Organize assets, streamline campaigns, and enhance collaboration with a flexible tool tailored to your marketing team's needs.


Build a marketing asset manager with just the views and workflows your team needs. Add or update features as your processes change—no code required.
Connect spreadsheets, project management tools, and content libraries with real-time sync—or manage everything in Softr Databases. Create one source of truth for your marketing efforts.
Give marketers, designers, and managers the right tools and permissions to manage assets. Set up secure logins and user groups—no IT support needed.
Give marketers, designers, and partners tailored dashboards so each role sees the assets and workflows that matter to them.
Give marketers, designers, and partners tailored dashboards so each role sees the assets and workflows that matter to them.
Connect with tools like Make, Zapier, or N8N to automate asset approvals, content distribution, and notifications.
Review and update assets on the go. All apps are mobile-ready out of the box for easy collaboration.
Let your team log in securely with Google, email, or SSO for fast and safe access to all marketing assets.
Protect your marketing assets with SOC2 and GDPR compliance, plus fine-tuned access control at every level.
Marketers can ask AI about assets, usage, or approvals and get instant answers—all built right into your asset management portal.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Get your marketing asset management system up and running in minutes—no coding required.
Easily add new asset types, approval flows, or integrations as your team's needs change.
Manage assets, requests, and reporting in one place—no more scattered tools or extra licenses.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












Marketing asset management software is a secure platform where marketing teams, agencies, or partners can log in to access, organize, and share digital marketing assets like brand files, images, videos, presentations, and guidelines. It centralizes all your materials in one place, so you don’t have to rely on scattered emails or shared drives. This keeps your marketing resources organized, accessible, and ensures everyone is working with the most up-to-date assets.
Softr makes it easy to build marketing asset management software tailored to your team's workflow. You can connect to your existing data sources—like Airtable, Google Drive, Notion, or Dropbox—and set up a secure portal for marketing teams to upload, organize, and retrieve assets, review usage guidelines, and collaborate, all in one place.
No coding is needed. Start with a template or build from scratch, customize the layout, define permissions for who can access or edit assets, and brand the portal to match your company’s look. It’s quick to launch, simple to update, and flexible enough to scale with your marketing operation.
You can include a variety of features in your marketing asset management software, depending on your team’s needs. Common features include:
\- User logins – so team members and partners can access the assets they need
\- Custom dashboards – to show recently added files, most-used assets, or important updates
\- Upload and download tools – for securely sharing images, videos, presentations, or documents
\- Search and filters – to quickly locate assets by type, date, campaign, or tags
\- Asset preview and detail views – for reviewing media before downloading or sharing
\- Permissions and roles – so only approved users can upload, edit, or delete files
\- Version control – to keep track of asset updates and ensure everyone uses the latest version
\- Guidelines and brand assets – to keep everyone aligned on usage and compliance
All these features are built using Softr’s drag-and-drop blocks, so you can design and adjust your asset management portal without any code. And if your needs evolve, updating the platform is straightforward.
No coding is required. You can build your marketing asset management software entirely using Softr’s visual editor. Everything from organizing your assets to setting user permissions can be managed without writing a single line of code.
Yes. You can manage multiple brands or teams within the same marketing asset management software. Each user only sees the assets and data assigned to them, based on their login and role. This is perfect for marketing agencies, in-house teams, or organizations handling several brands, campaigns, or projects at once.
Softr supports a wide variety of data sources for your marketing asset management needs. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also use the REST API to connect to other external storage or asset databases.
You’re not limited to just one option. It’s easy to integrate multiple data sources into the same app and display them side by side—so your asset management portal can pull in assets and campaign data from both Airtable and HubSpot, for example. Many sources support real-time, two-way sync to keep your assets and data up to date automatically.
Yes, Softr gives you full control over how users interact with your marketing asset management software. You can tailor the layout, navigation, and content to match your brand guidelines and workflows. Each page or section can be shown or hidden depending on who’s logged in, ensuring team members or clients only see marketing assets relevant to them.
You can also set up different user roles, such as brand manager, admin, or creative team member—and define what each role can view or edit. For example, teams can only access their assigned campaigns, while admins can manage the entire asset library. You can also create dynamic views that filter assets based on the logged-in user, keeping your workspace organized, secure, and personalized for everyone involved.
Yes, you can. You don’t need to import your marketing assets from another tool to start using the software. If you’re starting from scratch, you can use Softr Databases, which is built into the platform and integrates seamlessly with any asset management workspace you create.
If you already have marketing assets or data stored in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those as well. The REST API connector also lets you bring in assets from other sources. Either way, you have complete control over how your assets are organized and displayed in your portal.
Yes, you can fully white-label your marketing asset management software built with Softr. You can use your own logo, brand colors, fonts, and custom domain so your asset management portal feels like a true extension of your organization. All Softr branding can be removed, so your team and collaborators only see your company’s identity throughout their experience.
Absolutely. Softr gives you extensive flexibility to control both the design and layout of your marketing asset management software. You can adjust colors, fonts, spacing, and page structure to align with your brand’s visual identity. You can decide how each page is organized, choose which content blocks to use where, and control what different users see when they log in.
To display your assets and data, you can add different types of blocks as needed:
\- Table blocks – to show structured data like asset inventories, usage logs, or campaign materials
\- List or Card blocks – to highlight assets, creative files, or folders
\- Detail View – to show asset metadata or version history for a specific item
\- Forms – for uploading new assets or collecting feedback
\- Charts – to visualize asset usage or performance
\- Calendar blocks – to display deadlines or scheduled campaigns
If your requirements change, it’s easy to update your asset management portal’s design using Softr’s visual builder.
Softr is designed with security as a top priority. All data in your marketing asset management software is encrypted both in transit (TLS) and at rest, and your application is hosted on secure, reliable infrastructure. Softr lets you manage user permissions and access control, so only authorized team members or collaborators can view or edit specific assets or sections. You can set up detailed role-based permissions, configure visibility rules, and apply restrictions to protect sensitive marketing materials throughout your portal.
If your app connects to external sources like Airtable, Notion, or SQL, Softr doesn’t store your assets—it simply displays them in real time according to your access settings. You are always in control of your data and who can interact with it.
Softr follows industry best practices for authentication, monitoring, and platform security to help keep your marketing assets safe.
You can start building your marketing asset management software for free. Softr’s Free plan lets you publish one app with up to 10 users and 2 user groups, and includes support for all standard data sources like Softr Databases, Airtable, and Google Sheets.
If your asset management solution needs more users or advanced features, you can explore Softr’s paid plans for additional capabilities: <https://softr.io/pricing>
Softr makes it easy to create fully functional, user-facing apps—like marketing asset management software—without any coding. What sets Softr apart is how quickly you can go from idea to a live asset management portal, and how well it integrates with your existing marketing data sources.
Unlike some no-code tools that focus on mobile apps (like Glide) or are more developer-centric (like Retool), Softr is designed for non-technical teams who want full control over layout, user experience, and permissions. You can link your portal to real-time data in Airtable, Google Sheets, Softr Databases, or SQL, and build a secure, branded workspace for your marketing team and stakeholders.
Everything is customizable through the visual builder, from how assets are organized to who sees what. With built-in support for user roles, forms, conditional logic, and APIs, you don’t need extra tools to create a polished asset management platform.
Yes. Softr offers a wide range of integrations, making it easy to connect your marketing asset management software to the rest of your tech stack. You can automate tasks using Zapier, Make, or N8N, and sync with tools like Slack, Google Drive, or email platforms. Softr also supports REST API and webhooks for advanced workflow automation.
Whether you want to trigger automations based on asset uploads, push notifications to your team, or sync marketing assets with other systems, you can set it up right in Softr—no code required.