Track deals, manage contacts, and view sales insights in an AI-powered CRM built with AI you customize to fit your team's workflow.


Customize a no code CRM builder that looks sleek and modern out of the box. Add only the features you need, and iterate as your team's workflows evolve.






Connect spreadsheets, CRMs, and other systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your business.
Give each teammate the right tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different sales members tailored access and dashboards, so each role sees just the leads and deal data they need.
Give different sales members tailored access and dashboards, so each role sees just the leads and deal data they need.
Streamline your sales processes with Softr Workflows. Trigger native automations for task assignments or status changes to keep deals moving.
Access and update your CRM on the go. All apps are mobile-ready out of the box, letting your team log activity from anywhere.
Use Google, email, or SSO logins to give your team fast, secure access to contact records—no IT tickets needed.
Keep internal sales data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every level.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your no code CRM builder in minutes with AI—no manual setup needed for leads or deal stages.

Add features like automated task assignments or custom approval workflows as your needs evolve—no rebuild needed.

Start with a CRM, then add dashboards, portals, or forms—all in one place, with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A no code CRM builder is a secure space where your sales team or account managers can log in to access information, like lead updates, deal files, contact forms, and sales timelines. It keeps all customer communication in one place, so you don't have to rely on back-and-forth emails or messy spreadsheets. This makes it easier to stay organized and provide a better experience for both your team and your customers.
Softr is the first AI-native platform for building business software. It makes it easy to build a no code CRM builder that fits the way your sales process works. You can describe your needs to the AI Co-Builder to instantly generate your database, pages, and logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Airtable, Google Sheets, HubSpot, and more. You have full control to adjust the layout visually, decide who sees what, and brand it to match your company. It's quick to get up and running, simple to update, and flexible enough to grow with your sales needs.
You can include a wide range of features in your no code CRM builder, depending on what your sales workflow looks like. A great CRM app usually mixes classic functional blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let users query their sales data conversationally, or set up Database AI Agents to automatically research prospects or enrich lead data.
- Vibe Coding Blocks – Build complex, custom UI elements—like a dynamic deal stage tracker—using the AI Code block to "vibe code" exactly what you need.
- Softr Workflows – Build native automations (like a task reminder for follow-ups) that trigger notifications or sync data whenever a deal record is updated or a button is clicked.
- User Portals & Logins – Securely manage access so each sales rep only sees their own leads or specific territory views.
- Forms & Data Collection – Capture prospect information with custom lead-gen forms, file uploads, and conditional logic.
- Dashboards & Charts – Visualize your sales performance and revenue metrics with real-time charts and pipeline summaries.
- Lists & Advanced Filtering – Display and manage your data with searchable tables, kanban boards for deal stages, and detailed contact views.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. Need something more custom? Use the Vibe Coding block to generate a tailored component with AI. And if your sales process changes, it's easy to update the CRM later.
Vibe coding is all about moving fast and using AI to build exactly what you need. You can "vibe code" a no code CRM builder in Softr by simply describing your requirements to the AI Co-Builder. Softr then generates a production-ready app on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the "boring 80%"—like authentication, database logic, and security—natively. This means you get the speed of vibe coding without the "Day Two" headaches of managing raw code. You describe it, Softr builds it, and it’s ready for your sales team instantly.
Yes. You can manage multiple internal teams or departments in a single CRM. Each user only sees the leads, deals, and reports assigned to them, based on their login and role. This is useful for companies with separate marketing, sales, and customer success departments working within the same customer lifecycle.
Yes, you can. You don't need to bring your sales data from somewhere else to start building with Softr. If you're starting from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with any application you build.
But if you already have customer data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector to bring in contact data from other sources. Either way, you have full control over how your data is structured and displayed in your CRM.
Softr Databases is the recommended native, relational data source for Softr. It is built explicitly for business apps, offering the highest performance, instant automation triggers, and a lightning-fast experience because the sales data is native to the platform.
If you already have your data elsewhere, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources into the same app—so your CRM could pull in records from Softr Databases and HubSpot at once. Most sources support real-time, two-way sync, so any changes in your app or data source stay in sync automatically.
Yes, Softr gives you full control over how sales reps and managers experience your CRM. You can customize the layout, navigation, and lead views to match your brand and workflow. Each page or block can be shown or hidden based on who's logged in, so every user sees only the accounts relevant to them.
You can also set up different user roles, such as sales rep, manager, or admin—and define exactly what each role can view or edit. For example, reps can see only their own leads, while sales directors can manage all regional records. You can also create personalized views by filtering data based on the logged-in user.
This level of customization is especially useful when you're managing multiple teams or complex territories in the same app. It helps keep the experience clean, secure, and tailored to each sales professional.
Yes, you can fully white-label your CRM in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the CRM feel like a natural extension of your brand. You can also remove all Softr branding, so your sales team only sees your company's identity throughout their daily workflow.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your CRM. You can adjust colors, fonts, spacing, and page structure to match your brand. You can also choose how each page is laid out, decide which blocks go where, and set what different users see when they log in.
To display your sales data, you can add different types of blocks depending on what you need:
- Table blocks – to show structured data like lead lists, transaction histories, or product catalogs
- List or Card blocks – to highlight things like individual prospect profiles or new deals
- Detail View – to show one record at a time, like a comprehensive customer dashboard
- Forms – for capturing new leads or logging call notes
- Charts – to show revenue goals and sales KPIs
- Calendar blocks – to display upcoming meetings or follow-up deadlines
If your sales process or design needs change later, it's easy to go back and make updates right in the visual builder.
Softr is built with security in mind. All sales data is encrypted in transit (TLS) and at rest, and your apps are hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see and do what in your CRM. You can set up role-based permissions, manage users directly within your data source, set visibility rules, and apply global restrictions to protect sensitive revenue and customer data across your entire app.
For apps using Softr Databases, your data is stored in Softr's secure environment, with all data hosted in Europe (Germany) and SOC 2 Type II compliance. For apps connected to external data sources like Airtable, Notion, or SQL, Softr doesn't store your data—it just displays it in real time based on your access settings. You're always in control of your CRM data and who can view or edit it.
Softr also follows industry best practices for authentication, access control, and platform monitoring to help keep your customer information safe.
It is fully production-ready. Unlike many AI tools that just "vibe code"—generating fragile, custom code that is hard to maintain or secure—Softr builds your no code CRM builder on top of a stable, business-grade foundation.
We handle the "boring 80%" (like authentication, secure hosting, and granular permissions) natively, so you don't have to. This solves the "Day Two" problem of AI: you get the speed of instant generation without the headache of managing raw, unreliable code. Your CRM is secure, scalable, and ready for your team to start closing deals from day one.
Softr is the first AI-native platform for building business software. Unlike pure "vibe coding" tools that generate fragile code, or traditional no-code tools that require manual configuration, Softr's AI Co-Builder creates CRM apps on top of a secure, production-ready foundation.
What sets it apart is the hybrid advantage: you can use AI to generate your CRM database, app, and logic in minutes, then use visual controls for precise editing. You get the speed of AI with the reliability of business-grade infrastructure (auth, roles, permissions, and hosting) already built-in. It's designed for sales and ops teams who want to move from prototype to production on day one.
Yes. Softr supports powerful native workflows and a wide range of integrations so you can connect your CRM to the rest of your sales stack. You can automate tasks using Softr Workflows, or sync with tools like Stripe for payment information and Intercom for customer support chats. Softr also supports REST API and webhooks for more advanced sales automation workflows.
Whether you need to send customer data to your marketing tool, trigger Slack notifications based on won deals, or display performance data from other sources, you can build it into your CRM, without writing code.
Describe what you need. Softr's AI builds it in minutes. Get started free—no dev needed.