permissions can be customized without writing any code.
Yes. You can manage multiple sales teams, accounts, or client groups within the same sales asset management platform. Each user only sees the assets, documents, and data assigned to them, based on their login and role. This is especially helpful for companies with several sales teams, partner channels, or clients who need access to different resources.
Softr supports a variety of data sources for your sales asset management needs. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also pull in data from other platforms via the REST API.
You’re not limited to just one source. You can integrate multiple data sources into your sales asset management software and display them together—so, for example, your sales teams can access documents from Airtable and lead data from HubSpot all in one place. Most connections support real-time, two-way sync, so your assets and data stay up to date automatically.
Yes, Softr gives you full control over how users experience your sales asset management software. You can tailor the layout, navigation, and content to fit your brand and sales workflows. Each page or block can be shown or hidden based on who’s logged in, so every sales rep, manager, or partner only sees the assets and content relevant to their role.
You can also set up different user roles, such as sales rep, manager, admin, or partner, and define precisely what each role can view or edit. For example, sales reps might only access approved sales materials, while managers can upload new content and see analytics. Personalized views can also be created by filtering data for each logged-in user.
This level of customization ensures your sales asset management system is organized, secure, and tailored to each team or user.
Yes, you can. You don’t need existing data in another system to start building your sales asset management software with Softr. If you’re starting from scratch, you can use Softr Databases, which is built into the platform and integrates seamlessly with any sales asset management application you build.
If you do have sales collateral, client lists, or asset data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL databases, you can connect those as well. You can also use the REST API connector to bring in data from other sources. This gives you complete flexibility over how your assets and data are organized and displayed in your sales asset management system.
Yes, you can fully white-label your sales asset management software in Softr. You can use your own logo, brand colors, fonts, and custom domain to make your software feel like a natural extension of your company. You can also remove all Softr branding, so your sales team and stakeholders only see your organization’s identity throughout the experience.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your sales asset management software. You can adjust colors, fonts, spacing, and page structure to match your brand. You can also choose how each page is organized, decide which blocks go where, and set what different users see when they log in.
To display your sales assets, you can add different types of blocks depending on what you need:
\- Table blocks – to show organized lists of sales documents, product sheets, or deal pipelines
\- List or Card blocks – to highlight assets like presentations, case studies, or training materials
\- Detail View – to show one asset at a time, like a sales deck overview
\- Forms – for collecting requests for new assets or feedback
\- Charts – to visualize asset usage or sales activity
\- Calendar blocks – to display important campaign or launch dates
If your content or design needs change later, it’s easy to go back and make updates right in the visual builder.
Softr is built with security in mind. All data is encrypted in transit (TLS) and at rest, and your sales asset management software is hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see and do what in your system. You can set up role-based permissions, manage users directly within your data source, set visibility rules, and apply global restrictions to protect sensitive sales materials across your entire software.
For apps connected to external data sources like Airtable, Notion, or SQL, Softr doesn’t store your data—it just displays it in real time based on your access settings. You’re always in control of your assets and who can view or edit them.
Softr also follows industry best practices for authentication, access control, and platform monitoring to help keep your information safe.
You can get started for free. Softr’s Free plan lets you publish one app with up to 10 users and 2 user groups, and includes support for all standard data sources like Softr Databases, Airtable, Google Sheets, and more.
If your sales asset management software needs more users or features, you can explore Softr’s paid plans here: <http://softr.io/pricing>
Softr is built to make it easy to create fully functional, user-facing apps—like sales asset management systems, CRMs, and internal tools—without needing to write code or rely on developers. What sets it apart is how quickly you can go from idea to working software, and how well it connects with your existing data.
Unlike some no-code tools that focus on mobile apps (like Glide) or are more dev-oriented (like Retool), Softr is designed for non-technical teams who want full control over layout, user experience, and permissions. You can build on top of real-time data from tools like Airtable, Google Sheets, Softr Databases, or SQL, and create secure, branded software that your sales team or partners can log into.
You can customize everything visually—from content and design to who sees what. And because Softr includes things like user roles, forms, conditional logic, and API support out of the box, you don’t need to patch together multiple tools to launch something polished.
Yes. Softr supports a wide range of integrations so you can connect your sales asset management software to the rest of your stack. You can sync with tools for document storage, communication, or CRM, and automate tasks using Zapier, Make, and N8N. Softr also supports REST API and webhooks for more advanced workflows.
Whether you need to send asset data to another system, trigger automations based on user actions, or display information from external tools, you can build it into your software, without writing code.