Track campaigns, manage creative assets, and view performance in an AI-powered system built with AI to fit your marketing workflow.




Customize your online marketing project management software with the exact tasks and campaign views your team needs. Add features as you grow.





Connect task lists, asset libraries, and budget trackers with real-time sync—or manage everything in Softr Databases. Create one source of truth for your marketing team.
Give each marketing team member the right campaign tools and access. Set up secure logins and granular permissions—no dev work needed.
Give different team members tailored access and dashboards, so copywriters and analysts only see the specific marketing projects they need.
Give different team members tailored access and dashboards, so copywriters and analysts only see the specific marketing projects they need.
Streamline your marketing processes with Softr Workflows. Trigger native automations for status changes or brief approvals to keep campaigns moving.
Access and update your marketing projects on the go. All task lists and campaign dashboards are mobile-ready out of the box.
Use Google, email, or SSO logins to give your marketing team fast, secure access to collaboration tools—no IT tickets needed.
Keep sensitive campaign and budget data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every level.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your marketing project management software in minutes with AI—no manual configuration required.

Add features like creative brief approvals or budget tracking as your campaign needs evolve—no rebuild needed.

Start with task tracking, then add content calendars and performance dashboards—all in one place.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




Online marketing project management software is a secure, digital hub where marketing teams and stakeholders can collaborate on campaigns, track content production, and manage creative assets in real-time. It centralizes all marketing initiatives—from SEO audits to social media calendars—reducing reliance on fragmented email threads and disparate spreadsheets. This ensures marketing managers can maintain visibility over deadlines and deliverables while providing a professional, organized interface for the entire creative team.
Softr is the first AI-native platform for building business software, making it ideal for creating online marketing project management software that adapts to your agency's or department's specific workflow. By describing your campaign structure to the AI Co-Builder, you can instantly generate a database for your marketing tasks, launch visual project dashboards, and establish custom logic—all pre-configured and secure.
You don't need coding skills to build a professional tool. You can start by generating your project views with AI, utilizing a pre-built template, or crafting your workspace from scratch. Softr Databases, our native relational engine, handles high volumes of marketing data effortlessly, and you can also connect external sources like Airtable, Google Sheets, or HubSpot to sync lead data with project tasks. You have total creative control to brand the interface, define specific permissions for freelancers versus full-time staff, and scale the software as your marketing portfolio expands.
You can integrate a diverse range of features tailored to high-velocity marketing execution. A powerful marketing project management app typically combines standard organizational blocks with AI-driven capabilities:
- AI-Powered Intelligence – Use Ask AI to query your campaign performance data conversationally, or deploy Database AI Agents to automatically summarize long creative briefs or draft social media captions based on project records.
- Vibe Coding Blocks – Create unique marketing visualizers, such as a custom campaign budget tracker or a dynamic content performance meter, by using the AI Code block to "vibe code" specific UI components.
- Softr Workflows – Establish native automations like automatic Slack notifications when a client approves a creative asset or instant status updates when a publication deadline passes.
- User Portals & Logins – Securely manage access roles so external freelancers only see their assigned tasks, while marketing directors have a birds-eye view of all ongoing campaigns.
- Forms & Data Collection – Gather creative requests or campaign feedback through custom forms with file uploads for brand assets.
- Dashboards & Charts – Visualize marketing ROI and team capacity using real-time Gantt charts, summary cards, and performance graphs.
- Lists & Advanced Filtering – Organize your content calendar using searchable Kanban boards, filterable tables for asset libraries, and detailed task views.
Everything is built using Softr's intuitive drag-and-drop system. If you need a specialized tool like a custom SEO keyword tracker, use the Vibe Coding block to generate it with AI without manual coding.
Vibe coding streamlines the creation of your marketing software by allowing you to describe your ideal project management setup to an AI. You can "vibe code" online marketing project management software in Softr by simply explaining your campaign hierarchy, approval stages, and team roles to the AI Co-Builder. Softr then translates your description into a functional app with a secure backend.
While other tools might give you messy, unmanageable code, Softr provides a production-ready marketing software foundation natively. This handles the critical parts of project management—like user authentication for clients and granular data security—automatically. You provide the vision for your marketing workflow, and Softr builds the professional software ready for your team to start managing campaigns immediately.
Yes. You can manage multiple internal marketing teams or external clients within a single software instance. By utilizing Softr's role-based access, a client from Brand A will only see their specific campaign progress and assets, while your internal creative team can switch between all active projects for every brand you manage.
Absolutely. You don't need an existing database to build your online marketing project management software with Softr. For new marketing operations, you can start fresh with Softr Databases, which is built directly into the platform and optimized for high-performance task management and asset tracking.
If you do have campaign data stored elsewhere, such as in Airtable, Google Sheets, or HubSpot, you can easily connect those sources. Softr also offers a REST API for wider integrations. You have complete flexibility in how you structure your marketing tasks and project data, regardless of where the information originates.
Softr Databases is the recommended native data source for your online marketing project management software. It provides the fastest performance and most seamless automation for high-frequency updates, such as marking content as "Approved" or moving a campaign through a pipeline.
Softr also supports over 17 external data sources to fit your existing tech stack. You can connect to Airtable for project tracking, Google Sheets for simple budgeting, or even BigQuery for advanced marketing analytics. You can even mix data sources; for example, your software could pull project tasks from Softr Databases while pulling lead conversion data from HubSpot into the same dashboard. Most integrations support real-time, two-way sync to keep your marketing team aligned.
Yes, Softr gives you absolute control over the user experience. You can design the project dashboard layouts, sidebar navigation, and asset views to follow your marketing team's specific creative process. You can set visibility rules for each block, ensuring a graphic designer only sees task briefs while a senior strategist sees the full campaign budget and ROI stats.
You can configure diverse roles—such as Content Writer, Creative Director, or External Photographer—to define who can edit text, upload files, or simply view deadlines. This ensures sensitive campaign data remains protected while giving every team member a focused workspace. This level of customization is vital when managing multiple fast-moving campaigns in a single environment, keeping the interface clean and secure for everyone involved.
Yes, you can fully white-label your software in Softr. You can apply your own agency’s logo, brand colors, fonts, and use a custom subdomain to ensure the software feels like a proprietary internal tool or a premium client dashboard. By removing Softr branding, you provide a cohesive brand experience that builds trust with clients and maintains professionalism for your marketing team.
Yes, you can. Softr provides extensive flexibility to customize both the aesthetic and functional layout of your marketing software. You can modify colors to match your brand book, adjust component spacing, and determine exactly how information flows across the screen for your creative staff.
To manage your marketing data effectively, you can choose from various block types:
- Table blocks – for massive campaign lists or detailed media buying logs.
- List or Card blocks – to showcase visual ad creatives or influencer profiles.
- Detail View – to dive deep into a single campaign’s performance metrics.
- Forms – for intake of new creative briefs or design requests.
- Charts – to track visual progress of campaign KPIs and spend.
- Calendar blocks – to display your global content and social media schedule.
As your marketing strategies evolve, you can quickly modify the software layout using the drag-and-drop visual builder without needing a developer.
Security is a core component of Softr. All marketing project data is encrypted in transit and at rest, hosted on reliable, enterprise-grade infrastructure. You maintain full control over data access through role-based permissions, visibility rules, and global restrictions, ensuring only authorized personnel can see confidential launch strategies.
When using Softr Databases, your data is stored in a secure European-based (Germany) environment with full SOC 2 Type II compliance. For teams connecting to external sources like Airtable or SQL, Softr serves as a real-time interface without storing your proprietary data on our servers. You remain the owner and controller of your marketing information at all times, supported by industry-standard authentication protocols.
It is entirely production-ready. Unlike basic AI generators that produce static prototypes, Softr builds your online marketing project management software on a robust, business-grade foundation.
We provide native handling of complex requirements like team authentication, secure file hosting for brand assets, and granular editorial permissions. This eliminates the technical debt often associated with custom-coded marketing tools. Your software is scalable, secure, and ready for your marketing team to manage real campaigns and deadlines starting from day one.
Softr is uniquely the first AI-native platform for building business software. While traditional project management tools offer rigid, pre-defined features, Softr’s AI Co-Builder allows you to generate a custom-fitted marketing solution in minutes.
It provides a hybrid advantage: use AI to rapidly generate your campaign database and workflow logic, then use the visual editor to refine the creative experience. Unlike standard "no-code" tools that require hours of manual setup, Softr provides professional infrastructure like user roles and secure hosting out of the box. It is designed for marketing teams that need a custom-built solution without the custom-built price tag or technical complexity.
Yes. Softr allows you to build powerful native workflows and connect to your existing marketing tech stack. You can automate recurring tasks with Softr Workflows, or integrate with tools like Stripe for project billing and Intercom for client support. Softr also supports webhooks and a REST API for complex automations.
Whether you need to trigger an email via SendGrid when a campaign goes live or sync social media posting schedules from your software to external platforms, you can build these integrations into your project management hub without writing a single line of code.
Describe what you need. Softr's AI builds it in minutes. Get started for free today.